Jurnal Informatika Ekonomi Bisnis
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan.
Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
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<![CDATA[The Influence of Intellectual Capital on LQ45 Companies Performance ]]>
<![CDATA[Gabriella Alodia Jovita]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v5i4.721
<![CDATA[The development of science and technology has led to a shift in businesses from being labor-based to knowledge-based. Companies are expected to create value from the knowledge they possess, which includes their intangible assets. This study aims to examine the relationship between the intellectual capital and the companies’ performance. Some of the previous studies have focused on a tool for measuring intellectual capital called value added intellectual capital (VAIC), which divides intellectual capital into VAHU, STVA, and VACA components. The study population consisted of all LQ45 companies, and a purposive sampling technique was used to select samples. The study used a quantitative approach and employs multiple regression analysis to analyze the data gathered from the financial reports of selected companies. The results indicated that both STVA and VACA have an impact on ROA, while only VACA has impact on TQ. This research creates an awareness among management to properly manage intellectual capital to enhance their overall organizational performance. Further studies may use different measures of intellectual capital and examine organizational performance under.]]>
<![CDATA[Pengaruh Diklat Karyawan, Kemampuan Karyawan dan Komunikasi terhadap Kinerja Karyawan Pada PT. Pln (Persero) Area Pelayanan dan Jaringan Sidoarjo ]]>
<![CDATA[Moh. Ali Al Kafit]]>;
<![CDATA[Rizka Dibi Arryanti Saputri]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.723
<![CDATA[Human resources are very important for companies in managing, organizing and utilizing employees so that they can function productively to achieve company goals. This study aims to analyze employee training, skills, and communication simultaneously influence the performance of employees at PT. PLN (Persero) Sidoarjo Service Area and Network. So that the formulation of the problem is whether Employee Training, Capability, and Communication have a simultaneous and partial effect on the performance of employees at PT. PLN (Persero) Sidoarjo Service Area and Network. The population in this study is the number of employees totaling 177 people at PT. PLN (Persero) Sidoarjo Service and Network Area in 2012. The sample used was the number of respondents taken as many as 64 respondents as the limit of employees in all divisions at PT. PLN (Persero) Sidoarjo Service Area and Network. Based on the results of calculations using multiple linear regression analysis techniques, namely that simultaneously using the F test shows a significant influence between the three variables (6.094 Fcount and 2.758 Ftable). Employee training variables partially do not have a significant effect on employee performance. The ability variable partially has no significant effect on employee performance. Communication variable has a significant and positive effect on employee performance. The independent variable that has the greatest influence on employee performance is communication, because the independent variable employee training and the independent variable ability do not have a significant effect on performance.]]>
<![CDATA[Implementation of Integrated Marketing Communication Through The concept of Omnichannel Marketing in the Laksana Boga Campaign Marketing Program ]]>
<![CDATA[Muluchah Fatharani Churina]]>;
<![CDATA[Endy Gunanto Marsasi]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.724
<![CDATA[Importance of equity brand in retail companies to chase enhancement advantage in finance. Retail companies must Keep going continuously and increase equity chili brand emphasizes the role important from equity brands on customers. Laksana Boga is a Center for Souvenirs and Snacks in Majenang. The company provides various souvenir products and snacks equipped with the various needs of the daily public. On souvenir products available various flavors start from salty, savory, sweet, and spicy flavors. The company needs to be optimal in system management, especially in marketing. Not optimal activity marketing is done- the company is marked with a need for consistent promotion on online channels. Study This use method studies descriptive qualitative through observation, activity interviews, a secondary data company, and collection documentation. Research results conclude that the company needs to implement Integrated Marketing Communication through Omnichannel Marketing in marketing programs Laksana Boga Campaign to maximize activity marketing on business. An increase in business revenue demonstrates the success of the marketing campaign program, i.e. 30% in the previous three periods.]]>
<![CDATA[Analysis of Airline Passenger Satisfaction Using Decision Tree and Naïve Bayes Algorithms ]]>
<![CDATA[Devita Sertivia Suprapto]]>;
<![CDATA[Raymond Oetama]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.728
<![CDATA[In the dynamic landscape of airline services, comprehending the intricacies that mold customer satisfaction is paramount to elevating overall service quality. This study aspires to dissect these pivotal elements, contributing nuanced insights that can propel the enhancement of customer satisfaction within the industry. A multifaceted investigation encompasses analyzing demographic data, exploring underlying factors significantly shaping passenger satisfaction, and identifying the most adept model for forecasting imminent passenger satisfaction outcomes. A model was meticulously crafted by leveraging a decision tree algorithm to discern the substantial variables influencing passenger satisfaction. Simultaneously, the Naïve Bayes algorithm was harnessed to prognosticate forthcoming passenger satisfaction. The findings underscore the diverse facets of the flying experience impacting satisfaction, with both ctree and rpart decision tree algorithms spotlighting critical factors, such as online boarding, inflight entertainment, WiFi service, class, and travel type. The Naïve Bayes algorithm demonstrates around 87% accuracy in predicting passenger satisfaction, underscoring its efficacy in discerning patterns within this complex realm.]]>
<![CDATA[Kinerja Keuangan dan Nilai Perusahaan Sektor Farmasi ]]>
<![CDATA[Marcellia Susan]]>;
<![CDATA[Jacinta Winarto]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.729
<![CDATA[Companies have goals to be achieved. The company's efforts aim to produce sound financial performance and increase firm value. Many factors can determine the value of a company. This research aims to obtain a depiction of the performance and value of the company. In addition, testing and analyzing the influence of financial performance factors on firm value is also the aim of this study. The research sample is pharmaceutical sector companies listed on the Indonesia Stock Exchange. Secondary data was obtained from financial statements for five years and processed using regression analysis. The results showed that the indicators measuring liquidity, leverage, activity, profitability, and company size contributed to determining firm value. Specifically, the test results show that the ability of pharmaceutical companies to meet current liabilities as the maturity date is a factor determining firm value.]]>
<![CDATA[Investigating Impulse Buying Behavior in Live Streaming Shopping with SOR Model Perspective ]]>
<![CDATA[Pristiana Widyastuti]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.732
<![CDATA[This research aims to investigate impulse buying behavior in live-streaming shopping with SOR Model Perspective. This research is conducted using a quantitative approach and statistical tests. The research method uses the Structural Equation Model (SEM). The statistical tool is using SmartPLS. The sampling technique uses non-probability with a purposive sampling approach based on certain criteria, Indonesian people who have watched and bought products online via live streaming. To collect samples from an infinite population, the sample size was determined to be 96 respondents. The study results reveal that online purchasing behavior on live-streaming platforms is stimulated by interactivity factors. Interactive experiences can increase the desire to immediately own the product or service. Hedonic and utilitarian can mediate impulse buying in live-streaming shopping. Viewers are captivated by products or services that provide aesthetic satisfaction (hedonic) or functional solutions (utilitarian) and impulsively buy because of the visual or emotional impact of live-streaming]]>
<![CDATA[Transformasi Kewirausahaan dalam Era QRIS: Dinamika dan Solusi Sistem Pembayaran Nirkontan dari Perspektif Pedagang ]]>
<![CDATA[Agni Prajna Yadi]]>;
<![CDATA[Arif Dwi Hartanto]]>;
<![CDATA[Much Samsya Ayatillah]]>;
<![CDATA[Feri Nanang Wicaksono]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.734
<![CDATA[The objectives of this study are to examine how technology acceptance factors (perceived ease of use, perceived usefulness, perceived security, subjective norms, and perceived compatibility) influence the intention of business owners/managers to adopt QRIS. Convenience sampling method was used for this survey. Data from 160 respondents were collected through a structured questionnaire measured with a Likert scale ranging from 1-7. An online-based web survey was utilized to reach the target respondents. Data were processed with SmartPLS and statistically tested with Structural Equation Modeling (SEM). The results indicate that perceived usefulness is the most important predictor of the intention to use QRIS. Additionally, a reasonably good predictive performance of the model is found. This research contributes to a more holistic understanding of the adoption of QRIS payment systems and provides insights that companies/merchant can leverage through the use of this payment technology. Significant implications for the development and refinement of QRIS. Developing a research model regarding subjective norms, perceived compatibility, perceived security, perceived ease of use, and perceived usefulness, including their roles in using QRIS. Helps explain the direct and indirect relationships in QRIS usage.]]>
<![CDATA[Pengaruh Influencer dan E-WOM terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan sebagai Variabel Mediasi Pada Pelanggan TikTok Shop ]]>
<![CDATA[Nawang Nawastuti]]>;
<![CDATA[Irmawati]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.735
<![CDATA[This research aims to determine the influence of Influencers and E-WOM on Customer Loyalty through Customer Satisfaction as a Mediating Variable for TikTok Shop Customers. In recent years, TikTok Shop has been widely used by Indonesian people to shop online. This increases the sales volume at the Tiktok Shop. This research is a quantitative research involving 150 respondents who are TikTok Shop users. The data in this research was collected using a questionnaire via Google Form which uses a Likert scale. The analysis technique used in this research uses Partial Least Square (PLS) data analysis techniques with the SmartPLS 3.2 program. The results of this research show that Influencers and E-WOM have a positive and significant effect on Customer Loyalty and Customer Satisfaction. Influencers and E-WOM have a significant effect on Customer Loyalty through Customer Satisfaction as a mediating variable.]]>
<![CDATA[Servant Leadership on Work Engagement: Mediating Job Satisfaction and Trust in Leader ]]>
<![CDATA[Haliza Nabila Putri]]>;
<![CDATA[Ilzar Daud]]>;
<![CDATA[Titik Rosnani]]>;
<![CDATA[Yulyanti Fahruna]]>;
<![CDATA[Ahmad Shalahuddin]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.742
<![CDATA[The banking industry is currently one of the most competitive industries. For this reason, a leadership style is needed that can increase employee engagement to achieve better company performance. The aim of this research is to ascertain the impact of servant leadership workers' job satisfaction and trust in their leaders as mediating variables. It is conducted at government-owned banks, namely, Bank BNI, Bank BRI, Bank BTN, and Bank Mandiri. Purposive sampling was the technique employed in this study, and the sample consisted of 273 individuals who worked for government-owned banks. This study employed structural equation modeling (SEM) with AMOS software as a data analysis technique. The study's findings demonstrate that: servant leadership influences job satisfaction significantly; job satisfaction influences work engagement significantly; Trust in Leader significantly influences work engagement; job satisfaction mediates the relationship between servant leadership and work engagement; and Trust in Leader mediates the relationship between servant leadership and work engagement. There is one rejected hypothesis, namely, that employee engagement at work is not significantly impacted by servant leadership.]]>
<![CDATA[Peran Kepemimpinan Transformasional dalam Meningkatkan Motivasi Kerja dan Kinerja Pegawai ]]>
<![CDATA[Adinda Fitriani]]>;
<![CDATA[Muafi]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.743
<![CDATA[This study aims to determine how the form of transformational leadership style is applied in the Bappelitbangda office of Batu Bara Regency and how the influence of the role of this leadership style in increasing work motivation and employee performance then comparing the situation in the field with the theories that have been obtained by the author. The data analysis method used by the author in this research is a case study with a qualitative method and descriptive approach obtained through observation and interview data collection techniques with the employees concerned as primary data, as well as conducting documentation in the environment around the office as secondary data. The results of the research that has been done show that the role of transformational leadership applied by the leader has been running well, there is a positive influence in increasing work motivation and employee performance and can be said to be able to increase work motivation and employee performance at the Bappelitbangda office, Batu Bara Regency, North Sumatra.]]>
