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Gedung Universitas Bunda Mulia Lt 3, Jl. Lodan Raya No 2 Ancol, Jakarta Utara
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Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 10, No 2 (2014): Business Management Journal" : 6 Documents clear
STRATEGI PENGEMBANGAN PEMASARAN “LAKSA TANGERANG” SEBAGAI SALAH SATU PRODUK WISATA KULINER DI TANGERANG Dhian Tyas Untari Tyas Untari; Budi Satria
Business Management Journal Vol 10, No 2 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (871.409 KB) | DOI: 10.30813/bmj.v10i2.632

Abstract

Laksa Tangerang is one exclusive culinary of Tangerang which has potential to be developed as culinary tourism product. Tangerang considering that tourism sector is one of sector that has large enough of foreign exchange earninge even for regional development level or national development level. This research use IF/EF and SWOT Analisys by using primary data obtained from interviews and observations on culinary entrepreneurs and craftsmen and secondary data from related institutions. Through the analisys a marketing strategy in developing laksa Tangerang and is expected to make recommendations in the development of culinary tourism in Tangerang Melalui analisis tersebut diharapkan penelitian dapat menghasilkan sebuah strategi pemasaran dalam mengembangkan laksa Tangerang dan diharapkanju dapat menjadikan rekomendasi dalam pengembangan wisata kuliner di Tangerang.
ANALISIS PEMETAAN EFEKTIVITAS IKLAN PRODUK PADA MEDIA ONLINE BANNER ADS DENGAN MENGGUNAKAN MODEL EPIC (Studi Kasus: Iklan Produk Advan di Portal Media Online) Michael Christian
Business Management Journal Vol 10, No 2 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1250.22 KB) | DOI: 10.30813/bmj.v10i2.633

Abstract

The shift of advertising strategey changed the budget of promotion in any enterprises (product and/or services). Consumer behavior has come to the digital trens (internet) which caused the marketers think harder regards to delivering its own product an/or services to consumers. Printed media, broadcast media and the technology too the online media has been proven by these enterprises. The differences of promotion strategy in media can be seen at the creatitvity of information delivered by online banner ads. This study tends to find the effectivity of Advan ads at detik.com using the EPIC Model. All of the factors show a good position of ads by looking at maps.
PERAN KEBIJAKAN EKSPORT PEMERINTAH TERHADAP PROSES INTERNASIONALISASI UMKM Lusia Hartanti; Lulu Setiawati
Business Management Journal Vol 10, No 2 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (776.96 KB) | DOI: 10.30813/bmj.v10i2.634

Abstract

Small and Medium Enterprises is one of locomotion the economy in Indonesia. It amounted to 56,5 millions units, whereas 99.8% of them are in the micro sector business. This thing causes government have to think the way to help small entrepreneurs to ease their business. INSW is Indonesia's national system which allows making acceleration in import-export process. Research method which is used in this research is case study. Data collected through interviews with small entrepreneur. The results of the study found that small entrepreneurs have not understood and take advantage of the policy that has been determined by the government. They hope that . Para pelaku bisnis mengharapkan the Government to be more proactive about INSW's policy of socialization do who have been there, so they can exploit it.
FAKTOR-FAKTOR KEPUASAN MAHASISWA SCHOOL OF MARKETING TERHADAP UNIVERSITAS BUNDA MULIA DENGAN METODE FACTOR ANALYSIS Rudy Santosa Sudirga
Business Management Journal Vol 10, No 2 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1270.177 KB) | DOI: 10.30813/bmj.v10i2.630

Abstract

Over the last three years the number of students choosing School of Marketing (SOM) Bunda Mulia University as a university choice has steadily increased. Studies have demonstrated that university preference at the time that students enter university may be significantly associated with their ultimate choice. The main purpose of this research is to examine the role of positive and negative affectivity variables on the relationship between optimism and satisfaction of school of marketing students to the role of bunda mulia university in providing accurate services study programs and student services. Several measurement assumptions were examined with the goal of assessing the program study lectures, validity of services, living environment, university facilities, university library, and general quality of day to day university services. Confirmatory factor an factor mixture analysis of interval data were used to examine the measurement assumptions. A correlated five-factor model for an abridged version of the factor analysis resulted in good fit when all negatively worded items and several positively worded items were excluded. The abridged item version of the factor analysis provides a promising alternative for the measurement of five factors that are pertinent to adolescents’ quality of university sevices either in program study lectures or in quality services to their students. The purpose of this paper is to explore student perceptions of study characteristics of their internships and to explore the relationship between study characteristics and overall satisfaction with their internship experiences. Bunda Mulia University may use this information to enhance the structure and tasks associated to improve university services. This paper also provides a comprehensive look and analysis of study at school of marketing and satisfaction analysis, as they related to satisfaction in an internship environment. In addition, lecturers’ academic qualifications tends to lead to a mismatch between students’ expectations and professional realities, therefore reduces students’ study satisfaction. Primary findings indicate that there is significant cause and effect on the adolescents’ satisfaction with their interpersonal relationships between their life and the virtual world. Social aspects also affect positive organizational outcomes, specifically positive word-of-mouth in society and community.
EKSPLORASI KARAKTER ENTREPRENEURIAL MARKETING PADA PEMILIK USAHA KECIL MENENGAH (UKM) Damelina B. Tambunan
Business Management Journal Vol 10, No 2 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.228 KB) | DOI: 10.30813/bmj.v10i2.635

Abstract

This study aims to explore the entrepreneurial character owned by small and medium business owners in the city of Surabaya related in the field of marketing. The character is known by the term entrepreneurial marketing. Five informants were involved in this research, where they are the small and medium business owners (SMEs) in the field of food and beverages (F & B). Data collection's method is carried out by conducting in depth interviews with open-ended questions. data analyzed with four steps as follows: describe the (identification) of each individual character; perform grouping on the same character; analysis of each group and the present analysis and the final conclusion. This research was successfully concluded that each informant was successfully demonstrated that they have the entrepreneurial character of its business. The most dominant characters shown are interacting continuously with the targeted market. that means in the informant's experience in opening and managing his business provided by their ability to perform continuous interaction with the targeted market
PENGARUH PROFITABILITAS TERHADAP KEBIJAKAN DIVIDEN DAN NILAI PERUSAHAAN Studi Kasus pada Pasar Modal Syariah Sutrisno Sutrisno
Business Management Journal Vol 10, No 2 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (609.665 KB) | DOI: 10.30813/bmj.v10i2.631

Abstract

The purpose of this study is to examine the effect of profitability on dividend policy and firm value. Dividend policy is proxied by the dividend per share, while profitability is proxied by return on equity, return on assets and net profit margin. Firm value measured by price-to-book value ratio. We use firm size as a controlle varable. The population in this study are the companies that are members of the Jakarta Islamic Index (JII). Therefore there are only 30 companies that listed in JII, then all of companies were taken as samples with a four-year observation period (2008-2011). To analyze the data, we use multiple regression that supported by eviews program.The results showed that first profitability variables that significantly affect dividend policy is the return on assets and return on equity, while net profit margin and firm size does not affect the dividend policy. Second, dividend policies significantly affect the firm value. While profitability variables that significantly affect the firm value is the return on equity and return on assets, but net profit margin and firm size does not affect to firm value.

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