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Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 16, No 2 (2020): Business Management Journal" : 6 Documents clear
THE EFFECT OF CONSUMER PERCEPTIONS AND LIFESTYLE ON WILLINGNESS TO PAY PREMIUM PRICE WAGYU PRODUCTS Yuli Kartika Dewi; Jessica Gosal Gosal
Business Management Journal Vol 16, No 2 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i2.2241

Abstract

Willingness to pay premium price is the willingness of individuals to spend a greater amount of money with the aim of getting a product or service of higher quality than other products or services. This study conducted a study of the effect of consumer perceptions and lifestyles on the willingness to pay premium prices of Wagyu products. As we know that the price of Wagyu beef is quite high, around Rp. 300,000 - Rp. 850,000 per kilogram depending on the quality. The purpose of this study was to determine: (1) the effect of consumer perceptions on the willingness to pay premium prices of Wagyu products; (2) the influence of lifestyle on the willingness to pay premium price of Wagyu products. The research method used is quantitative research. The population in this study are all consumers who have bought Wagyu meat in different cities with an infinite amount. Sampling in this study used a purposive sampling technique with a total sample of 123 people who had bought Wagyu products. Data collection techniques using a questionnaire with a Likert scale. This study uses multiple regression analysis test as an analytical tool to test hypotheses. Data from the questionnaire were analyzed to test factors and test variables using SPSS 21. The results of this study showed: (1) consumer perceptions had a positive and significant effect on willingness to pay premium prices for Wagyu meat products; (2) lifestyle has a positive and significant effect on the willingness to pay premium prices of Wagyu products.
PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP TURNOVER INTENTION PADA KARYAWAN PT. BUM DIVISI PMKS Viniartha Seplifriskila Tampubolon; Ella Jauvani Sagala
Business Management Journal Vol 16, No 2 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i2.2359

Abstract

A company will not run without assistance from human resources (HR). Therefore, human resources within the company generally must be maintained properly. This research was conducted on the employees of PT. Bangkitgiat Usaha Mandiri part of the Palm Oil Mill (PMKS), it is known that the level of turnover intention on employees is at a very high percentage from 2017 at 11%, 2018 at 20% and JanuarySeptember 2019 at 18%. one of the factors that can influence turnover intention itself is job satisfaction and organizational commitment felt by employees. The purpose of this study is to find out how the level of job satisfaction and organizational commitment partially and simultaneously affects the turnover intention of the employees of PT. Bangkitgiat Usaha Mandiri section of the Palm Oil Mill (PMKS). This research is a descriptive and causal research. The method used in this research is quantitative method. The research sample used was 115 respondents. Data analysis in this study used descriptive statistical analysis, normality test, multicollinearity test, heterokedasticity test, multiple regression analysis, coefficient of determination, partial hypothesis test (T test) and simultaneous (F test). The results showed that job satisfaction is high, organizational commitment is low and turnover intention is low. Tests on the coefficient of determination show that the effect of job satisfaction and organizational commitment on turnover intention of 6.8% and the remaining 93.2% are other factors not examined in this study. This study concludes that job satisfaction (X1) does not have a significant effect partially on turnover intention (Y) and organizational commitment (X2) has a significant effect partially on turnover intention (Y). In addition, job satisfaction (X1) and organizational commitment (X2) simultaneously influence (together) on turnover intention (Y).
DAMPAK IMBALAN KERJA DAN HARGA POKOK PRODUKSI TERHADAP LABA BRUTO PT. UNILEVER INDONESIA, TBK. francisca sestri goestjahjanti
Business Management Journal Vol 16, No 2 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i2.2293

Abstract

ABSTRACTThe growth of large-scale and medium-scale manufacturing industries in Indonesia today is not yet encouraging and tends to slow down year on year in the first quarter of 2019 and in the 2018 quarter, become down 0.80 percent, due to political temperatures heating up ahead of the presidential election. The rejection of the Omnibus Law made the Company to recalculate the determination of employee benefits which would affect company profits. This study aims to analyze the magnitude of the impact between employee benefits and the cost of good manufacture to the gross profit of PT. Unilever Indonesia, Tbk.. Hypothesis test of this study becomes a reference in establishing the research method. By measuring the dependency between the influencing variables on the affected variable described the mind frame of the model. The analysis technique uses linear regression with the SPSS statistical program. The results of the study are: There is a significant impact between employee benefits on gross profit of 84.90 percent. There is a significant impact between cost of good manufacture on gross profit of 98.70 percent. And simultaneously there is a very significant impact of 99.10 percent between employee benefits and the cost of good manufacture to the gross profit of PT. Unilever Indonesia, Tbk.Keywords:  Employee Benefits, Cost of Good Manufacture, and Gross Profit
ANALISIS FAKTOR-FAKTOR KEBERMANFAATAN, KEMUDAHAN DAN KEPERCAYAAN TERHADAP INTENSI PENGGUNAAN APLIKASI UC STUDENT Om A.I Simeru; Rinabi Tanamal
Business Management Journal Vol 16, No 2 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i2.2361

Abstract

The development of technology, especially in the creation of existing applications, causes users to receive the latest information. However, not all information technology is accepted by all parties, due to inconsistency with existing needs. In this research, explain the intention of using the UC Student application where the variables used are the perception of usefulness, perception of ease, trust and quality of information. The research uses the theory of Technology Acceptance Model (TAM) to determine what factors affect the use Of the UC Student application. The instrument used in this research is a questionnaire (angket), which is distributed online to 100 respondents who have used the UC Student application. Data processing by using SPSS obtained result from regression number as follows Y = 1.279 + 0.412 x1 + 0.176 x2 + 0.093 x3 + 0.036 x4, variable perceived usefulness has the greatest influence on intention to use UC Student application, and variable perceived ease of use gives a positive impact on the UC student intention to use application. In this research perceived variable usefulness have a major influence on the Intention to use UC Student Application
Bagaimana Peranan Kualitas Jasa terhadap Loyalitas Pelanggan pada Sektor Penerbangan di Indonesia? Nicholas Wilson; Jessica Jessica
Business Management Journal Vol 16, No 2 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i2.2230

Abstract

This study was conducted in order to determine whether or not service quality plays a significant role in affecting customer loyalty toward an airline in the Indonesian aviation industry. This study implements quantitative-survey method, in which questionnaires were utilized as the instruments used to collect all of the data required for the completion of this study. A total of 250 respondents participated in this study, in which, Respondents should be Indonesians who’ve boarded an Indonesian full-service carrier at least twice (for return trips) between August 2019 to July 2020. All of the questionnaires were electronically distributed to the respondents, and since all of the questionnaires were filled properly, then it could be concluded that the response rate of this study is 100%. After further analyses and assessments, authors would like to conclude that all of the data had been properly and completely filled by all of the respondents, thus enabling all of the data to be further analyzed in this study, in which, the results of the data analyses will be used as the basis on whether or not to reject or support the hypotheses posited in this study. All of the data were analyzed using PLS-SEM method. After analyzing all of the data, authors would like to conclude that service quality plays a significant role in affecting customer or passengers’ loyalty toward an Indonesian full-service carrier. Furthermore, out of 5 (five) factors which form or act as the dimensions of service quality, responsiveness turns out to be the dimension which had the strongest effect in explaining variable service quality in this study.
PENGARUH KEMAJUAN TEKNOLOGI INFORMASI DAN PENGETAHUAN INVESTASI TERHADAP MINAT INVESTASI GENERASI MILENIAL DI PASAR MODAL Andi Kusuma Negara; Hendra Galuh Febrianto
Business Management Journal Vol 16, No 2 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i2.2360

Abstract

The number of millennial or forces born between 1981-2000 according to the 2017 National Socioeconomic Survey (Susenas) counts 88 million people or 33.75 per cent of Indonesia's population (BPS). PT Indonesian Central Securities Depository (KSEI) noted that young people or millennial generation still count the number of investors in the Indonesian capital market. Throughout 2018 the number of young investors reaching 21-30 years won 39.72% of the number of investors. Therefore BEI participated in using the Indonesian Central Securities Depository (KSEI) & securities companies began to hold a variety of lessons ranging from talk shows, seminars to workshops & capital market schools (SPM) information technology and investment knowledge. This research method is a causal relationship research with quantitative data with SPSS tools. contributing to this research were students of the faculty of economics and business at the University of Muhammadiyah Tangerang with a sample of 92 respondents. the results of this study indicate the fact that the development of information technology is significant to the investment interests of millennial. While investment knowledge has a positive and significant impact on investment interests in millennial.

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