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Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 2, No 2 (2006): Business Management Journal" : 5 Documents clear
COMPETENCY: DEVELOPMENT, INTEGRATION, AND APPLICATION Steven Moulton; Oki Sunardi; Gino Ambrosini
Business Management Journal Vol 2, No 2 (2006): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.424 KB) | DOI: 10.30813/bmj.v2i2.593

Abstract

Many companies and organizations are increasingly focusing on human capital as a competitive advantage in a rapidly changing environment. To achieve business success, companies are expecting their employees to perform at higher levels, to be more customer-responsive, more process-oriented, more involved in shared leadership and more responsible for creating the knowledge that adds value to an organization’s distinguishing capabilities. When embarking on the path of selecting and defining competencies, an organization needs to pause for an introspective review. Linking competencies to the organization’s purpose, goals and values is the key to positively affect the organization’s direction and bottom line. Competencies can be categorized into one of four groups, organization-based, individual-based, technical and behavioral. From a strategic direction approach, the organization that knows and understands its core competencies and capabilities can use them to attain a strategic advantage. In addition, the organization understands that there is a diverse cross section of organizational competencies that are necessary for fulfilling its mission. Successful application of competencies lies in how they are defined. Simplicity and measurability are keys for competencies to be accepted and measured throughout an organization.Keywords: competencies, core competencies, organizational competencies, simplicity and measurability
KUALITAS PELAYANAN TERKAIT DENGAN KEPUASAN KONSUMEN DALAM INDUSTRI JASA Yenli Megawati
Business Management Journal Vol 2, No 2 (2006): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.169 KB) | DOI: 10.30813/bmj.v2i2.589

Abstract

Dengan semakin berkembangnya dunia bisnis menyebabkan kebutuhan terhadap sumber daya manusia yang kompetitif semakin tinggi. Komitmen akan kualitas pelayanan yang berorientasi pada konsumen merupakan prasyarat utama dalam menunjang keberhasilan usaha, terutama pada usaha di bidang jasa. Kualitas jasa sangat tergantung dari siapa danbagaimana jasa tersebut diberikan. Konsumen jasa dalam hal ini terlibat langsung dalam proses produksi jasa itu sendiri. Oleh karenanya perlu sekali untuk memperhatikan kepuasan konsumen karena keberhasilan dari industri jasa sangat tergantung dari penilaian konsumen.Kata kunci: industri jasa, kualitas jasa, kepuasan konsumen, ekspektasi konsumen, persepsi konsumen
ANALISIS TINGKAT KEPUASAN PENGGUNA LANGSUNG DAN TIDAK LANGSUNG TERHADAP APLIKASI SUATU SISTEM INFORMASI Agus Sulaiman
Business Management Journal Vol 2, No 2 (2006): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (126.264 KB) | DOI: 10.30813/bmj.v2i2.590

Abstract

Information system is becoming much more important for a company to gain competitive advantage compared to their competitors. A company with good information systems will acquired better opportunity .The purpose of this study is to understand the satisfaction level of an information system application and factors that influenced the user satisfaction. Factors that have been tested are system speed, system security, system accuracy, effectiveness and efficiency, ITSupport and user friendliness. This study was taken place in PT X that uses an IS application to support company business. The result shows that users are satisfied to the current application. There are three factors that significantly influence user satisfaction: system accuracy, system speed, and IT support. On the contrary, factors that have not significantly influencing user satisfaction of information system are system security, effectiveness and efficiency, and user friendly. Some actions must be taken such as repairing system speed from hardware site, software development, and networking reliability.Next module to be developed is Fixed Asset Module, based on the readiness of accounting division.Keywords: information systems, user satisfaction, application
ANALISIS HUBUNGAN STRUKTUR MODAL BERDASARKAN STATIC TRADE OFF THEORY DAN PECKING ORDER THEORY PADA PERUSAHAAN PUBLIK DI BEJ PERIODE TAHUN 2002 - 2004 Synthia A. Sari
Business Management Journal Vol 2, No 2 (2006): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.026 KB) | DOI: 10.30813/bmj.v2i2.594

Abstract

Struktur modal adalah jumlah modal permanen perusahaan yang bersumber dari utang jangka panjang dan modal sendiri. Penelitian ini bertujuan untuk mengetahui keadaan struktur modal dan hubungan struktur modal yang didukung bukti empiris pada perusahaan publik yang ada di BEJ berdasarkan Static Trade Off Theory dan Pecking Order Theory pada tahun 2002 – 2004.Metode penelitian yang digunakan dalam penelitian ini adalah metode statistikdan pengujian hipotesis dengan korelasi parametrik (Pearson two tailed test) dengan menggunakan dua variabel penting yaitu nilai rasio hutang (DER) dan nilai rasio return on assets (ROA). Teknik pengumpulan data yang dilakukan adalah memperoleh data-data sekunder yang diambil dari fact book di Pusat Referensi Pasar Modal Indonesia dengan populasi seluruh perusahaan yang ada di BEJ pada tahun 2002 sebanyak 336 perusahaan, tahun 2003 sebanyak 341 perusahaan dan tahun 2004 sebanyak 335 perusahaan. Dari hasil penelitian yang dilakukan maka dapat disimpulkan: hipotesis menyatakan bahwa seluruh perusahaan yang diteliti pada tahun 2002 dan 2003 tidak mempunyai hubungan (korelasi) antara besarnya nilai rasio DER dan ROA. Sedangkanpada tahun 2004 mempunyai hubungan (korelasi) antara besarnya nilai rasio DER dan ROA dan adanya hubungan yang negatif membuktikan bahwa berlakunya pecking order theory pada perusahaan go-public di Indonesia.Kata kunci: Struktur modal, teori perimbangan statis, teori jenjang minat, rasio hutang (DER), return on assets (ROA).
STRATEGI PEMASARAN UNTUK MEMPERTAHANKAN MARKET LEADERSHIP Sugino Gunawan
Business Management Journal Vol 2, No 2 (2006): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.03 KB) | DOI: 10.30813/bmj.v2i2.597

Abstract

The increasing construction projects of office buildings that look very significant in Indonesia especially in Jakarta have made office furniture industry become more interesting. This case certainly become a gold opportunity for office furniture companies such as “X”, but on the other hand, local companies also faced with bold competition from foreign countries, especially from China. “X” is one of the oldest player in office furniture industry and also a market leader in the industry. It’s also faced by a very tight competition both from local and abroad. It is very important for “X” to expand its market share. The purpose of this study is to analyze the suitable marketing mix strategy to obtain market leadership in furniture business.Keywords: furniture industry, market leader, market share, marketing mix strategy

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