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jurnal ilmiah hospitality
Published by Sekolah Tinggi Pariwisata Mataram
ISSN : 20884834     EISSN : 26855534     DOI : 10.47492
Core Subject : Humanities, Education,
Humanities Other
Jurnal Ilmiah Hospitality dikelola oleh Pusat kajian Pariwisata Sekolah Tinggi Pariwisata Mataram (STP Mataram) Nama terbitan : Jurnal Ilmiah Hospitality Sinopsis : Jurnal Ilmiah Hospitality, terbitan ini berisi artikel bidang ilmu Umum yang diterbitkan secara berkala 6 bulanan. Mulai Open Jurnal System (OJS) Vol.8 No.1 Juni 2019 Pengelola : Drs. I Made Suyasa, M.Hum Kontak : Lalu Masyhudi, M.Si (Wa: 087864008292) Jl. Panji Tilar Negara No.99 X Tanjung Karang, Ampenan MATARAM 83115, Lombok, NTB Penerbit : Pusat Kajian Pariwisata Sekolah Tinggi Pariwisata Mataram Frekwensi terbitan : 6 bulanan Nomor ISSN : 2088-4834 (Media Cetak) 2685-5534 (Media Online
Arjuna Subject : Umum - Umum
Articles 132 Documents
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Search results for , issue "Vol 11 No 2: Desember 2022" : 132 Documents clear
ANALISIS BAURAN PEMASARAN TERHADAP PELAKU USAHA MIKRO DI DESA TEGALSARI KARAWANG Destya Hardyka Putri; Rachman Hadi; Alamsah Alamsah; Nurminingsih Nurminingsih
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2243

Abstract

This article was created with the aim to determine and analyze marketing strategies undertaken by businesses in Tegalsari Village. The research method used in the form of SWOT analysis and descriptive analysis method using quantitative research approach. Quantitative descriptive analysis is the analysis of data that is not in the form of numbers, but in the form of a series of information extracted from the results of the study. Therefore, the author must first know how the state of the village as well as internal and external factors that affect the existing marketing strategy in tegalsari village and also some possible alternative strategies by using strengths to take advantage of opportunities to overcome weaknesses, avoid threats and minimize weaknesses and avoid threats. Data collection techniques conducted by researchers is to conduct interviews and direct observation in Tegalsari Village. In addition, there are additional supporting data from reading books and other sources related to the title of the study. The Data obtained from the data collection is then analyzed using SWOT analysis to determine what are the strengths, weaknesses, opportunities, and threats of marketing strategies undertaken by businesses in Tegalsari Village. The results shown by interviews with business actors that aggressive business actors with a very favorable situation for business actors themselves. Where, businesses have the power so that they can take advantage of existing opportunities by utilizing the support of the Trade Office to more broadly enter the market share, maximize promotion, online or offline media, always read the market share every time, prioritize consumer satisfaction with product quality, multiply trade ideas and affordable prices and find strategic locations to facilitate consumers.
ANALISIS LAPORAN KEUANGAN PADA UMKM DI KARAWANG, JAWA BARAT Bachtar Bakrie; Parlis Lawalata; Andre Depeda; Gita Febrina; Josinta A Kau
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2245

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Tegalsari Village, Karawang Regency, West Java, have existed and run for a long time. However, there are still many problems experienced by the MSME actors in running their businesses. Some of the main difficulties experienced are problems in making business licenses, marketing, and business capital problems. The most dominant problem here is capital, where entrepreneurs constantly lack sufficient money to run a business. From the above issues, it becomes a reference for the University of Respati Indonesia (URINDO) to carry out Community Service (PKM) activities held by lecturers and students of Semester II Master Program of Study Program of Business Administration. The main objectives of this activity are 1). To assist MSME actors in answering the problems they experienced above, 2). To help the MSMEs manage good financial management to solve capital problems encountered. Conclusions from the implementation of PKM activities for MSMEs in Tegalsari Village, Karawang Regency, West Java are 1). PKM activities in which material delivery on financial management are not crucial for MSME actors in Tegalsari Village, Kecamatan Karawang, West Java. The participation of the participants from the beginning of the activity to the end is very beneficial for the participants in the implementation of business development. 2). Mentoring and training activities for MSME actors in the preparation of simple financial statements according to the stages that are young and understood to be very influential for MSME actors in increasing knowledge, understanding, and skills in preparing their business financial statements, to be able to know the financial performance of the business, as well as to give direction in developing their business.
POLA KOMUNIKASI KELUARGA DAN PERKEMBANGAN EMOSI ANAK (STUDI KASUS PENERAPAN POLA KOMUNIKASI KELUARGA DAN PENGARUHNYA TERHADAP PERKEMBANGAN EMOSI ANAK) Arie Pratama
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2246

Abstract

This research aimed to describing the communication pattern taking place inside Javanese families in Sleman regency and city of Jogjakarta. It also to discover the extent to which Javanese families understood and realized the importance of family communication and child emotional development, and the impact of family communication on child emotional development. This research was using descriptive–qualitative method and based on symbolic interactionism theory. Data were collected by using a passive observation technique and by conducting in-depth interviews with 18 informans. Informans were taken by employing a purposive sampling and selected based on their accessibility to the studied issue. Data were analyzed using interactive analysis model.
PENGARUH MEDIA SOSIAL (INSTAGRAM) TERHADAP BRAND AWARENESS MINUMAN BOBA XIBOBA di INDONESIA Yuliana Yuliana; Natalia Natalia
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2247

Abstract

This study aims to determine the influence of Instagram social media on brand awareness of boba drink products which are currently very popular. This study uses a quantitative approach. Data collection was carried out using primary data collection through questionnaires, and secondary data collection by analyzing scientific articles. The population of this study was taken from the total followers of the boba drink Xiboba Instagram account in Indonesia. Determination of the sample was taken using the Taro formula, and the sampling technique used purposive sampling technique. The analysis technique used is Simple Linear Regression Analysis. The results showed that there was a positive and significant influence of social media Instagram on brand awareness of boba drinks in Indonesia.
BRAND ASSOCIATION, BRAND LOYALTY, BRAND IMAGE DAN PERCEIVED QUALITY PADA BRAND EQUITY DI LABUAN BAJO Rini Hudiono
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2248

Abstract

Industri pariwisata di Indonesia memiliki sejumlah besar potensi yang belum dimanfaatkan. Oleh karena itu, pemerintah berupaya untuk membuat rencana pembangunan dan memperkuat posisi pariwisata Indonesia dengan mengembangkan dan membangun destinasi pariwisata yang fokus pada brand equity di destinasi wisata Labuan Bajo yang tangguh yang dapat menghasilkan peluang untuk pengembangan yang lebih baik. Hal ini dilakukan dalam rangka memperkuat posisi Indonesia di industri pariwisata. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh faktor-faktor seperti brand association, brand loyalty, brand image, dan perceived quality terhadap brands equity yang terkait dengan tujuan wisata di Labuan Bajo. Data diperoleh dengan mengirimkan kuesioner online, dan ada total 655 orang yang menjawabnya. Analisis regresi linier berganda adalah metode yang digunakan untuk proses analisis data. Berdasarkan hasil penelitian ini, brand association, brand loyalty, brand image, dan perceived quality memiliki pengaruh yang signifikan dan menguntungkan terhadap brands equity di Destinasi Wisata Labuan Bajo.
PENERAPAN PRINSIP GOOD GOVERNANCE DALAM PENYELENGGARAAN TILANG ELEKTRONIK DI KOTA BANDUNG Ayyil Basyar; Engkus Engkus; Mohamad Ichsana Nur
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2249

Abstract

The implementation of electronic ticketing is an innovation issued by the police. Electronic ticketing aims to minimize the occurrence of irregularities in law enforcement for traffic violations. In addition, electronic ticketing aims to facilitate services so that they can be maximized and avoid complicated procedures. This study aims to determine the application of good governance principles in the implementation of electronic ticketing in the city of Bandung. This study uses a descriptive type with a qualitative approach. Data collection techniques were carried out by interview and observation methods. The data was obtained from informants from the West Java Regional Police who collected three people and three people from the community. The results of this study are that the implementation of good governance in the implementation of electronic ticketing in the city of Bandung has not been maximized. This is evidenced by the presence of electronic ticket locations that do not operate. Socialization on the implementation of electronic ticketing in the city of Bandung is also not maximized. In addition, in the implementation of electronic ticketing in the city of Bandung, there are still many wrong targets.
MEKANISME PENGADUAN DAN RESPONSIVITAS KINERJA PEGAWAI PADA BADAN PERTANAHAN NASIONAL KABUPATEN BANDUNG Andianti Annaafi; Engkus Engkus; Mohamad Ichsana Nur
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2250

Abstract

Pelaksanaan pelayanan publik tentunya harus berjalan secara efektif dan efisien juga sesuai dengan peraturan serta kebijakan yang ada. Keterlambatan pelaksanaan tugas menjadi kendala dalam pelayanan publik, dalam hal ini pemerintah serta instansi menyediakan layanan pengaduan bagi masyarakat untuk mengatasi keterlambatan pengerjaan tugas dan layanan. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana mekanisme pengaduan yang disedikan oleh instansi terkait serta bagaimana responsivitas kinerja pegawai dalam pelayanan publik pada Badan Pertanahan Nasional Kabupaten Bandung. Metode penelitian yang digunakan yaitu menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Teknik pengumpulan data yang digunakan yaitu melalui observasi, wawancara serta studi literatur/pustaka. Hasil penelitian menunjukkan bahwa layanan pengaduan masyarakat pada Badan Pertanahan Nasional Kabupaten Bandung telah sesuai dengan aturan yaitu dengan memanfaatkan beberapa media seperti melaui nomor hotline yang telah disediakan, melalui tatap muka secara langsung, juga melalui aplikasi. Kendala keterlambatan pengerjaan tugas disebabkan karena volume tugas lebih banyak daripada jumlah sumber daya manusia sehingga menyebabkan overload, kurangnya sosialisasi kepada masyarakat mengenai persyaratan yang diperlukan sehingga menyebabkan masyarakat bolak-balik melengkapi persyaratan menjadikan pelayanan tidak berjalan secara efektif dan efisien, perlunya perbaikan sistem yang kerap error menyebabkan pelayanan menjadi terhambat. Namun sejauh ini, keterlambatan pelayanan yang tertunda hingga bertahun-tahun dapat diselesaikan dengan adanya layanan pengaduan masyarakat.
EFEKTIVITAS PENGGUNAAN APLIKASI E-TILANG DALAM PEMBAYARAN DENDA TILANG DI POLDA JAWA BARAT TAHUN 2018-2020 Nisa Oktaviani; Rahayu Kusumadewi; Engkus Engkus
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2251

Abstract

Tujuan dari penelitian adalah untuk menganalisis efektivitas penggunaan aplikasi e-tilang dalam pembayaran denda tilang di Polda Jawa Barat Tahun 2018-2020. Teori yang digunakan dalam penelitian ini menggunakan teori efektivitas yang meliputi (1) Produktivitas, (2) Adaptasi Kerja, (3) Kepuasan Kerja, (4) Kemampuan Berlaba, (5) Pencarian Sumber Daya. Pendekatan yang digunakan dalam penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian studi kasus. Teknik pengumpulan data yang digunakan yaitu berupa wawancara, observasi, dokumentasi, dan audiovisual. Hasil dari penelitian ini menunjukkan bahwa Penggunaan aplikasi e-tilang dalam pembayaran denda tilang di Polda Jawa Barat belum optimal dan belum bisa dikatakan efektif karena belum memenuhi beberapa indikator efektivitas seperti ; aplikasi E-Tilang ini secara produktivitas masih belum bisa menghasilkan jumlah yang banyak dibanding pembayaran manual; Masyarakat yang masih belum beradaptasi dengan baik; Minimnya kepuasan masyarakat akan sistem pembayaran melalui e-tilang; Aplikasi E-tilang ini tidak bisa menghasilkan pendapatan diluar dari anggaran yang sudah ditetapkan. Untuk kriteria pencarian sumber daya, di Ditlantas Polda Jabar itu sendiri sudah mennujukkan hasil yang maksimal dengan mencetak polisi polisi lalu lintas yang terlatih dan ahli di bidangnya.
PANDANGAN AL-QUR'AN TENTANG ETOS KERJA Sudin Yamani; Achmad Abubakar
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2252

Abstract

Religion.Islam.is religion. which.has .doctrine .which is .general .and complete..Say. Ethics in language. is a word that comes from the Greek language, namely ethos which means belief in something, and in terms the word ethics or ethos means a view of life or a tool in the form of norms related to behavior that is sought to achieve something perfect. The nature of work for every Muslim is considered as an act of worship. As an expression of gratitude and a form of sacrifice for the Creator from his servant and is an expression of gratitude where every Muslim can know that the creation of the earth and everything in it is a test and trial for humans with noble character. Every work must be intended to Allah swt not only to fulfill economic needs. Therefore, the work carried out must be done in a way that is justified by religion so that Allah swt always opens the door of rijkio from all directions that were not previously expected.
REGISTER BAHASA PERANCIS PEMANDUAN PENYUSUNAN PROGRAM PERJALANAN WISATA Muhammad Hasyim; Prasuri Kuswarini; Masdiana Masdiana
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2253

Abstract

A tour program is a program designed to promote tourist destinations to tourists. The preparation of an effective tour program will produce a positive effect that makes tourists intend to visit the site following the tour program offered. This paper aims to discuss the registration of the French language in guiding the preparation of tourism travel programs for tourism stakeholders in Makassar. The method used in this paper is a literature study by compiling a list of French-language tours, and the list becomes a reference in the preparation of tourist trips for tourism stakeholders. The activity of preparing the travel program was carried out through a Focus Group Discussion (FGD) by inviting 20 stakeholder respondents as participants. In the paper's conclusion, it says that the stakeholders can make a French tour program after getting training on how to introduce the French language and a program tour guide module.

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