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Emik : Jurnal Ilmiah Ilmu-Ilmu Sosial
Published by Universitas Muslim Maros
ISSN : 2654394X     EISSN : 26544261     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
Jurnal EMIK berisi artikel-artikel ilmiah dalam bidang ilmu-ilmu sosial yang didasarkan pada hasil-hasil penelitian yang relevan, teori dan review buku.
Arjuna Subject : Ilmu Sosial - Antropologi
Articles 6 Documents
 1 
Search results for , issue "Vol 5 No 1 (2022)" : 6 Documents clear
“Beli Sekarang Bayar Nanti: Mahasiswi, Spay Later, dan Pandemi Covid-19 Nurwahyu Ilahi
Emik Vol 5 No 1 (2022)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v5i1.1214

Abstract

At the time of the rise of Covid-19 in Indonesia, people had limitations in their activities, including shopping. With various policies issued by the government to limit the space for people to move in order to prevent the spread of the virus, this has made people, including female students, more stimulated to shop online. One of the e-commerce that was popular even before the Covid-19 pandemic was Shopee. Moreover, Shopee provided Shopee Pay Later (Spay Later) feature. While numbers of existing literatures deal with purchasing decision using quantitative approach and consumer legal protection, this article is focused on how female students interested in using Spay Later and how this impacted on their life. This research was conducted between September 2021 and March 2022 through social media regarding the Shopee application, using a qualitative approach. There are 15 female students who participated in this research and who use Spay Later. Data was collected using in-depth interview and observation. The study indicates that online shopping through Spay Later has increasingly stimulated because Shopee has a Spay Later feature that makes shopping easier during pandemi Covid-19. One of the Spay Later users who use this application a lot is female college students. They use Spay Later because of the convenience of shopping provided by Shopee, both in terms of shopping and payment methods. Discounted prices and postage are another reason why Spay Later is a shopping choice for female students. So even though they have no intention to shop, these offers stimulated them to shop. Shopping by using Spay Later is also an option because of the availability of various goods, anything is sold at Shopee, so shopping is like a “one stop shopping” without having to go anywhere and even if they do not have enough money to shop. It carries the slogan: "Buy Now Pay Later". However, the use of Spay Later has impacted on its users, both positively and negatively. While the former includes save energy and time because they don't have to leave the house; the latter consists of the emergence of concerns and the tendency to behave consumptively. When the due date is approaching but they have not yet received remittances from their parents, the concerns are mounted because they not only have to pay the total price of the goods, but also pay arrears of 5% of the price of the goods. In addition, with the various conveniences provided by Shopee and Spay Later, shopping depends on the tip of the index finger, when a person cannot control herself, it will be very easy to get caught in consumerism. Therefore, female students must learn to manage their finances and learn to be able to refrain from prioritizing desires over needs.
Otaku Dadakan: Studi Kasus Penggemar Anime One Piece di Kalangan Mahasiswa Muh. Nur Rahmat Yasim
Emik Vol 5 No 1 (2022)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v5i1.1216

Abstract

nime (Japanese animation) which currently become popular in the community has resulted in the emergence of various anime products, such as action figures, posters, comics, and even animated films. One of the most popular anime is One Piece, and its rabid fans are known as anime otaku. This anime otaku phenomenon not only occurs in Japan, but also throughout the world, including Indonesia. This article deals with newcomers who are interested in popular anime, and call themselves otaku, labeled as impromptu otaku by anime otaku. Using a qualitative approach, this research was conducted through social media Instagram and TikTok. The research informants were ten students, who came from public and private universities in the city of Makassar. They consist of six men and four women, whose age range between 19 and 25 years. Data was collected using in-depth interview and observation techniques. One Piece is one of the anime that has a high rating and is the most popular anime of all time. For impromptu otaku, this is considered as “the king of anime", so that fanaticism towards anime is only focused on the One Piece anime, even though there are many other anime that also have high ratings. While anime otaku are not just fans of one anime. In the process of choosing anime One Piece, a person goes through three stages, namely selection, interpretation, and reaction stages. One of the aspects that makes One Piece as an interesting anime for otaku is how One Piece is able to raise spirits through motivational words uttered by certain characters in the One Piece anime. The identity of impromptu otaku is shown through their involvement in various activities, showing that they are fans of One Piece anime, namely following One Piece developments on the internet and social media, collecting One Piece-themed merchandise, and joining the fan community. This indicates that impromptu otaku realizes their "class" when compared to anime otaku. Thus, by participating in related activities they hope to be aligned as anime otaku.
Cara Hidup Mahasiswi Kos di Masa Pandemi Covid-19: Apa yang Beda? Ervina Ervina
Emik Vol 5 No 1 (2022)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v5i1.1218

Abstract

Corona Virus Diseases (Covid-19) is a deadly disease that hit the world at the end of 2019 and has been declared a pandemic since it was confirmed by WHO (World Health Organization) on March 11, 2020 and has spread throughout the world including Indonesia. The existence of this pandemic has an impact on every aspect of people's lives and changes people's activities, one of which is consumption patterns. One of the primary human needs is food. Food as a source of nutrition and energy for humans is one of the aspects that gets attention during the Covid-19 pandemic in order to prevent from being infected with Covid-19. How they find food when they are in the boarding houses and how they take care their immunity during pandemic Covid-19 are aspects that will be discussed in this article This research was conducted in a boarding house located boarding houses around Hasanuddin University. There are ten female students who were randomly selected and willing to be interviewed, they varied based on age, study program, and students’ hometown. Data was collected using observation and in-depth interview methods which were conducted between September 2021 and April 2022. The Covid-19 pandemic has changed almost all community activities to be more adaptive to the conditions of the Covid-19 pandemic, one of which is in the field of education. Learning activities that are usually carried out on campus, but since Covid-19 pandemic hit Indonesia, learning process was changed to online learning. Many students came back to their hometown and conducted online lectures at home. However, poor network was the main obstacle experienced by female students in the process of online learning in their village. When they came back to their boarding house, they had to readjust to the pandemic situation, including adjusting to how they find food and which kind of food they consume as well as dealing with their body immune. Female students’ preference to find food consists of four types, namely buying food directly at stalls around the boarding houses, orderingfood online, switch between buying food around boarding houses and/or ordering food online, and self cooking. In order to maintain and increase immunity, they ate healthy foods, took supplements, sunbathed, exercised, and avoided stress. During pandemi Covid-19, female students were more careful in choosing where they ordered food as well as paid special attention on how they took care their body immunity.
Penonton Boys’ Love: Ketertarikan, Respon, dan Orientasi Seksual Millah Ananda Yunita
Emik Vol 5 No 1 (2022)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v5i1.1219

Abstract

With the issuance of Minister of Health Regulation Number 9 of 2020 concerning Guidelines for Large-Scale Social Restrictions in the Context of Accelerating the Handling of Corona Virus Disease 2019 (Covid-19), the government recommended that all community activities be carried out from home (work from home). The amount of time spent at home causes people to become bored and need entertainment, one of which is by spending time to watch film. One of the shows that is currently booming is Boys' Love which is a fictional media (manga, anime, series) that focuses on homoerotic and homoromantic relationships between men. This article discusses how audiences are attracted to, respond to, and question their sexual orientation. Using qualitative approach, this study combined in-depth interview and observation as data collection methods. his research was conducted online through the brightforwin fanpage community which took place from August 2021 to February 2022. There are eleven informants involved in this study who are the audiences of Boys’ Love. They vary according to age (between 19 and 42 years), sex (eight women and three men), and status (three housewives and eight college students). The study shows that Boys' Love series became popular because it is not only focused on sexual activity, but also on how to build relationships between characters, to express sexuality, and to deepen relationships between viewers. The public's response to this series was varied, some were suddenly interested and became big fans of the Boys' Love series, some didn’t care, and others clearly reject this series. In regard to the sexual orientation of Boys' Love audience, there are differences between male and female audience. Male audience of Boys' Love series is considered as transgender or gay. For female audiences, there is a difference between married and single women. For married women, their sexual orientation is not questioned because of their marital status, while for single women, their orientation is questioned by others. But, as the fan and viewer of Boys’ Love some single men and women also question their sexual orientation.
“Lapar Mata”: Mahasiswi, Kecantikan, dan Perilaku Konsumtif Fitria Rahma Juliana
Emik Vol 5 No 1 (2022)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v5i1.1224

Abstract

Beauty is something that is coveted by women, including female students. The image of woman has long been known as a beautiful creature and is synonymous with beauty. For female students themselves, fashion, appearance, and beauty are important aspects that get special attention, so they spend a lot of money for the purpose of buying beauty products. This article focuses on how female students embody beauty social standards related that cause them to behave consumptively. This qualitative research was conducted in the city of Makassar, involving 14 female students of Hasanuddin University Makassar. They are between 18 and 23 years old. Data was collected through in-depth interviews and observations on social media, such as Youtube, Instagram, and Tiktok. The study indicates that in the view of female students there are two concepts of beauty, namely physical beauty (outer beauty) and non-physical beauty (inner beauty). Beauty products were chosen on the basis of product content and/or influenced by reviews, both reviews from social media and reviews from friends. In the use of beauty products, female students tend to behave consumptively because of the variety of treatments and products used, the desire to appear different from the others, the desire to get recognition from others in order to attract others’ attention, or just following others. It is argued in this article that the tendency of female students to behave consumptively is because their needs is overpowered by their desires, such behavious is locally termed as “lapar mata”.
Tren Glow Up Challenge di Masa Pandemi Covid-19 Rahma Rahma; Nurul Ilmi Idrus
Emik Vol 5 No 1 (2022)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v5i1.1281

Abstract

The implementation of large-scale social restrictions (PSBB) by the government as an effort to prevent the transmission of the Corona virus has caused a shift in community activities. Many get bored while staying at home and using social media to entertain themselves. One of the most widely used social media during the pandemic is TikTok application. Lots of interesting content uploaded on TikTok which later became a trending activity, one of which is the trend of Glow Up Challenge. This article explores this trend. This research was conducted virtually, namely on TikTok social media because TikTok was booming during the Covid-19 pandemic and was used to follow this trend by uploading their videos with the hashtag #glowupchallenge. Data was collected using in-depth interview and observation. Interviews were conducted online using the Whatsapp application in the form of chat and voicenotes to find out students' perceptions of the Glow Up Challenge trend, the reasons why many millennials and Generation Z are following this trend, and the impact of this trend on their lives. Observations were made through website that discussed the Glow Up Challenge trend and videos using #glowupchallenge through TikTok social media as well as the appeared comments. The fourteen informants involved in this study were generation Z who observed trend Glow Up Challenge. They are students from various universities in the city of Makassar and outside Makassar, consisting of ten women and four men. The study indicates that the trend Glow Up Challenge is a trend where someone uploads videos that show physical changes in TikTok application. Those who participated in the Glow Up Challenge trend because they were aimed to change their physical appearance for their self confidence; to show others who underestimated them because of their physical appearance that is not in accordance with "social standards"; and to be popular. Those, who follow this trend and succeed in demonstrating their significant physical change through uploaded videos, show the conditions before and after participating in this trend. This significant change challenged others to follow this trend, by using the products shared in the uploaded video. This automatically promotes the products being used by those who follow Glow Up Challenge trend. This benefits the company whose products were promoted. But such promotion was under the control of individual because they are involved in the company products marketing. The more people watch the uploaded video, the more popular one becomes. The trend of Glow Up Challenge has both positive and negative impacts. Positive impacts include motivating people to make physical changes by using self-care products and this is intertwined with the growing economy due to the popularity of self-care products. Meanwhile, the negative impacts of this trend involve the emergence of toxic masculinity, feeling insecurity, the use of fake products for instant result, and the tendency to be consumptive.

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