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Jurnal Ekonomi Dan Bisnis
Published by Universitas Pekalongan
ISSN : 16930908     EISSN : 23016469     DOI : http://dx.doi.org/10.31941
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ekonomi dan Bisnis adalah jurnal yang mempublikasikan hasil -hasil penelitian dan kajian pustaka dibidang ekonomi manajemen, Akuntansi dan Bisnis. Jurnal Ekonomi dan bisnis Terbit secara berkala dua kali dalam setahun yaitu dibulan Maret dan September.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Akuntansi
Articles 2 Documents
 1 
Search results for , issue "Vol 27, No 2 (2024): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2024" : 2 Documents clear
Analysis Of The Influence Of Religiosity, Service Quality, And Corporate Image On Customer Loyalty With Trust As An Intervening Variable NINGSIH, DIAH WURIAH
Jurnal Ekonomi dan Bisnis Vol 27, No 2 (2024): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v27i2.4786

Abstract

The research aims to determine the influence of religiosity, service quality, and corporate image on customer loyalty, mediated by trust, considering both direct and indirect effects. The object of this research is BSI KCP Pemalang Sudirman 1, using the accidental sampling technique and Slovin's formula, with a sample of 98 respondents. The testing in this study employed quantitative methods, including instrument testing, validity testing, reliability testing, classical assumption testing, hypothesis testing, path analysis, and the Sobel test. The validity results for each question item of the variables were valid. The reliability results for each question item of the variables were reliable. Partial research results indicate that the variables of religiosity, service quality, and corporate image have a significant effect on customer loyalty. There is a significant influence of religiosity, service quality, and corporate image on customer loyalty with trust as an intervening variable. Furthermore, trust has a significant effect on customer loyalty.
Optimalisasi Pemanfaatan Media Sosial Pada Usaha Mikro Kecil Menengah (UMKM) Pada Produk Online Shopping Di Bengkayang okta, oktaviani
Jurnal Ekonomi dan Bisnis Vol 27, No 2 (2024): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v27i2.4831

Abstract

In the current era of globalization, product marketing is not only done directly but can also be done indirectly, which is usually called offline marketing and online marketing. The sophistication of technology now makes it easier for business actors to run a business, but in general, whatever marketing is used by business actors to promote their products comes down to each marketing method that can provide profits. Offline Marketing is marketing that is carried out directly or Face to Face promotion, in this marketing it is easy to do but it only covers that scope and does not get a wide reach. With the Online Shop the reach in marketing will be wider and online promotion will make it easier for Fashion Selashop to promote products to consumers within and outside the scope. Online Shop is online marketing that uses the internet network which can be implemented through social media such as WhatsApp, Instagram and Facebook because these three social media are frequently or widely used by everyone. Fashion Selashop is an MSME which provides products online and is marketed online. Online Shop is a solution for business actors in developing their business because its easy marketing provides smoothness in marketing products to consumers far and near so that many people know about the products being sold. Online Shop products make it easy for consumers who prefer to shop from home because they don't have to come directly to the place, but just by looking at their cellphone, consumers can shop easily.Keywords: Fashion Selashop, Social Media, Online Shop

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