cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Kasnowo
Contact Email
bismanfe18@gmail.com
Phone
+6285228771555
Journal Mail Official
-
Editorial Address
Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Mojokerto, Indonesia Jl. Raya Jabon, Km. 0,7 Mojokerto, Tlp/Fax (0321) 399474, Gd. Andalusia, Lt.2
Location
Kab. mojokerto,
Jawa timur
INDONESIA
Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Published by Universitas Islam Majapahit
ISSN : 26147734     EISSN : 26146592     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, otherwise printed ISSN 2614-7734. Bisman (Bisnis dan Manajemen): The Journal of Business and Management aims to improve the quality of science and channel the interest of sharing and dissemination of knowledge and business for scholars, students, practitioners, and the observer of science in Management. Bisman (Bisnis dan Manajemen): The Journal of Business and Management accepts the results of studies and research articles which have not been published in other media. Bisman (Bisnis dan Manajemen): The Journal of Business and Management is published by The Management Department of Economic Faculty in Universitas Islam Majapahit in collaboration with Aliansi Pengelola Jurnal Ekonomi dan Bisnis Indonesia (ALJEBI).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 8 No. 3 (2025): November 2025" : 8 Documents clear
Pengembangan Kapasitas Karyawan UMKM Melalui Pemasaran Berbasis Komunitas dan Pengaruhnya Terhadap Keunggulan Bersaing Amrullah, Asriyani; Nurhikmah, Andi Reski; Muhrami, Siti Nardiyah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4346

Abstract

This study aims to analyze the development of MSME employees’ capacity through community-based marketing and its influence on competitive advantage in the digital era. As the backbone of Indonesia’s economy, MSMEs face challenges in human resource quality, particularly in digital literacy and marketing skills. Adopting a descriptive qualitative approach, this research was conducted among MSMEs in Makassar City that actively use social media to engage with customer communities. Data were collected through in-depth interviews, participatory observations, and documentation, then analyzed thematically using NVivo software. The findings demonstrate that enhancing employees’ skills in digital literacy, communication, and community data analysis significantly contributes to customer loyalty, product innovation, as well as brand differentiation and identity. Community-based marketing not only fosters stronger emotional relationships with customers but also improves marketing efficiency through word-of-mouth and accelerates innovation cycles through co-creation practices. These results suggest that MSMEs’ competitive advantage is multidimensional, shaped by the synergy between human resource capacity development, digital community management, and dynamic capabilities in adapting to market changes. Furthermore, this study highlights the role of digital platforms as enablers of sustainable marketing practices, reinforcing MSMEs’ adaptability and resilience in the globalized marketplace. Consequently, the study contributes to digital marketing literature and offers practical recommendations for MSMEs, including continuous employee training, collaborative innovation, and strategic use of social media, to sustain competitiveness in increasingly dynamic and globalized business environments.
Momfluencers sebagai Aktor Ekonomi Digital Lokal: Analisis Beauty Capital, Familial Trust, dan Business Stack di Kota Makassar Muhrami, Siti Nardiyah; Hidayat, Rahmat; Muchtar, Yulnita
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4365

Abstract

This study aims to analyze the role of momfluencers as local digital economic actors in Makassar, Indonesia, focusing on three main dimensions: beauty capital, familial trust, and business stack. Using a descriptive qualitative approach, ten momfluencers were purposively selected based on three criteria: having at least 10,000 active followers, consistent content production, and active collaboration with local SMEs. Data were collected through semi-structured interviews, social media content observation, and secondary data from official institutions. The findings indicate that beauty capital serves not only as an aesthetic strategy but also as a representation of modesty and Bugis-Makassar cultural identity. The familial trust dimension builds emotional closeness between momfluencers and their audiences through family narratives reflecting siri’ na pacce (the local values of honor, empathy, and social responsibility). Meanwhile, the business stack demonstrates a community-based digital monetization strategy that strengthens collaboration with local SMEs. Overall, the study concludes that momfluencers in Makassar function as socio-economic agents who integrate cultural values, digital ethics, and entrepreneurial innovation, representing empowered women driving inclusive growth within the regional creative economy ecosystem.
Pengaruh Komitmen Organisasi, Lingkungan Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada Pondok Pesantren Al Ishlah Assuyuthi Wahyu Eko Romadhon; Wahyu, Brahma; Syahputra, Erwin
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4368

Abstract

This study aims to analyze the influence of organizational commitment, work environment, and job satisfaction on employee performance at Pondok Pesantren Al Ishlah Assuyuthi. This research employs a quantitative approach with a total population of 50 respondents, all of whom were used as the research sample through a non-probability sampling technique, specifically a saturated sample method. Data were collected using questionnaires distributed to all employees and analyzed using the SPSS 25.0 software. The analysis included validity and reliability tests, classical assumption tests, multiple linear regression, partial (t) tests, and simultaneous (F) tests. The results indicate that organizational commitment has a significant partial effect on employee performance. Similarly, the work environment and job satisfaction variables also show a significant partial influence on employee performance. Simultaneously, organizational commitment, work environment, and job satisfaction have a significant effect on improving employee performance at Pondok Pesantren Al Ishlah Assuyuthi. These findings suggest that increasing employees’ organizational commitment, creating a supportive work environment, and enhancing job satisfaction are crucial factors in optimizing employee performance within educational institutions such as Islamic boarding schools.
Strategi Pengembangan Sumber Daya Manusia Pegawai: Studi pada Kelurahan Gunung Terang, Kota Bandar Lampung Gaol, Rotua Astrina Lumban; Pradana, Kenny Candra; Tiarni, Ajeng
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4438

Abstract

This study aims to analyze the human resource development (HRD) strategies implemented at the Gunung Terang Village Office, Bandar Lampung City, and to assess their contribution to improving employee professionalism and the quality of public services. A qualitative descriptive method was employed, with data collected through observation, in-depth interviews, and documentation involving all village office employees. The findings reveal that HRD practices at the village office are limited to short-term technical training without support for structured formal education or a competency-based career development system. Although the training provided is relevant to employees’ tasks, it is conducted incidentally and lacks long-term planning, while job promotions are predominantly based on seniority due to the absence of a merit-based system. These conditions create a gap between HRD needs and the strategies currently implemented, resulting in limited strategic impact on bureaucratic quality improvement. This study recommends the formulation of a structured, sustainable HRD strategy grounded in needs analysis to ensure equal access to competency enhancement and to strengthen professionalism among village office personnel.
Pengaruh Kualitas Pelayanan, Fasilitas dan Waktu Tunggu terhadap Kepuasan Pelanggan pada Pelayanan Pengujian Kendaraan Bermotor di Unit Pengelola Pengujian Kendaraan Bermotor Kedaung Angke Indra, Ade; Karunia, Luki; Rasdan, Rathoyo
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4515

Abstract

Pengaruh Kualitas Pelayanan, Fasilitas dan Waktu Tunggu terhadap Kepuasan Pelanggan pada Pelayanan Pengujian Kendaraan Bermotor di Unit Pengelola Pengujian Kendaraan Bermotor Kedaung Angke
Strategi Pemasaran Digital Terhadap Keputusan Pembelian Generasi Z Urban Dengan Perilaku Generasi Z Sebagai Moderasi Masadi, Mahnun; Nurhadi, Ahmad
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4530

Abstract

Changes in consumer behavior in the digital era create a big challenge for business actors in aligning marketing strategies with the preferences of the digital native generation. This study aims to analyze the influence of digital marketing strategies on purchasing decisions and test the role of Generation Z's behavior as moderation variable. Phenomena such as FOMO, paylater features, and online reviews are the main background. This research aims to provide in-depth insight into the strategies faced by business in the digital era and provide recommendations for optimizing digital channels according to business needs. The research method used is a survey with an explanatory research approach to examine the causal relationship between variables. Data was collected through a questionnaire from 100 Generation Z active online shoppers in the last three months, then analyzed using a quantitative method with the SEM-PLS Technique with the help of SmartPLS software to test the measurement model (outer model) and structural model (inner model). The results showed that Digital Marketing Strategy had a positive and significant effect on Purchase Decisions with a path coefficient (ß) of 0.452 and a significance value of p < 0.05. Generation Z Behavior was shown to significantly moderate and strengthen the influence of digital marketing strategies on purchase decisions with an interaction value of 0.218 (p = 0.003). This structural model has strong predictive accuracy with an R-Square$ value of 0.684, which means that independent and moderate variables are able to explain 68.4% of the variation in purchasing decisions. This study recommends business optimize interactive visual content and utilize social proof to effectively reach the unique characteristics of Generation Z.
Kompensasi dan Motivasi Kerja dalam Mendorong Produktivitas Karyawan melalui Kepuasan Kerja sebagai Variabel Mediasi pada PT Maxim Indonesia Hidayat, Rahmat; Setiawan, Aries; Libriantono, Bambang; Birawan, I Gusti Kade; Prastya Firmansyah, Ichsan
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4541

Abstract

This study aims to analyze the relationship between compensation and work motivation on employee productivity with job satisfaction as a mediating variable at PT Maxim. The research method uses a quantitative approach with a causal design. The research population consists of all employees of PT Maxim totaling 250 people, with a sample of 154 respondents selected using proportionate stratified random sampling. Data collection uses a questionnaire with a 5-point Likert scale, and data analysis uses Structural Equation Modeling based on Partial Least Squares with SmartPLS 4.0. The research results show that all hypotheses are accepted with good significance. Compensation and motivation have positive effects on productivity and job satisfaction. Job satisfaction has a positive effect on productivity. Job satisfaction partially mediates the relationship between compensation, motivation and employee productivity. The findings confirm that job satisfaction has a strategic role in enhancing the effectiveness of compensation and motivation on productivity. Managerial implications indicate the need for a holistic approach that integrates fair compensation systems, motivation enhancement programs, and job satisfaction strategies to optimize employee productivity sustainably.
Ethical Climate and Moral Intensity in Organizational Management: A Systematic Literature Review on Accountants’ Behavioral Responses Ainiyah, Nur; Setiono, Hari; Bahril Ilmiddaviq, Muhammad
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4569

Abstract

Ethical issues in accounting practice continue to raise concerns about professional judgment and integrity, underscoring the importance of understanding the behavioral determinants of ethical decision-making. This study aims to synthesize prior empirical Research examining the role of ethical climate and moral intensity in shaping accountants' behavioral responses. Using a systematic literature review approach guided by the PRISMA 2020 framework, this study analyzes 20 peer-reviewed empirical articles published between 2020 and 2025. The review is complemented by bibliometric mapping using VOSviewer to identify dominant themes and Research gaps. The findings indicate that ethical climate is a key organizational-level determinant of ethical judgment, ethical intention, and whistleblowing behavior, particularly in caring, rules, and law-and-code climates. Moral intensity emerges as a critical issue-specific factor that shapes ethical awareness and moderates the effect of ethical climate, especially through the magnitude of consequences and social consensus. However, the literature remains dominated by cross-sectional designs and intention-based outcomes, with limited attention to actual ethical behavior. This study contributes an integrative perspective that links organizational ethical context with moral cognition and underscores the need for future Research employing behavioral measures, multilevel designs, and cross-cultural approaches to strengthen the understanding of ethical decision-making in accounting practice in Organizational Management.

Page 1 of 1 | Total Record : 8

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 9 No. 1 (2026): Februari Vol. 8 No. 3 (2025): November 2025 Vol. 8 No. 2 (2025): Juli 2025 Vol. 8 No. 1 (2025): Februari 2025 Vol. 7 No. 3 (2024): November 2024 Vol. 7 No. 2 (2024): Juli 2024 Vol. 7 No. 1 (2024): Februari 2024 Vol. 6 No. 3 (2023): November 2023 Vol. 6 No. 2 (2023): Juli 2023 Vol. 6 No. 1 (2023): Februari 2023 Vol. 5 No. 3 (2022): November 2022 Vol. 5 No. 2 (2022): Juli 2022 Vol. 5 No. 1 (2022): Februari 2022 Vol. 4 No. 2 (2021): Agustus 2021 Vol. 4 No. 1 (2021): Februari 2021 Vol. 3 No. 2 (2020): Agustus 2020 Vol 3 No 1 (2020): Februari 2020 Vol. 3 No. 1 (2020): Februari 2020 Vol 2 No 2 (2019): Agustus 2019 Vol. 2 No. 2 (2019): Agustus 2019 Vol 2 No 1 (2019): Februari 2019 Vol. 2 No. 1 (2019): Februari 2019 Vol 1 No 2 (2018): Agustus 2018 Vol. 1 No. 2 (2018): Agustus 2018 Vol 1 No 1 (2018): Februari 2018 Vol. 1 No. 1 (2018): Februari 2018 More Issue