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Sarida Sirait
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INDONESIA
Jurnal EK dan BI
Published by Politeknik Bisnis Indonesia
ISSN : 26207443     EISSN : 26214695     DOI : 10.37600
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EK&BI merupakan jurnal yang dimaksudkan sebagai media terbitan kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai isu Ilmu - ilmu ekonomi dan bisnis dan lain-lain yang terkait. Artikel ilmiah dimaksud berupa kajian teori (theoritical review) dan kajian empiris dari ilmu terkait, yang dapat dipertanggungjawabkan serta disebarluaskan secara nasional maupun internasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 43 Documents
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Search results for , issue "Vol 8 No 1 (2025)" : 43 Documents clear
ANALISIS PENGARUH KUALITAS MAKANAN, KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN, LINGKUNGAN FISIK SEBAGAI VARIABEL MEDIASI STUDY KASUS BALE AYU RESTO GIWANGAN YOGYAKARTA Pratama, Fauzi; Wikaningtyas, Suci Utami
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.1891

Abstract

Analysis of the effect of food quality, service quality on customer satisfaction. This study aims to analyse the effect of food quality, service quality on customer satisfaction with the physical environment as a mediating variable at Bale Ayu Resto Giwangan Yogyakarta. Using a quantitative approach, data was collected through questionnaires from 100 customers, analysed using partial least square (PLS) The results of this study show: food quality has a positive effect on customer satisfaction , food quality has a positive effect on the physical environment, service quality has a positive effect on customer satisfaction, service quality has a positive effect on the physical environment, the physical environment has no direct effect on customer satisfaction, food quality does not mediate the physical environment through customer satisfaction, service quality does not mediate the physical environment through customer satisfaction.
PENGARUH ELEMEN EKUITAS MEREK KESADARAN MEREK, ASOSIASI MEREK, PERSEPSI KUALITAS, DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KOSMETIK WARDAH DI KOTA DEPOK Ruminta, Darkiman; Khoirunnisa, Ayudya Feby; Wulandari, Dea
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2107

Abstract

This study is entitled The Influence of Brand Equity Elements Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Consumer Purchasing Decisions of Wardah Cosmetics in Depok City. The purpose of this study was to determine the influence of brand equity elements of brand awareness, brand association, perceived quality, and brand loyalty on consumer purchasing decisions of Wardah cosmetics. The research method used in this study is a quantitative approach with data collection using a questionnaire with a total of 100 respondents who use Wardah brand cosmetic products. Data analysis using multiple linear regression and data processing with the JASP software application. The results of this study indicate that the brand awareness variable partially does not have a significant relationship to the purchase decision of Wardah cosmetics. The brand association variable also partially does not have a significant relationship to the purchase decision of Wardah cosmetics. The quality perception variable partially has a significant relationship to the purchase decision of Wardah cosmetics. The brand loyalty variable also partially shows no significant relationship to the dependent variable, namely the purchase decision. Simultaneously, the variables of brand awareness, brand association, perceived quality and brand loyalty together have a significant effect on the decision-making process for purchasing Wardah cosmetics.
PENGARUH ROA, ROE, EPS DAN UKURAN PERUSAHAAN TERHADAP HARGA SAHAM PADA PERUSAHAAN SEKTOR KONSUMEN NON-SIKLIS Hasibuan, Ervina Rosarina; Yunita, Rizki Arvi; Husnasari, Khalila
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2080

Abstract

ABSTRACT This study aims to examine how return on assets (ROA), return on equity (ROE), earnings per share (EPS), and firm size influence stock prices. The research focuses on non-cyclical consumer sector companies listed on the Indonesia Stock Exchange (IDX) from 2022 to 2024. A purposive sampling method was employed, resulting in a sample of 34 entities. Conducted over a three-year period, the study encompasses a total of 102 data. Secondary data utilized includes annual financial statements and stock price information obtained from idx.co.id. Data analysis was performed using multiple linear regression techniques with SPSS version 27. The findings indicate that, individually, ROA, ROE, and firm size do not significantly affect stock prices in the non-cyclical consumer sector listed on the IDX during 2022–2024. However, EPS has a significant positive impact on stock prices within the same sector and period. Collectively, the variables ROA, ROE, EPS, and firm size are able to explain variations in stock price. Keywords: ROA, ROE, EPS, firm size, stock price
STIE Mahardika PENGARUH DIGITAL MARKETING DAN ADVERTISING TERHADAP PENJUALAN VESPA MATIC DI INSTAGRAM Baidhowi, Achmad; Yusuf, Mochammad alfin Solikhin; Alfattakhy, Moch Zakhy; Kusmayati, Nindya Kartika
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2037

Abstract

Information technology has changed marketing strategies in many industries, including the automotive industry. The purpose of this study is to evaluate the effect of advertising and digital marketing on increasing Vespa Matic sales through the Instagram platform. Quantitative research with multiple linear regression was used. Data from 44 respondents were tested partially (t-test) and simultaneously (F-test). The results showed that advertising and digital marketing contributed positively and significantly to increasing sales. According to the regression coefficient value, a 1% increase in digital marketing has the potential to increase sales by 0.476, while a 1% increase in advertising strategy has the potential to increase sales by 0.500. These results indicate that social media, especially Instagram, functions as an effective digital promotion tool in increasing market reach and driving purchasing decisions, especially among the millennial generation. To increase market appeal and reach, the Vespa Matic brand must continue to optimize the use of digital media, especially Instagram, by presenting promotional content that is attractive, informative, and in accordance with the demographics of millennial customers. Promotional strategies such as discounts, bundling, and collaboration with influencers must be maximized.
ENHANCING STATISTICAL LEARNING MOTIVATION THROUGH LECTURER COMPETENCY: A STUDY AT UNIVERSITAS MURNI TEGUH, INDONESIA Simarmata, Hengki Mangiring Parulian; Saragih, Doris Yolanda; Sirait, Erwin; Lie, Darwin
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2247

Abstract

This study aims to examine the influence of statistics lecturer competence and teaching strategies on students’ interest in learning statistics at Universitas Murni Teguh PSDKU Pematangsiantar. Using a quantitative approach with a sample of 105 undergraduate students, data were collected through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that lecturer competence has a strong and significant positive effect on students’ interest (β = 0.684; p < 0.001), indicating that pedagogical skills, subject mastery, and communicative ability play a crucial role in motivating students to engage with statistical content. Conversely, teaching strategies showed a significant yet negative effect (β = -0.188; p < 0.05), suggesting a potential mismatch between current instructional approaches and students’ learning preferences. Validity and reliability tests confirmed that all constructs met convergent validity (outer loading > 0.70), internal consistency (Cronbach’s alpha > 0.88), and model fit criteria (SRMR = 0.069; NFI = 0.830). The results highlight the importance of competent and engaging lecturers in fostering positive attitudes toward learning statistics, while also emphasizing the need for adaptive and student-centered teaching strategies. This study contributes to the growing body of knowledge on educational quality and student engagement in quantitative disciplines, and offers practical implications for improving teaching practices in higher education, particularly in contexts where statistics is perceived as a challenging subject
ANALISIS FAKTOR MAKROEKONOMI TERHADAP VOLUME PERDAGANGAN SUKUK NEGARA RITEL SERI 016 Mustofa, Nur Wahid; Ardiansyah, Okky Vian; Maharani, Sintya Puan; Kumalasari, Silva Indria; Diniati, Bintis Ti'anatud
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2052

Abstract

This study analyzes the impact of macroeconomic factors on the trading volume of SR016 Retail Sukuk in Indonesia's secondary market from June 2022 to February 2025. The research examines five independent variables: inflation, sukuk yield, sukuk price, rupiah exchange rate against USD, and BI Rate, using multiple linear regression analysis with monthly time series data. This research analysis uses eviews 13 software. The findings reveal that only the BI Rate has a significant negative effect on SR016 trading volume, with a coefficient of -2.764297 (sig. 0.0284), indicating that higher interest rates lead to decreased sukuk trading activity. Meanwhile, inflation, sukuk yield, sukuk price, and the rupiah exchange rate show no significant individual impact on trading volume. However, these macroeconomic factors collectively explain 36.18% of sukuk trading volume variations when tested simultaneously (F-stat 4.174927, sig. 0.007601). These results suggest that retail sukuk investors in Indonesia primarily adopt a buy-and-hold strategy, with limited sensitivity to short-term macroeconomic fluctuations except for central bank policy rates. The study contributes to understanding Islamic financial market dynamics in Indonesia and provides insights for regulators and market participants to develop more effective strategies for enhancing secondary market liquidity.
PENGARUH ONLINE CUSTOMER REVIEW DAN BEAUTY INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH PADA APLIKASI TIKTOK DI SURABAYA Putri, Ardiyanti Sanggie; Widyanti, Firlynisa Wafiyyah; Nabilla, Karunia Gadys; Kusmayati, Nindya Kartika
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2064

Abstract

This research aims to determine the effect of online customer reviews and beauty influencers on purchasing decisions for Wardah products on the TikTok App in Surabaya. Using a quantitative approach with purposive sampling, data were collected from 69 respondents and analyzed through multiple linear regression in SPSS software ver. 29. The regression equation is Y = 3,295 + 0,530X₁ + 0,232X₂. Simultaneously, both variables significantly influence purchasing decisions (F = 26,820; p < 0,05). Partially, online customer reviews have a significant positive effect (t = 4,967; p < 0,001), while beauty influencers show a positive but statistically insignificant effect (t = 1,989; p = 0,051). The suggestion in this study is that the Wardah brand continues to encourage an increase in positive customer reviews and maintain cooperation with beauty influencers who have a strong influence in order to increase purchasing decisions on digital platforms such as TikTok. Keywords: Online Customer Review, Beauty Influencers, Purchase Decision
DAMPAK ALIH FUNGSI LAHAN SAWAH TERHADAP PRODUKSI PADI DAN PENDAPATAN PETANI DI KOTA GORONTALO Botutihe, Abdul Rais; Olilingo, Fachrudin Zain; Mopangga, Herwin
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.1949

Abstract

Gorontalo City as the provincial capital has unique economic characteristics. This city has broader government, economic, and cultural functions compared to Gorontalo Regency and Bone Bolango Regency. However, this also causes greater economic pressure, so that many rice fields are converted into non-agricultural land. This study aims to determine the factors that influence land conversion, to determine the impact of rice field conversion on rice production in Gorontalo City and to determine the impact of rice field conversion on farmer income in Gorontalo City. The results of the study indicate that instead of land function being driven by economic pressure, high land price offers, minimal support for the agricultural sector, the need for housing development, commercial development, and infrastructure. The impacts include a decrease in the area of ​​rice fields, which causes a significant decrease in rice production. In addition, farmers experience a decrease in income from the agricultural sector, so that many have to rely on non-agricultural sources of income.
ANALISIS INOVASI PEMASARAN MELALUI LIVE STREAMING TIK TOK DALAM MENARIK MINAT CALON JAMA’AH HAJI DAN UMROH DI PT NUR HARAMAIN Zainullah, Ahmad; Ulfi, Diana; Aqidah, Waqi’atul
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2151

Abstract

This study aims to analyze marketing innovation through TikTok live streaming in attracting the interest of prospective Hajj and Umrah pilgrims at PT Nur Haramain Mulia. The research employs a descriptive qualitative approach with data collected through interviews, observations, and documentation. The findings indicate that TikTok Live has a positive impact on enhancing engagement with prospective pilgrims, building trust, and expanding market reach. The live broadcasts typically feature explanations of travel packages, customer testimonials, and special promotions delivered in an interactive manner. This marketing approach also contributes to shaping a modern and responsive corporate image. Nevertheless, the implementation faces several challenges, including limited human resources skilled in managing digital content, unstable internet connections, and low digital literacy among older audiences. Despite these obstacles, with ongoing improvements, live streaming-based digital marketing holds significant potential to support the growth of Hajj and Umrah travel services in a more efficient, adaptive, and sustainable manner.
EFEKTIVITAS KEBIJAKAN PENGURANGAN PENGGUNAAN KANTONG PLASTIK DI DIVA SWALAYAN KRAKSAAN BERDASARKAN PERSPEKTIF MANAJEMEN Pradani, Rizki Febri Eka; Putri, Sephia Eka Amalia
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2332

Abstract

This study discusses the implementation of green marketing at Diva Swalayan Kraksaan, particularly in response to the government regulation concerning the reduction of single-use plastic. The objective of this study is to examine how green marketing principles are applied through the green marketing mix elements: product, price, place, promotion, people, physical evidence, and process. The research uses a qualitative phenomenological approach, with data collected through interviews, observation, and documentation. The findings reveal that Diva Swalayan has implemented the paid plastic bag policy and provides reusable shopping bags as a form of environmental commitment. However, most products sold are not environmentally friendly. The initiative is mainly driven by local government regulation (Perbup No. 51 of 2023), not internal motivation. The initial phase faced resistance from consumers due to a lack of awareness, but after two months, acceptance improved. The promotion was limited and temporary, and public understanding remains a major barrier. Overall, the implementation shows initial progress, but greater efforts are needed in consumer education and consistent communication to achieve sustainable behavioral change.

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