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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 134 Documents
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Search results for , issue "Vol. 12 No. 5 (2022): December: Management Science And Field" : 134 Documents clear
Designing a digital marketing strategy model at sanggar bunga nirwana using a grounded theory approach Siti Aisyah Jamal; Alizar Hasan; Innsanul Kamil
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.916

Abstract

One of the ornamental plant shops in Agam Regency, which is in Payakumbuh, West Sumatra, is Nirwana Flower Studio Business. Nirwana Ornamental Flower Studio is a small and medium-sized industrial enterprise because it makes a small amount of money and has a small number of employees. The Nirwana Ornamental Flower Studio had trouble running its business because it didn't have enough customers and couldn't compete with similar businesses. One reason why this studio doesn't make enough money is that their advertising and sales are still boring and boring. The Grounded Theory method is what is used. Grounded Theory is a qualitative method that can be used to make sure that Sanggar Bunga Nirwana has the right marketing strategy model for their business right now. There are 15 important indicators that need to be taken into account when making a model for a digital marketing strategy. The six most important ones are the readiness of human resources, the availability of technology, the capabilities of the company, the support infrastructure, the uniqueness of the product, and customer expectations.
Women Leadership: Examine the Capacity of Women as Leaders Ahmad Muktamar B
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.924

Abstract

This study describes women's leadership with a focus on studying the capacity of women as leaders. Aims to identify whether leadership is more effective and has better performance than male leadership. This type of research uses library research with analytic descriptive methods. The data in this study were obtained from books, journals, other reference websites related to the research topic. The approach used in this research is a feminist approach, where this approach tends to address gender issues, particularly those related to women's leadership. Another approach is the philosophical approach, as well as the historical approach. In this study it was found that women's leadership is related to feminine character. There are five attributes attached to feminine character, 1) Caring, 2) Vision, 3) Collaboration, 4) Courage, and 5) Intuition. It was also found that there are four factors that influence women's leadership, namely: Mother, Seductress, Pet and Iron Maiden. In addition, women's leadership is also supported by a transformational style and feminism. Meanwhile, women's success in leading is supported by feminist ethics, namely 1) Maternal Thinking, 2) Caring, and 3) Ethich of Care.
Analysis of the Effect of Work Stress and Work Motivation on Lecturer Teaching Performance: Case Study at Mandiri Bina Prestasi Polytechnic Mardaus Purba; Lennaria L. Tarigan; Erni Dewi Munthe; Veronika Saragih; Mery Sulianty H. Sitanggang
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.936

Abstract

Mandiri Bina Prestasi Polytechnic at its inception in 2004 had its own charm, but since 2012 it has experienced a decline in public interest and trust and continues to decline until now. Internal problems are clearly visible, including low teaching performance both in the process of planning, implementing and evaluating learning. Lecturers seem to lack encouragement to carry out the learning process properly and there are symptoms of stress experienced by lecturers related to their work. Scientific studies are needed on the effect of work stress and work motivation on the teaching performance of lecturers at the Bina Prestasi Mandiri Polytechnic to be able to provide a solution for handling it using the approach used based on McClelland's theory. This study uses multiple linear regression to determine the effect of work stress (physiological, psychological, behavioral, work conflict, task characteristics, and influence of leadership), and work motivation (wages/salary, desire to progress, and need for affiliation). on the teaching performance of lecturers at the Mandiri Achievement Development Polytechnic. The subjects in this study were all permanent lecturers at the Bina Prestasi Polytechnic, totaling 48 people. This study proves that the teaching performance of lecturers at the Mandiri Bina Prestasi Polytechnic can be significantly influenced by work stress and work motivation at a significant level of 5%. Partially it was also found that work stress and work motivation each had a significant effect on the performance of the Bina Prestasi Mandiri Polytechnic lecturers, where work stress had an effect on work motivation. The variables of work stress and work motivation can explain 43.70% of their influence on the teaching performance variables of lecturers at the Bina Prestasi Mandiri Polytechnic while the remaining 56.3% is the influence of other independent variables not examined in this study.
Implementation of Customer Relationship Management System to Maintain Service Quality for Customer Sri Rahayu; Pandu Adi Cakranegara; Tienni Mariana Simanjorang; Sy Nurul Syobah; Arifin
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.939

Abstract

Competition in the business world is accompanied by the development of the world of information and communication technology. Technological advances promote digital business trends that require every goods or service company to be able to present their merchandise online, either on business websites or on existing e-commerce platforms, and support digital transactions. between seller and buyer. The ease of transaction for customers is a crucial aspect of the service and process of buying and selling. In an effort to thrive in the competitive business environment, it is a struggle for businesspeople to deliver services that suit the needs of their clients since customers are becoming more discerning and their comfort standards are rising. Improving service to customers is the primary focus of every business in order to consider ways and business processes to maintain customer loyalty; therefore, the objective of this research is to design and build a computerized system to make it easier for businesses to manage the transaction process and to determine the superior features of the system in relation to improving service to customers. By installing a Customer Relationship Management (CRM) system, you may acquire new clients and keep the loyalty of existing ones. The Customer Relationship Management (CRM) system is established to aid administrators in the management of transactional operations, product management, flagship initiatives, and customer promotions. as envisioned and valid for all primary system menu functions, so that it can be developed throughout the implementation phase.
The Effect of Social Media Marketing, Influencer Marketing, and Consumer Engagement on Purchase Intention in Local Cosmetic Products shandy lim; Erilia Kesumahati
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.942

Abstract

This study aims to analyze the impact of social media marketing, influencer marketing, and consumer engagement on purchase intention in local cosmetic products. This study used quantitative methods and data collected by questionnaire technique. The respondent's study included as many as 226 people living in Batam City on the condition that they purchased local cosmetic products. Four hypotheses were formulated and tested using t-test analysis. The results showed that influencer marketing and consumer engagement significantly positively affected purchase intention. Meanwhile, the impact of social media marketing on purchase intentions was insignificant.
Organizational Climate as an Intervening in the Relationship of Job Demand Resources and Person Organization fit to Employee Engagement Fahmi Abdullah
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.943

Abstract

Teachers who are an important pillar in an educational institution should receive facilities and fulfillment of needs in order to create comfort and foster loyalty in attachment to an organization or educational institution. The purpose of this research is to find out and explain how far the influence of Job Demand Resources and Person Organization Fit on Employee Engagement with Organization Climate as an Intervening variable. The method used in this research is quantitative with the teacher as the research sample. The results of this study are Job Demand Resources and Person Organization Fit have an influence on Employee Engagement. Job Demand Resources have no influence on Organization Climate while Person Organization Fit has an influence on Organization Climate and Organization Climate has no effect on Employee Engagement. Organization Climate is unable to mediate Job Demand Resources and Person Organization Fit.
Effect of governance, risk management and compliance on a firm’s value (healthcare industry) Sula Yosege Sembiring Kembaren; Gunardi Endro; Okder Pendrian
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.947

Abstract

A high firm’s value is one of the main goals of investors. Management will seek to optimize all factors that have the potential to increase the firm’s value, including the GRC component. The healthcare sector is one of the industries that has shown good performance in several years, including during the crisis due to the Covid-19 pandemic. This pandemic is considered a catastrophic event. Using the explanatory quantitative method, this research aims to prove the difference in the effect of GRC on firm value through two different conditions, before and after the pandemic. The firm’s value is proxied by Tobin's Q, and GRC is measured based on the Indonesian GRC Award scoring method. Through purposive sampling technique on the population of the healthcare industry, as many as 22 companies listed on the Indonesia Stock Exchange, this research took a sample of 11 companies with data sources from 2018 to 2021. The data was processed using a simple linear regression statistical model. The study results show that GRC positively affects firm value, with an explanatory level of 33.8% in pool data. Based on data segregation, the results show that the explanatory level during the pandemic period is more significant.
Analysis of the Influence of Green Trust, Green Marketing and Green Perceived Quality on Green Purchase Intentions on Consumers of Aqua Brand Bottled Water with 100% Recycled Andri Wibowo; Wiwik Prihartanti; Agung Edy Wibowo; Hardiono; Agus Rahmato
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.951

Abstract

This study aims to determine and explain the effect of green trust, green marketing and green perceived quality on green purchase intention. The type of research used is explanatory with a quantitative approach. The population in this study were students of the Faculty of Economics & Business and the Faculty of Social and Political Sciences Semester VII and were still active at W.R. Supratman University in Surabaya. The sample used in this study was 71 respondents who were taken using purposive sampling and data collection methods using questionnaires or online questionnaires. Data analysis used is descriptive statistical analysis and multiple linear regression analysis. The data in this study were processed using SPSS 23 for Windows. The results of this study indicate that green trust, green marketing and green perceived quality partially affect the green purchase intention of mineral water in Aqua packaging.
The Effect of Experiential Marketing, Store Atsmosphere, Product Quality and Service Quality on Customer Satisfaction at Café Rosella Arif Syaifudin; Khamdan Suriyok
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.958

Abstract

Café Rosella is a cafe located in the city of Porong, Sidoarjo, which offers a unique concept and provides a variety of food and drinks suitable for students or people who are enjoying their time. However, there are some problems that are not considered, such as inadequate parking facilities, poor toilet cleanliness, loud music, unfriendly employee service, long employee service. The purpose of this study was to analyze the influence of Experiential Marketing, Store Atsmosphere, Product Quality and Service Quality on Consumer Satisfaction. This type of research is quantitative research. The method used in this research is purposive sampling by distributing questionnaires. Based on the results of the study, it shows that the independent variables, namely Experiential Marketing, Store Atmosphere, Product Quality and Service Quality, have a positive simultaneous effect on customer satisfaction. Partially, the Experiential Marketing variable has no effect on customer satisfaction. Store Atmosphere has a partial effect on consumer satisfaction. Product quality variable has a partial effect on consumer satisfaction. The service quality variable has a partial effect on customer satisfaction. Product quality variable has a partial effect on consumer satisfaction. The service quality variable has a partial effect on customer satisfaction. Product quality variable has a partial effect on consumer satisfaction. The service quality variable has a partial effect on customer satisfaction
Influence of Brand Image on Customer Attitude, Intention to Purchase and Satisfaction: the Case of Start-Up Brand Pomie Bakery David G. Abin; Deske W. Mandagi; Lefrand. S Pasuhuk
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.960

Abstract

The purpose of this study is to analyze the influences of brand image on customer attitude, intention to purchase, and customer satisfaction in the context of start-up businesses, in which its research information could be a helping hand, especially for a start-up business. In particular, this research attempts to answer three main research questions. First, does the brand image affects the customer attitude? Second, does the brand image affect the intention to purchase? Third and last, does the brand image affect customer satisfaction? To answer these questions, a survey was conducted on 234 Pomie Bakery customers through questionnaires adopted from previous studies. The data has been analyzed using Structural Equation Modeling (SEM) using the SmartPLS software. The data analysis has proven that other than the variable of brand image’s influence on purchase intention, each correlation between other variables is significant. The result of this research is generally useful for start-up businesses as a reference in implementing brand strategies. By paying attention to the brand image, start-up businesses will benefit from consumer behavior in terms of customer attitude, intention to purchase, and customer satisfaction.

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