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Jurnal Manajemen Bisnis
Published by Universitas Muhammadiyah Malang
ISSN : 26552523     EISSN : 20890176     DOI : https://doi.org/10.22219/jmb.v10i1.13949
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Universitas Muhammadiyah Malang published Manajemen Bisnis (MB) journal in 2011. Start in December 2018, the MB journal has online ISSN 2655-2523 for articles that publish started from Volume 9 No. 1, April 2019. Then, start from Volume 9 No. 2. MB journal has been accredited for SINTA 4. MB journal is a peer-reviewed and open-access journal published twice a year (April and October). This journal published articles in Bahasa but in 2019 MB journal published all articles in English. This journal only accepts articles from original research results. MB journal welcomes all articles related to management and business fields. Subjects suitable for publication include financial management, marketing management, human resource management, operation management, strategic management, entrepreneurship, business ethics, and international business. Manajemen Bisnis journal has been indexed in Google Scholar and DOAJ. MB journal keeps an attempt to be indexed in other journal directories.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 2 Documents
 1 
Search results for , issue "Vol. 14 No. 01 (2024): April" : 2 Documents clear
Loyal Now Or Loyal Later : Moderating Role Of Satisfaction In Customer Loyalty Marsudi, Marsudi; Andharini, Sri Nastiti
Manajemen Bisnis Vol. 14 No. 01 (2024): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v14i01.41977

Abstract

This research is aimed at analyzing the role of customer satisfaction as a moderator of the relationship or influence between product and service quality on customer loyalty. The population in this study was obtained from customers who had enjoyed products and services at the Tenes fried chicken restaurant in Malang city. Sampling used a purposive sampling technique with the criteria that customers were at least 18 years old, had purchased and enjoyed products and services at least three times and lived in the city of Malang. The data collection technique used was by distributing questionnaires to 100 respondents. The data analysis technique in this research used structural equation modeling-partial least squares (SEM-PLS) with the results that service quality and product quality each have a positive and significant effect on customer loyalty, service quality has a negative effect. and significant on customer loyalty which is moderated by customer satisfaction, product quality has a positive and significant effect on customer loyalty which is moderated by customer satisfaction.
Analysis of Investment Feasibility in Marketing Information System Acquisition Ibnul Mufadlol, Abdurrohman; Akbar, Mhd. Furqon
Manajemen Bisnis Vol. 14 No. 01 (2024): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v14i01.41979

Abstract

Information technology plays a significant role in spreading information fast and efficiently. PT.KMB, as one of the companies that focuses on the usage of technology as its operation, acquired the Information Marketing System based on WhatsApp from WS. This research is aimed to evaluate the stated acquisition investment feasibility. The research method used is quantitative descriptive and focuses on the financing aspect. The three investment feasibility evaluation criteria used are Net Present Value (NPV), Payback Period (PP), and Profitability Index (PI). Data that can be analyzed includes PT.KMB income and expenses from June 2022 until October 2023. The result shows that NPV from the stated acquisition valued at Rp139.551.205, indicates a positive outcome with an increase in income of 20% per year. The Payback Period is estimated to happen in 1.2 years or 15 months, whereas Discounted Payback Period is 1.12 years or 13 months. In addition, the value of the Profitability Index (PI) in the amount of 1.4 shows that the stated acquisition is feasible to be implemented.

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