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INDONESIA
Jurnal Manajemen Bisnis
Published by Universitas Muhammadiyah Malang
ISSN : 26552523     EISSN : 20890176     DOI : https://doi.org/10.22219/jmb.v10i1.13949
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Universitas Muhammadiyah Malang published Manajemen Bisnis (MB) journal in 2011. Start in December 2018, the MB journal has online ISSN 2655-2523 for articles that publish started from Volume 9 No. 1, April 2019. Then, start from Volume 9 No. 2. MB journal has been accredited for SINTA 4. MB journal is a peer-reviewed and open-access journal published twice a year (April and October). This journal published articles in Bahasa but in 2019 MB journal published all articles in English. This journal only accepts articles from original research results. MB journal welcomes all articles related to management and business fields. Subjects suitable for publication include financial management, marketing management, human resource management, operation management, strategic management, entrepreneurship, business ethics, and international business. Manajemen Bisnis journal has been indexed in Google Scholar and DOAJ. MB journal keeps an attempt to be indexed in other journal directories.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 6 Documents
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Search results for , issue "Vol. 15 No. 2 (2025): October" : 6 Documents clear
Digital Payment Adoption in Rural Area Tsuraya Choirinnida, Irma; Utari, Diah
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.41923

Abstract

This study investigates the implementation and adoption of QRIS (Quick Response Code Indonesian Standard) digital payment systems in rural Indonesia, focusing on factors influencing adoption and its impact on financial inclusion and economic development. Employing a quantitative descriptive approach, data were collected through structured questionnaires from 502 rural QRIS users, selected via purposive sampling. Two-Way ANOVA was used to analyze regional-specific factors affecting adoption patterns in rural contexts. The findings reveal low financial literacy, strong reliance on cash transactions, and limited perceived usefulness of QRIS among rural communities. While basic infrastructure like device ownership and internet access exists to some extent, barriers such as lack of education, limited social support, and low trust in digital financial systems hinder fintech adoption. However, the study identifies growing potential for QRIS usage in rural areas, with user intention indicating a positive outlook, particularly if supported by targeted education, stronger government initiatives, and simplified technology design. This research contributes to the literature on rural fintech adoption by specifically examining QRIS usage in Indonesian villages. It highlights unique barriers such as low financial literacy, limited social support, and trust issues, offering a rural-specific perspective using an integrated analytical framework. Unlike previous studies centered on urban areas, this research provides valuable insights into the challenges and opportunities for digital payment adoption in rural Indonesia. The findings can inform policymakers, fintech companies, and financial institutions in developing strategies to enhance QRIS adoption and promote financial inclusion in rural areas.
Green Entrepreneurial Orientation in MSMEs: A Systematic Review and Future Research Agenda Wijayanti, Erma; Abdulah, Budiman; Putu Yohanes Agata L Sandopart, Dewa
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.41970

Abstract

This study presents a systematic review and bibliometric analysis of Green Entrepreneurship Orientation (GEO) in micro, small, and medium enterprises (MSMEs) for the period 2018–2025. The analysis employs a combined protocol with bibliometric techniques to identify research trends, author collaboration patterns, and thematic focuses. Findings indicate that key drivers of GEO in MSMEs include environmental awareness, innovation capacity, and stakeholder pressure, while under-explored areas include green technology adoption, policy support, and sustainable supply chain integration. This study proposes a future research agenda focused on digital transformation, circular economy practices, and SME resilience in a post-crisis context.
Click, Trust, and Eat: Understanding How Value Shapes Purchase Intentions in Food Delivery Apps Fithratul Islamy, Yans; Arifa, Nurdhina
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.42044

Abstract

The rapid development of food delivery applications has altered consumer purchasing decisions, highlighting the significance of informational and economic indicators in influencing user behavior. This study examines the impact of online reviews and product pricing on perceived value and, in turn, purchase intention, with trust analyzed as a moderating variable. Data were gathered from 150 users of a prominent food delivery company in Indonesia and analyzed utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that online reviews and product pricing substantially elevate perceived value, thereby influencing purchase intention positively. The purchase value mediates the relationship between both antecedents and buy intention, highlighting its crucial role in customer decision-making. Nonetheless, trust did not substantially reduce the impact of perceived value on purchase intention, indicating that in markets with already elevated baseline trust, value-oriented methods may exert greater influence than trust-enhancing initiatives. These findings enhance digital consumer behavior research by affirming perceived value as a pivotal mechanism and provide actionable insights for platform operators to emphasize transparent review systems and competitive pricing.
Challenges and Coping Mechanisms: Women Entrepreneurs in Indonesia Amidst COVID-19 Ahmi Husein, Muhammad; Nur Arumsari, Devinta
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.42046

Abstract

This study explores how women entrepreneurs in Indonesia coped with the challenges of the COVID-19 pandemic using a qualitative thematic analysis. Interviews were conducted with 5 women entrepreneurs across various sectors and regions, including rural and urban areas. The analysis revealed three key coping strategies: reliance on informal financial networks, digital adaptation, and emotional resilience. Women in rural areas leaned heavily on informal financial mechanisms like community savings groups to sustain their businesses, while urban entrepreneurs successfully adopted digital platforms to reach new markets despite the physical restrictions. Emotional resilience, often supported by family networks, was crucial in helping entrepreneurs balance business challenges and increased domestic responsibilities during the pandemic. The study highlights the gendered nature of these coping mechanisms and the structural barriers faced by women entrepreneurs, such as limited access to formal financial institutions and the digital divide between rural and urban areas. Recommendations include expanding access to formal financial services, improving digital infrastructure, and providing support systems that recognize the dual roles women play as business owners and caregivers. This research emphasizes the need for more inclusive policies to support women entrepreneurs in crisis situations.
The Influence of Leadership Style on Organizational Commitment with Job Satisfaction as a Mediating Variable at PT XYZ Aprodite Afianto, Fransiska; Robbie, R. Iqbal; Irawati, Sandra
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.42067

Abstract

The purpose of this study is to determine the effect of leadership style on organizational commitment with job satisfaction as a mediating variable. This research was conducted on employees of PT XYZ using the proportional random sampling method, with a total sample of 96 respondents. This study employs a quantitative approach with path analysis using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) through the SmartPLS version 4.1.1.2 application. The results of this study indicate that leadership style does not have a significant effect on organizational commitment, job satisfaction does not have a significant effect on organizational commitment, there is a significant relationship between leadership style and job satisfaction, and job satisfaction does not successfully mediate the relationship between leadership style and organizational commitment. Further research is needed to identify other factors that influence organizational commitment in the company.
The Role of Green Marketing and Brand Image in Building Consumer Loyalty in Environmentally Friendly Culinary MSMEs in Malang City: Sustainable Marketing Strategy for Business Continuity sanita; muslim , shohib; Akbarina, Farida; Suwarni, Evi; hidayatinnisa, nurul
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.42112

Abstract

This study aims to analyze the role of green marketing and brand image in building consumer loyalty in environmentally friendly culinary Micro, Small, and Medium Enterprises (MSMEs) in Malang City. The emergence of sustainable consumerism has driven MSMEs to adopt eco-friendly practices such as the use of organic raw materials, biodegradable packaging, and sustainable production processes. Green marketing and a strong brand image are considered strategic levers to enhance consumer trust and loyalty. A quantitative explanatory approach was employed with a sample of 123 respondents, exceeding the targeted 100, selected through purposive sampling of consumers familiar with eco-friendly culinary products. Data were collected through structured questionnaires and analyzed using multiple regression in SPSS. Results indicate that both green marketing and brand image have significant positive effects on consumer loyalty, both partially and simultaneously. The coefficient of determination (R² = 0.751) demonstrates that 75.1% of consumer loyalty can be explained by green marketing and brand image, with brand image showing a stronger influence (β = 0.624) compared to green marketing (β = 0.289). The findings emphasize the importance of authentic sustainability practices and strong brand positioning for MSMEs to compete effectively in the growing eco-conscious market. Theoretically, the research contributes to sustainable marketing literature by confirming the relevance of green value and image in loyalty formation. Practically, it provides recommendations for MSMEs to enhance competitive advantage through green innovation and consistent branding.

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