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Ahmad Yani
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LPkM - Kampus Universitas Bakrie, Jl. H.R Rasuna Said Kav C-22,Kuningan, Jakarta Selatan - 12920 Indonesia.
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INDONESIA
Indonesian Journal for Social Responsibility
Published by Universitas Bakrie
ISSN : -     EISSN : 26853833     DOI : https://doi.org/10.36782/ijsr
Core Subject : Economy, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences
Indonesian Journal of Social Responsibility (IJSR) e-ISSN 2685-3833 is an Open Access Journal that publishes scientific articles of community service research and policy analysis focuses on the fields of (1) community services, empowerment and entrepreneurships; (2) application of science and technology for sustainable development; (3) social, political, and economic Issues; (4) sustainable governance and public policy; (5) information and communication strategy published by Lembaga Pengabdian kepada Masyarakat (LPkM) Universitas Bakrie. IJSR publishes 2 times in a year every June (Submission deadline April 30th) and December (Submission deadline October 30th)
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 01 (2021): June 2021" : 5 Documents clear
Digital Consumer Insight untuk Membangun Promosi bagi UKM di Lingkungan Tangerang Kota Dwityas, Nindyta Aisyah; Hesti, Sri
Indonesian Journal for Social Responsibility Vol. 3 No. 01 (2021): June 2021
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v3i1.45

Abstract

Educational activities about digital consumer insight to build SME promotions in the Tangerang City environment are carried out to help micro and small-scale businesses in the Tangerang City environment to develop the businesses they run. This activity was attended by 22 participants and was held in Cibodas Village in March 2020. The method used is 1) counseling and introduction to online business development, especially regarding consumer behavior in the digital era, 2) education about the activities and stages that consumers go through in making purchase decisions on various online platforms, 3) tutorials for consumers targeting on online platforms, 4) tutorials on utilizing the results of analysis of consumer information to develop marketing communication strategies in online platforms, 5) interactive discussions, and 6) evaluation. In particular, business development is focused on promotional activities on online platforms by utilizing information about consumer behavior in the digital era. This information is the result of previous research on the "consumer journey on social media". The result of this community service activity is the development of participant understanding regarding consumer behavior on social media, increased understanding and ability of participants in utilizing various features and facilities of social media for business purposes, and increasing participants' ability to create business content on social media. In conclusion, it is known that community service activities aimed at increasing the understanding and technical capabilities of MSME actors need to be carried out and developed to support the empowerment of the micro, small, and medium industrial sector in Indonesia.
Pengelolaan Usaha Mikro Berbasis Kelompok Perempuan Desa Ngemplak II Yogyakarta Weni Pratiwi, Monica; Arni Widyastuti, Dominica; Lucyanda, Jurica
Indonesian Journal for Social Responsibility Vol. 3 No. 01 (2021): June 2021
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v3i1.48

Abstract

The phenomenon of ever-increasing needs, such as the need for goods and services in household life, requires that people seek alternative income by producing processed food. However, to increase the processed food business, it does not only focus on the product aspect, but must also pay attention to marketing management and financial aspects so that this becomes the concern of the women's group of Ngemplak II village Umbulmartani Ngemplak Sleman Yogyakarta. The purpose of this Community Service is to provide training to women's groups to increase their understanding and ability to produce and develop processed food and use accounting to support the progress of their business. This activity provides an understanding of how to calculate product costs and prices (cost accounting), and accounting (financial aspect). In addition, the women's group was given training from marketing management aspect that how to make brands and register their product brands to the Directorate General of Intellectual Property Rights. Based on the results of the implementation of Community Service activities related to providing management training and financial empowerment programs for women in productive food management, there is enthusiasm from women's groups in Ngemplak II village Umbulmartani Ngemplak Sleman Yogyakarta. This Community Service Activity have been an impact on increasing knowledge in the field of small business management, especially in the field of trademarks and determining the price and break-even point. In addition, it also has an impact on knowledge about small business financial management, especially in the field of simple financial statement and profit and loss calculations, and also pricing.
Optimalisasi Tata Letak Fasilitas Koperasi Wanita Cahaya Uma Hasti di Cilodong, Depok Anita Nurfida; Oktaviani, Anggi
Indonesian Journal for Social Responsibility Vol. 3 No. 01 (2021): June 2021
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v3i1.63

Abstract

Koperasi Wanita Cahaya Uma Hasti is a cooperative located in Sukamaju sub-district, Cilodong sub-district, Depok city. This cooperative provides various basic necessities and other household needs. In the arrangement and arrangement of goods sold (display) at the Cahaya Uma Hasti women's cooperative, it is still irregular and inaccurate, making it difficult for customers to retrieve goods. In addition, space utilization is not optimal, making consumers less comfortable. The purpose of this Community Service is to provide an understanding of the optimization of the facility layout and make proposals for the layout of the Cahaya Uma Hasti Depok cooperative facilities to maximize the arrangement of goods sold. The implementation of this activity is carried out in three stages, namely: the preparation, implementation and evaluation stages. The preparatory stage is carried out by direct observation and conducting interviews with all cooperative managers, as well as preparing materials to be delivered at the community service activity. The second stage is the implementation of the activity by holding workshops and discussions on optimizing the layout of the facilities tailored to the needs of the Cahaya Uma Hasti women's cooperative. After that, an evaluation stage of the community service activity is carried out to determine the success of the community service event and solve partner problems. After the proposal for the layout of the Koperasi Wanita Cahaya Uma Hasti's facilities, the following conclusions were obtained: the management and members of the cooperative got knowledge about optimizing the layout of the Koperasi Wanita Cahaya Uma Hasti facility so that it can make it easier for customers to shop and organize goods in the Cahaya Wanita Cooperative. Uma Hasti is maximized and makes it easier for the management to enter goods into the cooperative.
Pengembangan Ekonomi Masyarakat Melalui Pembuatan WA Group Bisnis dalam Meningkatkan Pemasaran Ibu-Ibu di Perumahan Puri Depok Mas, Depok Cempaka, Laras
Indonesian Journal for Social Responsibility Vol. 3 No. 01 (2021): June 2021
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v3i1.80

Abstract

Economic activities in society during this pandemic need to be increased. Among them is by moving the economy from small community groups in residential areas. There is a huge opportunity for economic activity in today's residential areas, especially after the government adopted the PSBB (Large-Scale Social Restriction) policy, which in the end, many community activities were transferred to their respective areas of residence. This is an opportunity for the surrounding community to build their economic passion. One of the strategies is to create a forum in order to improve marketing, increase capabilities through knowledge sharing sessions and rotate the economy between people. The activities carried out in this service area by creating a business community in the WhatsApp group (WAG) platform and managing the business activities in it. There are approximately 226 residents of the Puri Depok Mas (Depok) cluster area who are members of this community. PDM Market Partners, which are business communities in the cluster area, have been established since the pandemic, with members as members of sellers and buyers. Sellers are dominated by new businesses, some of which were established during the pandemic. With the existence of a business community through this WAG, it can accommodate all the needs of the seller with regard to the scope of his business and to the buyer for the goods he needs.
Program Pelatihan Motivasi Usaha, Sumber Modal Usaha dan Penyusunan Laporan Keuangan bagi Penyandang Disabilitas di Wilayah Kecamatan Sukajadi Kota Bandung Rudianto, Dudi; Weni Pratiwi, Monica; Zubaidah Chaidir, Siti; Nurusyifa, Nurusyifa
Indonesian Journal for Social Responsibility Vol. 3 No. 01 (2021): June 2021
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v3i1.83

Abstract

Handling for persons with disabilities requires assistance and broad community participation so that they can live independently and feel “normal” among other members of the community. These efforts are carried out through business motivation training programs, business plans, sources of business capital and preparation of financial reports facilitated by the Bakrie University Community Service Institute (LPkM) for people with disabilities in the Sukajadi District, Bandung City. The training program was carried out offline for 2 days from 15-16 March 2021 at the Sukajadi District Hall, Bandung City. The participants who attended the training were 18 people with disabilities, consisting of 9 people with physical disabilities, 7 people who were blind and 2 people who were deaf. The training materials consist of business motivation, business plans, sources of venture capital and the preparation of simple financial reports. After participating in this training program, all participants feel the benefits obtained, this result is shown by the post-test scores which are higher than the pre-test scores for all training materials, each increasing 40% for business motivation materials, 30% for planning materials business, 60% for business capital sources and 40% for financial statement preparation materials. Likewise, the participants' increased desire to receive follow-up from the training program in the form of mentoring to become real entrepreneurs. This desire is shown by video testimonials from participant representatives and the active participation of participants in the WhatsApp Group whose members are fellow trainees and all resource persons, as a means of discussion and information. One of the results of the implementation of this training activity, one of the training participants joined the MSME convection business to take part in the exhibition held at the Bandung Trade Mall.

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