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INDONESIA
Indonesian Journal for Social Responsibility
Published by Universitas Bakrie
ISSN : -     EISSN : 26853833     DOI : https://doi.org/10.36782/ijsr
Core Subject : Economy, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences
Indonesian Journal of Social Responsibility (IJSR) e-ISSN 2685-3833 is an Open Access Journal that publishes scientific articles of community service research and policy analysis focuses on the fields of (1) community services, empowerment and entrepreneurships; (2) application of science and technology for sustainable development; (3) social, political, and economic Issues; (4) sustainable governance and public policy; (5) information and communication strategy published by Lembaga Pengabdian kepada Masyarakat (LPkM) Universitas Bakrie. IJSR publishes 2 times in a year every June (Submission deadline April 30th) and December (Submission deadline October 30th)
Arjuna Subject : Umum - Umum
Articles 10 Documents
 1 
Search results for , issue "Vol. 7 No. 02 (2025): December 2025" : 10 Documents clear
Pelatihan Digital Marketing sebagai Optimasi Media Sosial Instagram Artenspace Cendekia, Dhara Alim; Hermanto, Yon Ade Lose; Pahlevi, Andreas Syah; Firmansyah, Novian Wahyu
Indonesian Journal for Social Responsibility Vol. 7 No. 02 (2025): December 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i02.338

Abstract

Artenspace is a community-based co-working space that features a gallery, meeting room, and programs aimed at helping artists showcase their work to the general public. Despite Artenspace's programs being supported by adequate facilities, the advantages of Artenspace's programs are not well-publicized through its social media accounts. Therefore, community service activities are needed to provide digital marketing training to Artenspace crew. The digital marketing training is designed to last for one month, encompassing research, training, and evaluation phases. This training is intended for Artenspace's social media account manager as the main participant. As a strategic step in training implementation, initial research was conducted by the service team in the first week. Subsequently, training was conducted through offline and online methods. Offline training was delivered through lectures, workshops, and face-to-face discussions in one day, covering content creation training and photography-videography workshops. Online training was conducted for 3 weeks post-offline, covering content production mentoring, copywriting training, and digital marketing research. Meanwhile, evaluation and monitoring were held weekly during online training. The results of digital marketing training for Artenspace crew produced 12 Instagram social media content pieces with a 69% increase in reach. It is hoped that with the improvement in both quality and quantity of Artenspace's social media content, Artenspace programs can better reach a wider target audience and be more effectively communicated to the targeted consumers.
Peningkatan Daya Saing Industri Rumah Tangga dan Usaha Mikro Kuliner melalui Rebranding dan Tata Kelola Setiany, Erna; Briandana, Rizki; Andika, Julpri; Putra, Yananto Mihadi; Ramadhan, Kurnia; Adriansyah, Andi; Feriyanto, Dafit; Rahayu, Muthia; Zamzami, Annisa Hakim; Yuliawati, Elly; Pratiwi, Riri
Indonesian Journal for Social Responsibility Vol. 7 No. 02 (2025): December 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i02.449

Abstract

Culinary micro businesses and home industries have a strategic role in local economic development, especially in the Tangerang area. However, obstacles such as low brand awareness, less than optimal business management, and minimal understanding of business regulations hinder the competitiveness of this sector. This study aims to examine how product re-branding and improving business governance can increase the competitiveness of culinary micro businesses. Using the Community-Based Research (CBR) methodology, this community engagement initiative involved 10 business owners selected through purposive sampling, utilizing in-depth interviews and field observations. The results showed that the rebranding strategy, including improving packaging, improving product quality, and strengthening marketing messages, succeeded in increasing sales by up to 30%. In addition, training in financial management, marketing, and operational management improved the skills of business actors. Administrative support in managing permits such as NIB, PIRT, and halal certification also provided more trust to consumers. In conclusion, the combination of an effective rebranding strategy and good business governance can increase the competitiveness of this industry.
Pencegahan Food Loss dan Peningkatan Nilai Ekonomis Pangan Berbasis Potensi Daerah Boyolali: Fruit Leather Pepaya Diamonda, Sadewa Aziz; Taufik, Moh; Purnasari, Nurwulan; Rusdan, Ilzamha Hadijah
Indonesian Journal for Social Responsibility Vol. 7 No. 02 (2025): December 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i02.458

Abstract

Boyolali Regency emerged as the leading producer of papayas in Central Java Province in 2023, with a production volume reaching 324,978.72 quintals per year. However, during peak harvest seasons, a significant portion of the harvested papayas fails to be sold optimally due to non-compliance with syarat mutu standards set by middlemen and buyers. The development of fruit leather is proposed as a strategy to mitigate food loss and enhance the economic value of papayas during peak harvest periods, leveraging the region's potential. The stages of implementation are pre-training and post-training. Prior to the implementation of fruit leather production training, 89.47% of members of the Ngudi Santosa Farmers Group in Boyolali Regency were aware of the nutritional content of papayas, yet 63.16% had never processed papayas into food or beverages to increase their utility and economic value. Following the training, over 89% of participants gained an understanding of the fruit leather production process, recognizing that it can be made not only from papayas but also from various other fruits. Additionally, they acknowledged that fruit leather is a functional food product designed to enhance the utility and economic value of fruits. The papaya fruit leather production training received a "very satisfied" rating from 50% of participants, while the remainder rated it as "satisfied." This indicates that community training on agricultural processing to create value-added products with enhanced utility and economic benefits like papaya fruit leather is highly anticipated by the public. Such initiatives are particularly relevant during peak harvest seasons to address and prevent food loss.
Peningkatan Keterampilan Mengajar Guru IPA Menggunakan Google Sites Khusaini, Khusaini; Kusairi, Sentot; Kurniawan, Bakhrul Rizky
Indonesian Journal for Social Responsibility Vol. 7 No. 02 (2025): December 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i02.471

Abstract

Natural Science Subject Teachers' Conference (MGMP IPA) in Malang City is a community of science teachers who actively discuss and collaborate to enhance their professionalism. However, science teachers still face major challenges when implementing the independent curriculum; one of them is using ICT-based science learning media. This problem shows the need for training to carry out empowerment activities for science teachers in the MGMP Malang to develop Google Sites as ICT-based learning media. This community service applied the five-stage method: socialization, training, application of technology, mentoring and evaluation, and program sustainability. Teachers can upload the results of several works that have been compiled on Google Sites, consisting of learning objectives, materials, photos of activities, assessments, and other learning resources that are connected to Google Apps, so that teachers can access them at any time. Teachers use online media such as Quizizz, Kahoot, and Spinner for the assessment component. Overall, based on the results of the teachers’ questionnaire and the products made, it is indicated that this community service has succeeded in providing direct experience, which triggered teachers’ enthusiasm to use Google Sites as an interesting and meaningful learning medium in the class. These findings showed the program helped the teachers to enhance their professionalism.
Peningkatan Kapasitas Masyarakat dalam Pengelolaan Homestay untuk Wisatawan Faozen, Faozen; Juhanda, Juhanda; Siswanto, Edhi
Indonesian Journal for Social Responsibility Vol. 7 No. 02 (2025): December 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i02.473

Abstract

Community-based homestay management is one of the strategies in supporting the development of sustainable tourism and based on the local economy. However, there are still many homestay managers who face various obstacles, such as a lack of understanding of service standards, limitations in digital marketing, and a lack of implementation of sustainability concepts. This community capacity building program in homestay management aims to improve servicequality, digital marketing strategies, and environmentally friendly practices in homestay management in Sidomulyo Village, Jember Regency. The method used in this program is the Participatory Action Research approach. The results of this program show that after the training, 80% of tourists feel more satisfied with the homestay service, while 90% of managers start actively marketing their homestays through social media and online platforms. In addition, the concept of sustainability is on the rise, with 70% of homestay managers starting to implement waste sorting systems and reduce the use of single-use plastics. Despite this, the program still faces a number of challenges, such as limited funds for facility renovations, lack of ongoing assistance in digital marketing, and lack of cooperation with travel agents and tour operators.
Pemberdayaan Pelaku Usaha Perikanan melalui Penyuluhan Usaha Ekonomi yang Berkelanjutan di Desa Bulo Wijaya, Novie; Ohorella, Rafi; Triyastuti, Meilya Suzan
Indonesian Journal for Social Responsibility Vol. 7 No. 02 (2025): December 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i02.474

Abstract

Most of the people in Bulo Village work as fishermen. Fish catches in Bulo village include tuna using kite fishing gear. Marketing of local catches, decreasing productivity of capture fisheries, and sustainability of fish resources are problems faced by fisheries business actors. The purpose of this service activity is for partners to understand and be able to increase knowledge of sustainable economic businesses for fisheries business actors in Bulo village. The methods used in this service are conducting field surveys and interviews directly with partners, counseling on sustainable economic businesses, and evaluating community service activities. The topics discussed in the community service program included the potential of fishery businesses, steps to start a small-scale fishery business and its management, diversification of processed fishery products and product licensing legality, digital marketing and product branding, microfinance, and access to capital. The results of the evaluation of this community service activity are increasing the knowledge of partners in sustainable economic business.
Psikoedukasi Pengelolaan Screen Time dan Komunikasi Asertif pada Remaja dalam Keluarga Wigunawati, Eustalia; Lase, Formas Juitan; Jovani, Audra
Indonesian Journal for Social Responsibility Vol. 7 No. 02 (2025): December 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i02.510

Abstract

While gadgets offer numerous benefits, such as ease of communication, information access, and enhanced creativity, their excessive use, especially among children and adolescents, leads to significant negative impacts. These include reduced book literacy, impaired concentration, eye problems, decreased physical activity, and social isolation. A lack of effective family communication exacerbates these issues, causing conflicts and potentially addictive behaviors related to gadgets. Observations at the Indonesian Western Protestant Church (GPIB) Menara Iman Jakarta indicate that children and adolescents within the congregation experience family communication problems due to high screen time. Statistical data further emphasize the urgency of intervention, with Indonesia ranking highest globally in screen time (averaging 5.7 hours/day) and Generation Z spending over 3 hours/day on social media. This Community Engagement (PkM) initiative utilized a psychoeducational approach implemented in two main stages: (1) an initial survey and engagement with church officials and congregants; and (2) the execution of the PkM program. The implementation mechanism involved interactive lectures by expert speakers and discussion and experience-sharing sessions to facilitate understanding and application of the material. The PkM activity engaged 12 adolescents from the GPIB Menara Iman Jakarta congregation, ranging from 10 to 17 years old. Pretests and posttests were conducted to measure participants' understanding. Based on a Wilcoxon signed-rank test analysis, significant results were obtained (W=0.000; p=0.002), indicating a substantial increase in participants' understanding regarding screen time management and assertive communication. This improvement demonstrates the effectiveness of the psychoeducational method in equipping adolescents with essential skills to build more functional and harmonious family communication.
Penguatan Identitas Visual dan Media Informasi melalui Perancangan Web Lihai Islamic Preschool Rachmawati, Rizka; Monita, Vivi; Yudiansyah, Yudiansyah; Niswah, Nailah Khairun; Rahmah, Githa Desyana Nur
Indonesian Journal for Social Responsibility Vol. 7 No. 02 (2025): December 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i02.522

Abstract

Enhancing visual identity and information media is crucial for elevating the image and competitiveness of an educational institution. Lihai Islamic Preschool, which provides playgroup programs for children aged 2 to 6 years using the Ihsan, Active, and Happy approach, requires effective information media to present its vision, mission, and educational programs to the broader community. This community service initiative aims to conceptualize and develop a web that serves as a platform for information dissemination and communication. The web is crafted to meet professional standards, aesthetic appeal, and improved accessibility. The methods used in this activity include needs analysis, web structure and design, content creation (both visual and textual), and training for Lihai Islamic Preschool managers on web usage and maintenance. The result of this initiative is an interactive web that presents information comprehensively, strengthens the institution's visual identity, and enhances accessibility to information for prospective parents and the public. It is expected that this web will foster greater recognition and trust in Lihai Islamic Preschool as a model educational institution committed to nurturing early childhood character development. Additionally, this web serves as an effective communication medium between the educational institution and the community, facilitating the advancement of technology-based education that is more adaptive and contemporary.
Penerapan Prinsip Desain Komunikasi Visual dalam Pelatihan Pembuatan Infografis dengan Canva bagi Guru PAUD Dadali Pamela, Apsari Wiba; Aisyah, Najwa; Ramadinoto, Raden Daru
Indonesian Journal for Social Responsibility Vol. 7 No. 02 (2025): December 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i02.524

Abstract

The rapid development of information technology demands continuous adaptation in the field of education, including at the Early Childhood Education (PAUD) level. One of the main challenges today is how to utilize engaging, effective learning media that align with the developmental characteristics of young children. At PAUD Dadali, challenges are still found in the use of infographics as learning media, primarily due to teachers’ limited understanding of visual communication design principles and their lack of skills in using graphic design software. This community service activity aims to provide training and assistance to PAUD Dadali teachers in creating infographics as learning media using the Canva application. Canva was chosen because it offers advantages over other graphic design tools, such as an easy-to-use interface and a wide selection of templates relevant to educational needs. These strengths make Canva a practical solution for teachers without a design background. The implementation methods included field interviews to identify partner needs, training planning and execution, and outcome evaluation. The training began with theoretical material on the basic principles of visual communication design, followed by a practical session using Canva. The results of the training show that participants acquired new skills in using Canva to create teaching materials. This is expected to enhance the quality of teaching at PAUD Dadali and support a more interactive and easily understandable learning process for young children.
Sosialisasi dan Pelatihan Pengolahan Limbah Pangan menjadi Eco-enzyme di Lingkungan Sekolah Nurenik, Nurenik; Indarwati, Lisa Dwifani; Rastono, Adi; Muzadi, Masrur
Indonesian Journal for Social Responsibility Vol. 7 No. 02 (2025): December 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i02.482

Abstract

Each year, food waste from households, markets, restaurants, and schools continues to increase. Improper management of this waste can harm the environment and contribute to greenhouse gas emissions. A simple, low-cost, and environmentally friendly solution for managing food waste is to process it into an eco-enzyme. This community engagement program aimed to enhance students’ knowledge and skills in creating eco-enzymes as a practical approach to addressing food waste issues. The activity was conducted at MA Islamiyah Kedungjambe in Tuban and involved 39 students from the XI grade, focusing on both science and social studies tracks. The methods used included interactive socialization and hands-on training in eco-enzyme production, utilizing a mixture of fruit peels, brown sugar, and water in a 3:1:10 ratio, followed by a three-month fermentation process. The resulting eco-enzyme had a fresh, fermented aroma and was free from unpleasant odours. It can be used as a liquid organic fertilizer for plants. The results indicated high enthusiasm among participants, along with a significant increase in their understanding and interest in making eco-enzymes independently at home. This activity effectively fostered environmental awareness among students and is recommended for implementation in other schools as part of sustainable environmental education.

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