cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mesran
Contact Email
mesran.skom.mkom@gmail.com
Phone
+6282161108110
Journal Mail Official
jurnal.jbe@gmail.com
Editorial Address
Jalan Sisingamangaraja No. 338, Medan
Location
Kota medan,
Sumatera utara
INDONESIA
JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27164128     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital Market, 14.Risk Management, 15.Syariah banking, 16.Economics of Sharia, and 17.Islamic Capital Market
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 39 Documents
 1   2   3   4 
Search results for , issue "Vol 6 No 2 (2025): June 2025" : 39 Documents clear
Pengaruh Strategi Pemasaran Media Sosial Terhadap Peningkatan Pendapatan UMKM Anggraini, Dwi Pertiwi; Suginam, Suginam; Ningsih, Trans
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.6820

Abstract

Marketing strategies using social media are currently very necessary considering the increasingly developing information technology. The lack of use of social media as promotional media for MSMEs also reduces the existence of these businesses among consumers. The aim of this research is to determine the effect of social media marketing strategies on increasing MSME income. The population in this study were all MSME actors in several villages in Tanjung Morawa District, namely 672 MSMEs with a sample of 20 MSME businesses taken randomly. The data collection technique in this research is by using a questionnaire. And the data analysis technique used is to carry out simple regression analysis. The results of the tests that have been carried out show that the t value for the social media marketing strategy variable is 4.286 > t table 1.734 and the significant value is 0.005 < 0.05, so Ho is rejected and Ha is accepted, thus partially the social media marketing strategy has a positive and significant effect on increasing MSME income. . The R square value is 0.427 or 42.7%. This means that the social media marketing strategy is able to explain its presence in increasing MSME income by 42.7%, while the remaining 57.3% is explained by other variables not examined in this research.
The Role of Knowledge Management Dimension to Improve the Performance of MSMEs in the Digital Era Anugrah, Fadli; Efrianto, Efrianto; Hamdani, Deky; Sari, Ayu Esteka
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.6907

Abstract

This study aims to measure the impact of knowledge management dimensions—knowledge generation, knowledge sharing, and knowledge utilization—on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. Knowledge management is increasingly recognized as a critical factor in enhancing business performance, particularly for MSMEs that face challenges in adapting to technological advancements. The research was conducted in Kerinci Regency, with a sample of 100 MSME entrepreneurs selected using a purposive sampling technique. The study employs the Structural Equation Model (SEM) with AMOS to analyze the relationships among variables and test the proposed hypotheses. The findings indicate that the dimensions of knowledge management, including knowledge generation, knowledge sharing, and knowledge utilization, have a significant and positive impact on MSME performance. Specifically, knowledge management contributes significantly to digital transformation, with an effect size of 70.7%, suggesting that MSMEs that effectively manage knowledge are more likely to adopt and integrate digital technologies into their operations. Furthermore, the combined influence of knowledge management and digital transformation on MSME performance is both substantial and statistically significant, with an effect magnitude of 56.6%. These results highlight the essential role of knowledge management in driving digital transformation and improving business outcomes for MSMEs.This study provides valuable insights for policymakers, business practitioners, and researchers by emphasizing the importance of developing knowledge management strategies tailored to MSMEs. Future research should explore other moderating variables, such as organizational culture and technological readiness, to further understand the dynamics of knowledge management in the digital transformation of MSMEs.
Marketing and Financial Management Strategies for Sustainability in Traditional Markets Daulay, M. Safii Murad; Hasanah, Uswatun
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.6945

Abstract

This study explores marketing strategies and financial management in traditional market businesses, focusing on the Sukaramai Market in Medan, Indonesia. The research aims to address the challenges and opportunities faced by local traders in maintaining business sustainability while balancing marketing efforts and financial management. Data were collected through interviews with two shop owners specializing in textiles and clothing, with questions targeting operational practices, customer engagement strategies, revenue generation, and financial resource allocation. The respondents highlighted key marketing approaches, including direct promotions and customer loyalty programs, alongside financial practices such as managing initial capital, monthly turnover, and employee salaries. The study identifies significant challenges, such as competition with online platforms and fluctuating customer demand during seasonal periods. The analysis employs a qualitative approach to evaluate the effectiveness of these strategies and financial practices in achieving business stability. Preliminary findings indicate that while traders employ basic marketing and financial management techniques, limited digital adoption and informal accounting practices hinder their ability to scale operations effectively. The study emphasizes the need for integrating modern financial tools and e-commerce solutions to enhance competitiveness. These insights are relevant for policymakers and stakeholders aiming to support traditional market businesses in adapting to a rapidly changing economic landscape.
Pengaruh Lingkungan Kerja, Kompensasi, dan Pengembangan Karier Terhadap Kinerja Karyawan Herdiana, Asep Mukhlis Alie; Zurnali, C
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7094

Abstract

This study aims to analyze the influence of work environment, compensation, and career development on employee performance at PT X, which experienced a 2.40% performance decline in 2023. Using a quantitative method and Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique on survey data from 100 head office employees, the results reveal that work environment, compensation, and career development have a significant positive impact on employee performance, both partially and simultaneously. These findings emphasize the importance of improving collaboration, providing competitive compensation, and establishing a structured career development pathway as human resource management strategies to support sustainable growth at PT X.
Pengaruh Evaluasi Kinerja, Tenure dan Motivasi Kerja terhadap Kepuasan Kerja Karyawan Suryani, Yunita Rahma Bintang; Swasti, Ika Korika
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7119

Abstract

Human resource management (HRM) plays a crucial role in achieving the long-term goals of a company. PT Raya Bumi Nusantara Permai (RBNP) faces challenges in managing human resources, especially at Icon Mall Gresik. Although the mall has become the largest shopping center in Gresik, HR management faces issues such as subjective performance evaluations, differences in job satisfaction based on tenure, and fluctuations in employee motivation. Transparent performance evaluations, proper tenure management, and improved work motivation can address these issues, ultimately enhancing employee job satisfaction. This study aims to examine the effect of performance evaluations, tenure, and motivation on employee job satisfaction at Icon Mall Gresik. The research method used is explanatory research with a quantitative approach. Data were collected through a questionnaire distributed to 67 employees from four divisions. Data analysis was conducted using Partial Least Square (PLS) technique. The results show that performance evaluations, tenure, and work motivation contribute to employee job satisfaction. Performance evaluations have an impact through job mastery, where employees with adequate knowledge and skills feel more confident and productive, thus improving their job satisfaction. Tenure affects organizational commitment, where employees with longer tenure feel more appreciated and have better relationships with the company, positively impacting job satisfaction. Work motivation influences achievement, where employees who feel they have accomplished their work goals are more satisfied and motivated, which in turn increases their job satisfaction. Recommendations include that the company should improve performance evaluations, appreciate employee loyalty, and provide incentives to enhance motivation and job satisfaction.
Pengaruh Kualitas Produk, E-Commerce, Brand Image dan Harga Terhadap Keputusan Pembelian Melalui Minat Beli Gitania, Ahmita Dwi; Kusuma, Kumara Adji; Hariasih, Misti
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7140

Abstract

The increasingly tight competition in the fashion industry is a challenge to provide more choices for consumers in marketing Muslim Abaya clothing. They can choose various styles of clothing, both traditionally and online. Fashion business actors need to create the right marketing policies in order to survive in a competitive climate. Factors such as product quality, e-commerce, brand image, and price influence purchasing decisions. This study aims to analyze the influence of these factors on purchasing decisions with purchase interest as an intervening variable on customers of Rumah Busana Al-Khatib Collection in Bangil City. The research method used is a quantitative approach. The population in this study were all buyers of Abaya Al-Khatib Collection products whose number was unknown. The sample was determined using a purposive sampling technique and calculated using the Lemeshow formula to obtain 100 respondents. Data were collected through a questionnaire measured using a Likert scale. The data analysis technique in this study used Structural Equation Modeling (SEM) based on variance with the Partial Least Square (PLS) method which was analyzed using the SmartPLS application. The results of the study showed that product quality (t = 2.944; p = 0.0003), e-commerce (t = 3.381; p = 0.001), and brand image (t = 3.040; p = 0.002) have a positive and significant effect on purchasing decisions, while price (t = 1.815; p = 0.070) is not significant. Purchase intention has a significant direct effect on purchasing decisions (t = 14.063; p = 0.001). The implications of this study provide insight for Al-Khatib Collection business owners in formulating more effective marketing strategies to increase competitiveness and customer satisfaction.
Analyzing Repurchase Intentions of Lipstick using Binary Logistic Regression Wulandari, Ayu; Hariandja, E N Budiyanto; Liestiani, Annisa; Heikal, Jerry
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7173

Abstract

This study aims to examine the various factors influencing consumers repurchase decisions for Wardah Lipstick. The research employs binary logistic regression using the SPSS software as the analytical tool. A total of 109 respondents were randomly selected, the collected data was first organized in Microsoft Excel and then normalized. Text-based responses for the independent and dependent variables, were converted into binary values, where 1 represents "Yes" and 0 represents "No". The independent variables examined in this study include Sufficiently Many Variants and Color Options, Reliable Product Quality, Well-Known Brand, Prestigious Brand Image, Availability of New and Innovative Products, Personal Interest in New Product Types, Affordable Price, Competitive Price Compared to Others, Price Matches Product Quality, Good Value for Money, Ease of Access to Store Location, Product Availability at Point of Sale, Past Positive Experience or Brand Recall, Recommendation from Friends, Recommendation from Family, Influencer Recommendation, Promotion via Facebook, Promotion via Instagram, Promotion via X, Promotion via YouTube, Promotion via Website, Satisfaction with Wardah Counter Service, Attractive and Functional Packaging and Easy-to-Remember Brand Identity. The dependent variable in this study is repurchase intention. The findings indicate that “Sufficiently Many Variants and Color Options” and “Reliable Product Quality”, are the most significant factors influencing consumers decisions to repurchase Wardah Lipstick. Other variables were found to have no substantial impact on repurchase behavior. Based on the binary logistic regression analysis of 109 Wardah consumers, the model predicts that 94 consumers are likely to repurchase the product, while 15 consumers are not, with an overall predictive accuracy of 88.1%.
Analisis Perbandingan Literasi Keuangan Dalam Pengambilan Keputusan Berinvestasi Bagi Guru Bersertifikasi dan Guru yang Tidak Bersertifikasi Riskiyah, Fadilatul; Septiana, Aldila
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7238

Abstract

This study aims to analyze the differences in financial literacy levels and their influence on investment decision making between certified and uncertified teachers in Bangkalan Regency. Financial literacy is an important aspect in supporting individuals to make smart investment decisions, especially for teachers who have limited income and access to financial information. This study uses a quantitative approach with a survey method by distributing questionnaires to 50 respondents, consisting of 41 certified teachers and 9 uncertified teachers. Data analysis techniques used include validity, reliability, normality, determination coefficient (R²), t-test, and f-test, with the help of the SPSS 25 program. The results of this study indicate that financial literacy has a significant effect on investment decision making, both for certified and uncertified teachers. However, the influence is stronger for uncertified teachers (R² = 81%) compared to certified teachers (R² = 36.3%). These findings indicate that improving financial literacy is very important for all groups of teachers, especially for those who do not have access to formal training. Therefore, it is recommended that there be a financial literacy program that is evenly distributed and sustainable to improve the quality of personal financial management among educators.
Efek Culture dan Self Identification Terhadap Memorable Tourism Experience Faidah, Deyani; Savitri, Citra; Faddila, Syifa Pramudita
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7270

Abstract

Tourism is one of the supporters of an increase in the economy of a region. Karawang is a district that has such beautiful nature, many people visit Saung Koffie Hideung Karawang which raises the question of why many people want to visit and enjoy coffee at Saung Koffie Hideung Karawang. This study aims to determine the effect of culture and self identification on memorable tourism experience at Saung Koffie Hideung Sempur in Karawang. The sample was obtained using non probability sampling, data as many as 177 respondents were taken from distributing questionnaires and processed using PLS-based SEM. This study found that the P values of culture on MTE are 0.00, P values of culture on self identification are 0.00 and P values of self identification on MTE are 0.023, indicating that each variable has a significant influence. This study indicates that culture and self identification are important reasons for creating a memorable tourism experience to determine consumer behavior after visiting tourist attractions. In addition, this study found new findings that women also have the habit of drinking coffee and traveling.
Pengaruh Lingkungan Kerja dan Beban Kerja Terhadap Kepuasan Kerja Karyawan Sulistiyowati, Lisa; Suroso, Suroso; Anggela, Flora Patricia
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7271

Abstract

Human resources play a crucial role in achieving a company's success, including at PT Indah Kiat Karawang Tbk, which operates in the paper and packaging manufacturing sector. An interesting phenomenon has emerged regarding employee job satisfaction, which is influenced by several factors, such as the work environment and workload. Previous research has shown varied results, thereby creating a research gap concerning the impact of these two variables on job satisfaction. This study aims to analyse the influence of the work environment and workload on employee job satisfaction at PT Indah Kiat Karawang Tbk. A quantitative method was employed, with a population consisting of 68 employees from the security division, who also served as the saturated sample. Data were collected through a survey and analysed using multiple linear regression. The results indicate that, partially, the work environment has a significant positive effect on job satisfaction. Conversely, the workload variable shows a significant negative effect on job satisfaction. Overall, the work environment and workload contribute 50.3% to job satisfaction, while the remaining 49.7% is influenced by other factors not examined in this study.

Page 1 of 4 | Total Record : 39

 1   2   3   4 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol 7 No 1 (2026): February 2026 Vol 6 No 3 (2025): October 2025 Vol 6 No 2 (2025): June 2025 Vol 6 No 1 (2025): February 2025 Vol 5 No 3 (2024): October 2024 Vol 5 No 2 (2024): June 2024 Vol 5 No 1 (2024): February 2024 Vol 4 No 3 (2023): October 2023 Vol 4 No 2 (2023): June 2023 Vol 4 No 1 (2023): February 2023 Vol 3 No 3 (2022): October 2022 Vol 3 No 2 (2022): June 2022 Vol 3 No 1 (2022): February 2022 Vol 2 No 3 (2021): October 2021 Vol 2 No 2 (2021): Juni 2021 Vol 2 No 1 (2021): February 2021 Vol 1 No 3 (2020): Oktober 2020 Vol 1 No 2 (2020): JBE - Juni 2020 Vol 1 No 1 (2020): Februari 2020 More Issue