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JBMR: Journal of Business and Management Review
Published by Profesional Muda Cendekia
ISSN : -     EISSN : 27231097     DOI : 10.47153/jbmr
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 No. 6 (2023): (Issue-June)" : 5 Documents clear
An Investigation into the predictors of brand preference towards cement brands available on the South African Market: A Consumer’s Perspective Goitumetswe Pitso; Neo Ligaraba; Tinashe Chuchu
Journal of Business and Management Review Vol. 4 No. 6 (2023): (Issue-June)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr46.6522023

Abstract

The present study examines the antecedents and outcomes of brand preference in the South African Cement Industry. Due to the unavailability of a sampling frame, non-probability sampling, a form of convenience sampling was adopted to determine suitable respondents. A self-administered questionnaire was utilised to obtain 260 valid responses from individuals identifying as customers of the South African cement industry. To analyse the data, descriptive statistics and hypotheses testing was conducted through SPSS28 and AMOS 28 respectively. The findings of the study revealed that perceived quality, brand image, price and the influence of others positively impact brand preference. Brand preference positively influences word-of-mouth and purchase intentions and packaging do not play significant roles as antecedents of brand preference in the cement industry. It is imperative to allocate most of the organisation’s resources towards increasing brand preference as it has the most impact on purchase intention. This study explored the choice of cement brand from a business-to-business point of view and from a retail to consumer point of view. This is first study to investigate brand preference in the South African Cement Industry.
The Impact of Digital Marketing on Consumer Buying Behavior in Saudi Arabia: Brand Popularity as a Mediator Maram Alanmi; Sager Alharthi
Journal of Business and Management Review Vol. 4 No. 6 (2023): (Issue-June)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr46.6552023

Abstract

The purpose of this research was to analyze the impact of digital marketing on consumer buying behavior, consumer purchasing decisions, and brand popularity. The aim of the results is to provide the importance of digital marketing in the current business environment. The current research adopted a quantitative research approach with primary data collected from 200 respondents. The research used data from a questionnaire circulated among the research respondents who were surveyed online, and data were analyzed through SPSS software. The outcomes of the research reflect that digital marketing has a positive and significant impact on brand popularity, consumer buying behavior, and consumer purchasing decisions in Saudi Arabia. The current research outcomes can be applied to improve the digital marketing strategy of any organization. Managers can modify their digital marketing business strategy to improve brand popularity. Only one independent variable was used in the current study: digital marketing through social media (Snapchat, TikTok, and Twitter) in Saudi Arabia. Future studies can be conducted via integrating different digital marketing variables.
The Effect of Job Stress on Organizational Citizenship Behavior With Job Satisfaction as a Mediating and Tenure as a Moderating Daniyatul Farhiya; Noermijati Noermijati; Nur Prima Waluyowati
Journal of Business and Management Review Vol. 4 No. 6 (2023): (Issue-June)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr46.7062023

Abstract

This study aims to determine the role of job stress and job satisfaction in influencing Organizational Citizenship Behavior, as well as the role of job satisfaction as a mediating variable and tenure as a moderating variable in PT X employees. Data collection methods using questionnaires, and saturated sample respondents, namely 135 employees of PT X. The data analysis technique makes use of the SmartPLS 3.3 software program and the partial least square (PLS) approach, which is based on structural equation modeling (SEM). The findings demonstrated that job stress has a significant negative impact on OCB, job stress has a significant negative impact on job satisfaction, job satisfaction has a significant positive impact on OCB, job satisfaction can partially mediate between job stress and OCB, and tenure can moderate, thereby weakening the effect of job satisfaction on OCB, and that the lower the tenure associated with the longer employee tenure, the lower the OCB behavior in employees. This is because employees with longer tenure, the more they decrease to behave extra roles in the organization.
Exploring the Factors that Influence University Selection: Insights from College Students Nour Nasser Mohammed Al Tamimi; Omayma Mohammed Said Al Mashrafi; Mohammed Muneerali Thottoli
Journal of Business and Management Review Vol. 4 No. 6 (2023): (Issue-June)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr46.7142023

Abstract

Purpose: Due to the significant pace and divergence in higher education, choosing the university that best suits the student's goals is crucial. The university's ranking may also influence students' decisions in choosing. Universities face rising competition from other institutions, such as new or internationally emerging universities, colleges, and even organizational training courses, on a national and global level. Thus, this study aims to identify the broad categories of determinants in the information required of college students who expect and need when selecting a university to continue their studies. Methodology: Using questionnaires, research data was gathered from Omani college students. They addressed their requirements, expectations, and understanding of choosing a university. Using the SEM-PLS software, these data were thematically examined. Findings: The study found that factors like infrastructure and location of the university had little influence on students' decisions. But it was found that the university reputation was significantly influenced by choosing a university. The findings imply that criteria like location and infrastructure may be less significant than a university's reputation, which is crucial in decision-making among college students
The Role of Personality Traits as Mediation: The Effect of Financial Literacy and Risk Perception on Investment Decision Yeni Tri Herliana; Kusuma Ratnawati; Djumahir Djumahir
Journal of Business and Management Review Vol. 4 No. 6 (2023): (Issue-June)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr46.7202023

Abstract

The complexity of making investment decisions can be shown through the emotions and patterns of behavior that vary when large investors make investment decisions. Emotions and behavior patterns can be formed from the personality, and knowledge possessed and understood by investors. This study has two main objectives: first, to find out the direct relationship between financial literacy, risk perception, the big five personality traits, and investment decisions; second, to find out the role of the big five personality traits as mediators in the relationship between financial literacy, risk perception, and investment decisions. This research was conducted on six University Investment Galleries members in Malang City. The sampling technique used in this study is proportional sampling. The sample size in this study was 130 respondents obtained by calculating the Slovin formula. Data collection was carried out by distributing questionnaires online to members of the investment gallery. The collected data was then analyzed using SEM-PLS. This study's results indicate a direct relationship between financial literacy, risk perception, the big five personality traits, and investment decisions. Not only that, but the results of this study also explain that the big five personality traits act as a partial mediation in the relationship between financial literacy, risk perception, and investment decisions. This study also found that investors with an open personality tend to be more receptive to information related to finance because investors are more aware of dynamic capital market movements. Hence, investors with an open personality tend to be more adaptable to new things.

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