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Contact Name
Asep Dadan Suganda
Contact Email
asep.dadan@uinbanten.ac.id
Phone
+6281229604000
Journal Mail Official
asep.dadan@uinbanten.ac.id
Editorial Address
Jurusan Asuransi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Sultan Maulana Hasanuddin Banten Jalan Jend. Sudirman No.30 Ciceri, Serang, Banten, Indonesia
Location
Kota serang,
Banten
INDONESIA
Syar'Insurance: Jurnal Asuransi Syariah
ISSN : 24605484     EISSN : 27236897     DOI : http://dx.doi.org/10.32678/sijas.v4i2
Core Subject : Economy,
Syar Insurance: Jurnal Asuransi Syariah is intended to be the journal for publishing articles reporting the results of research on Insurance especially in Islamic Insurance.
Articles 5 Documents
Search results for , issue "Vol. 9 No. 2 (2023): Desember 2023" : 5 Documents clear
PENERAPAN STRATEGI BAURAN PEMASARAN UNTUK MENINGKATKAN JUMLAH PESERTA ASURANSI (STUDI PT ASURANSI JIWA SYARIAH AL AMIN KEDIRI): PENERAPAN STRATEGI BAURAN PEMASARAN UNTUK MENINGKATKAN JUMLAH PESERTA ASURANSI (STUDI PT ASURANSI JIWA SYARIAH AL AMIN KEDIRI) Sulistiawati, Sulistiawati; MADYASARI, ARLUPI
Syar'Insurance: Jurnal Asuransi Syariah Vol. 9 No. 2 (2023): Desember 2023
Publisher : UIN Sultan Maulana Hasanuddin Banten

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Abstract

Marketing strategy is a form of planning a business to achieve its goals with optimal results. In the world of insurance, competition is something that needs to be considered, especially in the field of marketing, marketing is the most important factor that greatly influences the performance of an insurance institution. insurance institutions must hold promotional communications to prospective customers, because this is the key to success in providing products or services to prospective customers. The research method used in this journal is a qualitative research method. In this study using descriptive research type. The marketing strategy implemented by PT Asuransi Jiwa Syariah Kediri is a marketing mix strategy consisting of product strategy, price strategy, location strategy, promotion strategy, service strategy, process strategy, service people/officers, and physical evidence support strategy. PT. Al Amin Kediri Sharia Life Insurance in increasing the number of participants The highest percentage increase for 3 years in 2022 is 37% then the smallest percentage in 2020 is 18%. Increase from 2020 to 2021 by 7%, from 2021 to 2022 by 12%. The table above shows that the increase in the number of insurance participants occurred at Al Amin, but this still did not meet the target of Al Amin because the planned target was around 50%. This was because at that time the marketing mix had already been implemented at PT Asuransi Jiwa Syariah Al Amin Kediri. but the implementation has not been 100% done because there are obstacles in the implementation of the 7p marketing mix
TRANSFORMATION KEUANGAN: ANALISIS DAMPAK KEBIJAKAN SPIN OFF PADA ASURANSI ASKRIDA SYARIAH Sanawi, Sanawi; Aini, Qurrotu; Wildandini, Azima
Syar'Insurance: Jurnal Asuransi Syariah Vol. 9 No. 2 (2023): Desember 2023
Publisher : UIN Sultan Maulana Hasanuddin Banten

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Abstract

Using data from the insurance statistics of PT Asuransi Askrida Syariah, this study will compare the conditions before and after the spin off. In accordance with the decree letter No. KEP-104/D.05/2017 circulated on December 28, 2017, the Financial Services Authority (OJK) has granted an operational license to this company. One of the sharia business units (UUS) of PT Asuransi Bangun Askrida, Askrida Syariah, officially separated itself from the Holding Company. This research will compare the performance of PT Asuransi Bangun Askrida Syariah in the period of 4 years before and 4 years after spin off using profitability. To complete this analysis, a paired sample t-test was conducted. The profitability results show that there is a difference between before and after the spin off on the financial performance of PT Askrida Syariah with the results of Return on Assets (RoA) and Return on Equity (RoE) of the company decreased after the spin off.
KINERJA KEUANGAN BERKELANJUTAN PERUSAHAAN ASURANSI SYARIAH YANG TERINTEGRASI DENGAN ASPEK ESG DAN MAQASHID SYARIAH Wijaya, Sangkut
Syar'Insurance: Jurnal Asuransi Syariah Vol. 9 No. 2 (2023): Desember 2023
Publisher : UIN Sultan Maulana Hasanuddin Banten

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Abstract

This article is aimed to examine the possibility of establishing an ESG and Maqashid Syariah index or rating for sharia insurance companies in an integrated manner. The sharia insurance company’s financial report and sustainability report will be more powerful to portray the comprehensive performance of the company if completed with Maqashid Syariah and they integrate into a standardized index/rating. Through a literature analysis approach, this research results that the formation of an ESG and Maqashid Syariah index or rating for sharia insurance companies in an integrated manner needs to be carried out with adjustments that can be discussed previously, for example, in an FGD involving various stakeholders in the sharia insurance industry. Thus, in the future there will be a standard measure of sustainable financial performance that can be compared (comparable) in the sharia insurance industry in Indonesia which describes financial performance which is reliable, sustainable, and mashlahah.
PENGARUH MEDIA SOSIAL TERHADAP KEPUTUSAN MINAT PEMBELIAN PRODUK ASURANSI SYARIAH PADA GENERASI Z Humaemah, Ratu; Roy, M. Indrajit; Herdiana, Hikmah
Syar'Insurance: Jurnal Asuransi Syariah Vol. 9 No. 2 (2023): Desember 2023
Publisher : UIN Sultan Maulana Hasanuddin Banten

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Abstract

The purpose of this study is to influence social media on the purchase decision of sharia insurance products in generation Z. This study uses quantitative methods with purposive sampling techniques. Respondents in this study are students who belong to generation Z and have used social media. Data collected through questionnaires and evaluations with multiple linear regression show that social media has a significant good and positive influence on the decision of interest in purchasing sharia insurance products in generation Z, while the characteristics of gen Z has such a significant positive influence on decisions intention topurchase sharia insurance goods in generation Z. In the context of marketing sharia insurance products, insurance companies can utilize social media as one of the tools to promote their products to generation Z.
PENGARUH RASIO KEUANGAN EARLY WARNING SISTEM DAN PROFITABILITAS TERHADAP SOLVABILITAS PERUSAHAAN ASURANSI UMUM SYARIAH PERIODE 2017-2021 Rustam, Rustamunadi; Siti Nur Kholifah
Syar'Insurance: Jurnal Asuransi Syariah Vol. 9 No. 2 (2023): Desember 2023
Publisher : UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/sijas.v9i2.10044

Abstract

This research aims to determine the effect of liquidity ratios, own retention ratios, expense ratios, and company size on the company's solvency level as proxied by the Risk Based Capital (RBC) ratio. The sample for this research is a sharia life insurance company that publishes financial reports for the 2017-2021 period. This type of research is quantitative research. The data collection technique used in this research is documentation. The data used is secondary data, namely in the form of financial reports and performance summaries published on the official website of the company related to this research.

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