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Jurnal EXCHALL (Economic Challenge)
Published by Universitas 17 Agustus 1945 Cirebon
ISSN : 23027169     EISSN : 26569795     DOI : https://doi.org/10.47685/exchall.v2i2
Core Subject : Economy,
Economics, Econometrics & Finance
Exchall (Economic Challenge) merupakan publikasi ilmiah resmi dari Fakultas Ekonomi Universitas 17 Agustus 1945 Cirebon yang menggunakan media online system (OJS). Jurnal ini juga merupakan versi online dari jurnal ekonomi versi cetak yang sebelumnya telah terbit yang ber issn 2302-7169 yang mempublikasikan hasil penelitian atau karya ilmiah dalam berbagai aspek yang berhubungan dengan ekonomi dan bisnis yang relevan bagi pengembangan ilmu, profesi dan praktek ekonomi, manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
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Search results for , issue "Vol 4 No 2 (2022): Edisi Agustus" : 3 Documents clear
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Mutiara Noor Febriani
Exchall: Economic Challenge Vol 4 No 2 (2022): Edisi Agustus
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/exchall.v4i2.238

Abstract

The purpose of this observe was become identify and analyze the impact of servicequality and promotion on purchasing decisions in Kopi Pasir Aladdin Tasikmalaya. Theresearch method used is a survey method, while the population in this study are all consumers in Kopi Pasir Aladdin Tasikmalaya who have made a purchase. Data obtained directly with field information on 100 consumers and the method used in this study is multiple linear regression analysis. The results of this study indicate that Service Quality and Promotion simultaneously have a significant effect on Purchase Decisions at Kopi Pasir Aladdin Tasikmalaya. The results of this study indicate that Service Quality partially has a significant effect on Purchase Decisions at Kopi Pasir Aladdin Tasikmalaya, Promotion partially has a significant effect on Purchase Decisions at Kopi Pasir Aladdin Tasikmalaya
PENGARUH PREVENTIVE MAINTENANCE COST DAN BREAKDOWN MAINTENANCE COST TERHADAP JUMLAH PRODUKSI (Studi Kasus pada Home Industry Sandal Corlis Mangkubumi Kota Tasikmalaya) Risa Destia
Exchall: Economic Challenge Vol 4 No 2 (2022): Edisi Agustus
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/exchall.v4i2.255

Abstract

The purpose of this study was to determine and analyze Preventive Maintenance Costs, Breakdown Maintenance Cost, and Production Quantity at Home Industry Sandal Corlis Mangkubumi Tasikmalaya; Effect of Preventive Maintenance Cost and Breakdown Maintenance Cost simultaneously affect the quantity of production at Home Industry Sandal Corlis Mangkubumi Tasikmalaya; Effect of Preventive Maintenance Cost and Breakdown Maintenance Cost partially affect the quantity of production at Home Industry Sandal Corlis Mangkubumi Tasikmalaya. The research method used is a case study method with a quantitative approach. The analysis tool uses multiple linear regression. The data used is primary data. Based on the research results, it is known that Preventive Maintenance Costs and Breakdown Maintenance Costs simultaneously have a significant affect the quantity of production of Home Industry production of Sandal Corlis Mangkubumi, Tasikmalaya, Preventive Maintenance Costs partially have a significant effect on the quantity of production, Breakdown Maintenance Costs partially have a significant effect on the quantity of production
PENGARUH ELECTRONIC WORD OF MOUTH DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI PADA LAZADA (Survei Pada Mahasiswa Universitas Perjuangan Angkatan 2018) Novia Reski Kurnia
Exchall: Economic Challenge Vol 4 No 2 (2022): Edisi Agustus
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/exchall.v4i2.256

Abstract

The purpose of this study was to determine and analyze (1) the effect of Electronic Word Of Mouth, consumer trust, and buying interest on Lazada surveys of University of Perjuangan students batch 2018; (2) The Effect of Consumer Confidence on Buying Interest on Lazada, a survey of 2018 Perjuangan University students simultaneously; (3) The Effect of Electronic Word Of Mouth, and Consumer Trust on Lazada Buying Interest, a partial survey of 2018 Perjuangan University students. The method used in this research is the Causality Method. The analysis tool uses multiple linear regression. The data used is primary data. Based on the results of the study, it is known that the influence of Electronic Word Of Mouth and consumer trust simultaneously has a significant effect on Lazada Buying Interest users at Universitas Perjuangan. Partial direct trust has a significant effect on Buying Interest. Keywords: Electronic Word Of Mouth, Consumer Trust, Buying Interest

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