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Dani Fadillah
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dani.fadillah@comm.uad.ac.id
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INDONESIA
COMMICAST
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 27237672     DOI : 10.12928
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
 1 
Search results for , issue "Vol. 4 No. 3 (2023): December" : 6 Documents clear
Unhealthy competition among Radio Stations and the fight to keep-up with broadcast ethical standard: An assessment of Imo State Radio broadcast journalists Anele, Miracle Chukwuemeka; Etumnu, Emeka Williams; Okalla, Fabian; Ogu, Clinton Chukwuma
COMMICAST Vol. 4 No. 3 (2023): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i3.9060

Abstract

This study assessed the influence of unhealthy competition among radio stations in Imo State and how it affects their adherence to broadcast ethical standards. This study was anchored on the Social Responsibility Theory. This study employed a mixed-methods research design that made use of a survey and an in-depth interview. The population of the study comprised 180 NUJ members in Imo State. The instruments for data collection were the questionnaire and an in-depth interview guide. Findings showed that station owners and their journalists understand the ethical codes of their profession. At an average mean of 2.8 radio stations in Owerri, they can uphold the ethical standard of their profession by creating a sustainable image before their listeners, sticking strictly to the NBC and NUJ ethical codes and the punishment of defaulting journalists in their station, taking personal decisions, and sticking by them to be the best change they want to see in the world even as they do their day-to-day work. It was concluded that the establishment of more radio stations in Imo State makes existing radio stations struggle in their fight to keep up with NBC ethical standards, even as they are confronted with competing radio stations here and there. The researchers recommend that station owners and their staff should be up in their game to be unique, irrespective of other radio stations coming to join them for the same or similar clients and profits. This will go a long way toward making their staff formidable to face the worst of situations.
The media relations of Universitas Ahmad Dahlan Yogyakarta in maintaining image during the COVID-19 Pandemic: (Case study of UAD media relations in 2021) Pratiwi, Nadia; Anisa Sari, Eka
COMMICAST Vol. 4 No. 3 (2023): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i3.9064

Abstract

The COVID-19 pandemic in 2021 has affected the education in Indonesia, including the institution of Universitas Ahmad Dahlan (UAD) Yogyakarta.  The existence of educational institutions requires existence to gain the trust of the community. Public relations become an element that plays a role. During the COVID-19 pandemic, the use of media helps the public in obtaining and conveying information, including media coverage. Therefore, it is important for university public relations to have a good relationship with the media, considering that the media is a source of information providers. This study aims to determine the implementation of media relations carried out by UAD Public Relations in maintaining its image during the COVID-19 pandemic in 2021. The goal is to know and understand the implementation of media relations applied, starting from the research stage, preparation, communicating a program, and evaluations. This research method uses a qualitative with a case study approach and was analyzed using John E. Marston's R-A-C-E Formula. Based on data, at the research stage the implementation is not maximized, so that offline activities have no substitute activities. At the action stage, media relations activities include preparation of public relations writing skills, release materials, and advertising publication materials. Stages of communication conducting media relations activities, namely making press releases and advertising publications. In addition, to build a good relationship with the media, UAD Public Relations maintains personal contact with media partners, provides souvenirs, and Feast Day gifts.  Finally, at the evaluation stage, UAD Public Relations monitors publications and program evaluation.
Patient handling complaint strategies for health facilities and services at PKU Muhammadiyah Yogyakarta Hospital Afkar Ulwan Khasyarahman, Muhammad; Santoso, Eka Budy; Putranto , Ade
COMMICAST Vol. 4 No. 3 (2023): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i3.9318

Abstract

Through an effective complaint handling process, information from customers will be obtained as input in improving and developing agency service activities. Complaints are a form of dissatisfaction with information or services received. Thus, complaints can solve customer dissatis faction problems in hospital services to improve hospital quality. This study aims to evaluate the effectiveness of handling complaints at the PKU Muhammadiyah Yogyakarta Hospital. This research is qualitative. Subjects in the study were ten officers who often handled complaints. The study was conducted in 21 August-September 2023 at PKU Muhammadiyah Yogyakarta Hospital. The availability of supporting facilities is adequate, including complaint channels via SMS, email, via telephone, suggestion box, complaint sheet. All staff have received training in effective communication. The flow and procedures for handling complaints have been maximized. However, their many complaints are still repeated. The process of monitoring and evaluating complaint han- dling reporting documentation has been running optimally. The response time for handling complaints is perfect because all cases are handled on average 1x24 hours, the response time reaches 95%. The handling of complaints at the PKU Muhammadiyah Yogyakarta Hospital has been maximized but ineffective. The handling is not yet effective because the information system process does not support the complaint handling process, for example, the delivery of information to patients who have not been able to in realtime. The mechanism for handling complaints is carried out by submitting complaints verbally and in writing to the maximum extent.
Communication in organizational culture at the Balikpapan AirNav company during the COVID-19 Pandemic Setiawan, Resdika Anggesa
COMMICAST Vol. 4 No. 3 (2023): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i3.9613

Abstract

Communication is an important thing to do and implement well in a company. Communication can also form a comfortable organizational culture in a company. The challenges during this pandemic require that companies survive and create a corporate culture that complies with the rules and regulations that their boss has given. The Balikpapan branch of the AirNav company experienced symptoms when many of its members were experiencing the COVID-19 virus attack at the same time. However, the company still had to be able to operate and monitor flights in Indonesia, and the performance of all company members still had to be created and maintained well even during this time. The COVID-19 pandemic is happening. This research aims to determine how communication is in the organizational culture at the AirNav Balikpapan company during the COVID-19 pandemic. The method used is a qualitative research paradigm with the nature of a case study, followed by a phenomenology and netnography approach. The results of this research are the application of rules that changed during the COVID-19 pandemic in companies and forms of communication in the organizational culture of the AirNav Balikpapan company during the pandemic by creating performance in a stable corporate culture in the company.
The influence of frequency social media use on the level FOMO teenagers in social media era Anjani, Sefylia; Widyatama, Rendra
COMMICAST Vol. 4 No. 3 (2023): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i3.9646

Abstract

In this era of social media, fear of missing out (FOMO) is a common phenomenon that occurs in society, including adolescents. FOMO is a psychological phenomenon in the form of anxiety and a sense of being left behind from social activities that develop in society. FOMO can become a psychological problem if it is excessive or persistent. Some experts argue that FOMO is not related to gender but rather to personal characteristics and other causes, including the frequency of social media use that has become an integral part of people's lives. This study investigates the influence of the frequency of social media use on the level of FOMO in adolescents in the social media era. The study used a quantitative approach with data collection through questionnaires to adolescents actively using social media. Researchers sent questionnaires online to respondents with the inclusion criteria of men and women actively using social media and willing to be research respondents. There were 300 respondents involved in this study. Based on the t-test statistical analysis with a significant level of 0.05, the researcher concluded that the frequency of social media use has an influence on FOMO. The results of this study are significant findings related to FOMO studies that are useful for various interests, especially for adolescent education, to prevent the negative impact of FOMO in the form of stress and emotional disorders.
The role of Tiktok as content marketing to maintain brand engagement Wiwarottami, Anggi Septyavi; Widyatama , Rendra
COMMICAST Vol. 4 No. 3 (2023): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i3.9661

Abstract

In the digital era, social media platforms such as TikTok have become increasingly important in company marketing strategies. This research will focus attention on the use of TikTok as a tool to build and maintain customer engagement or brand engagement. The Originote, a local skincare brand from Indonesia which was founded in 2018, has felt the impact of the rapid development of technology and social media. One of the Originote products has not previously received much attention from the public and has had big challenges in building brand awareness. So this research was conducted with the main aim of investigating the role of social media on TikTok as an effective content marketing tool for maintaining brand engagement levels, especially for flagship products from The Originote. The research used descriptive qualitative methods for seven months from January 2023-July 2023, focusing on social media TikTok @theoriginote. Data was collected through content analysis and triangulation from different sources, including written notes, literature, journals, articles and the internet related to research. The research results show that Tiktok's role in marketing activities through video content to maintain brand engagement has a great influence on sales traffic. The brand engagement carried out by The Originote regarding the Hyalucera Moisturizer product received a positive response from followers of the Tiktok application, comments column, testimonials through video content, sharing video content of the Hyalucera Moisturizer product and reviews that can help convince consumers to buy this product.

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