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DEMAnD
Published by Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi
ISSN : -     EISSN : 27211223     DOI : https://doi.org/10.46757/demand.v2i2
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) is a scientific journal in the fields of Economics, Management and Accounting. Published every 6 months or 2 times a year, to be precise in June and December. DEMAnD is an open access journal, but it is in its policy not to charge writers and readers publishing fees as its purpose is purely for the development of science. However, DEMAnD still carries out a rigorous review process involving prominent reviewers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 3 No 1 (2021): June 2021" : 7 Documents clear
THE EFFECT THE EFFECT OF TAX SOCIALIZATION AND TAX RATE ON TAXPAYER COMPLIANCE RESTAURANT IN SUKABUMI CITY triendar Susianto; Irsan Permana
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 3 No 1 (2021): June 2021
Publisher : Universitas Linggabuana PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v2i1.123

Abstract

This study aims to determine the tax socialization, tax rates, tax compliance, the influence of tax socialization on tax compliance, the influence of tax rates on tax compliance, and the effect of tax socialization and tax rates on restaurant taxpayer compliance in Sukabumi City. The research method uses quantitative methods with descriptive-associative methods. The unit of analysis used is restaurants in Sukabumi City, with the population used are all restaurants in Sukabumi City, and the total sample size of 70 respondents. Data collection techniques in the form of a questionnaire containing 19 indicator statements and determined by the simple random sampling method. Analysis of the data used is the instrument test, classic assumption test, descriptive analysis, multiple correlation analysis, coefficient of determination analysis, multiple linear regression analysis, and t test (partial test) and F test (simultaneous test). The results of this study indicate that; 1) tax socialization based on restaurant respondents' responses shows that on the whole the overall response was agreed with the tax socialization conducted towards restaurants in Sukabumi City. 2) tax rates based on respondents' responses indicate that on average the overall response was neutral with the imposition of tax rates on restaurants in the City of Sukabumi. 3) taxpayer compliance based on respondents' responses shows that on average the overall respondent agreed to the compliance of restaurant taxpayers in Sukabumi City, in the sense that respondents were compliant with the existence of taxpayers to their respective restaurants. 4) tax socialization has a positive and significant effect on restaurant taxpayer compliance in Sukabumi City. 5) tax rates have a positive and significant effect on restaurant taxpayer compliance in Sukabumi City. 6) tax socialization and tax rates have a positive and significant effect on restaurant taxpayer compliance in Sukabumi City. Keywords: Socialization of Tax, Tax Rates, Tax Compliance, Restaurant
pengaruh harga, kualitas produk, dan kepuasan konsumen terhadap keputusan pembelian pada Thrift store di Instagram Aulia Rosmaniar; Artia Rahmawati; Rio Riandi; Selly Suci Martasari; Tri Putra Ganesha
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 3 No 1 (2021): June 2021
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v2i1.140

Abstract

This study aims to examine the effect of price, product quality, and customer satisfaction on purchasing decisions. The object used in this study is the Thrift store on Instagram. The method used in this research is through a survey with a questionnaire instrument. The sample used in this study is the consumer at the Thrift store on Instagram with a total of 72 respondents. Statistical tests were carried out using PLS-based Structural Equation Modeling. The validity test uses the factor loading value, then the reliability test uses the Cronbach'c alpha value, composite reliability and Average Variance Extracted (AVE). After all the results of the indicator items used in this study were valid and reliable, then the hypothesis was tested. The results of the hypothesis test show that the price has positive and significant effect on purchasing decisions with a P-Value (0.001 <0.05), the product quality has positive and significant effect on purchasing decisions with a P-Value (0.003 <0.05). Consumer satisfaction has positive and insignificant effect on purchasing decisions with a P-Value (0.204> 0.05). The conclusion of this study is the importance of maintaining product quality, providing appropriate prices, and ensuring customer satisfaction in order to increase consumers decisions in purchasing.
IMPLIKASI INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING PRODUK KACAMATA PADA OPTIK NICE Leonard Adrie Manafe; Femmy Roszalinda Matreza Leo
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 3 No 1 (2021): June 2021
Publisher : Universitas Linggabuana PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v2i1.148

Abstract

Tujuan penelitian ini adalah untuk menganalisis dan mengetahui bagaimana implikasi strategi inovasi produk terhadap keunggulan bersaing produk kacamata berdasarkan persepsi konsumen di Optik Nice dibandingkan gerai-gerai Optik lainya yang ada di Kota Sidoarjo. Penelitian ini merupakan penelitian lapangan dengan menggunakan metode kualitatif yang bersifat deskriptif yang cenderung menggunakan analisis. Instrumen penelitian ini menggunakan media penyebaran kuesioner dengan memberikan pertanyaan bersifat tertutup dan terbuka untuk mengumpulkan data-data pada responden. Jumlah sampel yang diambil adalah 30 informan yang banyak didominasi oleh informan berusia dewasa dan dominasi berjenis kelamin perempuan. Hasil penelitian ini menyatakan bahwa inovasi produk dengan indikator desain, kualitas, atribut dan material produk mempengaruhi keunggulan bersaing produk kaca mata pada Optik Nice. Dari keempat indikator tersebut, desain produk paling dominan berpengaruh yang menjadi pertimbangan awal konsumen Optik Nice dalam melakukan pembelian produk kaca mata. Inovasi dalam desain produk sebagai faktor keunggulan bersaing yang dilakukan Optik Nice adalah dengan menambah fitur desain dan model frame terbaru dan dengan tetap meningkatkan kualitas kacamata dari segi lensa, frame/bingkai kacamata dengan selalu up to date menyesuaikan dengan perkembangan zaman di era saat ini. Desain bingkai kacamata berbentuk bulat lebih menarik dipilih konsumen. Konsumen lebih memilih kualitas bingkai kacamata yang ringan beratnya. Terkait atribut produk, Optik Nice memberikan garansi penukaran lensa jika lensa tidak sesuai atau mengalami kerusakan dan konsultasi gratis. Material bingkai berbahan plastik lebih dipilih konsumen dibandingkan jenis material lainnya.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Merek Honda Beat Nia Sonani
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 3 No 1 (2021): June 2021
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi

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Abstract

Penelitian ini dilakukan bertujuan untuk mengkaji pengaruh bauran pemasaran terhadap keputusan pembelian baik secara sebagian maupun bersamaan. Data primer yang digunakaan sebagai bahan kuesioner dengan metode regresi linear. Hasil penelitian memperlihatan bahwa variabel harga, produk, lokasi dan promosi baik secara parsial maupun secara simultan berpengaruh terhadap variabel keputusan pembelian. Variabel harga memiliki pengaruh paling
STRATEGI PEMASARAN PUSAT PERBELANJAAN DENGAN POSITIONG BERDASARKAN PERSEPSI KONSUMEN DI KOTA SUKABUMI Tedi Pitri
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 3 No 1 (2021): June 2021
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Matahari Departement Store, Yogya Departement Store, Tiara, Selamat, dan Tiara merupakan pelaku bisnis ritel di kota Sukabumi yang melakukan observasi lapangan langsung dengan menggunakan survei untuk mendapatkan informasi dan yang actual mengenai persepsi konsumen khususnya mengenai retail mix untuk menjadikan suatu strategi dan taktik dalam pemasarannya. Sehingga untuk mencapai tujuannya dilakukan dengan berbagai langkah dan strategi yaitu menganalisis peta positioning berdasarkan persepsi konsumen terhadap bauran ritel. Positioning adalah sebuah tindakan dalam merancang penawaram dan brand image perusahaan sehingga mendapatkan posisi yang unik atau khas dalam persepsi pelanggan yang menjadi targetnya. Penelitian ini dengan sample sebanyak 120 responden, teknik penarikan sample menggunakan purposive sampling. Analisis dengan menggunakan MDS, data yang diperoleh untuk mengetahui validitas dan reabilitas, peta positioning pusat perbelanjaan di kota Sukabumi meliputi (Matahari, Yogya, Ramayana, Selamat, dan Tiara) dari hasil analisis MDS mengenai positioning pelanggan berdasarkan persepsi pelanggan, kemudian kemiripan respon melalui sikap responden dalam penilaian atribut retail mix. Dari pengolahan data menunjukan terdapat persamaan atau kemiripan serta perbedaan posisi masing-masing dipusat perbelanjaan, nilai atribut product terdapat kemiripan pada pusat perbelanjaan Matahari Departemen store, Tiara, dan Ramayana, nilai atribut price terdapat kemiripan pada Matahari dan Ramayana, nilai atribut place terdapat kemiripan pada Matahari dan Ramayana, pada atribut promosi terdapat kemiripan pada Selamat dan Tiara, nilai atribut physical fasility terdapat kemiripan pada Selamat dan Tiara, pada nilai atribut service terdapat kemiripan pada atribut Matahari dan Ramayana, serta Yogya dan Selamat, dan nilai atribut people terdapat kemiripan antara Selamat dan Tiara. Analis data dengan uji reablity serta persepsi persamaan sikap para responden dari hasil analisis data menggambarkan responden secara khusus tidak memiliki kesamaan sikap masing masing responden dalam penilaian kemiripan pusat perbelanjaan dikota Sukabumi
Citra Merek dan Harga Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Merek AQUA Dede Nurkomalasari
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 3 No 1 (2021): June 2021
Publisher : Universitas Linggabuana PGRI Sukabumi

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Abstract

The aim of this research is to detect brand image and price that can have an impact on purchasing decisions for bottled drinking water (AMDK) of the Aqua brand (a case study on consumers of Aqua brand bottled drinking water in Sukabumi City). The associative research method used by researchers, the population size is unknown, after being calculated by the Cohcran formula, a sample of 97 respondents is produced. The sampling technique is by chance sampling technique. Methods of analysis include data quality test, analysis prerequisite test, multiple linear regression analysis test, coefficient of determination analysis and hypothesis testing using the SPSS version 24 statistical program. The results of brand image and price simultaneously have a significant effect on purchasing decisions.
Pengaruh Citra Merek dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan di PT. Supra Primatama Nusantara Cabang Sukabumi (Biznet) Enjang Rusmana
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 3 No 1 (2021): June 2021
Publisher : Universitas Linggabuana PGRI Sukabumi

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Abstract

The aim of the researchers in this research is to independently and simultaneously prove the effect of brand image and service quality on Biznet customer satisfaction in Sukabumi. This type of research is causal associative with quantitative methods. The population is all customers who have subscribed to the internet since the first time Biznet arrived in Sukabumi in July 2015 until June 2021 with a total of 4,121 customers with a sample of 97 people taken from slovin results with an error rate of 10%. The sampling technique is by simple random sampling. Methods of analysis include data quality testing, analysis prerequisite tests, multiple linear regression analysis tests, KD analysis and hypothesis testing with the help of the SPSS v.26 statistical application. The result is that independently and simultaneously brand image and service quality have an influence on Biznet Sukabumi's customer satisfaction.

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