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<![CDATA[Analisis Strategi Membangun Brand Awareness E- Commerce Shopee Di Media Sosial Dalam Meningkatkan Penjualan ]]>
<![CDATA[Machella Shevany]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 1 (2018): Januari ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v1i1.345
<![CDATA[The increasingly rapid development of e-commerce makes the competition even more stringent. Businesses are also required to compete competitively to retain consumers, one of which is by building brand awareness in the minds of consumers. Companies that have strong brands are certainly easily recognized by the public and can survive amid intense competition. For this reason, shopees need to implement effective strategies to build brand awareness. In building its brand awareness, shopee not only does marketing through its platform but also applies marketing strategies through social media that are useful as a means to further expand market reach. This research uses descriptive qualitative by literature study sourced from books, journals, and related web to research topics. The conclusion is that the strategy to build brand awareness in social media is very effective because it is easy to access and many people use social media in their activities. The use of effective shopee marketing strategies through social media makes it able to shift its competitors and reach the top position of brand awareness in Indonesia. The increase in brand awareness has made shopees more widely known and the sales have increased.]]>
<![CDATA[Analisis Strategi Pemasaran yang Efektif bagi Pengguna E- Commerce ]]>
<![CDATA[Anisa Yusrin Nanda]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 1 (2018): Januari ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v1i1.346
<![CDATA[The development of world technology, information, and the internet more advanced and flourishing from time to time. The impact of the development of the world of such technology can be felt by most people from the start of the simple to modern and fast-paced so as to the business. To market their business quickly and precisely, businesses need tools to market their products, one of which is a form of e-commerce. E-commerce is an e-business application that deals with transactions, marketing, electronic data transportation, and so on. This study aims to determine the strategies that can be used by e-commerce users in marketing or selling their products. The research method used in this journal is a qualitative descriptive study, which uses literature studies using journals, books, or websites that support the research title.]]>
<![CDATA[Kajian Literatur Penerapan Strategi Citra Merek dan Islamic Branding dalam Meningkatkan Keputusan Pembelian Produk Kecantikan : (Studi Kasus Penerapan Citra Merek pada Benak Konsumen dan Label Halal pada Produk Kecantikan Wardah Exclusive Matte Lipcream) ]]>
<![CDATA[Ika Ananda Firliana]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 1 (2018): Januari ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v1i1.347
<![CDATA[In the modern era, of course, the Millennial Generation also does not want to be left behind with updates on the beauty products they use. So companies that produce beauty products are also sued for creating product updates. The goal is to make their products run on the market and make a favorite product among teenagers an additional point of its own if the product is in demand by all walks of life. Coupled with evenly embraced Islam in this country, it has made it imperative that a Muslim woman emphasizes criteria in the selection of beauty products labeled as halal. Because this will suit the needs of a Muslim woman. Then on the other hand the manufacturers of beauty products in the creation of products that are in accordance with the development of science and technology, the producers must also balance with the Islamic Branding label on their products. So that its products run in the market, especially Muslim women. The purpose of this researcher is to find out the application of Brand Image Strategy and Islamic Branding in Improving Purchasing Decisions of Beauty Products with Case Study of Brand Image Implementation on Consumer Minds and Halal Labels on Wardah Exclusive Lipcream Beauty Products. In this study using a qualitative descriptive method with reference to the use of literature studies both from journal guides, books, magazines, and the web that has been selected and considered relevant by researchers with the aim as a supporter of the current research. The conclusion in this study is the importance of applying the Brand Image strategy which aims to attach the brand image to the minds of consumers and Islamic Branding which is a halal label in improving the purchasing decision of Wardah Exclusive Lipcream beauty products, especially in Muslim women.]]>
<![CDATA[Kajian Literatur Pengaruh Green Marketing Terhadap Keputusan Pembelian ]]>
<![CDATA[Ahmad Sahrir]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 1 (2018): Januari ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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DOI: 10.15642/manova.v1i1.348
<![CDATA[Environmental damage is clearly visible and is a common enemy, the government and companies must have a harmonious goal to overcome the damage that has occurred and prevent greater damage later on the effect. Green marketing marketing strategy is a concept that encompasses all marketing activities developed to stimulate and maintain environmentally friendly consumer behavior, forming a good image for consumers so as to influence consumer purchasing decisions. The purpose of this study is to strengthen previous research which states that green marketing influences consumer purchasing decisions. Data collected through the method of literature review, using books, journals relevant to the theme of the discussion. The results of the study prove that green marketing has a significant influence on purchasing decisions]]>
<![CDATA[Analisis Strategi Membangun Brand Awareness E- Commerce Shopee Di Media Sosial Dalam Meningkatkan Penjualan ]]>
<![CDATA[Machella Shevany]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 1 (2018): Januari ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15642/manova.v1i1.345
<![CDATA[The increasingly rapid development of e-commerce makes the competition even more stringent. Businesses are also required to compete competitively to retain consumers, one of which is by building brand awareness in the minds of consumers. Companies that have strong brands are certainly easily recognized by the public and can survive amid intense competition. For this reason, shopees need to implement effective strategies to build brand awareness. In building its brand awareness, shopee not only does marketing through its platform but also applies marketing strategies through social media that are useful as a means to further expand market reach. This research uses descriptive qualitative by literature study sourced from books, journals, and related web to research topics. The conclusion is that the strategy to build brand awareness in social media is very effective because it is easy to access and many people use social media in their activities. The use of effective shopee marketing strategies through social media makes it able to shift its competitors and reach the top position of brand awareness in Indonesia. The increase in brand awareness has made shopees more widely known and the sales have increased.]]>
<![CDATA[Analisis Strategi Pemasaran yang Efektif bagi Pengguna E- Commerce ]]>
<![CDATA[Anisa Yusrin Nanda]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 1 (2018): Januari ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15642/manova.v1i1.346
<![CDATA[The development of world technology, information, and the internet more advanced and flourishing from time to time. The impact of the development of the world of such technology can be felt by most people from the start of the simple to modern and fast-paced so as to the business. To market their business quickly and precisely, businesses need tools to market their products, one of which is a form of e-commerce. E-commerce is an e-business application that deals with transactions, marketing, electronic data transportation, and so on. This study aims to determine the strategies that can be used by e-commerce users in marketing or selling their products. The research method used in this journal is a qualitative descriptive study, which uses literature studies using journals, books, or websites that support the research title.]]>
<![CDATA[Kajian Literatur Penerapan Strategi Citra Merek dan Islamic Branding dalam Meningkatkan Keputusan Pembelian Produk Kecantikan : (Studi Kasus Penerapan Citra Merek pada Benak Konsumen dan Label Halal pada Produk Kecantikan Wardah Exclusive Matte Lipcream) ]]>
<![CDATA[Ika Ananda Firliana]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 1 (2018): Januari ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15642/manova.v1i1.347
<![CDATA[In the modern era, of course, the Millennial Generation also does not want to be left behind with updates on the beauty products they use. So companies that produce beauty products are also sued for creating product updates. The goal is to make their products run on the market and make a favorite product among teenagers an additional point of its own if the product is in demand by all walks of life. Coupled with evenly embraced Islam in this country, it has made it imperative that a Muslim woman emphasizes criteria in the selection of beauty products labeled as halal. Because this will suit the needs of a Muslim woman. Then on the other hand the manufacturers of beauty products in the creation of products that are in accordance with the development of science and technology, the producers must also balance with the Islamic Branding label on their products. So that its products run in the market, especially Muslim women. The purpose of this researcher is to find out the application of Brand Image Strategy and Islamic Branding in Improving Purchasing Decisions of Beauty Products with Case Study of Brand Image Implementation on Consumer Minds and Halal Labels on Wardah Exclusive Lipcream Beauty Products. In this study using a qualitative descriptive method with reference to the use of literature studies both from journal guides, books, magazines, and the web that has been selected and considered relevant by researchers with the aim as a supporter of the current research. The conclusion in this study is the importance of applying the Brand Image strategy which aims to attach the brand image to the minds of consumers and Islamic Branding which is a halal label in improving the purchasing decision of Wardah Exclusive Lipcream beauty products, especially in Muslim women.]]>
<![CDATA[Kajian Literatur Pengaruh Green Marketing Terhadap Keputusan Pembelian ]]>
<![CDATA[Ahmad Sahrir]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 1 (2018): Januari ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15642/manova.v1i1.348
<![CDATA[Environmental damage is clearly visible and is a common enemy, the government and companies must have a harmonious goal to overcome the damage that has occurred and prevent greater damage later on the effect. Green marketing marketing strategy is a concept that encompasses all marketing activities developed to stimulate and maintain environmentally friendly consumer behavior, forming a good image for consumers so as to influence consumer purchasing decisions. The purpose of this study is to strengthen previous research which states that green marketing influences consumer purchasing decisions. Data collected through the method of literature review, using books, journals relevant to the theme of the discussion. The results of the study prove that green marketing has a significant influence on purchasing decisions]]>
<![CDATA[Analisis Strategi Membangun Brand Awareness E- Commerce Shopee di Media Sosial dalam Meningkatkan Penjualan ]]>
<![CDATA[Shevany, Machella]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 1 (2018): Januari ]]>
Publisher : <![CDATA[Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15642/manova.v1i1.345
<![CDATA[The increasingly rapid development of e-commerce makes the competition even more stringent. Businesses are also required to compete competitively to retain consumers, one of which is by building brand awareness in the minds of consumers. Companies that have strong brands are certainly easily recognized by the public and can survive amid intense competition. For this reason, shopees need to implement effective strategies to build brand awareness. In building its brand awareness, shopee not only does marketing through its platform but also applies marketing strategies through social media that are useful as a means to further expand market reach. This research uses descriptive qualitative by literature study sourced from books, journals, and related web to research topics. The conclusion is that the strategy to build brand awareness in social media is very effective because it is easy to access and many people use social media in their activities. The use of effective shopee marketing strategies through social media makes it able to shift its competitors and reach the top position of brand awareness in Indonesia. The increase in brand awareness has made shopees more widely known and the sales have increased.]]>
<![CDATA[Analisis Strategi Pemasaran yang Efektif bagi Pengguna E- Commerce ]]>
<![CDATA[Nanda, Anisa Yusrin]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 1 (2018): Januari ]]>
Publisher : <![CDATA[Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15642/manova.v1i1.346
<![CDATA[The development of world technology, information, and the internet more advanced and flourishing from time to time. The impact of the development of the world of such technology can be felt by most people from the start of the simple to modern and fast-paced so as to the business. To market their business quickly and precisely, businesses need tools to market their products, one of which is a form of e-commerce. E-commerce is an e-business application that deals with transactions, marketing, electronic data transportation, and so on. This study aims to determine the strategies that can be used by e-commerce users in marketing or selling their products. The research method used in this journal is a qualitative descriptive study, which uses literature studies using journals, books, or websites that support the research title.]]>
