cover
Contact Name
Jepronel Saragih
Contact Email
admin@akpardarmaagung.ac.id
Phone
+6285278976838
Journal Mail Official
admin@akpardarmaagung.ac.id
Editorial Address
Akademi Pariwisata & Perhotelan Darma Agung Jl. Jl. Dokter TD Pardede No.21, Medan, Sumatera Utara Telp: (061) 4529514
Location
Kota medan,
Sumatera utara
INDONESIA
Jurnal Ilmiah Akomodasi Agung
ISSN : 25032119     EISSN : 26229129     DOI : -
Accommodation Agung Scientific Journal published the Academy of tourism & Hospitality Darma Agung , Medan. the journal is published two times a year, i.e. in april and October. This journal contains writing of analytical studies, research results, and critical review of the book in the field of business travel and hospitality.
Articles 2 Documents
Search results for , issue "Vol 12 No 2 (2025): Jurnal Ilmiah Akomodasi Agung" : 2 Documents clear
ANALISIS ETNOGRAFI PEMBERDAYAAN MASYARAKAT DALAM PENGEMBANGAN EKONOMI KREATIF BERBASIS KEARIFAN LOKAL GEOPARK KALDERA TOBA Tambunan, Ellyta E
Jurnal Ilmiah Akomodasi Agung Vol 12 No 2 (2025): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51827/jiaa.v12i2.216

Abstract

This study analyzes local community empowerment in the development of creative economy based on Batak local wisdom in Toba Caldera Geopark using Hammersley & Atkinson's (2019) ethnographic approach. The research focuses on craft, fashion, and culinary sectors across four Batak sub-ethnic groups: Toba, Simalungun, Karo, and Pakpak. Through thick description methods and cultural domain analysis, the study reveals three main cultural themes influencing creative economy empowerment: hagabeon (prosperity through cultural preservation), marsipature huta (collective village responsibility), and parmalim na gok (wisdom-based innovation). Findings indicate that effective empowerment strategies must integrate cultural values with modern economic approaches, addressing tensions between commercialization and cultural authenticity. The study identifies community participation patterns influenced by Dalihan Na Tolu kinship structures in ulos weaving crafts, traditional motif-based fashion, and culinary practices with nauli bulung philosophy. Results recommend a culturally-grounded empowerment model that accommodates local cultural logic to achieve economic sustainability while preserving culture.
THE USE OF ENGLISH IN TOURISM DESTINATIONS IN BAKKARA VILLAGE HUMBANG HASUNDUTAN REGENCY: A SOCIOLINGUISTIC ANALYSIS Harmoko S, Samuel
Jurnal Ilmiah Akomodasi Agung Vol 12 No 2 (2025): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51827/jiaa.v12i2.217

Abstract

The study examines the use of English in tourism contexts within Bakkara VillageHumbangHasundutan Regency, an emerging tourism destination in North Sumatra, Indonesia. The research employs a mixed-methods approach including surveys, interviews, and field observations to investigate how English functions as a lingua franca in tourist-local interactions, signage, promotional materials, and digital platforms. Results indicate varying English proficiency levels among tourism stakeholders, substantial challenges in language acquisition, and adaptive linguistic strategies employed by local tourism actors. The research identifies economic advancement opportunities through enhanced English communication and potential tensions between linguistic globalization and local cultural preservation. The study contributes to knowledge regarding sociolinguistic dimensions of tourism development in rural Indonesian contexts and offers practical implications for language education policy and sustainable tourism planning in Bakkara Village and similar emerging destinations.

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