Jurnal Administrasi Bisnis FISIPOL UNMUL
Jurnal Administrasi Bisnis FISIPOL UNMUL is a journal that publishes current original research on business studies using an interdisciplinary perspective. This publication contains various scientific writings in the form of research results, theoretical and conceptual studies, practical applications from academics and business practitioners. The following are suggested areas of interest: Marketing Management Information System Human resources Entrepreneurship Operation Management Consumer Behavior Financial Strategic Management Taxation Corporate Governance Auditing Business Ethics Knowledge Management
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<![CDATA[Pengaruh Pelatihan Dan Pengembangan Terhadap Kinerja Karyawan Departemen Produksi Pada PT. Kaltim Diamond Coal Site Loa Gagak Kutai Kartanegara ]]>
<![CDATA[Wijayanti Wijayanti Wijayanti]]>
<![CDATA[ Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman ]]>
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DOI: 10.54144/jadbis.v9i2.5729
<![CDATA[The results of the analysis using multiple linear regression equations show the following regression equation: Y = 5.622 + 0.488 (X1) + 0.329 (X2). Data collection techniques are based on the source, including primary data through observation, interviews, questionnaires or questionnaires, and include documentation. Secondary data, among others, by searching for literature in the form of previous research journals, and textbooks that are related to the variables to be studied. The data analysis technique used the validity test, reliability test, and classical assumption test. As for the data analysis technique method using Multiple Linear Regression, Correlation Analysis, Analysis of Determination (R2), hypothesis testing using the F test, T test and variable test which have the most influence. The results showed that the Training (X1) and Development (X2) variables simultaneously had a significant effect on the Employee Performance (Y) of the Production Department of PT. Kaltim Diamond Coal Site Loa Gagak Kutai Kartanegara.“The results of multiple linear regression tests simultaneously found that the Training and Development variables had a significant effect on the Employee Performance of the Production Department“at PT. Kaltim Diamond Coal Site Loa Gagak”Kutai Kartanegara.”The results of”the multiple linear regression test partially found that training and development had a significant influence on the performance of the production department“employees at PT. Kaltim Diamond Coal Site Loa Gagak Kutai Kartanegara”. The results of the most influential variable test, it is known that the training variable is the variable that has the most dominant influence on the Employee Performance of the Production Department at PT. Kaltim Diamond Coal Site Loa Gagak Kutai Kartanegara.]]>
<![CDATA[PENGARUH WORD OF MOUTH, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK INSTINCT FOOTWEAR (STUDI PADA KONSUMEN INSTINCT FOOTWEAR KOTA SAMARINDA) ]]>
<![CDATA[Yan Khanafi]]>
<![CDATA[ Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman ]]>
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DOI: 10.54144/jadbis.v9i2.5398
<![CDATA[This study aims to see the influence of Word of Mouth, Brand Image, and Brand Trust on the Purchase Decision of Instinct Footwear Products in Samarinda City. Word of Mouth (X1), Brand Image (X2), and Brand Trust (X3) are used as independent variables while Purchase Decision (Y) is the dependent variable. Primary data obtained by interviewing 130 respondents using a questionnaire. Secondary data obtained by making field observations. Data analysis used multiple linear regression techniques with the help of statistical software SPSS version 22. The results showed that the independent variables consisting of Word of Mouth, Brand Image, and Brand Trust (simultaneously) significantly influence Purchase Decisions and (partially) each of the two independent variables Brand Image and Brand Trust affect the Purchasing Decision. Meanwhile, Word of Mouth (partially) has no significant positive effect on Purchasing Decisions. Instinct Footwear can continue to develop a brand image that has been well attached to local scale brand products, a good brand image will generate a positive word of mouth, then increase and increase brand trust from consumers by continuously improving product quality and providing positive value. will create a sense of security and trust in the company or product being marketed. These three roles are very important simultaneously to achieve competitive advantage in business.]]>
<![CDATA[Analisis Penanganan Cargo Outgoing terhadap Kelancaran Operasional Pada Terminal Kargo PT Angkasa Pura 1 Balikpapan ]]>
<![CDATA[Anri yani]]>
<![CDATA[ Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman ]]>
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DOI: 10.54144/jadbis.v9i2.5661
<![CDATA[The data analysis tool used is an interview that describes an object of research in its true state. This study aims to explore facts which are then described with guidelines on the question items in observation, interviews and field documentation. Data collection techniques using observation, interviews, documentation, and literature. The results of the analysis show that the handling of outgoing cargo starting from acceptance, weighing goods, making documents (documentation, marking, labeling & x-tray cargo, storage, build-up and loading, is smooth, but there are several things that must be considered, namely every year. Outgoing cargo increases the number of employees and employees must pay more attention to the existing SOP in order to minimize the obstacles that will occur. It is hoped that this research can become a better input for the handling of outgoing cargo to the smooth operation of outgoing cargo handling.]]>
<![CDATA[PENGARUH HARGA, KUALITAS PRODUK, KUALITAS LAYANAN, TERHADAP KEPUASAN PELANGGAN PADA RUMAH MAKAN BEBEK DAN AYAM GORENG PAK NDUT DI SAMARINDA ]]>
<![CDATA[Yuni Diah Saraswati]]>
<![CDATA[ Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman ]]>
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DOI: 10.54144/jadbis.v9i2.4490
<![CDATA[The problem occurred in Rumah Makan Bebek Pak Ndut based on observations conducted by researchers after conducting interviews to customers showed that customers still feel less satisfied with the price, quality of products and services. The price applied is still at a value less precise by some customers, the quality of the product is less in accordance with the expected and the service that looks less to customers who ask for orders that do not come. This research aims to determine the significance of the effect of price (X1), product quality (X2) and quality of service (X3) partially and simultaneously to customer satisfaction (Y) as well as to know and analyze the most influential customer satisfaction in the Pak Ndut restaurant in Samarinda ". Primary Data is obtained by spreading the questionnaire to the customers. Secondary Data is obtained by conducting field observations. Data was analyzed using simple linear regression techniques with the help of SPSS statistical version 22. The results of this study were price variables and service quality variables partially influential insignificant to the customer satisfaction variables while the product quality variables partially impact significantly on the customer satisfaction variables, price variables, product quality and service quality simultaneously influence insignificant to the customer satisfaction variables and the most significant product quality variables against customer satisfaction variables. Rumah Makan Bebek Dan Ayam Goreng Pak Ndut The price that is set by the restaurant should be adjusted again with the quality of the customer received, in terms of quality products can be done by providing training to employees in the field of condiments so that the taste is maintained and does not eliminate the characteristic and improve the quality of service.]]>
<![CDATA[Pengaruh Kualitas Pelayanan, Harga dan Kepercayaan Konsumen terhadap Keputusan Penggunaan Jasa Pencucian Mobil Si Galuh Samarinda ]]>
<![CDATA[Masrulin Dwi Manfi]]>
<![CDATA[ Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman ]]>
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DOI: 10.54144/jadbis.v9i2.5406
<![CDATA[The purpose of this study was to determine the effect of Service Quality, Price and Consumer Trust on Service Usage Decisions at Si Galuh Car Wash. There are three independent variables in this study, namely Service Quality (X1), Price (X2) Consumer Confidence (X3) and one dependent variable, namely Service Use Decision (Y). The number of samples in this study were 100 consumers in Si Galuh Car Wash and data analysis used SPSS version25 software. The tests carried out in this study are validity test, reliability test, classical assumption test, multiple linear regression test, correlation coefficient test, determination coefficient test, t test and f test. The results in this study are the service quality variable partially has a positive and significant effect while the price and consumer trust variables partially have a positive but insignificant effect on the decision to use services at Si Galuh Car Wash. The results of the f test (simultaneous) show that service quality, price and consumer trust simultaneously have a positive and significant effect on the decision to use services at Si Galuh Car Wash. There are deficiencies in Si Galuh Car Wash, namely the less comfortable waiting room, this is evidenced by 44 of the 100 respondents who were researched, 44 stated that the waiting room at Si Galuh Car Wash was uncomfortable and 16 people stated that it was uncomfortable. It is recommended that Si Galuh Car Wash create a more comfortable waiting room for consumers so that consumers who wash their vehicles can feel comfortable while waiting for their vehicles to be washed.]]>
<![CDATA[Job Safety Analysis (JSA) Implementation In Effort To Reduce Work Accidents At PT Geoservices In Sangatta ]]>
<![CDATA[Selvi Sampe]]>
<![CDATA[ Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman ]]>
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DOI: 10.54144/jadbis.v9i2.4878
<![CDATA[Occupational Safety and Health (K3) is the main means for the prevention of workplace accidents, disabilities, and deaths for employees. One way to identify hazards is to use a work safety analysis or better known as the Job Safety Analysis (JSA), which can examine work methods and find hazards from the design of machines, tools, materials, environment, and work processes needed for workers to prevent interference with work safety. This study aims to analyze and determine the implementation of Job Safety Analysis (JSA) to reduce the number of work accidents at PT. Geoservices Sangatta. Job Safety Analysis (JSA) (X) is used as an independent variable while Work Accident (Y) is the dependent variable. Primary data obtained through interviews directly with 5 employees of PT. Geoservices Sangatta. Secondary data obtained through data that is already available at PT. Geoservices Sangatta. The results showed that in the process of carrying out the work of PT. Geoservices Sangatta had made a policy that was committed to implementing occupational safety and health, as well as identifying hazards and prevention at each stage of the job namely by Job Safety Analysis (JSA). The implementation of Job Safety Analysis (JSA) at PT. Geoservices Sangatta can reduce the number of work accidents as seen from the decreasing number of work accidents that occurred at PT. Geoservices Sangatta in early 2020, although in the implementation there are still some lacking especially in the implementation of safety talk which only runs documents or administration, in practice, they are not routinely carried out. PT. Geoservices Sangatta should follow up with the socialization of Job Safety Analysis (JSA) procedures to all employees, one of which is by conducting training on occupational safety and health so that all employees truly understand and realize how important K3 is to employee safety and health.]]>
<![CDATA[EFFECT OF JOB SATISFACTION TOWARDS ORGANIZATIONAL BEHAVIOR ORGANIZATIONAL BEHAVIOR (OCB) IN EMPLOYEES IN THE FIELD OF PT ARTANUSA BETON SAMARINDA ]]>
<![CDATA[Hika Matul Muka Romah Sodiq]]>
<![CDATA[ Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman ]]>
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DOI: 10.54144/jadbis.v9i2.5449
<![CDATA[Companies that pay less attention to the conditions of their employees tend to cause employee dissatisfaction. Companies need to improve employee job satisfaction because employees feel satisfied. then the employees will provide remuneration to the company and weigh the attitude of the Citizenship Organization (OCB). OCB itself shows the attitude of employees who are willing to work more than what is determined by the company. This attitude will increase employee productivity which in turn has a good impact on the company. This study aims to see the influence of the sub-variables of job satisfaction, namely the job itself (X1), salary (X2), promotion (X3), supervisors (X4) and co-workers (X5) on the OCB (Y) variable. The subjects of this study were employees of the field section of PT Artanusa Beton with a population of 95 people. The sample in this study were 62 respondents using purposive sampling technique with the criteria of respondents who have worked for more than one year. Data analysis was performed using multiple linear regression analysis. The results of this study indicate that simultaneously there is a significant influence between job satisfaction variables consisting of the job itself, salary, promotion, supervisors and co-workers on the OCB variable. The partial variables of the job itself, salary, supervisors and co-workers have a significant effect on OCB. While promotion has no significant effect on OCB and the variables that have dominant influence on OCB are colleagues.]]>
<![CDATA[Pengaruh Ekuitas Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Kosmetik Wardah (Survei Pada Mahasiswi Administrasi Bisnis Angkatan 2016-2018 Universitas Mulawarman, Samarinda) ]]>
<![CDATA[IIS NURLAILA]]>
<![CDATA[ Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman ]]>
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DOI: 10.54144/jadbis.v9i2.4953
<![CDATA[This study aims: (i) to find out the Brand Equity and Product Quality variables simultaneously have a significant effect on purchasing decision (ii) To find out the Brand equity and product quality variables partially have a significant effect on purchasing decision (iii) To find out between the brand equity product quality variable that most influence on costumer purchasing decision at business administration class 2016-2018, social science and politics faculty of Mulawarman University, Samarinda. This study uses tree variables namely the brand equity, product quality and purchasing decision. This type of research is a correlation method with a quantitative approach. The populations in this research were all business administration class 2016-2018 social Science and politics faculty of Mulawarman University, Samarinda with 81 respondents as research samples and the sampling technique used non-probability sampling with saturation sampling method. Data collection techniques: field research (questionnaires, documentation) and library research. Then the analysis technique used is multiple linear regression using the test: validity test, reability test, classic assumption test (normality test, multicollinearity, heteroscedasticity), hypothesis test (partial, simultaneous, dominant), multiple linear regression analysis. The result obtained in this study are (i) brand equity and product quality simultaneously had a significant effect on purchasing decision, (ii) Brand equity and Product quality partially had a significant effect on purchasing decision (iii) Product quality is a variable that has the most influence on consumer purchasing decision at business administration class 2016-2018, social Science and politics faculty of Mulawarman University, Samarinda]]>
<![CDATA[PENGARUH PENGGUNAAN MEDIA SOSIAL, WORD OF MOUTH MARKETING DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA DISTRO MUTIMUV STORE SAMARINDA ]]>
<![CDATA[Fitri Yani]]>
<![CDATA[ Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman ]]>
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DOI: 10.54144/jadbis.v9i2.5528
<![CDATA[In this study, there are four variables, namely Social Media (X1), Word Of Mouth Marketing (X2), Trust (X3) and Purchasing Decision (Y) variables at Mutimuv Store Samarinda Distro. The purpose of this study was to determine and test the effect of the use of social media, word of mouth marketing and trust on purchasing decisions at the Mutimuv Store Samarinda distribution, either partially or simultaneously. The analysis tool used is multiple linear regression with the help of statistical software SPSS version 25.0. The sampling technique in this study is an accidental sampling technique based on who was found when the author conducted the research and the sample used was 75 consumers at the Mutimuv Store Samarinda Distro. This research is a survey research, in which the information collected from respondents using a questionnaire. The method used in this research is quantitative method. The results showed that Social Media, Word of Mouth Marketing and Trust together had a significant influence on purchasing decisions at Mutimuv Samarinda Distro. These results mean that variations in purchasing decisions are jointly influenced by Social Media, Word of Mouth Marketing and Trust. Partially, individual Word of Mouth Marketing has no significant effect on purchasing decisions at Mutimuv Samarinda Distro. Of the three independent variables that have a dominant influence on purchasing decisions are social media variables.]]>
<![CDATA[The Effect of Brand Image and Service Quality with Word of Mouth on The Decision to Stay at Swiss-Belhotel Borneo in Samarinda ]]>
<![CDATA[Rachel Novia Atan]]>
<![CDATA[ Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman ]]>
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DOI: 10.54144/jadbis.v9i2.5273
<![CDATA[Brand Image and Quality Service with Word of Mouth are important applied by service company in the hotel sector who wants to increase the number of guests to use or stay at the hotel. Swiss-Belhotel Borneo in Samarinda is one of the service companies in the hotel sector that depends on the number of guests who decide to stay at the hotel in order to make a profit. However, the number of guests who decide to stay at a hotel has not yet reached the target set and even the percentage of guests has fluctuated. This study aims to determine the effect of Brand Image, Service Quality, and Word of Mouth on the decision to stay at Swiss-Belhotel Borneo in Samarinda. The variables used in this study consisted of independent variables are brand image, service quality, and word of mouth, while the dependent variable was the stay decision. The population in this study are guests who are staying or have stayed at Swiss-Belhotel Borneo in Samarinda. Therefore, sampling was conducted for this study. The sample in this study was 100 respondens. The sampling technique in this study was conducted with non-probability sampling. The type of non-probability sampling used is accidental sampling. Data collection methods using a questionnaire. The analysis technique used is multiple linear regression analysis. The result of the showed that brand image, service quality, and word of mouth had a positive and significant effect on the decision to stay. Hypothesis testing as a whole proves the hypothesis influential and significant on the decision to stay together is accepted (Ho rejected and Ha accepted). The results of the t Test found that Word of Mouth variable was the most significant variable and had a positive influence on the decision to stay at Swiss-Belhotel Borneo in Samarinda.]]>
