cover
Contact Name
fauziah
Contact Email
fauziah@polinema.ac.id
Phone
+62341-440424
Journal Mail Official
jurnaladbispolinema@gmail.com
Editorial Address
Jl. Soekarno Hatta No.9 Malang
Location
Kota malang,
Jawa timur
INDONESIA
Adbis : Jurnal Administrasi dan Bisnis
ISSN : 1978726X     EISSN : 27150216     DOI : 10.33795
Core Subject : Economy, Social,
Adbis - Jurnal Administrasi dan Bisnis terbit pertama kali bulan Desember 2007 dan diterbitkan dua kali dalam setahun yaitu pada bulan Juni dan Desember. Redaktur mengundang para penulis dan peneliti untuk menyumbangkan artikel hasil penelitian atau artikel konseptual dalam bidang Administrasi dan Bisnis. Redaksi berhak mengubah atau memperbaiki tulisan yang dimuat sejauh tidak mengganggu maksud dan isinya. Pendapat yang dimuat dalam jurnal ini sepenuhnya merupakan pendapat penulis artikel atau tidak mencerminkan pendapat penerbit dan penyunting.
Articles 11 Documents
Search results for , issue "Vol 11, No 1 (2017): Jurnal Administrasi Dan Bisnis 2017" : 11 Documents clear
KAJIAN TENTANG PEMASARAN ONLINE UNTUK MENINGKATKAN PELUANG BISNIS Farika Nikmah
Adbis: Jurnal Administrasi dan Bisnis Vol 11, No 1 (2017): Jurnal Administrasi Dan Bisnis 2017
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/j-adbis.v11i1.19

Abstract

The main objective is to promote the brand, build preference and increase sales through various digital marketing techniques. The digital era goes hand in hand with technological developments, resulting in more choice in selecting marketing channels. This research is a survey research, with the guest speaker is a student Department of Business Administration Politeknik Negeri Malang who have independent creative business based online using social media. Th with some company names. Like IceAh, Sabilahijab, Bakso Bakar Mami, Gedang Gantheng, and many more. This study provides an overview of what is the basis of media selection, strategy, segment selection, strengths and weaknesses, and what failure has been experienced in running a business. The desired hope of this research is to become a reference for prospective actors, especially young people in online marketing. So that the future can take a good example and complete it into a more powerful strategy.

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