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Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Published by Universitas Majalengka
ISSN : 27231941     EISSN : 27762483     DOI : https://doi.org/10.31949
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas diantaranya ; Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 2 (2020): Juli" : 5 Documents clear
Pengaruh Kepuasan dan Switching Barries Terhadap Loyalitas Pelanggan Telkomsel Pada Karyawan PT. Gistek Majalengka
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 1 No. 2 (2020): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v1i2.883

Abstract

This research was conducted at the PT. Gistek Majalengka The background of this research isthe decrease in satisfaction with telkomsel which results in a decrease in the number ofcustomers. To determine the effect of satisfaction and switching barriers on Telkomsel customerloyalty, either partially or simultaneously. In this study the authors used a survey method witha descriptive analysis approach and verification. The population used was all employeesMajalengka with a sample of one hundred people. The data collection technique is done bydistributing questionnaires. The data analysis design used Classical Assumption Test, MultipleLinear Regression Analysis, Analysis of the Coefficient of Determination, Hypothesis Test witht test and f test. The results of this study indicate that satisfaction is in the good category.Switching barriers are in the good category. Customer loyalty is in a good category.Satisfaction has a significant effect on customer loyalty. Switching barrier has a significanteffect on customer loyalty. Satisfaction and switching barriers together have a significant effecton customer loyalty.
Pengaruh Work Family Conflict Terhadap Komitmen Organisasi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 1 No. 2 (2020): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v1i2.884

Abstract

Human resources are an important component in a company. The progress of the companycan be seen from the involvement of human resources in it. The purpose of this study is todetermine the effect of Work Family Conflict on organizational commitment. The researchmethod uses a descriptive verification approach with quantitative data types. The studypopulation was employees of PT. Shoetown Majalengka, totaling 323 employees. The samplewas determined using random sampling techniques with a sample size of 100 employees, witha Likert scale of measurement (1-5). Data analysis was performed through correlationanalysis, and t-test with processing using the SPSS Version 21 application. The resultsshowed that Work Family Conflict had a negative and significant effect on organizationalcommitment
Analisis Persepsi Brand Association Menurut Pelanggan Sabun Mandi Cair Luk Pada PT. Unilever Indonesia, Tbk
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 1 No. 2 (2020): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v1i2.885

Abstract

his study aims to describe the factors that influence consumers' desire to buy Lux liquid bathsoap in the perception of the brand association at PT Unilever Indonesia, Tbk. How is theperception of the brand association according to customers of Lux liquid bath soap at PTUnilever Indonesia, Tbk. The population of this study were customers or buyers of Lux liquidsoap at the Indomaret Gading Raya Minimarket, East Jakarta and because it used theaccidental sampling method, this study obtained 50 respondents at the Indomaret GadingRaya Minimarket, East Jakarta from March 2019 to April 2019. Data collection methods bymeans of field research (field research) by distributing questionnaires and data libraryresearch. The data processing technique used is data processing with the help of SPSS version21 software (validity and reliability tests) and using a Likert scale. The results of the analysisshow that the perception of the brand association according to customers of Lux liquid bathsoap to customers or buyers of Lux liquid soap at the Indomaret Gading Raya Minimarket,East Jakarta is influential.
Pengaruh Profitabilitas, Leverage dan Ukuran Perusahaan Terhadap Nilai Perusahaan Pada Perusahaan Makanan dan Minuman Yang Terdaftar di Bei Tahun 2014-2018
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 1 No. 2 (2020): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v1i2.886

Abstract

A good company can be seen from the corporate value, currently business competitionbetween companies is very tight so it can’t be separated from social, political, technologi andeconomic depelopment. The company must be more effective and efficient in carrying out thecompany’s operational activities as well as improving performance and innovating byincreasing shareholder prosperity and to increase company growth through increasingcorporate value.In this study profitability is measured using Return On Assets (ROA), leverage ismeasured using a Debt to Equity Ratio (DER), firm size is measured using Ln Assets andcorporate value is measured using Tobin’s Q. The purpose of this study was to obtainempirical evidence from the effect of profitability, leverage and firm size on corporate value.The research method used is descriptive and verification analysis. The population inthis study are manufacturing companies the sub sector food and beverage listed on theIndonesia Stock Exchange for period 2014-2018. While the sample in this study wasdetermined by purposive sampling method so that 11 sample companies were obtained. Theclassic assumption test, multiple linier regression analysis, determination coefficient andhypothesis test to partial and simultaneously.The results of this study indicate that profitability significant effect on corporate value,leverage significant effect on corporate value and firm size have no significant effect oncorporate value. Profitability, leverage and firm size significant effect on corporate value
Pengaruh Iklan Dan Citra Merek Terhadap Kepuasan Konsumen (Studi Pada Konsumen sepeda Motor Honda PT Helmi Hendra Motor Maja Majalengka)
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 1 No. 2 (2020): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v1i2.888

Abstract

This research is motivated by the problem of companies that still use print media to advertisegoods, while currently there is digital technology that is more efficient for advertising andbrand images. This study aims to determine the effect of advertising, brand image onconsumer satisfaction of Honda motorbikes at PT Helmi Hendra Motor Maja either partiallyor simultaneously, using descriptive and verifiative analysis approaches so as to increaseproduct sales and revenue. Testing instruments using validity and reliability tests with a litertscale. The analytical tool used in this research is the Classical Assumption test, theCoefficient of Determination and Multiple Linear Regression. While testing the hypothesisusing the t test for partial and f test for silmutan. It can be seen that advertising is in the goodcategory, brand image is in the good category, and customer satisfaction is in the highcategory. Partially that advertising has a significant effect on customer satisfaction, brandimage has a significant effect on customer satisfaction. Simultaneously, advertising and brandimage have a significant effect on customer satisfaction.

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