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Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Published by Universitas Majalengka
ISSN : 27231941     EISSN : 27762483     DOI : https://doi.org/10.31949
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas diantaranya ; Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 23 Documents
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Search results for , issue "Vol. 4 No. 03 (2023): September" : 23 Documents clear
PENGARUH LABEL HALAL DAN CELEBRITY ENDORSMENT, CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH Ayif fathurrahman; Ambar Arum Pratiwi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.5592

Abstract

This study aims to examine the effect of the halal label and celebrity endorsment on purchasing decisions through brand image. This study uses a research method of proposive sampling used to collect quantitative data. This study uses primary data, by distributing questionnaires to students who use cosmetic wardah products with the amount of data processed by 100 respondents. There are 2 variables used in this study, namely the independent and dependent variables. The independent variables of this study consist of the halal label, celebrity endorsment, and brand image. The dependent variable of this study is the purchase decision. The data research method used a Likert scale questionnaire. The analytical tool used is the validity test, reliability test, classical assumption test, multiple linear regression test, T-test and F test and the coefficient of determination (R2). The result of this research is that Halal Label has an effect on Purchase Decision, Celebrity Endorsment has an effect on Purchase Decision, Brand Image has an effect on Purchase Decision.
Sistem Informasi Ketenagakerjaan: Sisnaker Dhita Pratigina; Dede Djuniardi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.5676

Abstract

Ministry of Manpower (Kemnaker) launched an online-based platform, The Employment Information System (Sisnaker). Sisnaker enables all existing information systems in all ministries or agencies and local governments to work together across organizational boundaries. In addition to having implications for the effectiveness and efficiency of existing services, Sisnaker will also improve the integration of planning, implementation, evaluation, and control of labor development in Indonesia as a single national job market. Minister of Manpower (Menaker) M. Hanif Dhakiri considers that the presence of Sisnaker is very important so that the community can get good, excellent and real time services to be able to access all 16 services of the Ministry of Manpower. Starting from job seekers, ministries/agencies, companies, and others.
Pengaruh Kepemimpinan Transformasional dan Employee Engagement terhadap Kepuasan Kerja Karyawan Rumah Sakit Permata Kuningan dengan Relasi Sosial sebagai Variabel Moderasi Demi Paranita Rustandi; Lili Karmela Fitriani
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.5686

Abstract

The purpose of this study was to analyze the extent to which Transformational Leadership and Employee Engagement affect Employee Job Satisfaction at Permata Kuningan Hospital with Social Relation as a Moderating Variable. This research used a survey method, with a quantitative descriptive analysis approach. The variables in this study are Transformational Leadership and Employee Engagement (X), and job satisfaction (Y) as the dependent variable. The population that will be used as research is Permata Kuningan Employee, namely 120 people. Data were analyzed with Moderated Regression Analysis using SPSS 22.0 for Windows.Based on the results of data analysis, it was found that the Fcount value is greater than Ftable with a significance value of less than 0.05, this means that Transformational Leadership and Employee Engagement both affect Job Satisfaction, meaning that anychange in Job Satisfaction simultaneously strengthens and will lead to changes in Job Satisfaction
Pengaruh Budaya Kerja, Kepemimpinan, dan Keterlibatan Karyawan terhadap Kinerja Karyawan melalui Perencanaan Karier ABID IBNU HUSEN; Lili Karmela Fitriani; Odang Supriatna
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.5692

Abstract

buAbstract. This research was conducted to find out and provide advice in the form of program recommendations and company policies related to the influence of work culture, leadership, and employee involvement on employee performance through career planning at the Puspita Cipta Group (PCG) Oil and Gas Unit in Kuningan Regency. The method used is quantitative with a questionnaire distribution technique. The population taken was 230 people with details: 80 Head Office employees, 60 from SPPBE, 54 from Gas Stations (SPBU), and 36 from BPT. Based on proportional calculations from Taro Yamane's theory (Riduwan, 2015: 65) by determining the number of samples using the formula n = N / Nd² + 1, so that a sample of 146 respondents emerged with details: 51 from the Central Office, 38 from SPPBE, 32 from Gas Stations (SPBU), and 25 employees from BPT. The questionnaire distribution data collected was then processed by testing validity, reliability testing, and hypothesis testing. This research resulted in a discussion that work culture and employee involvement have a positive and significant effect on career planning and employee performance, leadership has no effect on career planning and employee performance, career planning can mediate work culture and employee involvement on employee performance, and career planning cannot mediate leadership on employee performance. The conclusion is that in improving employee performance, companies must optimize the function of work culture, leadership,and employee involvement through career planning.
PENGARUH BEBAN KERJA, STRES KERJA TERHADAP TURNOVER INTENTION KARYAWAN DENGAN WORKPLACE WELLBEING SEBAGAI VARIABEL MEDIASI Tiar Abdan Hisbih; Lili Karmela Fitriani; Odang Supriatna
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.5701

Abstract

This research aims to understand the impact of workload, work stress on turnover intention mediated by workplace well-being. The research population is the staff of the Permata Kuningan Hospital. The sampling technique used the Slovin technique resulted in 143 respondents. The research method used was quantitative descriptive, using a questionnaire tool distributed through googleform to 143 respondents. Structural Equation Model (SEM) based on Partial Least Square (PLS). Overview of the results of the study, the workload in the Permata Kuningan Hospital belongs to moderate, work stress is included in the low category, workplace well-being Permata Kuningan Hospital is in the high category as well as the turnover intention figure is belonged to low. As a result of the test of the hypothesis in this study, workload has a positive effect on work stress significantly. The higher the workload of the employee, the higher the level of work stress. Workload has no impact on workplace well-being. The workload has a positive impact on turnover intentions significantly. Work stress has a negative impact on workplace well-being. Work stress has a positive impact on turnover intentions. For the workplace well-being mediation role in mediating workload and work stress on turnover intention has no significant influence
Pengaruh Motivasi, Kompetensi Dan Budaya Kerja Terhadap Kinerja Guru Madrasah Ibtidaiyah Dengan Kepemimpinan Sebagai Variabel Moderating Fahmi1993 Fahmi Zakariya Al Anshori; Dikdik Harjadi; Dede Djuniardi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.5713

Abstract

Research objectives: 1)to determine the effect of work motivation on the performance. 2) to determine the effect of competence on the. 3) to determine the effect of work culture on the performance. 4) to find out whether leadership can moderate the relationship between work motivation and the performance. 5) to find out whether leadership can moderate the relationship between competence and the performance . 6) to find out whether leadership can moderate the relationship between work culture and the performance. The study population was all private madrasa teachers in Ciawigebang District, Kuningan Regency, totaling 127 Madrasa teachers. The sampling technique uses a saturated sample. The data analysis method uses SEM analysis with the SmartPLS analysis tool. The results of the study: 1) work motivation has a significant positive effect on teacher performance. 2) competence has a significant positive effect on teacher performance. 3) work culture has a positive and significant on teacher performance. 4) leadership cannot moderate the influence of work motivation on teacher performance. 5) leadership cannot moderate the influence of competence on teacher performance. 6) leadership is unable to moderate the influence of work culture on teacher performance.
PENGARUH EXPERIENCE QUALITY TERHADAP MINAT KUNJUNG ULANG MELALUI PERSEPSI NILAI, CITRA DESTINASI DAN KEPUASAN: PENGARUH EXPERIENCE QUALITY TERHADAP MINAT KUNJUNG ULANG MELALUI PERSEPSI NILAI, CITRA DESTINASI DAN KEPUASAN Pupu Saeful Rahmat; Dikdik Harjadi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.5714

Abstract

The problem in this study is the low interest in revisiting tourist objects Kuningan Botanical Gardens. The research objectives are: (1) to analyze the effect of image destination for repeat visits; (2) analyzing the effect of perceived value on the image of the destination; (3) analyze the effect of satisfaction on destination image; (4) analyzing the effect of experience quality on perceived value; (5) analyze the effect of experience quality on satisfaction; (6) analyze perceived value and image of the destination in mediating the influence of experience quality to interest in repeat visits; (7) analyze the satisfaction and image of the destination in mediate the effect of experience quality on intention to revisit. The research population includes all tourists who have visited the object Kuningan Botanical Garden Tourism (starting as a tourist attraction until now) namely as many as 87,288 visitors. The sampling technique uses sampling incidental (visitors encountered by chance). Determination of the number of samples using the slovin formula with an error rate of 5% so that samples are found as many as 400 tourists. Methods of data analysis using SEM analysis with analysis tool in the form of SmartPLS. The results of the study: (1) destination image has a significant positive effect on interest revisit; (2) perceived value has a significant positive effect on image destination; (3) satisfaction has a positive and significant effect on destination image; (4) experience quality has a positive and significant effect on perceived value; (5) experience quality has a significant positive effect on satisfaction; (6) perception the value and image of the destination are able to mediate the effect of experience quality on interest in repeat visits; (7) satisfaction and destination image are able to mediate influence experience quality on intention to revisit. Keywords: Interest in Repeat Visits; Destination Image; Experience Quality; Perception of value; Satisfaction
Pengaruh Kompetensi, Beban Kerja dan Fasilitas Kerja terhadap Kinerja Guru SMA Sekecamatan Dukupuntang dengan Motivasi Kerja sebagai Moderasi Alpij Albar Rosayu; Didik Harjadi; Dede Djuniardi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.5716

Abstract

Research objectives: 1) analyze the effect of competence on teacher performance 2) analyze the effect of workload on teacher performance 3) analyze the effect of work facilities on teacher performance 4) analyze work motivation in moderating the effect of competence on teacher performance 5) analyze work motivation in moderating the influence of load work on teacher performance 6) analyze work motivation in moderating the effect of work facilities on teacher performance. The population in this study were all teachers in high schools in the Dukuntang district, namely Dukuntang 1st High School, Unggulan Bina Insan Mulia High School, Kramat Dukuntang High School and Yapisa Dukuntang High School. The total population is 100 teachers. The sampling technique uses a saturated sample.The number of samples is also 100 teachers.The analytical method used is the SEM analysis method with the SmartPLS analysis tool. The results of the study: 1) competence has a positive and significant effect on teacher performance. 2) workload has a positive and significant effect on teacher performance. 3) work facilities have a positive and significant effect on teacher performance. 4) work motivation cannot moderate the influence of competence on teacher performance. 5) work motivation cannot moderate the effect of workload on teacher performance. 6) work motivation cannot moderate the effect of work facilities on teacher performance.
Pengaruh Persepsi Harga Dan Promosi Online Terhadap Keputusan Pembelian Dengan Brand Image Sebagai Variable Moderasi (Survey Pada Konsumen CS Used Cabang Cirebon) JAJA JAKARIA; Lili Karmelia Fitriani
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.5720

Abstract

Research objectives: 1) understand the effect of perceived price on purchasing decisions. 2) understand the influence of online promotions on purchasing decisions. 3) understand the effect of brand image on purchasing decisions. 4) understand whether brand image moderates the effect of perceived price on purchasing decisions. 5) understand whether brand image moderates the effect of online promotions on purchasing decisions. The population in this study were consumers of BCA Finance CS used cars at the Cirebon branch as of October 2022, with a total of 1,571 consumers. The effect of sampling the Respondents in this study were adjusted to 100 consumers. The data analysis technique in this study uses SEM analysis through the SmartPLS application. The results of the study are 1) price perceptions have a significant positive effect on purchasing decisions. 2) online promotions have no effect on purchasing decisions. 3) brand image has a significant positive effect on purchasing decisions. 4) brand image cannot moderate the effect of perceived price on purchasing decisions. 5) brand image cannot moderate the effect of online promotions on purchasing decisions. Keywords : Purchase Decision; Price Perception; Online Promotion; Brand Image
Pengaruh Kepemimpinan Kepala Cabang dan beban kerja Terhadap Kinerja Pegawai Perumda BPR Kuningan Dengan Motivasi Sebagai Variabel Moderasi Yandi Wahyudi; Dikdik Harjadi; Odang Supriatna
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.5753

Abstract

Competition between national, private banking institutions and banks with regional stocks has very tight competition. The empirical influence that we can see from this competition is the need for good performance due to a fairly high workload, so we can see that almost all banks always return home beyond the predetermined work limit, especially at the end of the month. The majority of Perumda BPR Kuningan employees aged 20-35 years are fresh graduates who still lack experience. Therefore, employee performance is still considered less than optimal, so that employee performance at Perumda BPR Kuningan is still not optimal. Data processing techniques using smartPLS. The results of this study are that the leadership of the Branch Head has a positive effect on employee performance, workload has a negative effect on employee performance, work motivation can moderate the influence of Branch Head Leadership on employee performance, work motivation can moderate the influence of Workload on employee performance.

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