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International Journal of Organizational Business Excellence (IJOBEX)
Published by Universitas Bina Nusantara
ISSN : 26228793     EISSN : 2621654X     DOI : https://doi.org/10.21512/ijobex.v3i2.7122
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The scope of this journal includes, but not limited to: 1. Leadership for performance excellence 2. Strategic Planning for performance excellence 3. Customer and market focus for performance excellence 4. Information, measurement, knowledge management, and information technology for performance excellence 5. Human Resource for performance excellence 6. Operational Focus for performance excellence 7. Communication for performance excellence 8. Performance measures and metrics in business management 9. Methodologies and tools for performance measurement 10. Benchmarking business performance 11. Business excellence in various functional areas 12. Best practices in business management 13. World class business and operational strategies and techniques 14. Alignment between different levels of strategies 15. Understanding the customer requirements 16. Process design management 17. Knowledge management for improved performance 18. Systems approach for determining the best practices 19. Six-Sigma, QFD, Taguchi methods and TQM 20. Data warehousing and data mining in business excellence 21. Measuring performance in creative industries 22. Best practices in creative economy and industries All of the topics above are considered to have essential involvement in developing organizational performance excellence.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 4 Documents
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Search results for , issue "Vol. 3 No. 2 (2020): December 2020" : 4 Documents clear
THE INFLUENCE OF SOCIAL MEDIA BRANDING ON CUSTOMER ENGAGEMENT FOR JAKARTA SUSTAINABLE TRANSPORT Yulianne Safitri; Lidya Wati Evelina; Naufal Egha Syahputra
International Journal of Organizational Business Excellence Vol. 3 No. 2 (2020): December 2020
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijobex.v3i2.7122

Abstract

The researchaimedto understand the relationship and influence of Instagram @mrtjkt social media branding on customer engagement as an effort to increase the use of MRT as sustainable green transportation to reduce traffic congestion and pollution in Jakarta. The quantitative research approach with a survey method was carried out to 100 respondents from the total population on Instagram Followers @mrtjkt. The quantitative analysis was implemented using correlation test, coefficient determination test, and simple regression analysis. The data validity techniqueswerethe validity test, reliability test and normality test. Research resultshows thatH0isrejected and H1is acceptedsince it shows relationships and influences between Instagram social media branding on MRT Jakarta customer engagement.
AN INVESTIGATION OF THE IMPACT OF SOCIAL MEDIA ON BUSINESS VALUE AND FINANCIAL PERFORMANCE OF ORGANIC SKIN CARE BRANDS IN THAILAND Napasorn Boonpreda; Ximing Ruan
International Journal of Organizational Business Excellence Vol. 3 No. 2 (2020): December 2020
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijobex.v3i2.7124

Abstract

The adoption of social media in promoting cosmetic brands had changed the traditional approach to creating value for consumers, which subsequently improve the firms’ financial performance. With the organic skincare brands, the research empirically examined to what extent and aspects the business value is shaped by social media promotions. The research findings from the quantitative analysis suggest that the business value could be created through curation, collaboration, and creation in social media marketing.
UNDERSTANDING MILLENNIALS INVESTMENT BEHAVIOR IN PEER-TO-PEER LENDING: CASE STUDY FROM INDONESIA Natalia Natalia; Matthew Matthew
International Journal of Organizational Business Excellence Vol. 3 No. 2 (2020): December 2020
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijobex.v3i2.7125

Abstract

Peer-to-Peer (P2P) Lending has become alternative investment option that expected to experience tremendous growth with the evolvement of technology solutions as people become more and more digitally connected. Millennials becomes the most interesting target generations for P2P Lending platform as this generations highly exposed by digital technology. Due to different characteristics and behavior of millennials dealing with financial and investment products, the research aims to distinguish these characteristics and behaviors and group them into several groups. The purpose of this research is to study Millennials investment behavior in P2P Lending platform based on demography, financial behavior and marketing media preference. Online survey was conducted to 205 respondentsin Indonesia who have understand or have invested in Peer to Peer Lending platform. Cluster Analysis is to analyze the data and categorized given sample into several groups who have similar characteristics and behavior. The results show 4 distinctive segments, they are Budding Millennial Investors, Confident Millennial Investors, Financially Oblivious Millennials and Pragmatic White-Collar Millennial Investors. By distinguishing distinctive groups within given population, can provide better understanding towards millennials investment behavior in P2P lending platform and therefore can help marketing managers and decision maker to develop better marketing strategy in targeting millennials investor.
THE IMPACT OF WORD OF MOUTH AND BRAND IMAGE ON BUYING DECISIONS OF ZOMATO GOLD’S MEMBERSHIP Nesya Nada
International Journal of Organizational Business Excellence Vol. 3 No. 2 (2020): December 2020
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijobex.v3i2.7126

Abstract

In January 2020, Zomato Gold has around +1500 restaurant partners in JABODETABEK within total members +100.000. Zomato gold focuses on the FNB world, where other competitors have beneficial besides FNB such as spa, fitness, salon. It aims to stay in the FNB corridor. The purpose of this study is to investigate the Impact Word of Mouth and Brand Image on Buying Decisions. The objective of this research is the sales of Zomato Gold’s membership affected the variables, by obtained samples from the questionnaire results of 102 active users of Zomato Gold. Simultaneous test results (F) showed a significance value (p-value) smaller than the alpha value of 0.000 <0.05. The effect of the two variables on the Buying Decision is 43.3% while the remaining 56.7% represents the influence of other variables. Thus, companies need more focus on Brand Image, improve their services on Zomato Gold, it can affect the impact of variable WOM more positively.

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