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CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION
Published by Institut Seni Indonesia Surakarta
ISSN : 27742806     EISSN : 27742792     DOI : https://doi.org/10.33153/citrawira.v4i2.5654
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences Other
Fokus utama jurnal ini adalah untuk mempromosikan forum diskusi secara akademik global dan pertukaran interdisipliner maupun multidisiplin keilmuan dari para cendekiawan peneliti yang mengeksplorasi topik pada permasalahan periklanan dan komunikasi visual. Serial ini akan mendorong inovasi dan penelitian, berkontribusi pada pemahaman yang lebih baik tentang dampak naratif, teknologi, ekonomi, promosi, periklananan dan persoalan artistik desain dalam lingkup desain grafis, multimedia, animasi, game yang meliputi seluruh rumpun dalam desain komunikasi visual. Analisis naratif fenomena tertentu, dengan fokus pada periklanan dan komunikasi visual; Studi tentang pengaruh promosi dan periklanan maupun komunikasi visual oleh teknologi media sosial; Analisis promosi dan periklanan yang mempengaruhi strategi baru dalam desain untuk mempersuasi konsumen seperti ambien media; Studi tentang hubungan antara desain grafis, animasi, game dan multimedia terhadap rasa estetika desain dan keinginan pasar strategis. Kajian tentang formula ekonomi dan inovatif dalam hal rantai produksi dan strategi pemasaran untuk periklanan cetak, periklanan TV, film iklan web series, animasi, game, fotografi iklan dalam aspek komunikasi visual. Dampak dan signifikansi strategi pemasaran untuk periklananTV, film iklan web series, animasi, game, iklan korporat, fotografi iklan, brand dan branding dari perspektif ekonomi politik atau pendidikan; Pendekatan historis dalam konteks sejarah periklanan untuk menemukan dan mengidentifikasi pengaruh-pengaruh terhadap strategi promosi, film iklan web series, animasi, game dan fotografi iklan, visual merchandising dalam ranah komunikasi visual; Kajian tentang fenomena baru pada periklanan, promosi, film iklan web series, animasi, game fotografi iklan, ambien media, baik media cetak maupun media online; Analisis dan studi yang berfokus aspek persuasi konsumen terhadap dampak dari nilai iklan.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 1 No. 2 (2020)" : 12 Documents clear
EKSISTENSI KOMUNITAS HANDLETTERING SURAKARYA DI SURAKARTA Priya Aji, Rizky; Murtono, Taufik
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 1 No. 2 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v1i2.3521

Abstract

The existence of the Surakarya Handlettering Community in Surakarta. This community is a learning group to write handlettering art in Surakarta, which was formed in 2014, where currently dozens of members have joined who have creativity and expertise in the art of handlettering. This research uses descriptive qualitative method which aims to examine how the role of the Surakarya Community in the development of handlettering in Surakarta and how to develop the style and work of handlettering in Surakarta. Data analysis was carried out by interviewing several community members, direct observation by means of observation and making a questionnaire, and documenting community activities in the form of pen meet-ups. This research found that the existence of communities in popularizing the arts of handlettering and calligraphy was formed through two aspects, namely the role through several internal and external activities such as exhibitions, belcor (belmen corner), pen meet up, ngangsu kaweruh and lettering camp. The second aspect is in the form of alternative styles and handlettering works that have been developed covering 7 (seven), namely: decorative lettering, script lettering, chalk lettering, watercolor lettering, calligraphy brushes, modern calligraphy and calligraphy blackletter. The art of handlettering is in the form of murals that decorate several cafes and corners of the city of Surakarta, besides the work of the Surakarya community which is applied in the form of media such as helmets, tote bags, packaging, pillow covers and t-shirts. For the Surakarya community in the future it will be more developed and promote the community in cultivating the arts of handlettering and calligraphy both at the local and national levels. 
BLUE FIRE SEBAGAI SUMBER IDE PERANCANGAN IDENTITAS VISUAL DAN PROMOSI IJEN BATIK DI BONDOWOSO MELALUI DESAIN KOMUNIKASI VISUAL Sriwahyuni, Titin; Herry Prilosadoso, Basnendar
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 1 No. 2 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v1i2.3522

Abstract

Ijen Batik is one of the new batik industries in Tamanan Subdistrict, Bondowoso Regency, which has its own characteristics compared to other batik industries, namely from the main motive inspired by the blue fire Ijen Crater, as one of the best known natural attractions in Bondowoso. The motif coloring uses the spray technique which produces a gradation color which is a distinctive feature for Ijen Batik. In its development, promotion is carried out only from mouth to mouth and there is no visual identity and promotional media used by Ijen Batik, many people inside and outside Bondowoso do not know about this batik industry, so it is necessary to design a visual identity in accordance with the character of the company and promotional media through communication design. visuals in order to produce an effective media to introduce and promote to the wider community. The initial stage of this design is by collecting data through the approach of observation, interviews, analyzing data with qualitative methods, SWOT analysis and promotional design methods, so that Ijen Batik can create a visual identity according to the company's character, namely using blue fire as a design concept that differentiates it from other industries. The identity created is then applied to various promotional media such as stationery, sign systems, packaging, paper bags and merchandise, posters, billboards, banners, and websites that visually look thematic to form a distinctive image. It is hoped that this design can make this industry known to the public with its uniqueness and character and can have a positive impact on the development of Ijen Batik.  

Page 2 of 2 | Total Record : 12

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