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COMMENTATE: Journal of Communication Management
Published by London School of Public Relations
ISSN : 27233014     EISSN : 27745856     DOI : https://doi.org/10.37535/103001220201
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
The objective of COMMENTATE: Journal of Communication Management is to encourage research related but not limited to: 1. Corporate communication. Communication that involves a set of activities with external and internal stakeholders to create favourable conditions. 2. Media communication. Multimodal communication in audio, visual and audiovisual both mainstream and digital to deliver information or data. 3. Public relations. Communication that is associated with the strategic message to build corporate image and reputation. 4. Business communication. The interchange of a verbal, written or recorded message in the circumstances of business to accomplish organization objectives. 5. Entertainment communication. Communication that attaches the experience, role and impact of entertainment media on a scope of various people. 6. Global communication. Communication that implies a transfer of information, knowledge and ideas across geographic, political, economic, social and cultural divides. 7. Communication management. The systematic plan, implementation, and evaluation of all communications activities in different channels within an organization or between organizations.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
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Search results for , issue "Vol. 3 No. 1 (2022): COMMENTATE: Journal of Communication Management" : 8 Documents clear
Audience’s Motives and Gratification in Listening to The Podcast Dian Lestari Meidina; Nani Kurniasari
COMMENTATE: Journal of Communication Management Vol. 3 No. 1 (2022): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103003120221

Abstract

This research aims to find out how much the level of audience satisfaction in listening to the podcast. The researcher views this research based on the positvism paradigm with the quantitative descriptive method approach and the uses and gratification theory. The technique sampling in this research uses non probability sampling technique with available sampling / convenience sampling types. The results of the analysis using paired t test, it is known that the gap contained in the Gratification Sought and Gratification Obtained variables has a significant value indicating a significant difference between the GS variable and the GO variable, and it is known from the results of the study that 385 respondents obtained the results of GS> GO (Media not satisfying the audience), even though in theory the expectancy value that Palmgreen satisfaction-satisfaction created from each indicator is fairly high, overall satisfaction obtained by the audience in listening to the podcast has a satisfaction value above 99%.
Social Media and Culinary: Analysis of @jktfoodbang as A Culinary Recommendation Platform Maulani Mulianingsih; Farah Nabila; Gadis Fairuz Iftikhar
COMMENTATE: Journal of Communication Management Vol. 3 No. 1 (2022): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103003120222

Abstract

Social media which started as conventional media now turn into business platfom especially in culinary sector. Instagram is one of many platforms to find information about culinary. Instagram being a medium popular social media used by the public. This study discusses what manner used by account instagram @jktfoodbang in recommended users on social media in choosing restaurant. The purpose of this study was to describe how social media became the main platform for getting recommendations in choosing restaurants. This study uses qualitative methods with in-depth interview data collection techniques. The subjects of this study were three informant ranging in age from 18-29 years old, actively using Instagram, having experience by using social media for recommendation and following the @jktfoodbang account. The results in this study is Instagram is the main recommendation in deciding or choosing a restaurant compared to other platforms. In addition, in the comments column there is a review of the food or beverage photos so that users can more easily assess the restaurant before visiting it. Taking photos of food or beverages is conducted in a way that prioritizes the aesthetic value by using a professional camera. This strategy attract users interested because the food uploaded on the account uses attractive visuals. All photos of food and beverages completed with informative caption. Instagram users can more easily get information from information and locations tagged on the photo.
Marketing Communication Plan of Mega Star Event Planner Innovation to Survive During and Post-Pandemic Osin Mega Bintang
COMMENTATE: Journal of Communication Management Vol. 3 No. 1 (2022): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103003120224

Abstract

The pandemic situation that has been ongoing from March 2020 to 2021 has plunged the event industry. This is also felt by the Mega Star Event Planner business that offers event planning services. The right strategy is needed to survive and sustain its business during and after a pandemic. Therefore, the Mega Star Event Planner will innovate by developing their product, which is to create an event package with the COVID-19 protocol starting from swab tests and strict procedure in physical distancing. This marketing communication plan that was created to market the results of this innovation was made using the SOSTAC method developed by PR Smith. This plan is entitled Marketing Communication Plan of the Mega Star Event Planner Innovation Results with the aim of Mega Star Event Planner business surviving during and after the pandemic.
Television as a Symbolic Culture: A Study of Media Ethnography in Bogor Dinda Silvia Izdihar Fairuz; Khairunnisa Meydina; Syahya Rembulan
COMMENTATE: Journal of Communication Management Vol. 3 No. 1 (2022): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103003120223

Abstract

Television has become a part of everyday life for people in the world. Television is an electronic mass media that is greatly enjoyed by the public. This media has become part of everyday life for the community, besides that television also has a great influence on attitudes and behavior for its audience, which has positive and negative effects. The program presented by television is a program that can provide quick information for the audience. This journal aims to analyze the meaning of television construction given by the people of Ciluar Village, Bogor. The role of television as a source of information and a means of entertainment has developed into a cultural symbol in a society. Television shifted to become a cultural symbol between a society. This study uses a qualitative approach with ethnographic media. The data collection technique used is observation with three informants involved in this interview, because they meet the criteria (requirements). This study uses selective coding to classify several findings that can describe how the people of Ciluar Village apply television as their symbolic culture. Based on the results of the interview, there are three selective coding, namely interest, watching habit, and television as a symbolic culture. The results show that television has a high influence on measuring the level of equality, especially class and social status, as well as being a source of information and can be a means of entertainment. The people of Ciluar Village, Bogor interpret television according to their socio-cultural context. For those in Ciluar Village, television can be a source of information and as a means of entertainment.
Meaning of Corporate Advertising of PT. The Chevron “We Agree” On Television (Semiotic Analysis by Roland Barthes) Ruwianti Dian Permatasari
COMMENTATE: Journal of Communication Management Vol. 3 No. 1 (2022): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103003120225

Abstract

Advertising can be said to have become one of the media to convey various messages aimed at certain people because of its broad nature and covering various groups because of the ease of access to view it. PT. Chevron, one of the companies engaged in the oil and gas sector, is also aware of the effects of one of these mass media. Therefore, PT. Chevron also uses advertising media to display its corporate advertisement version of “We Agree” which in 2016 was broadcast through various television media. This study uses a qualitative method with a semiotic approach by Roland Barthes as a tool for analyzing various signs so as to form denotative, connotative and mythical meanings contained in the advertisement. This analysis also criticizes a dilemma faced by companies related to ecology. In Roland Barthes' semiotic perspective, the researcher found various meanings contained in the advertisement, namely Chevron gives a picture of progress in a society, namely if that civilization has various tall buildings that tower as a form of progress of the times, even though several other countries have proven that reforestation is also is one of the markers of the progress of a society. However, this does not change the fact that Chevron is a company that contributes to the economy and human empowerment which then makes Chevron one of the foreign companies in Indonesia that also pays attention to the development of the Indonesian State.
Program Production Management Gen FM Network Radio Shabrina Ayu Roshandy
COMMENTATE: Journal of Communication Management Vol. 3 No. 1 (2022): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103003120226

Abstract

These days, the growth of media usage has encouraged the development of new media in quantity and the form itself. With these amount of media development, it leads to the inevitable competition. Radio is no exception. Today, the phenomenon of Radio Network development in Indonesia is very rife. If we see this networking practice between radio(s), then we will find a strong bond that will give many advantages for the main radio of the holdings. However, Gen FM which has their radio network in Surabaya, gives the freedom to their radio network to grow by their own. In fact, both of these radio are successfully topped the Nielsen Research. This research uses qualitative method and aim to find out how the production management program conducted by Gen FM to its radio network. The result of this study indicate that the production management program on Gen FM radio runs very well in accordance with the elements of broadcasting management including planning, organizing, actuating, and controlling. Thereby, two of these radio network can compete on top list of Nielsen.
Analysis of Ahok-Djarot News Framing After the 2017 Jakarta Regional Head Elections at Kompas and Tempo Selsiana Paulina Gerong
COMMENTATE: Journal of Communication Management Vol. 3 No. 1 (2022): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103003120227

Abstract

Kompas and Tempo were one of the national newspapers which highlighted the process of the Governor’s Election of DKI Jakarta on 2017. Those both newspapers were doing the framing for the news about the Governor’s Election of DKI Jakarta on 2017 to the readers. This research would focused on the framing analysis for every news about Ahok-Djarot on Kompas and Tempo after the election period, which would be specific for the certain period April 20-May 20 2017. The aim of the research is to conclude about what kind of framing that Kompas and Tempo did for Ahok-Djarot‘s news after the election at that period, to find out about the social construction which Kompas and Tempo designed and made. This research will use the qualitative research method; specifically use the framing analysis model by Zhongdang Pan and Gerald M. Kosicki. The result of this research would show the framing that Kompas and Tempo did is done by choosing the interviewees, choosing the quotes of the interviewees and choosing of the angle of photos which will support the news framing process. The social construction that Kompas made directing the opinions that Ahok is guilty and intentionally defaming religion by his words, it could be seen by the quotes that Kompas chose. In another side, the social construction that Tempo made tried to be neutral and directing the readers there were also another factors that make Ahok verdicted guilty as a defamer of religion and got two years in jail.
Understanding Betawi Culture in Jakarta People Through the Implementation of the Betawi Lebaran Event Yanna Petricia
COMMENTATE: Journal of Communication Management Vol. 3 No. 1 (2022): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103003120228

Abstract

Betawi culture has a very important role as the original identity of Jakarta city. Globalization and multicultural in Jakarta increasingly erodes the culture of Betawi. Event Lebaran Betawi is presented to educate and provide cultural understanding of Betawi to the people of Jakarta. The purpose of this research is to find out how far the cultural understanding of Betawi gained by Jakarta community from the implementation of the Event Lebaran Betawi 2014. The main theory used in this research is propaganda Lasswell theory and his communication concepts. The method used is descriptive qualitative. Results of this study explained that the implementation of the Event Lebaran Betawi can provide insight of Betawi culture to the people of Jakarta so that the purpose of organizing this event as media education and Betawi culture preservation can be achieved.

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