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Rizky Amalia
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Journal of Sustainable Community Development (JSCD)
Published by Sekolah Tinggi Manajemen IPMI
ISSN : 27152080     EISSN : 27470040     DOI : https://doi.org/10.32924/jscd
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences
Journal of Sustainable Community Development (JSCD) is published by Sekolah Tinggi Manajemen IPMI with a strong identity of blending the locally embedded and globally connected wisdom. JSCD is a biannual refereed journal concerned with the practice and processes of community development. It provides a forum for academics, practitioners and community representatives to explore issues and reflect on practices relating to the full range of community development activity. This journal is a peer-reviewed online journal dedicated to the publication of high-quality research focused on research, implementation of community development policy. The journal is an open access journal and accepting all papers on community engagement from Indonesia and overseas countries. The journal will emphasize the implementation of local wisdoms of Indonesia and also the blend with the global goals supporting the Sustainable Development Goals of the United Nations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 3 No 2 (2021): Journal Of Sustainable Community Development (JSCD)" : 7 Documents clear
Accounting in Marketing Perspective Training Batch III, Sekolah Bisnis dan Manajemen – Institut Teknologi Bandung (SBM-ITB) Wiwiek Mardawiyah Daryanto
Journal of Sustainable Community Development (JSCD) Vol 3 No 2 (2021): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v3i2.31

Abstract

Managerial accounting is an activity or process that produces information that is useful for management for making economic decisions in carrying out management functions. Sekolah Binis dan Manajemen – Institut Teknologi Bandung (SBM-ITB) collaborated with the MarkPlus Institute to carry out the OMNI MBA Program 2020 Batch III on February 5, 2021. Out of the twelve subject topics contained in the program, one of them is entitled Accounting in Marketing Perspective that scheduled on Friday, 5 February 2021 with the author as the facilitator. The subjects include the Break-Even Point (BEP) theory, the Cost Classifications theory with the concept of Different Cost for Different Purposes, as well as related case studies. This training is expected to increase the competence and productivity of company managers in maximizing their role. This training went smoothly because of the strong enthusiasm of the participants. In addition, the inhibiting factor is the limited training time.
Hong Kong Mothers and Emotional Sustainability via UN Sustainable Development Goal#3 Wellness and #16 Peace Shirley MC Yeung
Journal of Sustainable Community Development (JSCD) Vol 3 No 2 (2021): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v3i2.34

Abstract

The proposed project is expected to attract a target of 500 postnatal women (less than 3 months after delivery) for a half-year business intervention pilot project named “ Local Pui Yu” / postnatal assistant center to pilot this service with the support from IT companies on the techniques and devices to be needed to create the impacts and make the impacts transparent. And, it is expected that IT companies and/ or invited NGOs can support the total costs, for example, marketing cost, education material cost, and recruitment cost in employing midwives. Consequently, a new and easier method to deliver professional education with revenue creation business model will be created to support women and families, promote women, family and neonatal help; enhancing the awareness of women health, family and work balance issues.
Analisis Pengaruh Digital Marketing Terhadap Keputusan Pembelian Grabfood Di Kecamatan Kebon Jeruk Kelvin Bayu Aji
Journal of Sustainable Community Development (JSCD) Vol 3 No 2 (2021): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v3i2.44

Abstract

Grab perusahaan jasa terkenal yang berasal dari singapura yang memiliki layanan pesan antar makanan yakni Grabfood yang berkembang pesat. Pesatnya perkembangan dari Grabfood masih kalah jika bersaing di Indonesia terutama dengan pesaing sejenisnya. Tujuan dari penelitian yakni untuk menganalisis dan membuktikan pengaruh search engine marketing, social media marketing, online public relation terhadap keputusan pembelian konsumen Grabfood. Jenis data yang digunakan adalah jenis data kuantitatif dengan populasi yakni konsumen Grabfood di Kecamatan Kebon Jeruk. Dengan sampel 75 responden yang pernah menggunakan jasa layanan Grabfood dan non purposive sampling sebagai metodenya. teknik analisis menggunakan Partial Least Square (PLS). Hasil yang didapatkan yaitu variabel search engine marketing, social media marketing, online public relation berpengaruh dan signifikan terhadap keputusan pembelian konsumen. Berdasarkan nilai koefisien determinasi dijelaskan bahwa search engine marketing, social media marketing dan online public relation mempengaruhi keputusan pembelian pada konsumen Grabfood di wilayah Kecamatan Kebon Jeruk sebesar 0.446 atau 44.6%.
Analisis Perbandingan Brand Equity Samsung dan LG Imam Arif Fikri
Journal of Sustainable Community Development (JSCD) Vol 3 No 2 (2021): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v3i2.45

Abstract

This research is quantitative study that aims to compare brand association, perceived quality, and brand loyalty to brand equity in Samsung and LG companies in the South Jakarta area. This research used 100 respondents as a sample with purposive sampling method. The analysis technique in this study uses the Independent Sample T Test using SPSS 26. The results of this study indicate that (1) Samsung Brand Association is superior to LG, (2) Samsung's Perceived Qualty is superior to LG, (3) Samsung's Brand Loyalty is superior to LG. superior to LG. Keywords: Brand Equity; Brand Association; Perceived Quality; Brand Loyalty
Pengaruh Penggunaan Teknologi Informasi, Motivasi Kerja, dan Kepuasan Kerja Terhadap Kinerja Guru SMA Negeri 82 Jakarta Selama Masa Pandemi Covid-19 Mutiara Sari Pratiwi
Journal of Sustainable Community Development (JSCD) Vol 3 No 2 (2021): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v3i2.47

Abstract

Perubahan sistem pendidikan akibat pandemi covid-19 telah menghasilkan kebijakan baru dalam proses pembelajaran dengan bantuan teknologi canggih dan perangkat internet. Meskipun internet dan teknologi bukanlah hal baru dan asing bagi masyarakat Indonesia, namun tidak dapat dipungkiri bahwa kemampuan penggunaan alat-alat teknologi di Indonesia belum sepenuhnya terdistribusi, terutama bagi para lansia dan sekolah-sekolah di daerah tertentu. Oleh karena itu, pada kenyataannya di masa covid-19 ini masih ada proses pembelajaran dengan hanya memberikan tugas melalui aplikasi chat WhatsApp tanpa ada interaksi tatap muka melalui Gmeet atau Zoom. Hal yang sama dialami oleh guru di SMA Negeri 82 Jakarta dan mempengaruhi kualitas kinerja yang dihasilkan guru. Agar berbanding lurus antara kinerja guru dengan tujuan pendidikan yang ditetapkan pemerintah, maka guru sebagai sumber daya manusia utama dalam organisasi harus berkompeten dengan memenuhi berbagai kompetensi penilaian. Untuk meningkatkan kompetensi guru perlu memahami pemanfaatan teknologi, motivasi dan kepuasan kerja sebagai pendorong untuk melahirkan semangat kerja guru dalam melaksanakan pekerjaannya.
Does Cultural Hofstede dimension "Indulgence versus Restraint" impact the Corporate Performance Houda Qasim Aleqedat
Journal of Sustainable Community Development (JSCD) Vol 3 No 2 (2021): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v3i2.49

Abstract

Jordan, as an Arab country located in the Middle East, began to pay attention to change. Jordanian society began to move from an old-style state to a contemporary state. Where globalization had a significant impact on culture, either in terms of individual culture and organizational culture. On the other hand, many studies emphasized that culture through its dimensions has an important role in influencing the corporate atmosphere or corporate social responsibility, as well as affecting the financial performance of companies. Moreover, the literature indicates that cultural dimensions influence the conduct of individuals and the performance of firms. . The literature indicated that there are different dimensions of culture, including Hofstede's dimensions of culture, which are Power Distance Index; Individualism versus collectivism; Masculinity versus Femininity; Uncertainty Avoidance index; Long-versus Short- Term Orientation; Indulgence versus Restraint. This study focused on the Indulgence versus Restraint dimension, as a recent dimension, where through the literature it can be predicted the existence of a critical role for the indulgence dimension on performance. After reviewing the literature related to the Indulgence dimension, it was found that there is a shortage and almost no local studies conducted in Jordan regarding the Indulgence versus Restraint dimension. Since this dimension is new, this paper stresses the importance of more research on this subject to expand the local literature on Indulgence and its impact on the performance in the Jordan context and compare it with other countries in order to provide important and useful results for the policymakers.
Analisis Kepuasan Pelanggan Produk Kosmetik Emina Erina Oktaviani; Alfatih S Manggabarani; Dewi Cahyani Pangestuti
Journal of Sustainable Community Development (JSCD) Vol 3 No 2 (2021): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v3i2.51

Abstract

Penelitian ini merupakan penelitian kuantitatif yang dirancang untuk membuktikan dan menganalisis pengaruh harga, citra merek dan kualitas produk terhadap kepuasan pelanggan kosmetik Emina. Populasi dalam penelitian ini adalah pelanggan yang pernah membeli atau sedang menggunakan kosmetik Emina di Kecamatan Bogor Barat Kota Bogor. Besar sampel yang digunakan adalah 100 responden, dan digunakan metode non-probability sampling dengan jenis purposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner melalui formulir google form. Teknik analisis data yang digunakan adalah metode partial least square (PLS). Hasil penelitian ini menunjukkan bahwa variabel harga, citra merek dan kualitas produk berpengaruh signifikan dan signifikan terhadap kepuasan pelanggan.

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