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INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
 1 
Search results for , issue "Vol. 6 No. 1 (2018): May" : 6 Documents clear
DRAMATURGI DIBALIK KEHIDUPAN SOCIAL CLIMBER Wiratri Anindhita
Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Life is like a two parts of coins, which every part of life has a front stage and a back stage. This study purpose to know about how the front stage side of social climber, the back stage side of social climber, and how the experience as a social climber. This study uses dramaturgy theories. In dramaturgy study will be seen about the difference in actor’s behavior while on the frontstage and backstage. Concepts that used in this research is social climber and social media. This research uses qualitative descriptive research method. Data collection through in depth interview with informant, non-participant observation, and literature study. Data analysis techniques in this research using data analysis techniques from Miles and Huberman. The result of this study, actually the three of informan were not came from rich family that have a high economic status. If they are in front stage side, they will show a very good performance, like wearing many branded things. But, if they are not in the front stage side, they will be preferring to do many things of homework, wearing a simple clothes, not wearing a branded product, and also do the activity like a normal student. Key words: dramaturgy, social climber, social media
PERAN TERPAAN MEDIA SOSIAL DALAM PERUBAHAN PERSEPSI KHALAYAK TERHADAP KAUM HOMOSEKSUAL Glorya Agustiningsih
Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Today’s modern society is facing rapid changes of communication technology impacts in all aspects, not only on the individual basis but also in the larger aspects, such as social life, cultural, political, business, education, and many more. One great example of communication technology products which has a significant impact on the society is social media. Indonesia itself could be stated as a country with social media users are pretty high which caused by the digital trend and high mobile penetration. Because of the magnitude effects of social media changes many aspects in society that it could bring out either negative or positive effects at the same time. Hence, this paper examines concepts of how social media gives a contribution on transformation of perception in society towards homosexuals for as we know the existence of homosexuals is still being debated in Indonesia for some reasons. The method used in this study are qualitative approach which uses interview data, literature and documentation studies to provide valuable concepts about role of social media.  Keywords: social media, homosexuals, perception, communication technology
PENGARUH APLIKASI LINE TERHADAP HUBUNGAN ANTARPRIBADI DI KALANGAN MAHASISWA PROGRAM STUDI ILMU KOMUNIKASI INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE ANGKATAN 2010-2013 Siti Meisyaroh
Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

At this time, the growing communications technology in human life. These developments make it easy for people to communicate with each other without being limited by distance. LINE instant messenger app now become a medium of communication within the individual interpersonal relationships. However, until now there has been clearly known to significantly influence the LINE app on interpersonal relationships. The main theory used in this study is the Media Ecology theory. The results showed that there is a positive influence of the LINE application as part of a media ecology and the use of LINE application as a medium of interpersonal relations among students in Communication Studies Program Institute of Business and Informatics Kwik Kian Gie Class of 2010-2013. This can be seen through the overall average values of 3.96 and 3.89 which shows that the majority of respondents agreed to the statement in the questionnaire. The results also found that LINE applications can improve intimacy in interpersonal relationships, self-made individuals more open to other people, and reduce losses due to miscommunication. The results obtained conclude that the application of LINE has a positive influence and has a strong relationship to the interpersonal relationships among student’s class of 2010-2013. Keywords: Instant Messenger, Interpersonal Relationships, Communications Technology
STUDI DRAMATURGI SALES MODEL DI KOMUNITAS FOTOGRAFER 2016 DI JAKARTA Imam Nuraryo
Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

The researcher aims to know the Study of Dramatugy of Sales Model in Photographer Community 2016 in Jakarta. This research will be done to see how the front stage, center stage and backstage of a Sales Model using a dramatic study approach. This study uses dramaturgy theory that explores the front side of the stage where there are personalized settings and fronts that include the appearance and style, the middle-stage side where the Sales Model prepares itself to appear on the front stage and backstage of an actor. In the dramaturgy study will be seen about the difference in actor behavior when in front stage, middle stage and backstage.Key words: dramaturgy, sales model, community, photografer 
TINGKAT KEPUASAN IBU-IBU RUMAH TANGGA HARAPAN INDAH 2, CLUSTER TAMAN SARI, BEKASI BARAT TERHADAP TAYANGAN THE NEW EAT BULAGA INDONESIA Nurkhalilla Fajrini
Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

The New Eat Bulaga Indonesia is a variety show that aired on ANTV which now comes with a much different concept than before that aired on the previous television station, SCTV. The purpose of this research is to determine the magnitude of motives, satisfaction, and the magnitude of differences between motive and satisfaction after watching The New Eat Bulaga Indonesia. The theory was used in this research are Behaviorism, Uses and Gratification theory, and expectancy value theory. The research method used is quantitative with comparative explanative survey. The result of this research is got entertainment motif 3,29 and entertainment satisfaction 3,18, meaning motive (GS) is bigger than satisfaction (GO). That means, the media did not satisfy the audience. The conclusion of this research is The New Eat Bulaga Indonesia did not satisfy the housewives of Harapan Indah 2, Cluster Taman Sari, West Bekasi, especially in RT 005 / RW 009. Key words: Watching Motives, Satisfaction of Housewives, The New Eat Bulaga Indonesia.
PENGALAMAN KONSUMEN TERHADAP LAYANAN GOJEK DI KOTA JAKARTA: STUDI KUALITATIF DESKRIPTIF Gunawan Wiradharma
Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Gojek is the first application for ordering taxibike in Indonesia. The existence of Gojek supports people’s lifestyle that always want to make all things easy and practical. The purpose of this research is to understand customer’s expirience with Gojek’s service in Jakarta. Research methods are used qualitative methods. Data is collected by observation and depth interview with 5 Gojek users. From each interviewed respondents were satisfied with the use of applications Gojek, so until now they still rely on Gojek as one of the alternative means of transportation of their flagship motorcycle taxi online. Key words : Customer’s expirience, Gojek application, Gojek users.

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