cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Karona Cahya Susena
Contact Email
karonacahya@gmail.com
Phone
+6281541234500
Journal Mail Official
emakjurnal@gmail.com
Editorial Address
JL. KEBUN VETERAN NO. 12, NUSA INDAH, RATU AGUNG, KOTA BENGKULU 38224
Location
Kab. bantul,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Published by Indonesian Journal Publisher
ISSN : 27980499     EISSN : 27980502     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Economics, Management, Accounting and Finance is an online journal with full reference (double-blind peer review) and open access for academics, researchers, postgraduate students, early career researchers and university students, published by ADM Publisher Bengkulu, Indonesia.Jurnal Emak is a periodical publication (four times a year) in January, April, July and October. The main objective is to disseminate scientific articles in the fields of economics, management, accounting and finance. The language used in this journal is Indonesian or English. Without reducing the scientific weight, this journal accepts contributions of writings that have never been published in other print media and accepts advertisements.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
 1 
Search results for , issue "Vol. 6 No. 2 (2025): April" : 3 Documents clear
Marketing Mix on Consumer Purchase Decisions on Sphp Rice At Irian Supermarket Medan City Amelia, Ocdy; Debora
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 2 (2025): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i2.2272

Abstract

The achievement of retail goals is marked by the number of consumers who make purchases or transactions on products so that the need for these products is a direction of consumer behavior. SPHP rice products are not placed in a specific place, making it difficult for consumers to find or choose products. The price of SPHP rice is higher than similar products from competitors in the same location. The promotion of SPHP rice in the Irian product brochure does not match the product on the shelf. The location of Irian is relatively narrow where parking is limited and Irian is at an intersection that is not clearly visible from the main road. The purpose of the study was to determine the Product, price, promotion and location of the consumer purchasing decision of SPHP rice at Irian Supermarket Jl. Hm. Joni. The research method used in this study is a quantitative approach that is associative. The population of the study was all consumers who shopped for SPHP rice at Irian Supermarket for 1 month as many as 123 people, using the slovin formula, a sample of 94 people was determined. The results of the study found a significant influence of price obtained a t-value of 2.743, while the t-table value was 1.98698 with a sig value = 0.007 <0.05). Significant influence of product obtained a t-value of 2.304, while the t-table value was 1.98698 with a sig value = 0.002 >0.05). Significant influence of promotion obtained a t-value of 6.662, while the t-table value was 1.98698 with a sig value = 0.000 <0.05). Significant influence of place obtained a t-value of 2.249, while the t-table value was 1.98698 with a sig value = 0.004 <0.05). F count value at level α = 0.05 is 19.995 (F0.05 = 2.47), and significance value of 0.000 means significance value (0.000) <0.05. Conclusion of research partially and simultaneously Product, price, promotion and location have a significant effect on consumer purchasing decisions of SPHP rice at Irian Supermarket Jl. Hm. Joni.
Basic Auditing Mauliani, Ema; Malau, Sri; Lubis, Naomi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 2 (2025): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i2.2276

Abstract

Auditors should continue to improve their understanding of audit philosophy to be able to carry out their duties more objectively, professionally, and independently, in order to create more accurate and trustworthy audit results. The audit cycle must be carried out carefully and structured. Auditors are expected to focus more on every stage of the audit cycle, from planning to reporting, to ensure that the audit process runs effectively and efficiently. In carrying out their duties, auditors need to pay more attention to auditing norms and codes of ethics in order to maintain their professional standards and maintain public trust in the audit process carried out. Therefore, auditors need to always prioritize their integrity and independence. A more in-depth and detailed audit plan will reduce the risk of non-conformities or omissions in the implementation of the audit. Therefore, each auditor must be more thorough in preparing a mature audit plan in accordance with the complexity and objectives of the audit faced. Auditors should pay attention to the importance of audit working papers as evidence that supports every step in the audit process. The working paper must be prepared carefully, clearly, and completely so that it can be used as a strong reference in compiling audit reports. Auditors should be more transparent and firm in formulating audit opinions, by always ensuring that the opinions provided are based on strong and sufficient evidence, and can be properly accounted for. The audit report must be prepared clearly, completely, and in accordance with applicable standards. Auditors need to ensure that the audit report is understandable to stakeholders and provides enough information for informed decision-making.
Analysis of Product Quality, Brand Image, and Price on Purchase Decisions in Richeese Factory Medan Marelan Consumers Sonia, Preity; Siregar, Nurafrina
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 2 (2025): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i2.2284

Abstract

The rapid development of the times has had a great influence on the culinary industry, especially in the fast food culinary industry. One of the fast food culinary industries is Richeese Factory. The researcher chose Richeese Factory as the object of research because based on the Top Brand Index of the last 5 years, Richeese Factory always occupies the last position in the retail category with a fast food restaurant sub-category. This study aims to determine the effect of product quality, brand image, and price on buying decisions on consumers of Richeese Factory Medan Marelan. The research was quantitative research. The population was consumers who buy at Richeese Factory in Medan Marelan. The sampling technique is a simple random sampling technique. The number of samples used was 100. The data sources used are primary and secondary data with data collection techniques using questionnaires. The analysis method used is multiple linear regression analysis with the SPSS (Statistic Product and Service Solution) application tool. The results of this study show that the variables of product quality, brand image, and price have a positive and significant effect on purchasing decisions on Richeese Factory Medan Marelan consumers.

Page 1 of 1 | Total Record : 3

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 6 No. 2 (2025): April Vol. 6 No. 1 (2025): Januari Vol. 5 No. 4 (2024): Oktober Vol. 5 No. 3 (2024): July Vol. 5 No. 2 (2024): April Vol. 5 No. 1 (2024): Januari Vol. 4 No. 4 (2023): Oktober Vol. 4 No. 3 (2023): Juli Vol. 4 No. 2 (2023): April Vol. 4 No. 1 (2023): Januari Vol. 3 No. 4 (2022): Oktober Vol. 3 No. 3 (2022): Juli Vol. 3 No. 2 (2022): April Vol. 3 No. 1 (2022): Januari Vol. 2 No. 4 (2021): OKTOBER Vol. 2 No. 3 (2021): JULI Vol. 2 No. 2 (2021): APRIL Vol. 2 No. 1 (2021): JANUARI Vol. 1 No. 4 (2020): OKTOBER Vol. 1 No. 3 (2020): JULI Vol. 1 No. 2 (2020): APRIL Vol. 1 No. 1 (2020): JANUARI More Issue