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Fatimah Azzahra
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atimah.azzahra@faperta.unsika.ac.id
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Jalan HS Ronggo Waluyo, Pasurjaya, Teluk Jambe Timur, Kabupaten Karawang, 41361 Tel / fax : 026-7641177 / 026-7641177
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INDONESIA
Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension
Published by Universitas Singaperbangsa Karawang
ISSN : 27233391     EISSN : 27237702     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension is a media for communicating all research activities in Agribusiness and disseminating result of research in agribusiness, rural management, and development extension.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol. 5 No. 1 (2024): September" : 2 Documents clear
Analisis Persepsi dan Minat Mahasiswa dalam Memutuskan Menjadi Petani Millenial Nitami, Mayhilda; Maulidar, Maulidar; Susanto, Dimas Bagus; Yani, Rina Novi; Diman, Banta; Musna, Ria Rimfani
Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Vol. 5 No. 1 (2024): September
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Singaperbangsa Karawang

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Abstract

The decline in interest among young people today also called millennials is one of the problems faced in realizing sustainable agriculture. The perception of young people towards the profession of a farmer has also become a problem that has resulted in a decrease in the number of farmers in Indonesia. The purpose of this study was to find out what factors influence the perception and interest of students of the Agribusiness Study Program, Faculty of Agriculture, Teuku Umar University in deciding to become millennial farmers; and to find out the relationship between perception and interest of students of the Agribusiness Study Program, Faculty of Agriculture, Teuku Umar University in deciding to become millennial farmers. The study results showed that in external factors, the area of land ownership, parental support, and government support had a low percentage value. While community support and the use of technology had a high percentage value. The correlation between the two variables was 0.511 with a sig.(2-tailed) is 0.001 smaller than the limit of α = 0.05, which means that there is a significant relationship between the two variables of perception and interest of students of the Agribusiness Study Program in deciding to become millennial farmers.
Analisis Pengaruh Nilai Konsumsi terhadap Niat Beli Pada Produk Sayuran Organik di Kabupaten Karawang Mandasari, Rosdiana; Azzahra, Fatimah; Wicaksana, Indrajit
Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Vol. 5 No. 1 (2024): September
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Singaperbangsa Karawang

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Abstract

The rise of the healthy lifestyle trend has increased public awareness and habits and started to switch to consuming organic agricultural products. One type of organic agricultural product is organic vegetables. This encourages changes in consumer perceptions and behavior. The purpose of this study was to analyze and identify the effect of consumption value on purchase intention on organic vegetables in Karawang. The population of this study were consumers who knew organic vegetables and had consumed organic vegetables in Karawang. This study took a sample of 115 respondents by purposive sampling. Data analysis using SEM-PLS analysis. The findings in this study are that consumption value has a positive and significant effect on purchase intention on organic vegetables in Karawang. Based on the results, there are three consumption values that have a greater influence, namely functional value, social value, and conditional value.

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