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Syaiful Zuhri Harahap
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Gedung Fakultas Ekonomi dan Bisnis, Universitas Labuhanbatu Jln.S.M. Raja No.126 A KM 3.5 Aek Tapa, Bakaran Batu, Rantau Sel., Kabupaten Labuhan Batu, Sumatera Utara 21418
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INDONESIA
JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Published by Universitas Labuhanbatu
ISSN : -     EISSN : 27744221     DOI : 10.36987
Core Subject : Economy,
Economics, Econometrics & Finance
JURNAL MANAJEMEN AKUNTANSI (JUMSI) diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Labuhanbatu secara berkala 4(empat) kali dalam setahun. Setiap edisi memuat 15 artikel ilmiah. JURNAL MANAJEMEN AKUNTANSI (JUMSI) bertujuan menyebarluaskan hasil penelitian di bidang manajemen (akuntansi, sumber daya manusia, keuangan, pemasaran, dan operasional serta ekonomi dan bisnis) kepada para akademisi, praktisi, mahasiswa, dan pihak yang berminat. JURNAL MANAJEMEN AKUNTANSI (JUMSI) menerima kiriman artikel yang ditulis dalam bahasa Indonesia maupun dalam bahasa Inggris.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol 4, No 3: 2024" : 11 Documents clear
Analisis Bauran Pemasaran Usaha Industri Batu Bata Pak Mandor di Kelurahan Danau Balai Kabupaten Labuhanbatu Kurniawan, Deni; Simanjorang, Elida Florentina Sinaga
Jurnal Manajemen Akuntansi (JUMSI) Vol 4, No 3: 2024
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v4i3.6185

Abstract

Bricks are one of themost important materials in residential and construction buildings. Bricks are also included as micro, small and medium enterprises, some of which provide employment opportunities for to community to earn daily income. The success of a company also depends on the marketing mix. A company with a lot of sales certainly has good and planned marketing. Danau balai subdistrict is a brick manufacturing area in labuhanbatu district. 60% of the need for bricks in labuhanbatu is supplied from Rantau Selatan sub-district and around 40% is taken from Asahan and north labuhanbatu district. The four components of the marketing mix itself are 4P (product, price, promotion, distribution). The concept of this strategy is to increase sales and achieve the goals you want to achieve as well as provide the best service for costumers. We can conclude that marketing strategy is very important in this business.This type of research is qualitative research using observation, interviews and documentation methods. The data source for this research is the resulst of interviews with brick industry business owners. The result is to find out what marketing mix strategy this brick business has.

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