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Dynamic Management Journal
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 25802127     DOI : http://dx.doi.org/10.31000/dmj
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Dynamic Management Journal (e-ISSN 2580-2127), adalah jurnal akademis yang dipublikasikan oleh Program Studi Manajemen, Universitas Muhammadiyah Tangerang, Indonesia. Dynamic Management Journal merupakan sarana bagi dosen, peneliti, ataupun praktisi manajemen untuk mempublikasikan hasil dari penelitiannya. Ruang lingkup penelitian ini membahas kajian terkait dengan bidang Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, dan Manajemen Operasional
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 13 Documents
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Search results for , issue "Vol 8, No 2 (2024): April" : 13 Documents clear
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH, SECURITY, AND TRUST ON PURCHASING DECISIONS ON TOKOPEDIA MARKETPLACE IN BATAM CITY Agustina, Agustina; Wasiman, Wasiman
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10705

Abstract

Tokopedia marketplace visitors have decreased in each period, namely from the second quarter of 2022 with a total of 158,300,000 visitors to the third quarter of 2023 with a total of 97,066,667 visitors, this can happen due to certain factors that can influence the purchase decision of the Tokopedia marketplace. The purpose of this study is to find out whether there is an influence of E-wom, Security, Trust and Purchasing Decisions. Quantitative research method with Jacob Cohen's formula which total of respondents 204 people. Purposive sampling technique using data collection method is distributing questionnaires with Likert scale measurement. This study uses multiple linear regression analysis with the results of E-wom, Security and Trust has a positive and significant influence on the Tokopedia Marketplace in Batam City. 
THE INFLUENCE OF EDUCATION LEVEL, BUSINESS CAPITAL, ENTREPRENEURIAL CHARACTERISTICS, MARKETING STRATEGIES ON BUSINESS DEVELOPMENT IN MSMES TAPE IN WRINGIN BONDOWOSO VILLAGE Ariefin, Miftahul; Azhad, Muhammad Naely; Fatimah, Feti
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10692

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh atribut kewirausahaan, tingkat pendidikan, modal usaha, dan pendekatan pemasaran terhadap kemajuan usaha mikro, kecil, dan menengah (UMKM) Tape yang berlokasi di Desa Wringin Bondowoso. Penelitian ini menggunakan metodologi kuantitatif dengan mengambil sampel sebanyak 83 orang pelaku usaha UMKM Tape yang berada di Desa Wringin Bondowoso. Pengumpulan data dilakukan melalui penyebaran survei kepada para pemilik usaha UMKM Tape yang berada di desa. Analisis yang dilakukan meliputi evaluasi kualitas data, asumsi klasik, regresi linier berganda, t dan f, serta regresi linier berganda. Hasil yang diperoleh dari uji T menunjukkan bahwa tidak terdapat hubungan yang signifikan secara statistik antara pengembangan usaha pada UMKM Tape di Desa Wringin Bondowoso dengan kualifikasi, modal usaha, atau strategi pemasaran. Sebaliknya, atribut kewirausahaan terlihat berpengaruh signifikan terhadap kemajuan perkembangan usaha di kalangan UMKM tape di wilayah yang sama. Sebaliknya uji F menunjukkan bahwa atribut kewirausahaan, modal usaha, tingkat pendidikan, dan strategi pemasaran mempunyai pengaruh terhadap perkembangan usaha UMKM Tape di Desa Wringin Bondowoso jika ditinjau secara kolektif.
THE EFFECT OF COMPETENCY AND ASSESSMENT OF EMPLOYEE PERFORMANCE ON PROMOTION AT PT. BUKIT ENERGI INTEGRATED SERVICE Erdiansyah, Erdiansyah; Usman, Benny; Purnamasari, Rati
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10886

Abstract

PT. Bukit Energi Servis Terpadu (BEST) is a company engaged in Operation & Maintenance (O&M) services under the PT Bukit Asam Tbk group. This research was conducted with the aim of determining the effect of competence and assessment of employee performance on job promotion. The quantitative method was chosen by researchers to conduct this study using primary data in the form of observations and questionnaires with respondents as many as 60 employees. Data analysis techniques used include multiple regression analysis, correlation coefficient analysis, determination coefficient analysis, t test and F test with data processing using SPSS software program version 21. Based on the results of the t test conducted, there is an influence of competence on job promotion, meaning that partially competence affects job promotion. Meanwhile, the assessment of employee work performance on job promotion means that partially the assessment of employee work performance affects the promotion of positions at PT. Hill Energy Integrated Service. From the results of the F test, Ho was rejected and Ha was accepted. So it can be concluded that there is a significant relationship between competence and employee performance assessment of promotion at PT. Hill Energy Integrated Service.
INCREASED SALES OF VENTALA SHOES IMPACT OF ADVERTISING, BRAND IMAGE, CELEBRITY ENDORSER ON FEB UNMUH JEMBER STUDENTS Mabrulifandi, Mabrulifandi; Setyowati, Trias; Nursaidah, Nursaidah
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10629

Abstract

Para pelaku usaha saling berlomba-lomba memasarkan produknya dengan berbagai jenis promosi, salah satunya adalah kompetisi sepatu lokal Indonesia khususnya sepatu merek lokal ventela. Penelitian ini bertujuan untuk mempelajari dan menyiarkan bagaimana iklan, persepsi merek, dan dukungan selebriti mempengaruhi keputusan pembelian yang dilakukan oleh mahasiswa Universitas Ekonomi dan Bisnis Universitas Muhammadiyah Jember mengenai sepatu Ventela. Sampel yang dimasukkan dalam sampel berjumlah 80 responden, yang dipilih melalui teknik non-probabilitas, khususnya teknik purposive sampling. Untuk analisis statistik digunakan metode regresi linier berganda dengan menggunakan program SPSS 29. Berdasarkan temuan penelitian ini, keputusan pembelian (Y1) terkait produk sepatu Ventela yang tersedia secara lokal dipengaruhi secara signifikan oleh variabilitas iklan (X1), citra merek (X2) pendukung celebrity endorser (X3). Penelitian ini akan memberikan dampak dan manfaat di kemudian hari serta memberikan sedikit pengetahuan mengenai strategi pemasaran dalam penelitian ini. Penulis berharap penelitian ini dapat menjadi acuan rencana contoh penulisan penelitian ilmiah bagi peneliti selanjutnya.
ANALYZING THE EFFECTS OF FOREIGN OWNERSHIP AND INTELLECTUAL CAPITAL ON THE PERFORMANCE OF NON-CYCLICAL CONSUMER COMPANIES: THE MEDIATING ROLE OF R&D Istiani, Tia; Rani, Puspita
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.11224

Abstract

In the midst of increasingly fierce competition, companies in the consumer non-cyclical industry must develop effective strategies to maintain and improve company performance. Performance is an important thing that needs to be achieved by every company, because performance is a reflection of the company's ability to manage and allocate resources. This study aims to test Foreign Ownership and Intellectual Capital on Financial Performance and R&D Research methods used quantitative methods. The technical analysis used in this study is panel data regression. The tool used in this panel data regression is Eviews. The population in this study of Consumer Non-Cyclical sector companies on the Indonesia Stock Exchange for the 2019-2022 period is 124 companies. The sample of this study used the purposive sampling method of 15 companies. H1 rejected foreign ownership does not have a significant positive effect on company performance H2 accepted intellectual capital has a significant positive effect on company performance H3 accepted research & development is able to moderate strengthens the positive influence between foreign ownership on company performance H4 rejected research & development is unable to moderate strengthens the positive influence between intellectual capital relations on company performance, 1). Small, diversified foreign shareholdings can reduce the direct impact on a company's performance. 2). Employees who have a high level of expertise and skills can increase company productivity. 3). R&D accompanied by foreign ownership that contributes to it helps companies to better identify and manage risks. 4). R&D needs to be well focused to increase the positive effects of intellectual capital owned.
IMPROVING EMPLOYEE PERFORMANCE AS A RESULT OF GROUP COOPERATION, WORK DISCIPLINE, AND INTERPERSONAL COMMUNICATION Oktabella, Nancy Sophia; Setyowati, Trias; Winahyu, Pawestri
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10607

Abstract

The productivity of employees is impacted by the efficient execution of collective cooperation, professional conduct, and interpersonal interaction. Inherently, when these facets are effectively executed, individuals tend to demonstrate praiseworthy performance and make substantial contributions to the organization, cultivating a favorable disposition towards their job assignments. Utilizing a quantitative methodology, the study sought to ascertain relationships among these characteristics. The study encompassed an extensive sample of 119 employees, employing a saturated sample or census methodology. The findings demonstrated that the collective collaboration, exemplary conduct, and interpersonal discourse had a substantial impact on the efficacy of public servants within the regional secretariat of the Bondowoso Regency administration. Fundamentally, better collective cooperation, professional conduct, and inter-personal correspondence were found to be associated with improved and enduring staff efficiency.
THE INFLUENCE OF PRODUCT AVAILABILITY, PACKAGING AND LABELS ON RICE PURCHASING DECISIONS AT PT AROMA NUSAJAYA KARYA IN BATAM Stanley, Stanley; Wasiman, Wasiman
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10702

Abstract

In a competitive industry such as the food industry, understanding the factors influencing purchasing decisions can provide a competitive advantage. The purpose of this study was to explore the impact of product availability, packaging, and labels on the decision-making process of rice consumers at PT Aroma Nusajaya Karya in Batam. The population is 319 people. Using the Slovin formula, a sample of 178 respondents was determined. The analytical approach used in this study involved multiple linear regression. The results obtained from multiple linear regression analysis showed that product availability had a major effect of 43.8% on consumer purchasing decisions. Similarly, packaging had a significant impact of 25.6%, while labels contributed a significant 15.8% to the decision-making process. The results of the t test and F test that the availability of products, packaging, and labels, both individually and collectively, have a significant influence on rice purchasing decisions at PT Aroma Nusajaya Karya in Batam. By using this research to improve marketing strategies, PT Aroma Nusajaya Karya can become more competitive in the market.
THE INFLUENCE OF WORK CULTURE, WORK MOTIVATION, TRAINING, AND HUMAN RESOURCE DEVELOPMENT ON IMPROVING WORK ETHIC Ludiyanto, Alfian
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10725

Abstract

This research aims to determine the influence of work culture variables on increasing work ethic, the influence of work motivation variables on increasing work ethic, the influence of training variables on increasing work ethic, and the influence of human resource development variables on increasing work ethic (Case Study of Coffee Farmers in Sumber Canting Village, District (Bottleinggo, Bondowoso Regency). This research uses a quantitative approach, which means research that aims to determine the influence or relationship between two or more variables. This research examines the influence of work culture, work motivation, training, and      HR development on increasing work ethic, using quantitative descriptive methods, namely to determine whether or not there is an influence of work culture, work motivation, training, and HR development on increasing work ethic. The results of this research can be partially concluded that work culture, work motivation, training, and human resource development have a significant effect on increasing work ethic.
ANALYSIS OF THE IMPLEMENTATION OF QUALITY CONTROL DEFECT PRODUCT IN SUGAR PRODUCTION OF PT SINERGI GULA NUSANTARA – PG GLENMORE, BANYUWANGI REGENCY Sari, Dinda Puspa; Setyowati, Trias; Hafidzi, Achmad Hasan
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10639

Abstract

This research explores the causes of defects (reprocessing) in sugar production at PT Sinergi Gula Nusantara using a fishbone diagram approach. The critical factors identified include the lack of discipline and accuracy of employees (human factors), old and damage-prone machines (machine factors), unfavorable working environment conditions, such as hot air temperature and machine noise (work environment factors), and the absence of product standards in the winnowing process (work method factors). This study describes the implications of each factor on the quality of sugar products, proposes improvement solutions, and emphasizes the importance of increased discipline, machine maintenance, improved work environment conditions, and the establishment of product standards to increase the efficiency and effectiveness of sugar production in the company. The results of this study provide a holistic view of the dynamics of sugar production.
THE INFLUENCE OF PRODUCT KNOWLEDGE, PRODUCT VARIATIONS AND SALES PROMOTION ON PURCHASING DECISIONS AT PT SAN TRACO ADIDAYA BATAM Diksen, Diksen; Husda, Nur Elfi
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10716

Abstract

Penelitian ini dilakukan pada PT San Traco Adidaya. Permasalahan yang didapati dari perusahaan ini adalah konsumen masih kurang memahami secara luas produk Blasting Helmet yang akan dibeli. Permasalahan selanjutnya yang didapati adalah variasi produk Blasting Helmet yang dijual kurang bervariasi dengan pesaingnya. Permasalahan lainnya yang didapati adalah promosi penjualan Blasting Helmet yang dilakukan tidak terealisasi dengan baik sesuai dengan jumlah target konsumen yang diharapkan. Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan produk, variasi produk, dan promosi penjualan terhadap keputusan pembelian di PT San Traco Adidaya. Dengan menggunakan sampel sebanyak 105 responden dan menerapkan teknik non probability sampling yaitu sampel jenuh. Pengumpulan data dilakukan melalui penyebaran kuesioner dan analisis data menggunakan uji kualitas data, seperti uji validitas, uji reliabilitas, dan uji asumsi klasik termasuk uji normalitas, uji multikolinieritas, serta uji heteroskedastisitas. Uji pengaruh melibatkan analisis regresi linier berganda dan analisis koefisien determinan, sementara uji hipotesis melibatkan uji t. Hasil penelitian menunjukkan pengetahuan produk, variasi produk dan promosi penjualan secara parsial terhadap keputusan pembelian di PT San Traco Adidaya.

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