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Jurnal Manajemen Teknologi
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Computer Science & IT Decision Sciences, Operations Research & Management
Jurnal Manajemen Teknologi merupakan salah satu publikasi ilmiah yg diterbitkan oleh SBM ITB, dalam kerangka untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset di bidang sains dan kasus manajemen. Jurnal ini dikenal secara luas dikalangan praktisi dan akademisi di Indonesia sebagai 'The Indonesian Journal for the Science of Management' yang mencakup bidang-bidang antara lain: Knowledge and People Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business and Marketing and Decision Making and Strategic Negotiation. Jurnal Manajemen Teknologi ( ManTek ) sudah terakreditasi "B" berdasarkan Keputusan Direktur Jendral Pendidikan Tinggi, Departemen Pendidikan Nasional Nomor: 81/DIKTI/Kep/2011. Masa Berlaku 5 (lima) tahun sejak tanggal ditetapkan. Dan terindeks oleh Indonesian Publication Index (IPI), Google Schoolar. Print ISSN: 1412-1700; Online ISSN: 2089-7928
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Articles 9 Documents
 1 
Search results for , issue "Vol 19, No 3 (2020)" : 9 Documents clear
Corporate Branding Organisasi Sektor Publik: Studi pada Technology Business Incubation Center Puspiptek Sugiono, Shiddiq; Puspitasari, Maria
Jurnal Manajemen Teknologi Vol 19, No 3 (2020)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2020.19.3.5

Abstract

Abstrak. Technology Business Incubation Center (TBIC) Puspiptek merupakan organisasi sektor publik yang memberikan layanan inkubasi bisnis kepada perusahaan rintisan (startup). Pengomunikasian identitas organisasi kepada stakeholder menjadi salah satu upaya yang dapat dilakukan untuk membangun daya tarik tersendiri dibanding organisasi lainnya. Penelitian ini bertujuan untuk memberikan gambaran serta mengevaluasi aktivitas corporate branding TBIC Puspiptek melalui penyelarasan model vision-culture-image (VCI). Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dengan pendekatan kualitatif, adapun data penelitian diperoleh melalui wawancara dengan manajemen TBIC dan studi dokumentasi. Hasil penelitian menyebutkan bahwa TBIC Puspiptek telah berusaha untuk menyelaraskan tujuan, budaya dan citranya meskipun masih terdapat ketidakselarasan di antara komponen tersebut. TBIC telah berupaya menyelaraskan identitasnya melalui pemberian layanan yang menumbuhkan jiwa technopreneurship, membangun iklim komunikasi yang positif dan membangun pengelolaan anggaran yang baik. Adapun gap yang muncul dikarenakan komunikasi dengan stakeholder yang kurang intens, budaya organisasi sektor publik yang kurang cocok dengan sektor swasta serta tidak relevannya kompetensi pengelola inkubator. Kesimpulan yang dapat ditarik adalah bahwa organisasi sektor publik yang masuk dalam kompetisi bisnis perlu melakukan corporate branding agar memiliki daya tarik tersendiri dibanding organisasi lainnya. Penelitian ini turut memberikan berbagai implikasi salah satunya untuk mentransformasi budaya Puspiptek sebagai organisasi pembelajar.Kata kunci: Corporate branding, organisasi sektor public, inkubator bisnis, identitas; model VCIAbstract. Technology Business Incubation Center (TBIC) Puspiptek is a public sector organization that provides business incubation services to startup companies. Communicating the identity of the organization to stakeholders is one effort that can be done to build its own appeal compared to other organizations. This study aims to provide an overview and evaluate the TBIC Puspiptek corporate branding activities through alignment of the vision-culture-image (VCI) model. The method used in this research is descriptive analysis with a qualitative approach, while the research data were obtained through interviews with TBIC management and documentation studies. The results of the study mentioned that TBIC Puspiptek has tried to harmonize its goals, culture and image even though there are still gaps between these components. TBIC has sought to harmonize its identity through the provision of services that foster a spirit of technopreneurship, build a positive communication climate and build good budget management. As for the gaps that arise due to less intense communication with stakeholders, the culture of public sector organizations that are less suited to the private sector as well as the irrelevance of the competencies of incubator managers. The conclusion that can be drawn is that public sector organizations involved in business competition need to do corporate branding in order to have their own appeal compared to other organizations. This research also provides various implications, one of which is to transform the Puspiptek culture as a learning organization.Keywords: Corporate branding, public sector organizations, business incubator, identity, VCI model
Managing Circular Economy Barriers in Recycling Companies Siregar, Dede Iskandar; Suandevin, Hichmaed Tachta Hinggo; Zaki, Hammam
Jurnal Manajemen Teknologi Vol 19, No 3 (2020)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2020.19.3.2

Abstract

Abstract: Circular Economy (CE) has recently attracted the attention of academics, governments and business people due to the concept which believed to be a solution to the negative impacts caused by the traditional economic system. Previous research examining this topic has generally dominated CE principles as the focus of an investigation. Another study also conducted a mapping of CE barriers which consisted of cultural, regulatory, market and technological factors. However, the focus of such studies often makes it difficult to determine how companies are implementing CE. This article aims to fill the gap by analyzing how recycling companies manage CE based on their saving factor. This study uses a qualitative case study approach in three companies located in Pekanbaru. The first two cases are waste managers made from cans, paper, plastics and organic waste, while the last case involves a used oil refining company. Data collection was done through desk evaluations, direct interviews, and document studies, while the analysis was utilized by using within-case and cross-case. The results show that CE implementation was carried out through several approaches including adopting a sharing economy system (between companies and customers), cooperating production of similar companies, and encouraging employee skills improvement through continuous training.Keywords: Circular Economy, barriers, strategies, case studies, recycling companies Abstrak: Ekonomi Melingkar (CE) belakangan banyak menyita perhatian akademisi, pemerintah maupun pebisnis dikarenakan konsep tersebut diyakini dapat menjadi solusi terhadap dampak negatip yang disebabkan oleh sistim ekonomi tradisional. Penelitian terdahulu yang mengkaji topik ini umumnya didominasi prinsip CE sebagai fokus penyelidikan. Studi lain juga melakukan pemetaan hambatan CE yang terdiri dari factor budaya, regulasi, pasar, dan teknologi. Bagaimanpun, fokus studi tersebut sering membuat bagaimana perusahaan menerapkan CE sulit diketahui. Artikel ini bertujuan mengisi kekosongan tersebut dengan menganalisis bagaimana perusahaan daur ulang mengelola CE berdasarkan faktor penghambatanya. Studi ini menggunakan pendekatan kualitatif studi kasus di tiga perusahaan yang berlokasi di Pekanbaru. Dua kasus pertama adalah pengelola limbah berbahan dasar kaleng, kertas, plastik dan limbah organik, sedangkan kasus terakhir merupakan perusahaan penyulingan oli bekas. Pengumpulan data penelitian dilakukan melalui desk evaluation, wawancara langsung, dan studi dokumen, sedangkan analisis dilakukan dengan within-case and crsoss-case. Hasil menunjukkan implementasi CE dialkukan melalui beberapa pendekatan diantaranya mengadopsi sistim ekonomi berbagi (antara perusahaan dengan pelanggan), kerjasama produksi perusahaan sejenis, dan mendorong peningkatan skill pegawai melalui pelatihan berkelanjutan.Kata kunci: Ekonomi melingkar, hambatan, strategi, studi kasus, perusahaan daur ulang
Analyzing the Process of Absorptive Capacity: A Case Study of Garment SMEs in Yogyakarta Siregar, Dede Iskandar; Priyono, Anjar
Jurnal Manajemen Teknologi Vol 19, No 3 (2020)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2020.19.3.6

Abstract

Abstract: Absorptive capacity is defined as the company's ability to identify, explore, and apply knowledge gained from the external environment into the form of services. Previous studies examined this generally put forward the role of R&D and leadership authority to neglect the natural process of absorptive capacity. As a knowledge process, its natural process unseparated from the involvement of all parties in the company (including employees). This study aims to analyze the absorptive capacity process in Gramen SMEs located in Yogyakarta with its characteristics that still prioritize business practices based on traditional approaches and local wisdom. By adopting a qualitative based on case studies, it found that the process of absorbing information generally carried out through informal interactions with customers and various communities. It is also confirmed that each stage of absorptive capacity does not always flow linearly, and the intensity of the absorption holds by companies determined by innovations required and the characteristics of the company.Keywords: Absorptive capacity; exploration; transformation; exploitation; innovation capability.Abstrak: Daya-serap diartikan sebagai kemampuan mengidentifikasi, eksplorasi dan menerapkan pengetahuan eksternal ke dalam bentuk produklayanana. Studi terdahulu yang mengkaji ini umumny mengedepankan peran R&D dan otoritas pimpinan sehingga membuat proses natural kapastitas absorptive terabaikan mengingat aktivitas penyerapan pengetahuan tersebut tidak terlepas dari keterlibatan semua pihak di perusahaan (termasuk pegawai). Studi ini bertujuan menganaliais proses kapsitas absorptive pada UKM gramen yang berlokasi di Yogyakarta dengan karakteristiknya yang masih menerapkan bisnis berdasarkan pendekatan tradisional dan kearifan lokal. Dengan mengadaptasi pendekatan kualitatif studi kasus, maka ditemukan bahwa proses penyerapan informasi dilakukan umumnya melalui interaksi informal dengan pelanggan dan kelompok komunitas. Disini juga dikonfirmasi bahwa tahapan absorptive (indentifikasi, eksplorasi, implemnetasi) tidak selalu mengalir linear dan intensitas daya serap tersebut sangat ditentukan oleh kebutuhan inovasi dan karakteristik perusahaan.Kata kunci: Kapasitas absorptive, eksplorasi, transformasi, eksploitasi, kapabilitas inovasi.
Customer's Loyalty of Indonesia Cellular Operators in The Pandemic of COVID-19 Rachmawati, Indira
Jurnal Manajemen Teknologi Vol 19, No 3 (2020)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2020.19.3.1

Abstract

Abstract. The cellular operators business in Indonesia has significantly increased during pandemic of COVID-19 since the issuance of the government regulation regarding work from home and study from home. The increasing number of subscribers is getting higher along with the increasing high churn rate. The intention of the study was to determine the potential predictors of customer's loyalty to cellular operators. The findings show, First, user experience directly influences loyalty. Second, corporate image is revealed to strengthen the effect of user experience on switching barriers and subsequent impact on loyalty, which indicates that a good corporate image can increase customer loyalty. Third, satisfaction and switching barriers mediate the relationship between user experience and loyalty. This implies that if users perceive a good experience with their operators, they will satisfied and loyal to the current operator. In line with this situation, if there are too many barriers to switch to other operators and they believe getting value for money, they will remain loyal. The conceptual research framework proposed can be differentiated between users who perceived corporate image is high and those who perceived corporate image is low; they can be differentiated between pre-paid and post-paid cellular users. The contribution of this study lies in the fact that the path between the five dimensions of user experience to loyalty of cellular operator, the combination with the mediator of satisfaction and switching barrier to loyalty, the moderating role of corporate image which affects the direction and strengthen the relationship between user experience and switching barriers.Keywords: Cellular operators, corporate image, COVID-19, loyalty, user experienceAbstract. Bisnis operator seluler di Indonesia mengalami peningkatan yang signifikan selama pandemi COVID-19 sejak dikeluarkannya peraturan pemerintah tentang bekerja dari rumah dan belajar dari rumah. Jumlah pelanggan yang semakin meningkat seiring dengan churn rate yang semakin tinggi. Tujuan dari penelitian ini adalah untuk menentukan prediktor potensial dari loyalitas pelanggan kepada operator seluler. Temuan menunjukkan, Pertama, pengalaman pengguna secara langsung memengaruhi loyalitas. Kedua, pengungkapan citra perusahaan untuk memperkuat pengaruh pengalaman pengguna terhadap peralihan hambatan dan dampak selanjutnya terhadap loyalitas, yang menunjukkan bahwa citra perusahaan yang baik dapat meningkatkan loyalitas pelanggan. Ketiga, kepuasan dan peralihan hambatan memediasi hubungan antara pengalaman pengguna dan loyalitas. Ini menyiratkan bahwa jika pengguna merasakan pengalaman yang baik dengan operator mereka, mereka akan puas dan setia kepada operator saat ini. Sejalan dengan situasi ini, jika ada terlalu banyak hambatan untuk beralih ke operator lain dan mereka yakin mendapatkan nilai uang, mereka akan tetap setia. Kerangka penelitian konseptual yang diusulkan dapat dibedakan antara pengguna yang mempersepsikan citra perusahaan tinggi dan yang mempersepsikan citra perusahaan rendah; mereka dapat dibedakan antara pengguna seluler prabayar dan pascabayar. Kontribusi penelitian ini terletak pada kenyataan bahwa jalur antara lima dimensi pengalaman pengguna ke loyalitas operator seluler, kombinasi dengan mediator kepuasan dan pengalihan penghalang ke loyalitas, peran moderasi citra perusahaan yang mempengaruhi arah dan memperkuat hubungan antara pengalaman pengguna dan peralihan hambatan.Kata kunci: Citra perusahaan, COVID-19, loyalitas, operator seluler, pengalaman pengguna
Front-Matter JMT Vol 19 No 3 2020 Haryanto, Supri
Jurnal Manajemen Teknologi Vol 19, No 3 (2020)
Publisher : SBM ITB

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Abstract

Front-Matter JMT Vol 19 No 3 2020
Niat Konsumen menggunakan Transportasi Ride-Hailing di tengah Pandemi COVID-19: Kerangka Kerja Konseptual dan Evaluasi Empiris Hamid, Rahmad Solling
Jurnal Manajemen Teknologi Vol 19, No 3 (2020)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2020.19.3.4

Abstract

Abstrak. Moda transportasi berbasis teknologi digital ride-hailing merupakan salah satu bisnis transportasi yang masih bisa bertahan dalam kondisi pandemi COVID-19. Di Indonesia layanan ini tidak sepenuhnya di non aktifkan tetapi hanya membatasi beberapa fitur layanan yang disesuaikan dengan protokol penangan COVID-19. Penelitian ini bertujuan untuk menguji pengaruh attitude, customer satisfaction, trust, dan subjective knowledge terhadap continuance intention pada jasa ride-hailing selama periode Pembatasan Sosial Berskala Besar (PSBB). Dengan pertimbangan jumlah keseluruhan dari populasi dalam penelitian ini tidak diketahui, maka sampel diambil menggunakan sampel non probabilitas dan diperoleh jumlan sampel sebanyak 225 responden pengguna layanan ride-hailing. Pengujian hipotesis menggunakan teknik Strukktural Equation Model. Berdasarkan hasil penelitian trust berpengaruh signifikan terhadap attitude, customer satisfaction berpengaruh signifikan terhadap trust, konstruk trust secara langsung maupun tidak langsung berdampak signifikan terhadap continuance intention yang dimediasi oleh attitude, customer satisfaction secara langsung maupun secara tidak langsung memiliki dampak positif signifikan terhadap attitude melalui trust, attitude berpengaruh signifikan terhadap continuance intention, customer satisfaction secara langsung secara tidak langsung memiliki dampak signifikan pada continuance intention yang dimediasi attitude serta trust, dan subjective knowledge berpengaruh signifikan terhadap continuance intention. Selanjutnya Hasil penelitian ini memberikan dukungan empiris terhadap Theory of Reasoned Action dengan menambahkan konstruk trust, subjective knowledge, dan customer satisfaction pada model penelitan. Dimana dari ketujuh hipotesis yang diajukan keseluruhannya dapat diterima.Kata kunci: Trust, attitude, subjective knowledge, customer satisfaction, continuance intentionAbstract. The digital ride-hailing technology-based transportation mode is one of the transportation businesses that can still survive the COVID-19 pandemic. In Indonesia, this service is not entirely deactivated but only limits some service features adjusted to the COVID-19 handling protocol. This study intents to explore the effect of attitude, user satisfaction, trust, and subjective knowledge on continuance intention to ride-hailing services during the Large-Scale Social Restriction (PSBB) period. Considering that the total population in this study is unknown, there were 225 respondents taking part in this study taken by a non-probability sample. Hypothesis testing is done using the Structural Equation Model technique. Based on the research results, trust has a significant effect on attitude, user satisfaction has a significant impact on trust, trust construct either directly or indirectly has a considerable impact on continuance intention, which is mediated by attitude, user satisfaction directly and indirectly has a significant impact on attitude mediated by trust, attitude has a significant effect on continuance intention, user satisfaction indirectly has a considerable effect on continuance intention which is mediated by attitude and trust, and subjective knowledge has a significant effect on continuance intention. Furthermore, this study's outcome administer empirical uphold for the acceptance model of information technology Theory of Reasoned Action by adding the constructs of trust, subjective knowledge, and user satisfaction to the research model. Wherefrom the seven hypotheses proposed, all of them can be accepted.Keywords: Trust, attitude, subjective knowledge, customer satisfaction, continuance intention
Back-Matter JMT Vol 19 No 3 2020 Haryanto, Supri
Jurnal Manajemen Teknologi Vol 19, No 3 (2020)
Publisher : SBM ITB

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Abstract

Back-Matter JMT Vol 19 No 3 2020
The Effect of Customer Experience Towards Engagement in Soco by Sociolla Febilincia, Siti Dzulqadah; Nasution, Reza Ashari
Jurnal Manajemen Teknologi Vol 19, No 3 (2020)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2020.19.3.3

Abstract

Abstract. Though usage of m-commerce is increasing, the engagement for the platform is low. This research aims to optimize engagement through variable that influences customer experience. Data gathering is done through online survey and use PLS SEM method to analyze the final data. Based on the result of 407 respondents, customer experience has a significant effect towards engagement. Though, customer experience will have stronger effect towards engagement through satisfaction. The most influential antecedents in customer experience is Telepresence. The more immersed the customers in an app, the more it brings to positive customer experience. The findings provide managerial implications for marketers in multi-channel retail, specifically in beauty industry, who uses m-commerce as their channel to set strategy in optimizing customer experience and engagement in mobile application.Keywords: Customer experience; engagement; satisfaction; m-commerce; mobile applicationAbstrak. Meskipun penggunaan m-commerce meningkat, engagement untuk platform ini masih cukup rendah. Penelitian ini bertujuan untuk mengoptimalkan engagement melalui variabel yang mempengaruhi customer experience. Pengumpulan data dilakukan melalui survei online dan menggunakan metode PLS SEM untuk menganalisis data akhir. Berdasarkan hasil dari 407 responden, customer experience memiliki pengaruh yang signifikan terhadap engagement. Akan tetapi, pengalaman pelanggan akan memiliki efek yang lebih kuat terhadap keterlibatan melalui kepuasan. Faktor yang paling berpengaruh dalam pengalaman pelanggan adalah Telepresence. Semakin banyak pelanggan terikat dalam suatu aplikasi, semakin banyak membawa pengalaman pelanggan yang positif. Temuan ini memberikan implikasi manajerial bagi pemasar di multi-channel retail, khususnya di industri kecantikan, yang menggunakan m-commerce sebagai saluran mereka untuk mengatur strategi dalam mengoptimalkan pengalaman pelanggan dan keterlibatan dalam aplikasi mobile.Kata kunci: Aplikasi seluler; customer experience; engagement; kepuasann; m-commerce
Appendix JMT Vol 19 Tahun 2020 Haryanto, Supri
Jurnal Manajemen Teknologi Vol 19, No 3 (2020)
Publisher : SBM ITB

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Appendix JMT Vol 19 Tahun 2020

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