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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 11 Documents
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Search results for , issue "Vol 10, No 1 (2021)" : 11 Documents clear
Community Perception Towards Bandung Zoological Garden Activities (A Case Study of Corporate Social Responsibility at the Bandung Zoological Garden) Adli, Amas Sultan Dinul; Wisesa, Anggara
Journal of Business and Management Vol 10, No 1 (2021)
Publisher : Journal of Business and Management

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Corporate social responsibility is an important part of building good relationships with thesurrounding community. This study aims to determine the causes of negative perceptions from thecommunity towards the Bandung Zoological Garden, especially in RW 07 and RW 08. This studyused a qualitative approach through the Yin case study method (Yin: 2013). This case study was toexplain cases coherently and clearly with 3 analyzes, namely pattern matching, making explanations,and time series analysis. The results of this study indicated that corporate responsibility affectedcorporate reputation, corporate image, and social legitimacy. This had led to a negative perception ofthe Bandung Zoological Garden due to the inadequacy of the Bandung Zoological Garden in makingcorporate responsibility programs and policies that tend to harm the surrounding community.Keywords: Corporate Responsibility, Corporate Reputation, Corporate Image, Social Legitimacy,Community Perception
ANALYSIS OF NON PERFORMING FINANCING AND LIQUIDITY RATIO OF ISLAMIC BANKING IN INDONESIA BEFORE AND DURING COVID-19 PANDEMIC CASE STUDY OF MUAMALLAT BANK Ricederia, Alda; Afgani, Kurnia Fajar
Journal of Business and Management Vol 10, No 1 (2021)
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This research was conducted to analyze and describe the NPF and FDR ratio of Bank Muamalat Indonesia between before and during the Covid-19 pandemic. The method used in this research is quantitative with research data in the form of secondary data. The data were collected using the documentation method and analyzed using the descriptive statistic and independent sample t-test. The results of the study state that the NPF and FDR value of Bank Muamalat Indonesia was differ between before and during the Covid-19 pandemic, although not statistically significant. The difference in terms of NPF indicates that the financing risk faced by Bank Muamalat Indonesia during the pandemic period is greater. The difference in terms of FDR indicates the existence of prudence from banks in distributing financing to the public because the business situation is not conducive during the Covid-19 pandemic. Banks are trying to be more selective in channeling financing so that the credit risks faced do not get bigger.Keywords: NPF, FDR, Bank Muamalat, Pandemi Covid-19
The Influence of Specialty Coffee Bean Packaging Design on Consumer Purchase Intention Arayhan, Balthazar; Hudrasyah, Herry
Journal of Business and Management Vol 10, No 1 (2021)
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Back when Starbucks first emerged, people finally had access to better tasting coffee and recently, people got the chance to taste even better tasting coffee due to the commercialization of specialty coffee. This is due to the third wave of coffee where people interests in higher quality coffee hugely increased compared to the first and second wave. The third wave is characterized by increased awareness in the coffee qualities, as the producers and consumers are more educated regarding coffee. Various coffee roasters from around the world started to emerge selling whole specialty coffee bean in a packaging. The design of the packaging varies from roasters to roasters but all of them designed them with the purpose of attractingthe consumers. With researches regarding packaging is numerous, there is yet one regarding specialty coffee bean packaging. Therefore, this study researches the subject specialty coffee bean to see if the packaging influences purchase intention or not. This study used quantitative methods as its means to find the answers. Of 250 respondents gathered, then processed with SPSS software to conduct regression analysis and importance – performance analysis. The output was that there is indeed an influence of packaging elements (graphic, color, typography, and image) on the consumer purchase intention. Further analysis with importance-performance analysis shows that graphic is of highest importance according to the respondents along with composition as the most attractive attribute to the respondents. These finding are expected to be considered by coffee roasters in improving their packaging design based on these statistical findings.Keywords: Specialty coffee bean, packaging design, purchase intention, importance-performance analysis
THE ANALYSIS OF ORGANIZATION CULTURE USING THE ORGANIZATION CULTURE ASSESSMENT INSTRUMENT (OCAI) BASED ON THE COMPETING VALUES FRAMEWORK (CVF), Case of Pamella Supermarket 3 Yogyakarta Liyawati, Astri; Lantu, Donald Crestofel
Journal of Business and Management Vol 10, No 1 (2021)
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Based on previous researches, corporate culture becomes one of the primary factors in assessing a company's performance in achieving its goals. Author assumes that organization culture is a set of value that can affect habitual behavior as well as the performance of the people within it. To prove this, author conducted a case study on what kind of organization culture is currentially dominant and preferred culture in next years in Pamella Supermarket 3 Yogyakarta using the Six- Dimensional Organization Culture Assessment Instrument (OCAI) Competing Values System. Objective of this study is to provide cultural recommendations according to expectations of all organization actors. The research methodology used is quantitative by distributing questionnaires to all employees (55) people and (45) completed questionnaire. In each dimension, the questionnaire contains eight statements, which are divided into four current cultural statements and four expected cultural statements. Organization culture dominated by the Pamella Supermarket 3 Yogyakarta is Hierarchy (26,5) points, based on the study 's results, Market (23,5) points is the lowest. Pamella Supermarket 3 Yogyakarta dominated by Hierarchy which is characterized by a highly structured place and by the company's formal policies.This organization expects a culture over the next years that is inclined to be dominated by Clan culture with a number of 27,9 points, by growing the Market culture by the sum of 23,7 that is currently embedded in the business. They want a family culture, healthy, responsive, trustworthy, have great mutual confidence. People still want their organization have achievement and result orientation with highly competitive little bit below than the main culture.Pamella Supermarket 3 Yogyakarta will perform training such as understanding, personal development coaching training, team building-learning, bottom-up approach, and apply the new organization climate in order to get expected culture.Keywords: organization culture, OCAI, CVE, hierarchy, market, clan
Trading Volume and Stock Return Relationship in Indonesia Stock Exchange (IDX) 2013-2017 Bastaman, Irsyad Muhammad; Nainggolan, Yunieta Anny
Journal of Business and Management Vol 10, No 1 (2021)
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Recently, Indonesia has been classified as a country with a large return in capital market over the year. There are many literatures discussing dynamic relationship between trading volume and stock return. This study is focused to find stock returns and trading volume relationships in Indonesia Stock Exchange (IDX) at 2013 – 2017. This study was conducted quantitatively and qualitatively. The data is collected as secondary data from IDX Annual Statistic and Yahoo finance.com. Furthermore, this study runs on three analysis: Descriptive analysis, Correlation test, and Ordinary Least Square (OLS) regression test. The study reveals adjusted R square for stock return towards trading volume is 0. 0.159 while trading volume against stock return is 0.009. That means stock return has bigger contribution to explain trading volume rather than trading volume against stock return. The study also found a significance positive contemporaneous relation between stock return and trading volume. Finally, the study shows both trading volume and stock return is not showing normal with leptokurtic curves and asymmetry data which is consistent with mixture of distributions (MDH).Keywords: Trading Volume, Stock Return, IDX, Contemporaneous Relationship
Analysis of Mercedes-AMG Petronas F1 Team's Social Media Engagement S., Raybano Natanael; Iskandar, Budi Permadi
Journal of Business and Management Vol 10, No 1 (2021)
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Engagement is an outcome of an interaction between the customer and the company through two-way communication. Social media becomes one of the platforms for the company to perform this kind of interaction. The aforementioned interaction on social media can be measured as “engagement rate”. This study is trying to formulate the role of social media manager in a Formula One team, using the Mercedes-AMG F1 Team as the main example, as the team has a successful social media team that could deliver proper information about the team’s activity and maintain the interaction. This study is done on Twitter, using a content analysis approach and conducted by examining the team’s activity, then comparing it with another chosen Formula One teams, to see how far the team's social media strategy can perform and formulate the strategy itself. The result shows that the Mercedes-AMG F1 Team got its success on social media by consistently sharing team-related contents that attract people and figure out its proper strategy for sharing the contents. These two aspects become the main output of this study, which is formulating one of the most effective ways to maintain an engagement between the company and the customers as high as possible.Keywords: Social Media, Twitter, Engagement, Mercedes-AMG F1 Team, Formula One, Content Analysis
Analyzing Brand Awareness Of Harley Davidson Shop A Case Study Of PT. Siliwangi Harley Davidson Bandung Wardhana, Sokha; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 10, No 1 (2021)
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Marketing strategy has an important role in a company. Marketing Strategy is a marketing mindset that will be used to achieve its marketing goals. Likewise at PT. Siliwangi Harley Davidson, marketing strategy is very important to create brand awareness to support product sales. This study uses qualitative research which is phenomenological method. In-depth interviews uses to get the deep information about marketing of PT. Siliwangi Harley Davidson from the informants.The result of textural analysis show that PT. Siliwangi Harley Davidson has done four marketing strategies which are event marketing strategy, offline marketing strategy, social marketing strategy, referral marketing strategy, and SEO marketing strategy. They haven’t done two more marketing strategies which are inbound marketing strategy and email marketing strategy.Background:This study aims to give the best marketing strategies of PT. Siliwangi Harley Davidson in order to increase the brand awareness of PT. Siliwangi Harley Davidson especially in West Java as their target market.Methodology:This study uses qualitative research which is phenomenological method. Validate using intersubjectivity method.Results: The result of the study show that PT. Siliwangi Harley Davidson has done four marketing strategies which are event marketing strategy, offline marketing strategy, social marketing strategy, referral marketing strategy, and SEO marketing strategy. They haven’t done two more marketing strategies which are inbound marketing strategy and email marketing strategy.Conclusion: PT. Siliwangi Harley Davidson should applicate the seven marketing strategies in West Java in order to increase the brand awareness in West Java itself.PT. Siliwangi Harley Davidson also need to pay attention of the SWOT analysis, and including the TOWS analysis for making the best marketing strategies.Keywords: Marketing Strategy, Harley Davidson, Brand Awareness,SWOT Analysis,TOWS Matrix,Qualitative Method.
Comparison of Application of Project Management Theories in Software Development Project to Startup Company Based On Project: Case Study of PT Skatsa Data Integra
Journal of Business and Management Vol 10, No 1 (2021)
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 The development of business environment in Indonesia is very rapid, especially in telecommunication field. The sector of information and communication achieved the highest positive growth rate in Q2-2020 which contributed 4.66 percent of the GDP structure. One of the IT companies in Indonesia is PT Skatsa Data Integra, which runs their business based on IT project. This start-up has a problem with inefficiency for completing a project. In some situations, they cannot take other projects because they worry about the insufficient time. Due to this problem, the company is not able to reach the expected target. PT. Skatsa Data Integra is chosen as a case study because this kind of problem can contribute to the development of IT business in Indonesia. The purpose of the research is to identify the root problem in project management system in PT. Skatsa Data Integra and find the solution using CRT with five key elements of CRT. This research uses three methods to solve the problem: CPM, SCRUM, and KANBAN methods. The result shows that the project manager cannot breakdown the project properly. The manager uses judgemental decision to complete the project instead. This research solves the problem by implementing the three methods to the project. It makes improvement at time efficiency. At CPM there are 50% improvement by decreasing project time. At Kanban, there are 55% improvement by decreasing time. And in last method SCRUM, there are no improvement in time, but the improvement is minimize error from each activity. The other improvement are resources. Every method has improvement to add more resources to maximize the efficiency of project. Keywords: Project Management Method, Software Development Project, Start-up Business, Telecommunication, Efficiency
Analyzing Volunteer Motivation In Non-Profit Organization (Case Study: Komunitas tanpa Batas)
Journal of Business and Management Vol 10, No 1 (2021)
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Komunitas Tanpa Batas is a non-profit organization that engaged in educating street and marginalized children in Bandung. The problem that experienced by organization is that they do not have good volunteer engagement in retaining volunteers in organization. This problem has resulted in a lack of volunteers who are willing to last until the end of the working period and cause this organization to lack volunteers to provide services. Based on these problems, this study aims to determine the reasons underlying volunteers to join and stay in non-profit organizations; also provide recommendation to management on how they can improve strategies to increase volunteer motivation. This research was conducted quantitatively. The method used in this research are pattern matching and making explanation. The result of this study indicate that volunteers survive due to intrinsic and extrinsic motivation. Then suggestion for management to make volunteers remain in organizations are, (1) make improvements in the recruitment system, (2) making planning and decision related to motivational actions, (3) showing more appreciation to volunteers.Keywords: Non-profit organization, Volunteer, Motivation, Engagement, Intention to stay
THE EFFECT OF GOOD CORPORATE GOVERNANCE ON THE PERFORMANCE OF MEDIUM-SIZED PUBLIC COMPANY IN INDONESIA
Journal of Business and Management Vol 10, No 1 (2021)
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Abstract:This research is aimed to examine the relationship between good corporate governance (GCG) and company performance, where medium-sized public companies in Indonesia will be used as the subjects. The samples that are used in this study consist of various public companies in Indonesia which are listed in development board of Indonesia Stock Exchange period 2017-2019. The set of variables that will be used in this study in order to examine the GCG has also been used in numerous similar studies which are board of commissioners, independent commissioner, institutional ownership, and foreign ownership. To measure the company’s performance, return on assets (ROA) of each company for the last three years will be used as the proxies. To examine the relationship between GCG and company performance, panel data analysis test will be used in this research. Based on the test results, it is concluded that foreign ownership has significant negative impact on performance, while the other GCG components (board of commissioners, independent commissioner, and institutional ownership) do not have a significant effect on company performance. This result shows that higher proportion of foreign ownership within the company will decrease company performance.Keywords: good corporate governance (GCG), medium-sized company, company performance (ROA).

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