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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 39 Documents
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Search results for , issue "Vol 10, No 3 (2021)" : 39 Documents clear
How can Au Gré Du Vin Increase Its Brand Awareness and Develop An Impactful Social Media Strategy? Awaloedin, Nadira Alifanda; Archambault, Catherine; Hadiansyah, Fikri
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

In the era of digitalization and with the occurrence of the pandemic, social media have become a crucial piece of a business marketing strategy as it eases companies to connect with their target customers, increase awareness, and boost their leads and sales. Due to the change of ownership and the impact of the pandemic, Au Gré Du Vin, a cellar specialist in natural and organic wines from Languedoc-Roussillon & Southwest in France, struggles to persistently stay relevant and show their unique selling proposition online specifically on Instagram, Facebook, and its official website. These three platforms have different objectives. Thus, must be utilised according to the features available and show alignment in aesthetic, content, and values to highlight brand identity and USP. Leading to a research question of “How can Au Gré Du Vin Increase Its Brand Awareness and Develop An Impactful Social Media Strategy?” as this research leverages a qualitative approach using both primary and secondary data collection processes.Keywords: Marketing, Social Media, Brand Awareness, Strategy, Wines, France.
MEASURING THE SHIFTING FACTORS THAT CONTRIBUTE TO CONSUMERS’ USE OF GREEN SKINCARE CLEANSERS Azzahra, Syifa; Iskandar, Budi Permadi
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

The increasing demand and supply of conventional skincare products have caused severe damage towards the environment. The environmental damage caused by conventional skincare products have driven both producers and consumers to shift their interest towards a more sustainable and eco-friendly option which is green skincare. It is important that consumers start shifting from conventional skincare to green skincare. However, the problem consumers are still reluctant to entirely shift from conventional skincare to green skincare due to their misconception that green skincare cannot outperform conventional skincare in terms of its functionality and benefits to the skin. In order to convince consumers that green skincare can perform as well as or even better than conventional skincare, this study will conduct an analysis regarding the comparison of both products. The objective of this research is to analyse the relevance of product price, product reviews, and product benefits in shifting consumers’ behavior to use green skincare cleansers over conventional skincare cleansers. The Multiple Linear Regression (MLR) will be used to process the quantitative survey data of 200 samples. Keywords: Green Skincare, Conventional Skincare, Cleanser, Shifting Factors, Consumer Usage,Multiple Linear Regression
Forecasting Method Analysis of Tin Ingots Company in Indonesia. Case Study: PT. Timah Tbk Madani, Fauzan; Utama, Akbar Adhi
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

Mineral mining is performed globally, and mineral demand is continually growing in accordance with human necessities. Especially for Tin, the global tin market to grow at a CAGR of 0.81% during the period 2017-2021. PT. TIMAH Tbk, a state-owned company, operates the official tin mine on Bangka and Belitung Islands. The number of tin ingots is produced based on the RKAP or the planning master for PT. Timah Tbk. This research aims to get the well-performing forecasting method to make the estimation of tin ingots sales.After analyzing the target and realization from 2009-2020, there several error between them with the specification MAD 7,291, MSD 123,983,550, and MAPE 18.1%. This error indicates that the target and realization have 18.1% different. In this research, there are several methods used to get the better forecasting method with lowest error. The methods conducted are based on (Nahmias & Olsen, 2015) time-series method analysis and causal method. The time-series analysis used are 4-Year Moving Average, Single Exponential Smoothing, Holt’s Model, and Winter’s Model. Furthermore, the causal method used are exercised by Support Vector Machine (SVM). The demand data used are based on sales of refined tins (tin ingots) from 2009-2020.The result shows that SVM method or causal method has become the forecasting method with lowest forecast error with detail MAD 3,084, MSD 29,360,790, and MAPE 8.9%. This forecasting method is performing well because the factors used that affect the demand of tin in Indonesia have theoretically passed the correlation test (Safitri, 2004).Keywords: Forecasting method analysis, tins company, PT. Timah Tbk.
TOURIST DESTINATION CHOICE MODELLING DURING COVID-19: CASE STUDY OF THE FIVE INDONESIA’S SUPER PRIORITY DESTINATIONS Utari, Beatrice Amabella; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

Tourism is one of the most important economic activities and was planned to be the core economy of Indonesia. During this COVID-19 pandemic, the period of self-isolation and other restrictions changed the tourists’ travel behavior and made tourism be the most affected industry. Government wanted to focus on the five of Indonesia's super-priority destinations; Borobudur, Labuan Bajo, Mandalika, Likupang, and Lake Toba, to recover the loss, but on the implementation, the ministry is not focused on the travel demand. This research aims to explore factors that affect Indonesian domestic tourists while choosing the five super-priority destinations during this COVID-19 and propose a recommendation to the tourism stakeholders. Using the choice modelling analysis, Mandalika government protocols, transportation cost, travel time; Labuan Bajo and Borobudur health and hygiene; and Borobudur destination image significantly influence tourist’s choice. The Health Enthusiast, Sports and Culture Person, and Nature-lover characteristics influence tourists in choosing destinations besides Lake Toba. The Social and Explorer characteristics influence them in choosing Lake Toba. Thus, the government should maintain periodic management controls of Cleanliness, Health, Safety, Environment Sustainability (CHSE) protocols and collaborate with tourism service providers to promote the five of Indonesia's super-priority destinations rooted in tourists' interest and safety guarantees.Keywords: Tourism, Choice Modelling, Destination Choice, Indonesia’s Super-Priority Destination
Understanding The Digital Readiness Level of Young Milennials in Bandung City
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

The digital era created a new gap in the middle of the economic process in the company. This gap makes the company is still confusing to manage the talent whether managing and developing the talent based on their skills or re-skilling to the digital skills. The main actor on this era is young millennials people who in 10-24 years old and ready to join in the workforce. By using a quantitative approach with questionnaire method and descriptive analysis, the researcher would be measuring the readiness level of young millennials. The researcher was limited the scope and do this research in Bandung City. The researcher also used a framework from DQ Institute as a main framework on this research which is Digital-Intelligence-Quotient. Using this research method and framework, the researcher has already defined that most of respondents have ready to face the digital era and mastered in the future workforce competency, it could be seen from the result isthe young millennials have high scores in every level which is around 70% - 86%. Meanwhile, there are still young millennials that has a low score. Therefore, the young millennials should create a right strategy to increase their future workforce competency and become an individual that wise, competent, and future-ready digital citizens who successfully use, control, and create technology to enhance humanity.Keyword: Digital Readiness, Future Workforce Competency, and Young Millennials
THE EVALUATION OF INFORMATION SYSTEM IN PT. JATIDIRI TRANS BASED ON DELONE AND MCLEAN IS SUCCESS MODEL
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

Ever since the Covid-19 pandemic began in 2019, the demand of import and the supply of export decreases and it affect the performance of the freight forwarding industry. The pandemic also accustoms people to limit physical interactions with the use of technology and the acceleration of information exchange. Hence to adapt with the current situation, companies must optimize their information system through evaluations. Therefore, this research is conducted to evaluate the information system of PT. Jatidiri Trans located in Jakarta, according to the perspective of users based on the DeLone and McLean Information system Success Model (D&M Model) (2003). The data collection of the research was obtained through a five likert questionnaire (5 indicates strongly agree and 1 indicates strongly disagree) which contains of six interrelated IS success variables; System Quality, Information Quality, Service Quality, Use, User Satisfaction, and Net Impact. The data were distributed to 24 users of the information system. The relationship of the obtained data was analyzed by using Partial Least Square Structural Equation Modelling (PLS-SEM). The output of this research validates the D&M model based on four significant hypotheses, namely Information Quality affects Use, Service Quality affects User Satisfaction, Use affects Net Impact, and User Satisfaction affects the Net Impact.Keywords: Information System Evaluation, PLS-SEM, IS Success Model
The Influence of Environmental Awareness on Purchase Intention in Buying Green FMCG Product
Journal of Business and Management Vol 10, No 3 (2021)
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Abstract

Environmental conditions getting worse, but, FMCG industry in Indonesia, is contributing to environmental damage because the majority of plastic waste is produced by FMCG producers. Whereas most people are aware of environmental issues and value more for brands that care about the environment. In order to satisfy the consumers which impacts the brand or company sustainability, it is necessary to understand the consumer’s behavior through the consumer’s purchase intention. Therefore, this research aims to identify green FMCG consumer behavior and to identify the role of environmental awareness on consumer purchase intentions towards green FMCG products. This research uses a quantitative approach through an online questionnaire survey, analyzed using descriptive analysis and PLS-SEM. This research focuses on FMCG consumers who have environmental awareness, are interested in green products, and are domiciled in JABODETABEK or Bandung Raya. The result indicates that consumers get information from stores and social media, buy the products in the store, and snacks as their most frequently purchased product. The role of environmental awareness is to influences purchase intention indirectly through Attitudes, Subjective Norms, and Perceived Behavioral Control.Keywords: Environmental Awareness, Purchase Intention, Green Products, FMCG
Proposed Design of Practical Approach in Implementation of Operations Focus, Case Study in PT. X
Journal of Business and Management Vol 10, No 3 (2021)
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Abstract

In 2020, Indonesia had experience in increasing the number of internet users up to 73,7% of the total population, which had been increased 25.5 million users from the previous years. This phenomenon, coupled with the current pandemic situation, has become one of the key factors from the rapid growth of the e-commerce industry. PT. X is one of the e-commerce based in Indonesia which provides a platform to connect farmers and producers by distributing food products to customers. Currently, PT. X has not yet implemented the Malcolm Baldrige National Quality Award in managing its product quality. Therefore, it needs to be explored the capabilities to manage quality on production processes. This research is presented a qualitative method in which in processing data collection, this research using an interview process with the COO of PT. X. The questions asked are based on the 2021-2022 Baldrige Excellence Builder, which focuses only on criteria number 6, operations focus. The answer was assessed using the Baldrige Scoring Guideline. Based on the results of interviews, data interpretation, and data assessment using the MBNQA framework, it is founded that PT. X's current operation performance is still low. The score gain is 46,75 points out of 85 points. As consequence, several improvements are needed so the company can improve its performance and increase the score to become World Class Company based on the Malcolm Baldrige National Quality Award, including designing and implementing an effective and systematic approach that is fully responsive to its multiple company requirements for the work process and operational effectiveness, the method used in future should address the work process and operational effectiveness with the company's operating environment that is well integrated with the current and future organizational needs, and improve the evaluation and improvement systems and the organizational learning through fact-based innovation.Keywords: performance management, Malcolm Baldrige National Quality Award, e-commerce
THE BEHAVIOR ANALYSIS OF DIGITAL VIDEO STORYTELLING ADVERTISEMENT AUDIENCE
Journal of Business and Management Vol 10, No 3 (2021)
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Abstract

Digital or social media advertising is becoming trends in the world recently. The intense competition in industry is getting bigger, companies compete to get customer attention by creating advertisement that most of them have similar message. Therefore, in social media people see advertising as annoying things that will be skipped. One of the solutions is storytelling advertising which is have persuasive effect to influence consumer though storyline. So, this study aims to identify the behavior of the video storytelling advertisement audience in digital media especially social media where in the previous research shows that the story plays with consumer emotions and also influences consumer attitude and perception toward an object. Also, uses a quantitative approach through online questionnaires as tools to collect the the total sample use in this study is 419 samples. The results show that storytelling advertising can eliminate the negative emotions and generate more favorable emotional responses such as warm feelings compared with factual advertising. Humor and stories about daily life with meaningful messages are the type of storytelling advertising that get the most attention from viewers.Keywords: Video Storytelling advertisement, Behavior, Digital media, Customer emotion, Quantitative
The Influence of Promotional Mix on Muslim Fashion Brand Towads Consumer Buying Decisions: Case of L.tru
Journal of Business and Management Vol 10, No 3 (2021)
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As a country with the largest muslim population in the world, The development of Muslim fashion in Indonesia has increased tremendously in the last few years. This is an excellent opportunity for businesses engaged in the fashion industry, yet it has become more difficult and challenging for businesses to compete. L.tru is one of the pioneers of muslim fashion industry in Indonesia that has been running for 15 years. In order to compete and achieve the company's sales target, L.tru implements the promotional mix that consists of advertising, sales promotion, personal selling, public relation, and direct marketing. This research aims to identify the influence of each element of promotional mix on consumer buying decisions in L.tru and give recommendations that can be implemented by L.tru. The data was collected by spreading the questionnaire and analyzed by PLS-SEM. The result shows that sales promotion, direct marketing, and public relations are significantly affecting consumer buying decisions and advertising has a positive but not significant influence on consumer buying decisions. On the other hand, personal selling has no influence on consumer buying decisions in L.tru.Keywords: Promotion mix, advertising, sales promotion, personal selling, public relations, direct marketing, consumer buying decisions

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