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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 16 Documents
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Search results for , issue "Vol 11, No 1 (2022)" : 16 Documents clear
The Impact of YouTube Culinary Product Review Videos Towards Viewers Purchase Intention In Indonesia
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

The culinary industry is the largest sub-sector in Indonesia, contributing to GDP from the creative economy with an average of 43% per year of the total GDP of the creative economy. Due to the growth of the culinary industry in Indonesia, culinary business owners often face several issues. One of them is how to maximize their marketing strategy through a social media platform. Culinary product marketing is now affected by the younger consumer's lifestyle and preference. They use social media such as YouTube to seek product information. Many YouTube influencers specifically created review videos of a culinary product called Food Vloggers. This channel is believed to lead to consumer purchase intention. This research aims to identify the factors that influence viewers purchase intention of a culinary product after watching the review video on YouTube and give recommendations that influencers can implement to create good content for a culinary product review. The data was collected through an online questionnaire and analyzed by PLS-SEM to assess the relationship between the factors. The result shows the number of views, likes, comments, and replies, perceived usefulness, attractiveness, trustworthiness, and attitude towards the product are significantly affecting viewers purchase intention of the culinary product. Hopefully, the results of this research can give benefits to readers, influencers, and culinary business owners to develop their marketing strategy in the culinary industry.Keywords: Culinary product, food vloggers, influencers, PLS-SEM, purchase intention, review video, YouTube
The Effect of Trust Dimensions Towards Online Purchase Intention Of Consumers And Potential Consumers (Online Vegetables Shopping)
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

Abstract. E-commerce users in Indonesia continue to increase especially during the Covid-19 outbreak. This condition makes many business from various sectors try to sell their product online, one of which is vegetables product. However, people’s intention to buy vegetables online has not developed rapidly. People prefer to buy vegetables directly to the markets because there is still a lack of trust in online vegetable service providers. Based on this phenomenon, research about the effect of trust dimensions towards online purchase intention of consumers and potential consumers is conducted. This research was conducted by spreading a questionnaire with consumers and potential consumers. By using final data from 50 consumers and 73 potential consumers, analysis data is conducted using Microsoft Excel and SPSS, which are examined by multiple linear regression. The result of this study indicates that the trust dimension simultaneously has significant influence on consumers’ and potential consumers’ online purchase intention. For consumers, Ability has significant influence towards online purchase intention. Meanwhile, Integrity and Benevolence have no significant influence. For potential consumers, Benevolence has the strongest influence followed by Ability. Whereas, Integrity has no significant influence on potential consumer online purchase intention. The dimension of trust has a greater influence on potential consumers’ online purchase intention than consumers’ online purchase intention.Keywords: Trust Dimension, Integrity, Benevolence, Ability, Online Purchase Intention, Vegetables
Pengaruh E-Service Quality terhadap E-Loyalty Melalui E-Satisfaction pada aplikasi Jenius di Indonesia
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara e-service quality, e-satisfaction, dan e-loyalty pada aplikasi Jenius di Indonesia dengan latar belakang persepsi pelanggan terhadap aplikasi Jenius menunjukkan masih banyaknya keluhan dan ide untuk peningkatan kualitas Jenius e-service quality di bidang layanan teknis dan fitur. Sampel yang digunakan dalam penelitian ini adalah masyarakat dengan rentang usia di atas 17 tahun yang berjumlah 250 responden. Penelitian ini menggunakan metode analisis deskriptif dan analisis jalur. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner yang kemudian dianalisis dengan SPSS v25. Penelitian ini menggunakan variabel e-service quality, e-satisfaction, dan e-loyalty. Hasil penelitian ini menunjukkan bahwa e-service quality berpengaruh positif signifikan terhadap e-satisfaction. E-service quality berpengaruh positif signifikan terhadap e-loyalty. E-satisfaction berpengaruh positif signifikan terhadap e-loyalty. E-satisfaction tidak mampu memediasi hubungan antara e-service quality dan e-loyalty. Kajian ini memberikan hasil bagi perusahaan yang harus mempertimbangkan, memahami, dan segera membenahi peningkatan kualitas e-service karena penyelesaian masalah teknis erat kaitannya dengan kepuasan e-customer.Kata Kunci: e-service quality, e-satisfaction, e-loyalty, perangkat telepon, bank digital
Analyze Factors that Affect Member Engagement in Unit Kesenian Minangkabau Institut Teknologi Bandung
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

A goal can be reached in an organization if a group of people in the organization feel like they belong to each other. The importance of member engagement has become a concern by one of student organization, Unit Kesenian Minangkabau Institut Teknologi Bandung. This study aims to identify factors that influenced member engagement in UKM-ITB and find out the strategy that should be taken by UKMITB to improve its member engagement. Qualitative research method is used in this study. Triangulation data source is used to validate data. Data collection was carried out online through semi-structured interviews with 10 informants that consist of active members of UKM-ITB batch of 2017 to 2019. Content analysis is used by using coding for data analysis. The results of this study are team and co-worker relationships are significant factors in influencing member engagement followed by leadership, internal communication, organizational culture, and responsibility. The strategy that should be taken by UKM-ITB to improve its member engagement are increasing events that is directed for member bounding, holding events based on member's wishes, changing the recruitment system, changing the forum system, and improving board of director’s professionality and commitment.Keyword: Member Engagement, Non-profit Organization, Student Organization
The Effect of Cash Flow and Leverage On Cash Holding In Sharia Banking The Period 2015 - 2020
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

Cash is an asset that is very easy to liquidate by the company and can be used as soon as possible to meet the needs of the company's operational activities. Cash holding in the company's storage is cash that will be used for the purposes of the company's operational activities such as to purchase supplies for the company's inventory, to pay off company debts and also for other company activities. In general, there are important factors that will affect the company's cash holding policy, namely cash flow and leverage. Thus, this study aims to determine and analyze the effect of cash flow and leverage on cash holding in Islamic banking. Overall, this study uses 12 listed Islamic banking companies consecutively listed on the Indonesia Stock Exchange for 6 periods from 2015 - 2020. Using panel data regression, this study finds that simultaneously the cash flow variable has a positive effect on cash holding in Islamic banks. However, partially the cash flow variable has a positive effect on cash holding in Islamic banks. In future research, it is possible to conduct research using variables because in this study the cash flow variable, and leverage can only provide an explanation of cash holding with a value of 36.51% so that it is possible to find new ones by using the variable net working capital, investment opportunity and others. In future research, it is possible to use different sub-sectors of companies so that they may get different results in the islamic banking sector.Keywords: Cash Flow, Leverage, Cash Holding, Sharia Banking
The Effect of Seasonal Employee Engagement on Performance at PG Tersana Baru
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

Seasonal workers are will affect the sense of attachment of employees to the job or organization. This is very important for the organization and is a determining factor behind the high and low business performance. The lack of sense of attachment to employees PG TB can be a determining factor behind the low performance of seasonal employees. Employee engagement is the emotional commitment of employees to the organization according to goals to be achieved by the company. While performance is to arrange a goal that is useful for performance evaluation materials at the end of the period and for managing the work process during that period.This type research use quantitative methods. As for the method of sampling method, researchers used the snowball sampling method. The number of population is 372 and the number of sample is 79. These results of the research indicate that employee engagement in PG TB has a not positive relationship with employee performance, which is 25.7%. Based on the results of the study, the coefficient value of R Square (R2) is 0.066 or 6.6%, which means the other 93.4% is explained by other factors outside the performance attachment variable.Keywords: Seasonal employee, engagement and performance
PT Arino Karya Nusantara Batching Plant Risk Management in Ready-Mix Concrete Business
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

PT Arino Karya Nusantara is a trading company engaged in construction in the city of Yogyakarta. The company was founded in 2012. In 2021, PT Jor Mix Barokah is divided into two namely PT Jor Mix Barokah and PT Arino Karya Nusantara. PT Arino Karya Nusantara's risk management is still relatively low, this is proven from the percentage of material losses in the manufacturing batching plant for the May-July 2021 period which exceeds 15% according to the standards set by the company, as well as frequent damage to the pan mixer so that it affects the delay and causes great losses to the company. The purpose of this study is to identify other risks that have the potential to occur in the batching plant and assist the company in overcoming the risks that might occur in the batching plant so that there is no greater loss. The method used by this research is the 6x6 scale Probability Impact Matrix (PIM), which is based on the ISO 31000:2018 framework. The conclusion of this study is that there are 22 potential risks in the company batching plant area in Indramayu. 5 risks are classified as extreme risk, 13 risks are classified as severe risk, 3 risks are classified as high risk, and 1 risk is classified as medium risk. In general, there are 6 mitigation plans that must be implemented by PT Arino Karya Nusantara, namely: building an integrated operational information system, improving human resource management, routine maintenance of heavy equipment and software, improving inventory management, conducting better project management, and carry out Corporate Social Responsibility (CSR).Keywords: Risk Management, Ready Mix Concrete Business, Batching Plant, Probability Impact Matrix 6x6 Scale
Analyzing Consumer Perceived Value on MOBA Mobile Games To Increase Mobile Game Loyalty And In-App Purchase Intention
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

The meteoric rise of the mobile gaming industry is not paired with the ability of its developer to induce its players’ loyalty and ultimately purchase intention. Understanding the influential factors of what makes a customer loyal and making a purchase is important for the developers as it would increase the profit margin. The purpose of this study is to investigate the customer’s perceived value that influences mobile game loyalty and in-app purchase, or purchase made within the game, for MOBA (Multiplayer Online Battle Arena) mobile game players. The data gathered in order to fulfill the research objective is done by both conducting qualitative preliminary research and distributing quantitative online questionnaires (which successfully gathered 205 respondents, mostly male and undergraduate students) on various social media platforms. It was then analyzed through PLS-SEM analysis, and results of the analysis shows that the customer perceived value that significantly influences mobile game loyalty are reward, access flexibility and playfulness, while good price and mobile game loyalty are the significant influential factors that drive in-app purchase intention. Additionally, recommendations from the researcher based on the influential factors that have been found in this research have been described as well, and future practitioners might look at it as a consideration for their research or business strategy as well.Keywords: Customer Perceived Values, Indonesian MOBA In-app Purchase Intention, Indonesian MOBA Mobile Game Loyalty, MOBA Mobile Game
Analyzing Factors Influencing Consumer Purchase Behavior of Generation Z toward Second-Hand Apparel in Indonesia
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

Second hand apparel has become a trend that gradually increases in the development of the fashion industry. Generation Z as target customers have intrinsic and extrinsic motivation that drive their purchase behavior for a product. Understanding the motivations behind second-hand clothing consumption can assist in building marketing expertise in the fashion business, since generation Z will have tremendous buying power in the next few years. This study was conducted to achieve competitiveness from this big opportunity and comprehend the most influential factors (attitudes, subjective norms, perceived behavioral control, and physical vanity aspect) that shape and encourage purchase behavior, by combining the theory of planned behavior and physical of vanity. The author employs Partial Least Square Structural Equation Modeling (PLS-SEM) using Smart-PLS to evaluate data from 327 online survey respondents. The subjective norm found as the most significant factor of purchase intention, followed by attitude and perceived behavioral control. Moreover, perceived physical vanity influences purchase behavior. Younger consumers are more influenced by their external motive to buy secondhand clothing. This data may help marketers enhance their marketing strategies by highlighting social values, such as social acceptability, which influences generation Z's purchase behavior for second hand clothing.
The Impact of Social Media Marketing Activity of Instagram towards Brand Experience, Consumer-Based Brand Equity, and Re-Subscribe Intention. A Case Study of Netflix Indonesia
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

Netflix is a US-based pioneer of video-on-demand (VOD) service. It provides a variety of movies and TV series, and even produces its own original shows. As the VOD industry is growing in Indonesia, many newcomers are entering the market. Hence, Netflix's position is threatened. An increasing price of subscription also gives rise to what Netflix faces challenges, which subsequently create tremendous loss of subscribers in Netflix US. The same occurrence might possibly happen in Indonesia. Netflix Indonesia is heavily carrying out their marketing strategy online through social media. This study intends to examine how social media marketing activity could enhance brand experience, consumer-based brand equity, and re-subscribe intention. This research utilizes a quantitative survey in which the primary data is gathered from 270 respondents who have followed Netflix Indonesia Instagram and have been subscribing to Netflix for at least 3 months. The result indicates that social media marketing significantly influences brand experience, consumer-based brand equity, and re-subscribe intention with brand experience as a partial mediator of SMMA in influencing CBBE. It is expected that academic and managerial suggestions obtained by the result could enhance marketer comprehension on how SMMA could improve brand experience, consumer-based brand equity, and re-subscribe intention.Keywords: Netflix Indonesia; Video-on-Demand (VOD), Social Media Marketing (SMM), Brand Experience, Consumer-Based Brand Equity (CBBE), and Re-subscribe Intention

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