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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 26 Documents
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Search results for , issue "Vol 11, No 3 (2022)" : 26 Documents clear
The Effect Of Performance Appraisal And Reward Towards Healthcare Worker Motivation In Covid-19 Pandemic Situation At Rsud Bandung Kiwari
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Abstract: Covid-19 is a pandemic that attacks human respiration. Covid-19 has become a pandemic due to the spread of Covid-19 worldwide which threatens human civilization. Health workers have an important role in suppressing the number of Covid-19 and treat patients exposed to Covid-19.Therefore, health workers need to be noticed because only those who have knowledge about Covid-19. So, by paying attention to Human Resources, Hospitals management can maintain performance and motivation. In this study, the researcher discussed the variables influencing the motivation of healthworkers, namely Performance Appraisal and Rewards. Performance appraisal is an evaluation carried out by comparing current performance with the past and also the objectives of the work. Performance Appraisal can be measured through Relevance, Acceptability, Reliability, Sensitivity, and Practically.Rewards is a reciprocal that is received by someone because they have given energy or contributed to an organization in accordance with the contract specified at the beginning of work. Rewards in this study were measured through Intrinsic and Extrinsic Rewards. The approach taken is a quantitativeapproach with data collection techniques through a questionnaire distributed to 84 respondents. Data processing was carried out using the Multiple Linear Regression Test method through SPSS 25. The results of this study indicate that together Performance Appraisal and Rewards have a positive effecton motivation, Performance Appraisal has a positive effect on motivation, and Rewards has a negative effect on motivation.Keywords: Performance Appraisal, Rewards, Motivation, and Healthcare Worker
Analyzing The Effectiveness of Social Media Marketing in PT Primajasa
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Nowadays, social media is the future of branding in marketing. Social media is used as the main tool in marketing to tell the product review to convey customer engagement. Social media in the digital area is a platform to conduct interaction and information together to accomplish business goals. The social media platform is an intermediary between brands and audiences and utilizes customer engagement to engage the product review. Mostly, the social media platform uses Instagram as their social media since it can easily go viral. PT Primajasa, the leading transportation sector in Indonesia, uses the Instagram page to integrate the companies and audiences and helps companies to see the story behind the campaign. Before customers take additional action to make a purchase, their Instagram pages show a lot of likes, comments, and shares from other users. Customers frequently make purchases on social media by highlighting the success of the business's social media performance. To get attention from people, Social Media content has to be creative and innovative in increasing customer engagement and product reviews of users. Content that consists of storytelling makes people more engaged and increases the achievement of purchase intention. Furthermore, this study aims to determine the effect of Social media Marketing, Product Review, and Customer Engagement on Purchase Interest in PT Primajasa's transportation services. This research is associative research and the type of data used is quantitative data. The sampling technique used was purposive sampling. The number of samples is 354 consisting of current passengers of PT Primajasa, students of the Management Study Program, Faculty of Economics and Business, Bandung Institute of Technology in 2022-2024 and employees of PT Primajasa in the field of Marketing. Data analysis used Multiple Linear Analysis. The results of this study answered the direct effect of Social Media Marketing on Customer Engagement and Purchase Intention. Indirect Social Media Marketing has more positive influences through Customer Engagement as a mediator than direct Social Media Marketing on Purchase Intention. 
The Influence of Tiktok Shop on Increasing Customer Purchase Intention Of Beauty Products
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Abstract. TikTok Shop is a yellow shopping cart in the lower left TikTok homepage. Due to the pandemic, selling products is hard so the purchase intention is lower and business owners are losing profit. TikTok in rapidly growing users is an opportunity to increase purchase intention. Besides, TikTok Shop also has disadvantages based on findings in customer reviews in the TikTok Shop and other media. Although TikTok is a popular social media platform, this does not guarantee that TikTok Shop will increase purchase intent. This study aims to assess the effect of TikTok Shop towards purchase intention and gives recommendations to beauty product sellers on how to increase the purchase intention. This study uses a quantitative approach towards 222 peoples who purchase beauty products through the Tiktok Shop. The researcher uses descriptive statistics and PLS- SEM to analyze the survey result. The result indicates that number of followers, eWOM, and store reviews positively affect trustworthiness. Trustworthiness and perceived value positively affect purchase intention on beauty products in TikTok Shop. The implications of the study's empirical findings is to give insight for beauty product sellers to increase profits by conducting marketing strategies for promoting beauty products in Indonesia.Keywords: Beauty Product, Perceived Value , Purchase Intention, TikTok Shop, Trustworthiness
The Impact of Intellectual Capital On The Soundness Of Islamic Banks In Indonesia
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Abstract. Knowledge-based business is needed to gain and maintain a firm's competitive advantage by enhancing its innovation, information, and human knowledge, thereby creating value-added for the firm. This study examines the three components of Intellectual Capital, namely Capital Employed Efficiency (VACA), Human Capital Efficiency (VAHU), and Structural Capital Efficiency (STVA), and whether they impact the soundness of Islamic banking as measured by the RGEC (risk profile, good corporate governance, earnings, and capital) rating method. The RGEC rating method was measured by composite rating from NPF, FDR, GCG, ROA, ROE, OEOI, and CAR The data were obtained from 11 Islamic banks registered with the OJK for six periods from 2015 – 2020 with 66 banking annual financial reports. This study uses panel data regression analysis with the Fixed Effect Model (FEM) using STATA 17.0 software. The results of this study indicate that STVA has a negative impact on the soundness of Islamic banks in Indonesia. Meanwhile, VACA and VAHU do not impact the soundness of Islamic banks in Indonesia.Keywords: Intellectual Capital, VACA, VAHU, STVA, RGEC
The Influence Of K-Pop Group “Treasure” As Brand Ambassador of Ruang Guru on Consumer Purchase Decisions
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Business competition has gotten increasingly tough with a huge number of students in Indonesia, as well as the trend of online learning during the outbreak, there is surely a chance for education companies to develop their product market. Ruangguru, an educational startup company, chose TREASURE as the Ruangguru Learning Ambassador as part of the company's marketing strategy to reach a wider audience. Using mixed method approach to understand deeper the problems and came out with conclusion through statistical analysis, PLS-SEM method, found that the about half of the students are aware that TREASURE is the Brand Ambassador of Ruangguru. The purpose of this research is to assess whether Ruangguru made the right decision in selecting TREASURE as the Brand Ambassador, as well as whether TREASURE as the Ruangguru Brand Ambassador influences consumer purchasing decisions. The results revealed that Brand Ambassador and Brand Image variables both have significant influence on the consumer purchasing decisions, while the Brand Awareness has no significant influence. The result of this research hopefully can give benefits to readers, future researchers, and online educational platform management to develop their marketing strategies.Brand Ambassador, Brand Awareness, Brand Image, Purchase Decision, Education
Micro-Small-Medium Enterprise (MSMEs) Entrepreneurs’ Financial Literacy and MSMEs Financial Performance
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

The urgent pressures from the government to MSMEs for the national economic growth, the high gap between financial inclusion and financial literacy because of many people who have limited knowledge and understanding of financial products and services, and the internal problem that are the lacking of risk management, strategic planning, and the ability to detect signs of internal problems and financial health by the entrepreneurs, make the urgency become more critical for the entrepreneurs to understand that financial literacy skill is needed in order to create better performance in economic goals. In accordance with the statement, the purpose of this research is to figure out the financial literacy influences in the MSMEs’ financial performance management. To measure the impact, the researcher uses financial knowledge, financial behavior, and financial attitude as indicators for financial literacy and subsequently uses a quantitative approach with Multiple Linear Regression (MLR) Analysis to analyze the data. The sample included 132 MSMEs entrepreneurs all over Indonesia. The results of the data analysis shows that only MSMEs entrepreneurs’ financial attitude has a positive effect on financial performance management. Meanwhile, financial knowledge has a negative impact on financial performance management and financial behavior has no effect on financial performance management. The findings are useful for MSMEs entrepreneurs to be more aware of their own financial ability that can give impact to the MSMEs development.Keywords: Financial Literacy, Financial Knowledge, Financial Behavior, Financial Attitude, MSME’s Financial Performance Management, Multiple Linear Regression (MLR)
Analyzing the Perception of Generation Z in North Sulawesi Towards China’s Belt Road Initiative
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

The Belt and Road Initiative is a project founded by Chinese President Xi Jinping in 2013. The Belt and Road Initiative is a mega project that is being run by China together with its participating countries, one of which is Indonesia. The Belt and Road Initiative provides infrastructure investment for participating countries. This can be categorized as an opportunity and brings good optimism to participants because it can encourage economic growth. However, it turns out that there are several factors that cause differences in perceptions, possibilities of success, and opportunities from BRI. This study aims to determine the perception of Generation Z in North Sulawesi towards Belt Road Initiatives. The study was conducted using quantitative research where data were collected through online questionnaire distribution in North Sulawesi and analyzed using exploratory factor analysis. The results showed that there were differences in perceptions of BRI, namely positive (Optimism) and negative (Anxiety). There are 6 factors that have been successfully generated. The findings of this study are expected to increase the knowledge of both BRI and participating countries to maximize benefits.Keywords: Anxiety, Belt Road Initiatives, Optimism, Perception
The Study of Factors Influencing Tourists’ Revisit Intention To Cultural Tourism Destination In Surakarta City
Journal of Business and Management Vol 11, No 3 (2022)
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Abstract. Tourism industry is impactful for Indonesia's economy, it is supported by the country's resources, especially the diversity in nature, culture, and historical resources. The data shows that cultural tourism is dominating the industry. The study refers to a specific tourist behavior in cultural tourism, that they tend to be driven by education which makes them likely to not revisit. This can result in absence of tourist loyalty and continuous market success of cultural destinations. Therefore, this study aims to understand factors that influence tourists' revisit intention. The study’s scope is in Surakarta, it is a quantitative study that analyzes the data using the kruskal-wallis and PLS-SEM. A total of 215 respondents were collected with criterias living outside Surakarta City, Indonesian citizens, and have visited at least one of model destinations: Pura Mangkunegaran and Keraton Surakarta Hadiningrat. These study results support the ideas that travel motivation, cultural contact, perceived value, and tourists’ satisfaction has a positive influence on tourists' revisit intention. This study also highlights that cultural aspects are indeed crucial, thus the destination must emphasize the cultural aspect. Other several possible recommendations are to manage tourists' satisfaction and perceived value, manage cultural activities, and utilize social media as advertising tools.Keywords: Tourist, Tourism, Cultural Tourism, Surakarta City, and Revisit Intention
The relationship between training and employee experience in PT.XYZ'S generation z employees during pandemic
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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The business process has been changed due to Covid-19. The company should be able to provide their employee to develop their skills to run the business. The training was the method to help employees increase their knowledge and skills and improve their abilities. Employee experience is essential for a company to strive in the pandemic. The one who just join the workforce currently is generation Z. Indonesia is the world's largest palm oil producer. Palm oil is affected by the Covid-19 pandemic. Therefore, this research examines the palm oil company in Indonesia. The objectives of this research are to analyze the relationship between training and employee experience and analyze the most affecting training sub-factor towards employee experience. For training variables, this research uses the Kirkpatrick model and for the employee experience use the employee experience framework by Morgan. This research uses a quantitative approach with an online questionnaire. Data are collected and analyzed using regression. The research findings are there is a positive and significant relationship between training and employee experience, there is a positive and significant relationship between result and employee experience. The recommendation from this research covers all training aspect, and result to have a good employee experience.
The Effect of Customer Experience on Fast Fashion Actual Product Repurchase
Journal of Business and Management Vol 11, No 3 (2022)
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Abstract

From year to year, fast-fashion retail is increasingly popular in Indonesia, such as H&M and ZARA. As fast fashion is constantly being updated, new things enter the store and are quickly replaced by the next collection, so some consumers may not get the chance to see the product twice as they are captivated by new clothes every time they visit the store. These two fast-fashion brands offer similar products but with different experiences. In this case, the in-store customer experience is one part of the marketing strategy that must be considered to maintain the continuity of the brand, besides that an attractive in-store customer experience can also attract consumers to make actual product repurchases. The in-store customer experience component includes cognitive experience, affective experience, social experience, and physical experience. These components help shape and build a more engaging customer experience for consumers. This research was conducted through a qualitative approach with semi-structured interviews and a quantitative approach with an online survey of fast-fashion product users who have purchased products at H&M and ZARA at least once in the last six months. Questionnaires were distributed through online surveys in Greater Jakarta and Bandung to 272 respondents who had bought fast fashion products, especially at H&M and ZARA. This study uses the PLS-SEM method to analyze the collected data. The results of this study show that there is a gap between two largest fast fashion retail in the world which is H&M and ZARA, this study also illustrate that cognitive experience has a positive impact on post purchase experience, social experience has a positive impact on brand experience and service provider experience also post purchase experience, physical experience has a positive impact on service provider experience, brand experience and service provider experience also post purchase experience has a positive impact on the actual product repurchase.Keywords: Cognitive Experience, Affective Experience, Social Experience, Physical Experience, Customer Experience, Actual Product Repurchase, Fast-fashion

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