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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 26 Documents
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Search results for , issue "Vol 11, No 3 (2022)" : 26 Documents clear
Factors Impacting The Final-Year Students’ Perceived Stress During Pandemic: SBM-ITB Students' Thesis Progress
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Some studies in Indonesia have proven that many students are stressed and even experience severe stress while writing a thesis. During the COVID-19 pandemic, students' stress while writing a thesis is exacerbated due to the changing learning system. However, no study at the SBM-ITB explores students' stress levels while writing a thesis, especially during the COVID-19 pandemic. The leading cause of the stress they experience has also never been proven. In this study, the researcher investigates the SBM-ITB final-year students' stress levels while writing a thesis during this pandemic and identifies the source of their stress (stressors). Using 67 samples through the PSS-10 questionnaire, most SBM-ITB final-year students reported being under moderate to severe stress. Semi-structured interviews were conducted with the 10 respondents that were at least under moderate stress. By using thematic analysis, the interview data results show four stressors significantly affect students' stress: Relationship, Time Management/Workload, Financial, and Academic. Through the FGD, the researcher validated the interview data results and discovered Time Management/ Workload is the leading stressor affecting students' stress. Four stressors adversely impact the students, leading them to delay their thesis progress. The students claimed that the pandemic situations influenced all stressors they experienced. 
The Influence of Electronic Word-of-Mouth on Social Media Towards Purchase Intention of Luxury Perfume Brands
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

The number of middle and upper socioeconomic class in Indonesia continues to increase from year to year. Therefore, the luxury perfume brand industry makes Indonesia one of its priorities. As a result, Indonesia was recorded to contribute revenue to the sale of luxury goods as much as 2,035,000,000 USD in 2020, where luxury perfume brands have the highest sales figures. This high number cannot be separated from the influence of social media with the spread of information online or commonly called eWOM. Unfortunately, how eWOM on social media affects buying interest in luxury perfume brands is not fully understood. This study aims to find factors that influence consumers' purchase intentions for luxury perfume brands after seeing eWOM on social media and provide recommendations to luxury perfume brands in maximizing eWOM to be implemented in stimulating purchase intentions. The qualitative approach was conducted through interviews with 15 people and quantitative approach through a survey with a total of 300 respondents, where respondents had bought or used luxury perfume brands. The results of the interviews were analyzed using the open coding method and the survey results were analyzed using the PLS-SEM method. Based on the results of interviews, customer reviews on Instagram, TikTok, and YouTube are the most frequently used tools to find reviews about luxury perfume brands. The results of the survey show that perceived persuasion, source expertise, and source trustworthiness significantly influence consumers' purchase intentions towards luxury perfume brands after viewing eWOM on social media. The results of this study are expected to be useful for readers, eWOM senders, and luxury perfume brand industries in utilizing eWOM as a marketing strategy.Keywords: eWOM, luxury perfume brands, purchase intention, social media
Consumer Purchase Intention in Environmentally And Digitally Wedding Service During Covid-19 Pandemic
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Abstract. Wedding celebrations in Indonesia usually invite many people and each guest can contribute at least one to three trash and become a contributor to waste just from the activity that lasts for around 3 hours. Along with this, the Covid-19 pandemic has had a significant impact on consumer habits and behavior in particular because the pandemic has had such a large impact on people's daily life one of them is weddings. The purpose of this study is to investigate factors that influence digital wedding service using Extended Technology Acceptance Model. The study used quantitative research to analyze the Technology Acceptance Model incorporated with Environmental Knowledge and Impact of Covid -19 using Structural Equation Model by using the RStudio software. The result is perceived ease of use significant to perceived usefulness. Perceived usefulness, perceived ease of use, and impact of Covid- 19 are significant to attitude towards using digital wedding service in Indonesia. And the factor that affects purchase intention is environmental knowledge and attitude towards using digital wedding service. These findings can generate more suitable practical implications to promote digital wedding service in Indonesia during the current and post-pandemic periods.Keywords: Digital wedding, Environment, Covid-19, Technology Acceptance Model (TAM) 
The Influence of Brand Experience, Brand Personality, Brand Trust, And Customer Satisfaction In Building Customer Loyalty: Case Study On BANGTAN SONYEONDAN FANS
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Bangtan Sonyeondan or the international name BTS is the leading K-Pop boy band by the number of their fans. ARMY “Adorable Representative M.C of Youth” social network for those who are willing to BTS fans. The massive phenomenon of ARMY who are willing to buy BTS merchandise resulting ARMY start to experience that BTS giving their memories of happiness by buying their merchandise. They learn to trust, match personalities, satisfy as consumer, and make them loyal to BTS.This research analyzed the relationship of brand experience, brand personality, brand trust, and customer satisfaction to customer loyalty to ARMY.The results also be helpful for recommendations and references for companies in the music sector and BTS, regarding the benefits and relationships of the five variables. Using quantitative approach by collecting data through questionnaire and use purposive sampling with a result of 232 respondents. Analyzing data using descriptive analysis and PLS-SEM. This study shows that brand experience has a significant effect on brand personality, brand trust, and customer satisfaction. Brand trust and customer satisfaction can significantly affect customer loyalty. The mediating result states that customer satisfaction can fully mediate brand experience to customer loyalty, while brand trust and brand personality partially mediate.Keywords: BTS, ARMY, Merchandise, Quantitative, PLS-SEM, Brand Experience, Brand Personality, Brand Trust, Customer Satisfaction, Customer Loyalty. 
The Impact of Video Content #LifeAtShopee Towards Intention to Aply on SBM ITB Final Year Student
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

The rapid growth and development of the e-commerce industry in Indonesia makes e-commerce need to maintain and continue to improve the quality of its services by having qualified human resources to have a high chance of outperforming their competitors. Unfortunately, the limited human resources in the Indonesian market have led to a talent war, especially for the digital industry including e-commerce. Therefore, Shopee as the number one e-commerce company in Indonesia needs to attract the best talent in the market through employer branding programs. One of the media that can be used is social media. One of Shopee's employer branding programs on social media is #LifeAtShopee. Unfortunately, #LifeAtShopee can be used by anyone, including external parties on extensive social media, so further analysis is needed to find out whether unofficial #LifeAtShopee has an influence on employer branding attractiveness and changes the desire of target talent to apply or not. This study aims to know the difference between employer attractiveness and intention to apply before and after talents watch the unofficial #LifeAtShopee content. Data were collected through online questionnaires to SBM ITB final-year students as key target talents of Shopee, then analyzed using Paired Sample T-Test to determine whether there is a difference in the average of the one group pre-test and post-test. The results show that watching #LifeAtShopee content has a significant effect on employer attractiveness and intention to apply.Keywords: Social Media Content, Employer Branding, Employer Attractiveness, Intention to Apply
The Influence of Intrinsic And Extrinsic Motivation On Student Learning Achievement With Learning Models (Offline, Online, And Hybrid) As Moderating Variable
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Motivation is components identified at the student internal factors that are linked to assure students' performance. Learning model as external factors affects students learning interest and the achievement of students’ understanding. However, during the pandemic, SBM ITB Undergraduate students experienced a decrease in learning motivation and the effectiveness of learning model (online, offline and hybrid) remains underexplored. Regardless of the level of motivation and the learning model implemented, students are still required to achieve optimal learning achievement. Therefore, to ensure student achievement remains optimal, this research is aimed to determine which learning model is the suitable to be applied in Undergraduate Program of SBM ITB. This research analyze the relationship between learning motivation (intrinsic and extrinsic) on student achievement and whether learning models moderate the relationship between motivation and learning achievement. This research also analyzes the effectiveness of three learning model based on student experiences and perception. The data were collected through a questionnaire, and a total of 155 students answered the questionnaire. Research hypotheses were tested using the multiple linear regression and moderated regression analysis. From the results, learning motivation (intrinsic and extrinsic) have positive relationship on learning achievement and learning model does not moderate the relationship between motivation and learning achievement. Based on the result analysis, the Undergraduate Program of SBM ITB does not need to be confused about the learning model to be chosen because there is no moderating effect given by the learning model. Based on learning model effectiveness comparison, students had a more favorable experience and perception of offline learning. Therefore, the researcher suggests that offline learning is the suitable learning model to be applicable in the Undergraduate Program of SBM ITB.Keywords: Intrinsic Motivation, Extrinsic Motivation, Learning Model, Learning Achievement

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