cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota bandung,
Jawa barat
INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 11 Documents
 1   2 
Search results for , issue "Vol 2, No 3 (2013)" : 11 Documents clear
Measuring the Influence of Humor Towards ad Recall in Undergraduate Students of Institute Technology Bandung Nurdiansyah, Raedi; Iskandar, Budi Permadi
Journal of Business and Management Vol 2, No 3 (2013)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Advertising is an important component in business activity. One way to see the effectiveness of advertising can be viewed from ad recall. This research measure the influence of humor in creating ad recall and how much humor affects. Utilize undergraduate students of ITB population as a sample research, data collection conducted using interview method about recall and the reason that recalling the ad. Based on humor as a one of a part of execution of the ad, the research findings are factors that influence undergraduate students of ITB in recalling the ad. Humor got a positive result. Purpose: The goal of this thesis is to measure the role of humor in influencing ad recall. By knowing what drives college student of ITB recalling the advertising, humor can be measured. Design/methodology/approach: Utilize undergraduate students of ITB as a sample, with simple random sampling the data gathered using interview about recall and the reason that recalling the ad based on creative advertising framework. Findings: The research findings are factors that influence undergraduate students of ITB in recalling the ad. Humor got a positive result although it is not the highest. The factor that most make students of ITB recalling the ad is endorser factor. Besides, music and tagline is also quite influential. Research limitations/implications: This thesis focuses only toward male and female current enrolled undergraduate students of ITB, Bandung. Practical implications (if applicable): The outcome of this thesis is a consideration to the person, group, agencies, or companies to make advertisement, especially college students as it is target market. Originality/value: This research measured humor toward ad recall based on humor as one of a part of execution and creative advertising framework. Keywords: Advertising, Recall, Humor, Execution.Category: Marketing, Advertising.----------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.

Page 2 of 2 | Total Record : 11

 1   2 

Filter by Year

2013 2013


Reset
Filter By Issues
All Issue Vol 11, No 3 (2022) Vol 11, No 2 (2022) Vol 11, No 1 (2022) Vol 10, No 3 (2021) Vol 10, No 2 (2021) Vol 10, No 1 (2021) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 8, No 3 (2019) Vol 8, No 2 (2019) Vol 8, No 1 (2019) Vol 7, No 3 (2018) Vol 7, No 2 (2018) Vol 7, No 1 (2018) Vol 6, No 3 (2017) Vol 6, No 2 (2017) Vol 6, No 1 (2017) Vol 5, No 6 (2016) Vol 5, No 5 (2016) Vol 5, No 4 (2016) Vol 5, No 3 (2016) Vol 5, No 2 (2016) Vol 5, No 1 (2016) Vol 4, No 10 (2015) Vol 4, No 9 (2015) Vol 4, No 8 (2015) Vol 4, No 7 (2015) Vol 4, No 6 (2015) Vol 4, No 5 (2015) Vol 4, No 4 (2015) Vol 4, No 3 (2015) Vol 4, No 2 (2015) Vol 4, No 1 (2015) Vol 3, No 8 (2014) Vol 3, No 7 (2014) Vol 3, No 6 (2014) Vol 3, No 5 (2014) Vol 3, No 4 (2014) Vol 3, No 3 (2014) Vol 3, No 2 (2014) Vol 3, No 1 (2014) Vol 2, No 4 (2013) Vol 2, No 3 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2013) Vol 1, No 5 (2012) Vol 1, No 4 (2012) Vol 1, No 3 (2012) Vol 1, No 2 (2012) Vol 1, No 1 (2012) More Issue