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Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 3, No 8 (2014)" : 12 Documents clear
Consumers Attitude Towards Skippable ADS on Youtube Trueview In-Stream - an Empirical Study Among College Students in Bandung Saputra, Tejo Sandi; Fachira, Ira
Journal of Business and Management Vol 3, No 8 (2014)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.968 KB)

Abstract

This study focuses on how young people respond to the YouTube TrueView in-stream as well as the factors that influence. Here, the ad will appear before the original video is playing and has an option "skip" on the ad that will be available after the first 5 seconds. Questionnaire containing demographic, YouTube users' habits, and by adapting the theory of Brackett & Carr (2001) which states that the buyer's attitude toward an ad is influenced by entertainment, informativeness, irritation, credibility and relevant demography, coupled with questions about their attitudes and their reason. The questionnaire was filled in by 150 respondents, undergraduate students of Institut Teknologi Bandung and Universitas Padjadjaran, aged 17-22 years old who have ever visited YouTube. Then the data were analyzed using IBM SPSS 19 for Windows through descriptive analysis, reliability, validity, cross tabulations, multiple regressions, multicollinearity test, autocorrelation test, and normality test. Data showed that there is an influence of the ad entertainment, ad irritation, and ad credibility in the buyer's attitude towards YouTube TrueView in-stream. Ad entertainment has constants bigger than the other two factors. Ad entertainment and ad credibility has a positive relationship, while the ad irritation has a negative relationship. Ad informativeness and relevant demography has no influence on a undergraduate student's decision to skip the ad or not. From all these findings obtained that students always or frequently pass through an ads that appear, this attitude can be interpreted negatively because it does not fit the expectations and goals of the advertiser.Keywords: marketing, consumers' attitude, advertising, YouTube TrueView
Measuring the Level of Employee Engagement Using Q12 GALLUP: case Study in PT Safta Ferti Putri, Vivi Linda; Welly, John
Journal of Business and Management Vol 3, No 8 (2014)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.845 KB)

Abstract

Employee engagement is now becoming one of the popular measurement tool to diagnose the level of engagement in the company. Researcher interested in introducing engagement tools to start-up company that is currently using some HR practices are the recruitment and compensation. Employee engagement is developing models and quite a lot of models. But the author uses the earliest models which Q12 Gallup is relatively simpler more than the models that develop later. To measure employee engagement, Researcher using quantitative method with questionnaire for 39 respondents.The purpose of this final project is Identify factors that drive employee engagement in PT Safta Ferti. And Provide conclusion and of this research and give improvement recommendation based on the analysis results for PT Safta Ferti. To achieve the objective above the researcher using Q12 Gallup Theory, Aon Hewitt, and motivation theory by maslow. And to get the result the researcher using Methodology, Data Assessment and Analysis, Conclusion and Suggestion.And the conclusion of this research is three are new factor that drive of employee engagement in PT Safta Ferti, that are Career and development, Job Fit, and Social Support. By examining this research, researcher clarifies the process in which the key driver of employee engagement affects the level of employee engagement, and the result of this research is the most significant factor and the key driver factor for employee engagement in PT Safta Ferti is Career and Personal Development.

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