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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 10 Documents
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Search results for , issue "Vol 5, No 3 (2016)" : 10 Documents clear
Sensory Marketing: The Effect of Tactile Cue on Product Packaging towards Perceived Novelty and Perceived Likeability Rifqiya, Afwan; Nasution, Reza Ashari
Journal of Business and Management Vol 5, No 3 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. According to the research conducted by Boston Consulting Group (BCG) in 2015, Indonesian consumer usually will not try for new brands unless they have had a negative experience with a product used in the past. On the other hand, they could try new a product if they hear or know something significant about a new product or the product feature. Therefore marketers need to find new and innovative strategies to interact with the customer. As the sensory marketing emerges as the new strategy in recent pass years, there is one sense that has started to break a new ground and seize the attention of researchers and marketers all around the world, which is the sense of touch or tactition. In particular, the research examined the utilization of tactile cue on product packaging as the new strategy towards perceived novelty and perceived likeability. Furthermore, nowadays less research is explored regarding the potential impact of the tactile cue on product packaging. The study constructed in experimental research design and analyzed by using Paired t-test and Wilconox signed-rank Test. The finding shows customer feel the novelty and more prefer towards the packaging that utilized tactile cue. Consequently, it could increase the opportunity for the product to be chosen by customer. However, further research has to be done regarding the relationship between tactile cue and customer’s purchase decision to obtain more impactful result in utilizing tactile cue on the product packaging.Keywords: Sensory marketing, Tactile cue, Product packaging.
The Analysis of Tupperware Marketing Strategy: Consumer Behavior Approach Humaira, Putri; Handayati, Yuanita
Journal of Business and Management Vol 5, No 3 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. Consumers have needs and wants that need to be fulfilled, where the needs and wants influenced by the internal or external factors. The company who able to provide the product that can fulfill the consumer demand will win the competition in the market. The company should able to build an effective marketing strategy that suitable with their market segments.  One of products that have a stiff competition is plastic container for food and beverage. There are big companies that sell this kind of products. Thus, Tupperware as the leading company of plastic container product needs to know the consumer behavior of plastic product in order to win the competition and can not defeat easily by the competitor. This research presented a data about Tupperware company, specifically about marketing strategy of Tupperware. This research will observe one of distributor Tupperware that located in Padang area, named PT Bumi Padang Gempita since this company faces the declining of sales growth percentage. Therefore, this research focused on the checking the relevancy between marketing strategy of Tupperware with the consumer behavior of plastic container product in Padang. The marketing strategy will be derived from the depth-interview with the distributor of Tupperware and the employee. While the consumer behavior will be derived from the questionnaire that includes demography of respondent, marketing mix, and decision-making process of consumer. After that, the consumer behavior will be analyzed using the K-means of cluster analysis from SPSS Software. Cluster analysis is used to categorize the consumer of plastic product based on the tendency of consumer in purchasing plastic container product. The research’s result shows that consumer of plastic container product divided into four clusters. Each clusters indicates the different characteristics of consumer in purchasing plastic product. In addition, the marketing strategy of Tupperware is relevant with the cluster number one and number three, which comprise of the durability, quality, function, material of product and also the promotion.Keywords: consumer behavior, marketing strategy, K-Means cluster analysis, Plastic container product, Tupperware.
The Study of Scent Association And Preference Among Youth In Bandung Kamila, Alivia Puti; Nasution, Reza Ashari
Journal of Business and Management Vol 5, No 3 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. Olfactory stimuli, also known as sense of smell, is the part of sensory system that is used for smelling. Scent is the pleasant odor captured by human olfactory system. It is known to add value by the use of fragrance on products. The use of scent by fragrance have been practiced in many industries. Fast moving consumer goods is one of the industry which product uses lot of scents, namely personal care. Product scent is being put into consideration when it comes to choosing personal care product. It is the main purchase driver of personal care product. In order to distinguish itself with others and offer unique selling point, the product must be different and easy to be remembered. This is where perception plays important role by creating cluster of association held in consumer’s mind that is stored in memory. These associations will help marketer to understand the consumer better in order to create a targeted marketing for certain potential market and to generate a scent profile that may be useful for product development. In order to be a favorable scent, it has to be pleasant. However, there has not been any research about whether a pleasant, likeable scent makes consumer want to buy the product. There has not been many research about scent which is why this research will contribute to begin bridging the gap in the real world and the actual association held in consumer’s mind and to find out the relationship between scent likeability and product preference. Therefore, this research was conducted using 5 samples of liquid soap to represent personal care product due to its high intensity of fragrance survey to 101 male and female aged 15-24 years old in Bandung who are divided into two groups based on their age (15-19 years old as teenagers and 20-24 years old as early adult). The respondents were asked to smell the soap first before they fill in the survey. The sample of soap being used are cool, fantasy, fresh, gourmand, and fruit scent. The type of association being asked are personality (symbolic), object, and emotion. The result of this research shows the association of each scent although the result shows little to no difference between two age groups. Charming is the personality that is associated across all scents that are natural based, though fresh does not have any strong personality association to it. These scents generally bring pleasant emotion. The objects associated with the scent come mostly from the item with similar scent to it, object of respondents surrounding, and the source of scent itself These associations help to create scent profile. The relationship between scent likeability and product preference is positive, which means if the scent is liked by consumer then it is also more preferred by consumer.Keywords: olfactory stimuli, scent, association, preference
Is BI Rate Effective?: An Investigation of Taylor Rule Application in Indonesia Kusuma, Vincent Jonathan; Prasetyo, Ahmad Danu Prasetyo
Journal of Business and Management Vol 5, No 3 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract.This research examines the effect BI rate towards the economic condition of Indonesia, measured by various variables using the Taylor Rule methods. This study has a purpose to measure the effect of BI rate to the Indonesian economics to see the effectiveness of BI rate towards Indonesian Economics. Considering the fluctuating Indonesian economics, the research seems necessary. The methodology used on the paper will be VAR (Vector Auto Regression). The type of  VAR used will be determined in the paper based on the type of the data through various tests. This paper concludes with a discussion of recommendation, and the limitations of the research. Some researcher and economic watchers have considered that BI rate ineffective because of various reasons. The results was BI rate is not significantly affect other variables in Taylor Rule and some variables like Inflation are the one significantly affect other variables.Keywords: BI rate, economics, inflation rate, Gross Domestic Product, Taylor Rule
Transforming Museum Experience Using User-Experience Based New Product Development Hapsari, Larasati; Iskandar, Budi Permadi
Journal of Business and Management Vol 5, No 3 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. Museum is a public space in which the society can find both educational and recreational values. According to Hooper-Greenhill (1999), museum should function as one of educational media for society, therefore the relevance of its product and its function is considered important. However, along with the vast development modern civilization in big cities in Indonesia, museum becomes less popular compared to other public spaces such as mall. The problem lies on the unninovative product presented in museum, which is described as stagnant, not interactive and unattractive by its target market: children and family. Therefore, researcher attempt to solve the problem through proposing new product development (NPD) method. In today’s world, industrial-age product development methods which only focused on feature is proven to be inefective, leaving company to build something people don’t need. Thus, new product development method is invented, putting user research as first step of the entire product development process. Taking also into account, a great product is not merely build based on feature, but experience. That’s where researcher need to consider User Experience as the core of the product. Therefore, this research is conducted to examine the first step of product development process based on Crawford & Benedetto Model with focus on User Experience. Bandung Geological Museum is choosen as the site of research based on its significancy toward West Java people, specifically Bandung people. Researcher attempt to asses current need of museum visitors compared to the current experience presented using Laddering Method interview proposed by Zaaman & Abeele in 2010 based on following aspect: motivation, feel, thought and learn. Later, researcher presented them with three different level of product interactivity based on Fragidis et al model proposed in 2014. The result shows that the most desireable experience desired by children as Bandung Geological Museum visitors are related to these keyword: co-creation interactivity, familiarity and dinosaurs-themed.As a response to the finding, researcher propose an idea of creating buildable paper dinosaurs mask with voice changer feature. This idea is a result of brainstorming session, produce and build with PT Sembilan Matahari, a creative design studio based in Bandung.Keyword: museum, user experience, new product development(NPD)
Developing A Competency-Based Career Path For Technical Job Position In Special Vehicle Division Of PT. PINDAD (Persero) Eniya, Fathimah Noor; Wisesa, Anggara
Journal of Business and Management Vol 5, No 3 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. Special Vehicle Division of PT. XYZ is the division that provides the defense vehicle for both defense ministry and also for commercial. As the development of the defense industry, Special Vehicle Division of PT. XYZ must keep their performance high to stand in market competition. To improve their performance, Special Vehicle Division should be supported by competent people. In the recent years, Special Vehicle Division of PT. XYZ face a problem of the loss of technical competencies. The Human Resources Department of PT. XYZ identified that the loss of competency is caused by the un-updated system of Career Planning in PT. XYZ. Specifically, PT. XYZ does not have a clear career path for the employee. The absence of the clear career path has made the employee moved from one job position to another job position without considering the competency that they already have in the previous position and what competency that required by the new job position. This unclear career path directly impact to the production divisions of PT. XYZ since they required specific technical competency to run the production process well. This research aimed to develop a competency-based career path for technical job position in Special Vehicle Ddivision of PT. XYZ in order to maintain the competency in the division. The development of career path is derived from company’s vision, mission, values and objective, and also from the analysis of the competency that is needed in Special Vehicle Division. The research developed career path for 41 technical job position in Special Vehicle Division of PT. XYZ based on the competency required for each job position. Key words : Competency, Career Path, Career Planning
Design of Corporate Performance Management Based on Integrated Performance Management System (Case Study: PT. IEV Pabuaran KSO) Cornell, Axel William; Wibisono, Dermawan
Journal of Business and Management Vol 5, No 3 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract.As a growing oil company in KSO (Kerja Sama Operasi) industries, which is a partnership to state oil company Pertamina Upstream (EP), PT. IEV Pabuaran KSO (IEVPABKSO) performance is in need of improvements. As we know, oil price is dropping below US$ 35 USD/barrel which is close to the lifting cost of crude oil production, which forces every oil company in the market to adjust their strategy and adapt to the situation. IEVPABKSO also suffers a quite big loss in 2015 because of their failed drilling project, which led to zero production and negative profit margin for them, despite their target which to reach positive profit. IEVPABKSO have not yet implemented performance management system in their company, which leads to to inconsistent internal performance of their company. For 2016, the Integrated Performance Management System (IPMS) Framework are being used because of their flexibility to match any companies, whether profit or non-profit. The objective of the of this research is to determine the proper indicators or the KPIs, develop a performance management framework and analyze IEVPABKSO’s performance through radar diagram. The data is gathered by focused questionnaire, having discussion with the general manager of IEVPABKSO and analyzing the internal data of the company. The vision and mission of IEVPABKSO will be analyzed by Vision Generator from Wibisono (2012) and the preferable KPIs is all taken from Panduan Penyusunan Indikator also from Wibisono (2011). After analyzing the available data and having discussion the the general manager, we’ve come to an agreement that vision and mission of IEVPABKSO is already a good vision and mission. The KPIs that resulted from the questionnaire and the discussions with the management consists of 53 preferable KPIs with no Gap and False indicators. From the performance framework and the analysis, we can conclude that IEVPABKSO has a good performance in planning and estimating their costs. They should maintain their conditions and their current performance. Improvements need to be considered as their long-term plan.Keywords: Performance Management System, Key Performance Indicators, Performance Management Framework, Integrated Performance Management System, Oil Company, IEVPABKSO. 
Financial Literacy Index and Inclusion of Indonesian Flight Attendant Abieza, Talitha Rhea; Nainggolan, Yunieta Anny
Journal of Business and Management Vol 5, No 3 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. Financial literacy studies are currently being concerned in global financial institutions since it provides contribution to the economic development of a country. However, the study using sample in one particular group that has the similar background is yet limited. This study examines the level of financial literacy and financial inclusion of Indonesian flight attendant, a sample not investigated yet in any literature. Flight attendant is an occupation with the fairly promising salary without any degree requirements that may suggest the needs of financial knowledge to utilize the various financial and investment services to make proper financial decisions. This study aims to: (1) measure Indonesian flight attendant financial literacy level and inclusion using the sample of PT XYZ, (2) examine the determinant of the financial literacy level and inclusion of Indonesian flight attendant, and (3) examine the relationship between the level of financial literacy of Indonesian flight attendant and the demography factors with their financial inclusion. Further, this study also provides suggestions to PT XYZ on how to improve their flight attendant financial literacy and inclusion based on the results of this study. In financial literacy measurement, simple weight factor is employed to determine basic and advance financial literacy weight. Further, regression is employed as the analytical tool to examine: (1) the determinant of demographic factors toward the financial literacy level; and (2) the determinant of demographic factors and financial literacy level toward the financial inclusion. Logistic regression is employed to see the determinant for the possession of investment service and financial adviser. The findings indicate that Indonesian flight attendant have low level of advance and overall financial literacy level. In financial inclusion, the level of financial and investment service possession of Indonesian flight attendant were quite low (except for bank card and credit card). In terms of investment possession and financial adviser possession, the result shows the low percentages that were consistent with the study conducted by The World Bank (2011). Logistic regression shows that both basic and advance financial literacy were significantly associated with the level of investment possession and financial adviser possession. The final OLS regression finds that basic financial literacy has the most significant determinant to the level of financial service inclusion (significant at 1% level). Meanwhile in the investment service inclusion, the highest determinant is the advance financial literacy level (at 1%). Based on the findings, this study suggests PT XYZ to improve their flight attendants’ financial literacy by conducting financial education, since the willingness of financial education of PT XYZ is quite high. For further research, this study could be re-conducted by adding Principal Component Analysis (PCA) to get the more representative result, changing the research object to other professions or other segments, and adding behavioral finance issues to extend the literature.Keywords: Financial Literacy; Financial Inclusion; Financial Education; Indonesian Flight Attendant; Flight Attendant Financial Literacy
The Effect of Service Failure and Recovery toward Customer Loyalty of Indihome Al Farisa, Muhammad; Fachira, Ira
Journal of Business and Management Vol 5, No 3 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract.Nowadays internet is one of the most important necessities in human life. PT Telkom Indonesia comes with indiHome product as the answer of the challenge of this globalization era. indiHome which come with a package of internet, IPTV, and fixed phone succeed to get big number of subscriber, but eventually the reputation of its quality is generates some bad reviews due to the numbers of service failure happened. This research is aimed to assess the effect of service failure happened, and also its recovery by PT Telkom toward the loyalty level of indiHome customer specifically in Bandung area. The data for this research are gathered using questionnaire, and analysed statistically with difference test method. In this research the customer of indiHome are divided into six different groups based on the experience of service failure and recovery which will affect the loyalty. The customer groups are A, customers who never experience service failure, B who have experience service failure which divided into B.1 who get the problem solved, and B.2 who get the problem unsolved. Group B.1 is divided again into B.1.1 who get the outstanding recovery, B.1.2 who get the fair recovery, and B.1.3 who get recovery which is lower than what have been expected.  The result shows that each group has different level of loyalty. The group of customer who has ever experience service failure and got the outstanding recovery shows the highest score of loyalty level, even exceeding the group of customer who never experience service failure at all. This result of research would contribute to give the recommendation to companies in service industry especially PT Telkom, to put a big concern in designing an outstanding recovery program, and for the academic and research practitioners to take this research for the future researches related.Keywords: Service Failure, Service Recovery, Customer Loyalty, indiHome
Determinants of Capital Structure Analysis: Empirical Study of Telecommunication Industry in Indonesia 2008-2015 Rahmatillah, Intan; Prasetyo, Ahmad Danu
Journal of Business and Management Vol 5, No 3 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract.The capital structure is an essential element in the firm’s long-term financial strategic decision. Generally, the firm’s management tends to create leverage with the optimal capital structure as the target. The optimal capital structure reflects proportional number of debt and equity to maximize the return on investment and firm’s value alongside minimizes the cost of capital that directly protects the firm from any potential risks such as bankruptcy and financial distress.Many studies have been discovered the contemporary capital structure theory which helps the firms to understand financing behavior with the capital structure determinants. But, these theories also proposed different hypotheses/assumptions regarding the capital structure. The result of those studies does not lead to a concurrence for the specific factors that affect the capital structure so that the theories cannot perfectly explain the ideal financing decisions. Therefore, this research focuses on investigating the capital structure regarding the MoF (Minister of Finance) regulation No. 169/PMK.010/2015, the government limits the Debt to Equity Ratio (“DER”) maximum of 4:1 which effective for Fiscal Year 2016. One of the industries that will be restructured their capital is telecommunication. They had an important role as one of the key industries in Indonesia. This final project reviews the capital structure theories to formulate testable hypotheses regarding the determinants of capital structure. The panel data econometric techniques are used to investigate the most significant factors that affect the capital structure of telecommunication industry in Indonesia which represented by five listed telecom firms with the largest market capitalization in Indonesia Stock Exchange (IDX) during 2008-2015. The final project processes the data from secondary sources to be tested in a statistical software STATA.11. The result shows 68.5% variation of the dependent variables (leverage/TDR) of capital structure as a whole can be explained by the variables in the model such as profitability, size, tangibility, liquidity, risk, the effective tax rate, ownership, interest rate and GDP, while the remaining 31.5% is influenced by other variables outside the system. The final project suggests the most significant factors that affect the capital structure such as size, tangibility, liquidity, risk, interest rate, GDP and ownership which consistent with some capital structure theories. It is suggested for managers in the telecommunication industry in Indonesia to consider those factors when restructuring their capitals or others financial decision. However, the optimal capital structure variable evidently does not affect the firm’s value in industry level. The result indicates that firm value independent of the capital structure due to behavioral factors of the investors in Indonesia who tend to ignore the fundamental factor(s) of the firm.Keywords: Indonesia’s telecommunication industry, capital structure, leverage, value of the firm

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