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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol 6, No 1 (2017)" : 13 Documents clear
Consumer Decision Journey on Choosing Third Wave Coffee Shop in Bandung Putranto, Fajar Eka; Hudrasyah, Herry
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract.Background: The growth of third wave coffee shop in Bandung increasing the competition among competitor. By understand what consumers prioritize in choosing third wave coffee shop can help the industry to be more sustainable.Methods: Qualitative approach like interview with professional worker, focus group discussion with key informants, and direct observation. Also this research use quantitative approach via questionnaire to find the flow of decision journey. This method was given to the Bandung’s third wave coffee consumer from 15-24 years old.Results: The majority of consumers agree with the variables that are shown in pre-purchase and on purchase phase. Thus, there are exist gap which is knowledge gap.Conclusion:The consumer decision journey helps to map how the consumer path in terms of choosing a third wave coffee shop. Then, after the industry find and understand the path, it can pratically implement to their business. Keywords:  consumer decision journey, service marketing, third wave coffee
Study of Perception and Attitude towards Eco-Friendly Concerns of Indonesian Cosmetics Consumers Soerjanatamihardja, Karissa Adhyaningrum; Fachira, Ira
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract.Background: In Indonesia, the demand for cosmetics is soon to arise further over the coming years. Claims are that there has been an average annual increase of 9.67% of the years 2010-2015. A global phenomenon in business also has shown that cosmetics companies are shifting towards green movement and sustainability. 64% of Indonesian consumers are said to be prepared to spend extra for products and services that come from companies that represent eco-friendly practices.Methods:  An online questionnaire was distributed to 384 respondents, all female inhabitants of Jakarta and Bandung between the ages 16-50, by non-probability purposive sampling. The data was analyzed using factor analysis, multiple linear regression, MANOVA and cluster analyses.Results:  Perceived importance of green corporate practices and green marketing mix has influence towards attitude towards green values. A six cluster-solution was identified by variables influenced by Ottman’s deep-green sub-segments and attitude towards green values.Conclusion: This study focuses mainly on perceived importance and attitude towards green marketing of cosmetics consumers in Indonesia, providing information of segmentation, perception and attitude to impact businesses embarking green marketing as the holistic concept of their business processes. Keywords: Cosmetics, Consumer Attitude, Consumer Perception, Green Marketing, Ottman’s Deep Green Sub-Segments
Optimal Portfolio Strategy of Mutual Funds from Schroders Investment Indonesia for the Period of 2013-2015 Kusumawardani, Andika Setya; Murtaqi, Isrochmani
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract. This thesis aims to generate the strategy to achieve the optimum portfolio of mutual funds from Schroders Investment Indonesia for the period of 2013-2015 refers to Markowitz’s portfolio theory. As the data,   author uses 5 mutual funds from Schroders Investment Indonesia, Jakarta Composite Index from 2013-2015, and also Bank Indonesia rate from 2013-2015. The author will construct 3 portfolio strategies; there are Maximum Return Portfolio, Minimum Standard Deviation Portfolio, and Maximum Sharpe Ratio Portfolio. The author uses Microsoft Excel Solver add-ins in creating the portfolio and weight of each mutual fund in the portfolio. The portfolio’s performance is analyzed compare to the market using Sharpe ratio. Based on the calculation among 3 portfolios, the portfolio that gives the best performance is Maximum Sharpe Ratio Portfolio which achieves highest Sharpe Ratio that fulfills the Markowitz’s optimum portfolio theory. The portfolio generates 0.029% of average daily return and 0.447% of average daily standard deviation. This research generates the strategy of optimum portfolio mutual funds from Schroders Investment Indonesia based on Markowitz’s portfolio theory. Keywords: Markowitz Portfolio Theory, Mutual Fund, Optimum Portfolio, Schroders Investment Indonesia, Sharpe Ratio

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