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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 14 Documents
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Search results for , issue "Vol 6, No 2 (2017)" : 14 Documents clear
Assesing Customer Acceptance Toward Intention to Use e-Toll Card Using Technology Acceptance Model (TAM) Nurantono, Fauzi Gunawan
Journal of Business and Management Vol 6, No 2 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstrac. At this time, the utilization of Electronic payment has become one of the most frequently used as the payment method. Electronic payment give the benefit of ease and convenience transaction for the customer. In Indonesia, cashless payment reach into 31% from all consumer method and Indonesia classified as the country just begun to move into electronic money. This condition supported by government policy to diminish cash transaction by using electronic payment. Electronic Toll Card as the product of electronic payment applied in transportation sector. However, at this time, most of toll road user still use cash payment. The purpose of this research is to assessing the toll road user acceptance toward intention to use of electronic toll card. The consumer acceptance is important aspect to make the consumer using the product. In this research, Technology Acceptance Model use as the research framework to understand consumer acceptance. The research was using 5 main construct including self-efficacy, perceive usefulness, perceive ease of use, attitude toward use, and intention to use. The construct was based on the previous research of TAM and electronic payment. The results of this research shows all of the variables are significant relationship between each of variable with significant value is 0.000. Perceive usefulness is strongest variable to affect intention to use which account 0.598.Keywords: Consumer behavior, Intention to use, Technology Acceptance Model.
The Marketing Strategy Business to Business of Zein Product Supriyanto, Muhammad; Fachira, Ira
Journal of Business and Management Vol 6, No 2 (2017)
Publisher : Journal of Business and Management

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Abstract

AbstractMuslim fashion demand in Indonesia has increased from 2010 to 2015. As one Muslim brand Zein Product focus to meet the demand of Muslim men. The number of competitors from other Muslim brand makes Zein has sales are still low. For that Zein need to create a new stategy to be able to increase its sales. On the one hand, Zein has the demand for uniform Muslims from offices and schools. Muslim uniform became one Zein opportunities to increase sales of the company sales. This study aims to find out the characteristics and make recommendations that focus on marketing strategies to gain market business to business uniform for Muslims in offices and schools. By knowing the character and needs of the target market will be in getting the right strategy to be able to get into the business to business market. The method used to obtain information and market needs is to do an interview for the 10 respondents companies and schools in Jakarta and Bandung. The resulting analysis concluded that characteristics of Muslim-style uniform B2B market is that every year companies and schools require uniforms Muslim. Making uniform did earlier in the year for the company and for the mid-year school, the person who makes the decision making uniform is head of a company or manager of the company. MOU and the feedback is very important to cooperate in production. Marketing strategy recommendations that must be done to get a Muslim-style uniform B2B market is servise, quality, and price. To servise start from the proposal deals, good communication during the production process, and after service production. For product quality, the vendor must have the qualities product control division to check the manufacture of uniforms to order. Prices should be made as low as possible due to the school uniform will be resold to students. and they will compare with other vendors. and for the company's production rates are not issues that are important quality of goods and servise. Keywords: Characteristics, Recommendation marketing strategy, Business to Business, Muslim-style uniform, Company and School.
Choosing the Best Alternative to Run a Culinary Business Using Simple Multi Attribute Rating Technique: The Case of Demi Kamu Cafe Aziziah, Syarifah Rena Iftitan; Novani, Santi
Journal of Business and Management Vol 6, No 2 (2017)
Publisher : Journal of Business and Management

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Abstract

AbstractThe growing trend of culinary business in Kediri area triggered one of its youth, Della, to create one, named Demi Kamu. In spite of the type of food sold, the price, the decoration, the location is an important aspect that can affect sales of a restaurant. According to Forbes, if someone’s thinking about opening a coffee shop or bistro, location is everything. This research was performed using qualitative method. According the in-depth interview by using root cause analysis with the owner, she already had three alternatives to establish the cafe, which are Ruko Mojoroto, Ruko Kawi, and Old House. This research evaluates all alternatives based on pre-determined attributes by using Simple Multi Attribute Rating Technique (SMART). If the decision maker’s extra value point < Rp41.906.846 then the decision maker should choose Ruko Mojoroto and if not then the decision maker should choose Old House. After some calculation, the result is Rp6.161.971/point. The owner then should choose Ruko Mojoroto as the best alternative. Lesson learned from this study was that it was true location is the most important thing to establish a restaurant. The use of SMART analysis was really effective in choosing on of some alternatives given. Keywords: SMART, Root cause analysis, Fishbone diagram, Decision analysis, Culinary business 
Supply Chain Management at Cattle Feedlot Company PT Agrisatwa Jaya kencana by using Soft Systems Methodology Amalia, Zeika Deina
Journal of Business and Management Vol 6, No 2 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract. In recent years, the prices of beef in Indonesia keep rising and never went down to the formerly prices. These situations happen caused by high demand from the society while the domestic cattle supply is insufficient. As the implication, the price of beef in the market is soaring. Many factors that make this situation happens, there are inadequate supply facilities, lack of knowledge about breeding, inadequate breeding technology and also quota import regulation. Quota import regulation is one of government program to realizing Beef Self-Sufficiency Program in 2014 (PSDS/2014). The purpose is to increasing the amount of domestic cattle and reduces the number of cattle import. Methodology that used to do this research is soft systems methodology. Data collection gathered from primary and secondary data. Primary data are taken by interviewing employees, observation and document collection related to PT Agrisatwa Jaya Kencana. Secondary data are gathered from website of ministry of agriculture, ministry of trade, secretariat cabinet of Indonesia, Gabungan Pelaku Usaha Peternakan Sapi Potong Indonesia (GAPUSPINDO), Central Bureau of Statistics (BPS), and databoks. According to analysis that has been done, quota import regulation that implement on 2014 inflict to reduction number of cattle import PT Agrisatwa Jaya Kencana on 2015. It makes the company have to prepare strategies to face this situation. Some of company strategies are by non-activated temporary workers and searching for local cattle to safe the stock.  This research offered four desirable and feasible improvements to increase effectiveness of company performance. They are makes warehouse condition check sheet, design Key Performance Indicator, invite cattle feedmill expert, and makes beef quality check sheet.Keywords:  Feedlot company, qualitative research, quota import regulation, and soft systems methodology supply chain management 

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