cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota bandung,
Jawa barat
INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 25 Documents
 1   2   3 
Search results for , issue "Vol 8, No 3 (2019)" : 25 Documents clear
MODELING THE PURCHASE DECISION AND CUSTOMER LOYALTY MECHANISM USING AGENT-BASED SIMULATION Tomiputra, Syafiq Mahdi; Nuraeni, Shimaditya
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: Gaining new customers costs five to 25 times more than retaining existing ones. People who have bought from a company three times are 54% more likely to buy from the same company. All of this leads up to the point that catering to existing customers increases profitability. Thus, proving the need for customer loyalty. This research has the objective of identifying the mechanism behind a customer?s purchase decision and the buildup of customer loyalty through repeat purchases. The second objective of the research is to identify the timing to launch a loyalty program in relation to the market segments proportion.Methods: Agent-based modeling is used to capture the dynamics of human interaction. The model created will be a generic model. Internal validation test is used to validate the model, and corner testing the market segment proportions to determine the timing to launch a loyalty program depending on the market segment proportions.Results: The findings of this research dictates that a person will decide to purchase if it is sufficiently affected by its factors. The research shows that there is a significant difference in optimal time to post a loyalty program depending on the proportion of the market segments.Keywords: Agent-based modeling, complex system, customer loyalty, purchase decision, simulation
Designing Performance Appraisal to Improve Employee Performance Isyraqi Reza, Leo Vickozy; Rahmatsyah Putranto, Nur Arief
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Coffee consumption is growing fast among Indonesian market throughout the period of 2016-2021 is predicted to grow an average of 8.22% / year. Kozi Budara is one of place that serve Indonesian Coffee. Since Kozi Budara operate in service industry, employee is vital part to retain quality of service. Kozi Budara experiencing declining of employee performance for past month. This problem happen because of bias judgement when owner appraising employee. This study aims to design ideal performance appraisal system to increase employee performance. Graphic rating scale method will be used in this study. To design ideal performance appraisal, this research analyzed job analysis to standardize the employee performance. Job analysis will be used to design graphic rating scale based on Kozi Budara condition to decrease bias judgement when appraising employee.Keywords : Appraisal methods, Employee performance, Human resource management, Performance appraisal, Performance management, Work design 
The Effectivity of Transmedia Brand Storytelling on Harry Potter Towards Brand Loyalty in Indonesia Putri, Kintan Andyarmalasari; Fachira, Ira
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transmedia brand storytelling is one of the new creative strategies to control brand message in an engaging way across technology platforms. However, there are limited studies that explain how this method affects brand loyalty. Harry Potter is one of the brand that successfully gained massive success in their world using transmedia storytelling. The fact that after six years of vacuum from producing, Harry Potter still have high excitement from its customer. The objective of this research is to know the effectivity of transmedia awareness to customer engagement and to know the influence of customer engagement in brand loyalty. The research was conducted through an online questionnaire as a tool to collect data with the result total sample of 374 respondents. The author uses path analysis, which has a purpose of explaining the relationship between variables. Based on the calculation, the author found that transmedia awareness gives a significant influence on customer engagement as well as customer engagement brings significant positive influence on building brand loyalty.Moreover, there is a new finding which this research has quasi mediating effect mediation, which means transmedia awareness is already effectively used in Harry Potter. The finding of this research is expected to enhance knowledge about transmedia brand storytelling. The author also creates some recommendation for future research and business owner that will help them to improve their banding strategies.
Implementing Organizational Change Management in Company ABC Wardani, Elisa Kusuma; Hendarman, Achmad Fajar
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Company ABC is a private company that working the fast-food sector based in Bandung. The issues occur when the company does not have a good internal management system, implementation of hands-on management style and unclear vision, mission and formulated job description which indicates the organization ineffectivess. This research applied project demonstrated the utilization of the action research model through assessment the problem diagnosis and intervention. The assessment of organizational effectiveness using the star model analysis which assessed five fundamental things in the company which are strategy, structure, reward, process, and people. After identifying organization effectiveness, researcher finds out that the organization hasn’t performed effectively because there’re still many improvements need to be applied. The improvement proposed by designing intervention through transformational change which focus on basic character of organization. In the transformational change, the author will focus on the organization design which configures the organization’s strategy, structure, work design and human resources practices. Keywords: Organization Change Management, Organization Effectiveness, The Star Model, Action Research Model, Transformational Change
Analyzing the Correlation between Psychosocial Factor and Happiness Among Millennial Workers in PT. Kereta Api Indonesia Head Office Mahmudah, Agisti Handayani; Ginting, Henndy
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Nowadays, in the globalization era, millennials are the largest generation that occupying several roles in the company. Millennial employees have become a problem for almost companies because most of them have a hard to retain Millennials in the company. Millennial employees will leave their jobs if they are feel depressed and unhappy with their work. One of the important things to keep Millennial employees in the company is happiness at work. Psychosocial factors are elements that influence employees' happiness response to working conditions, which can potentially cause psychological health. This study analyzed the correlation between psychosocial factors and happiness. There are 10 psychosocial factor analyzed in this research. The data of this research has been collected by using descriptive statistics and Moderated Linear Regression method for statistical analytics. The result of this research shows that sense of community is experiencing psychosocial factors and that has a positive impact among other psychosocial factors. The happiness index level in PT. Kereta Api Indonesia Head Office in average is in Medium Level with 72,3%. And the most correlated psychosocial factor for happiness in millennial workers is organizational justice. It can be concluded that psychosocial factors have a correlation with the level of happiness for millennial workers at PT. Kereta Api Indonesia Head Office. Keyword:  Happiness, Happiness Index, Millennial generation, Psychosocial factors, PT. Kereta Api Indonesia Head Office. Abstract. Nowadays, in the globalization era, millennials are the largest generation that occupying several roles in the company. Millennial employees have become a problem for almost companies because most of them have a hard to retain Millennials in the company. Millennial employees will leave their jobs if they are feel depressed and unhappy with their work. One of the important things to keep Millennial employees in the company is happiness at work. Psychosocial factors are elements that influence employees' happiness response to working conditions, which can potentially cause psychological health. This study analyzed the correlation between psychosocial factors and happiness. There are 10 psychosocial factor analyzed in this research. The data of this research has been collected by using descriptive statistics and Moderated Linear Regression method for statistical analytics. The result of this research shows that sense of community is experiencing psychosocial factors and that has a positive impact among other psychosocial factors. The happiness index level in PT. Kereta Api Indonesia Head Office in average is in Medium Level with 72,3%. And the most correlated psychosocial factor for happiness in millennial workers is organizational justice. It can be concluded that psychosocial factors have a correlation with the level of happiness for millennial workers at PT. Kereta Api Indonesia Head Office. Keyword:  Happiness, Happiness Index, Millennial generation, Psychosocial factors, PT. Kereta Api Indonesia Head Office.

Page 3 of 3 | Total Record : 25

 1   2   3 

Filter by Year

2019 2019


Reset
Filter By Issues
All Issue Vol 11, No 3 (2022) Vol 11, No 2 (2022) Vol 11, No 1 (2022) Vol 10, No 3 (2021) Vol 10, No 2 (2021) Vol 10, No 1 (2021) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 8, No 3 (2019) Vol 8, No 2 (2019) Vol 8, No 1 (2019) Vol 7, No 3 (2018) Vol 7, No 2 (2018) Vol 7, No 1 (2018) Vol 6, No 3 (2017) Vol 6, No 2 (2017) Vol 6, No 1 (2017) Vol 5, No 6 (2016) Vol 5, No 5 (2016) Vol 5, No 4 (2016) Vol 5, No 3 (2016) Vol 5, No 2 (2016) Vol 5, No 1 (2016) Vol 4, No 10 (2015) Vol 4, No 9 (2015) Vol 4, No 8 (2015) Vol 4, No 7 (2015) Vol 4, No 6 (2015) Vol 4, No 5 (2015) Vol 4, No 4 (2015) Vol 4, No 3 (2015) Vol 4, No 2 (2015) Vol 4, No 1 (2015) Vol 3, No 8 (2014) Vol 3, No 7 (2014) Vol 3, No 6 (2014) Vol 3, No 5 (2014) Vol 3, No 4 (2014) Vol 3, No 3 (2014) Vol 3, No 2 (2014) Vol 3, No 1 (2014) Vol 2, No 4 (2013) Vol 2, No 3 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2013) Vol 1, No 5 (2012) Vol 1, No 4 (2012) Vol 1, No 3 (2012) Vol 1, No 2 (2012) Vol 1, No 1 (2012) More Issue