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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Search results for , issue "Vol 1, No 8 (2012)" : 10 Documents clear
Investment Analysis and Business Scheme for the New Cargo Village in Soekarno-Hatta International Airport Noor, Achmad Rizal; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 1, No 8 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Soekarno-Hatta International Airport (SHIA) is the main airport serving the greater Jakarta area. It is the biggest and busiest airport in Indonesia with 52.4 million passengers and over 572 thousand tons of cargo in 2011. With current growth of cargo movement and cargo terminal capacity of 500,000 tons per year, SHIA new cargo terminal development is inevitable. PT Angkasa Pura II (PT AP II) as the company that manages and runs SHIA planned to develop new cargo terminal or cargo village to meet future cargo movement through SHIA. PT AP II interested in becoming Cargo Terminal Operator in SHIA. Existing condition in SHIA cargo terminal and plan for new Cargo Village create opportunity for PT AP II to enter as cargo terminal operator. Before deciding whether to become cargo terminal operator or let other cargo terminal operator as operator in SHIA Cargo Village, PT AP II wanted to know which development scenario – Self-Build & Operations or Build-Operate-Transfer - has the highest financial indicators. Monte Carlo Simulation is conducted to determine the probability of success of each business scheme. Financial Projection and Simulation showed that BOT – Revenue Sharing is the best scenario for PT AP II. Adjustment in revenue sharing scheme can produce better financial indicators for PT AP II and balance the financial indicators between PT AP II and Business Partner. Keywords: investment analysis,monte carlo simulation airport, cargo terminal
The Implementation of Service-Dominant Logic in Designing Brand Management Plans to Maintain Leadership in Dr. YAP EYE Hospital Brodjonegoro, Basilius Prabawa; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 1, No 8 (2012)
Publisher : The Indonesian Journal of Business Administration

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A privately-owned eye hospital operating since 1923 is beginning to take steps in managing its brand. The approach is based on Service-Dominant Logic, to ensure patient-orientation and relevance. Research was conducted to determine the factors that determine patients’ hospital choice, hospital quality evaluation, and the hospital’s performance in those factors.The results suggested that there are six factors considered when choosing a hospital: the perceived ability to cure illnesses, the skill of the doctors, the specialization of the hospital, the complete equipment owned by the hospital, the experience level of the doctors, and the extent of the patient’s trust to the hospital. The hospital performs well in all six factors.Among the many factors considered when evaluating a hospital’s quality, there are three factors which have higher importance than average, but the hospital’s performance is lower than average: speed of treatment, established trust, and friendliness.The hospital is bound by the Code of Ethics of Indonesian Hospital, in conducting its promotional activities. The hospital is advised to communicate its competence in the six most important decision factors; it is done by placing posters and information boards throughout the hospital, and by opening a new media for communication with the public: online social media (Facebook).The hospital is advised to improve its quality by forming an Information Center, providing Patient Notification Service, simplifying the administrative process, and encouraging doctors to be more confident and give more explanations. Keywords: hospital, brand management, Service-Dominant Logic, maintain leadership
Redesigning Non-Academic Employee Compensation System of School of Business and Management (SBM) ITB Dwi Putri, Yuti; Gustomo, Aurik
The Indonesian Journal of Business Administration Vol 1, No 8 (2012)
Publisher : The Indonesian Journal of Business Administration

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Compensation system of School of Business and Management (SBM), Institut Teknologi Bandung (ITB), covers lecturers and non-academic employees’ compensation system.  The system that regulates non-academic employees has not met the criteria of internal equity and external competitiveness. The current compensation system is  also likely to apply the model of 100% fixed salary, so it has not been able to encourage employee motivation to perform at the maximum. Therefore, it is necessary to evaluate and redesign the implemented compensation system of SBM ITB from the internal point of view. To capture the business issue, questionnaire distribution and FGD activity were conducted on 30 representative employees concerning internal equity, external competitiveness, employee contributions, management of the pay system, and budget capabilities. The results reveal that employees felt dissatisfied with the payroll components and also questioned about the existence of communication forum to facilitate information sharing and grievances. The possible alternative solutions are applying person-based compensation model considering the educational background and job experience as the entry level criteria,   job-based   compensation   model,   and   adjustable benefit alocation with specific payroll components of each and also reinforcing the communication forum for employees. Keywords: compensation system, person-based compensation model, job-based compensation model, benefit, payroll
BPR KB Financial Performance Improvement: A simpler approach Raharjo, Adi Prasetio; Koesrindartoto, Deddy P
The Indonesian Journal of Business Administration Vol 1, No 8 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The bank in research is in a complicated situation where it is considered healthy by BI but under performing if being compared to other bank. Trough Du-Pont and common-size analysis, it is obtained that the bank in question is underleveraged and has lots of non-performing loan. And one way to increase the leverage is to analyze its funding product and provide a marketing plan accordingly. And creating an implementation plan and action plan to tackle the problem. Keywords: Du-Pont, BPR, Common-Size, Business Model Generation
The Development of Strategic Innovation in Mature Company Case Study: PT. Pryda Indonesia Hermawan, Christine; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 1, No 8 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Growing opportunity in construction industry is no longer making PT. Pryda Indonesia experience growth. Revenue decline and the fading of company’s glory time put the company in mature stage that almost reach declining stage. The journal is made to find the root cause that make the revenue decline and recommend to arrange strategic innovation to solved PT. Pryda Indonesia’s problem. The framework to conduct strategic innovation is started with external analysis, internal analysis, and SWOT analysis to find the root cause of the problem. Unsuited STP become the root cause of the problem, because the company cannot compete with both lower price segments and high price segments and the company cannot also fulfill market needs and wants. Finaly, implementation plan is made to be started in January 2013. Keyword: Mature Company, PT. Pryda Indonesia, Strategic Innovation
Reorganization of Supply Chain Management Function in PERTAMINA EP Based on Newly Developed PERTAMINA EP Business Process Prahara, Dion Yoske; Saksono, Prasetyo Budi
The Indonesian Journal of Business Administration Vol 1, No 8 (2012)
Publisher : The Indonesian Journal of Business Administration

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Supply Chain Management Organization structure implementation in Pertamina EP is not optimal yet in supporting the Supply Chain function’s activities. The existing organization wasn’t good enough in supporting Pertamina EP’s operational activities and supporting continous improvement in strategy and operational activities of Supply Chain. Overlapping and unclear the accountability person caused late in decision making and the accuracy of decision. These can caused lost opportunity in operation, employees demotivation, dan overall will effect the company operational activities.For improvements things mentioned above, the first step is to conduct observation and data collection. The data was analyzed and identified what the potential problems. Potential problems are discussed for the problem solving expectations. After knowing the expectations of the solution,then the new organization structure have to be designed. One of alternative concept is based on Supply Chain Management Business process with accoutability mapping according to business process. By applying the new structure, the problems faced can be overcome Keywords: structure reorganization, supply chain management business process, accountability
Evaluation of Contact Center Academy for PT Infomedia Nusantara as a New Business Idea Purba, Dify Martua Togi; Rudito, Priyantono
The Indonesian Journal of Business Administration Vol 1, No 8 (2012)
Publisher : The Indonesian Journal of Business Administration

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Contact center is a very important service for companies to response and answers customer problem and questions, the example of contact center channel such as, telephone, short text messaging, website, chat, walk-in center, and other media which related to customers. Contact center is vital for companies, the problem occurs is the level of turnover in contact center industry is quite high, and the fulfillment of labor is very slow and difficult, as well as the communication skills of contact center workforce is not meet the standard, then led many companies derive bad image from the customers.To fulfilling contact center workforce that has a good ability to serve its customers as well as well trained on the ins and outs of contact center technology, contact center academy as institution is needed to enhance their knowledge and also the ability for workers in contact center.In this final project, the data collection method is done by distributing the questionnaires to labor in contact center industry and company that has a contact center, and based on the analysis of the issues raised in PT Infomedia Nusantara.From all the data that has been collected by the author, as well as actual problems occur, the solution given by the author is contact center academy as an institution to enhance the capabilities of the contact center workers as well as not only the to improve the services, but as a new business opportunity for PT Infomedia Nusantara, which currently has more than 12,000 agents and also a lot of companies who manage their own contact center.. Keywords: academy, contact center
Restructuring Strategy of State Owned Municipal Solid Waste Company at PD. Kebersihan Bandung Indonesia 2012 Budiman, Luthfi; Anggono, Achmad Herlanto
The Indonesian Journal of Business Administration Vol 1, No 8 (2012)
Publisher : The Indonesian Journal of Business Administration

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PD. Kebersihan is Bandung Government owned company that responsible for managing municipal solid waste in Bandung. The purposes of PD.Kebersihan as a state owned company is expected to do municipal solid waste management service and can support the local government revenue. The identification analysis has found that the problems in PD.Kebersihan are from financial, operational, and organizational activity. This identification has also shown that the company is not surviving recently, but the material support and non-material support such as guarantee and financial subsidized that given by the local government has save this company. The company’s problems can be solved by using the turnaround strategy, which mean that the restructuring would be imposed through the operational, organizational, and financial changes by using several methods such as management review, activity based costing, and TOWS matrix. The restructuring process will take one-year program. The process are consists of changes in retribution tariff and billing system, cutting ineffective employees, rescheduling in international loan debt, adding new technology, adding new sources of income, changing the subsidized income to become the public service income, creating the business process and business model mapping and creating the value proposition to enhance employees performance, motivation, and discipline. Cost of restructuring will take Rp. 43,355,200,000, - and will be projected in three scenarios such as worse scenario, most likely scenario, and optimistic scenario. The returned value is calculated based on several methods such as NPV, IRR, and MIRR. This methods are planning to have a value return in projection at sequences (Rp. 20,866,154,012 - Rp. 112,689,078,895), (24% - 91%) and (23% - 71%). The payback period will be planned at 1.6-2.7 years. The restructuring results will also be planned to raise revenue for 17% CAGR, lowering operational cost for 2% CAGR and raising employee’s prosperity for 32% in 5 years projection. The value of risk in restructuring program is calculated by comparing the sum of money that government should to pay in case of subsidized or public service payment in 5 years (2012-2016). The risk has been analyzed in case the program is not running well. The cost of risk for this program is 9.89% of the 5 years government subsidized projection. If the restructuring program applied and become success then the government of Bandung will gain benefit for reducing the public service payment for 44.3% of the 5 years government subsidized projection. Company valuation is based on the 5 years projection (2012-2016). The future value in 2016 is predicted to be Rp.438,497,803,914, and the present value in 2012 is predicted to be Rp.244,252,233,875. Company valuation is aimed for gaining more capital from public if the government decided to make this company go public.   Keyword: Municipal Solid Waste Management, Public Service, financial, operational, organizational, government, cleanliness, restructuring, retribution, subsidized, scenario, risk.
Proposal of Marketing Strategy for Instalasi RIK Parahyangan Pavilion RSUP Hasan Sadikin Bandung Nurina, Azniar; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 1, No 8 (2012)
Publisher : The Indonesian Journal of Business Administration

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Along with the changes of social society and the flow of information, customer’s need for quality of service is higher, including health service in hospital. For some people, they perceived health service in private hospital is superior than government-owned hospital. Moreover, some of them preferred to use health service abroad. Since medium – higher economic class customer have ability to choose health service they needed, it is important to inquiry factors that influenced their decision making.The research for this thesis was conducted at RIK Parahyangan Pavilion Hasan Sadikin Hospital in Bandung. The problem is low Bed Occupancy Rate (BOR). Eventhough every year, hospital improve their facility, either added their bed capacity or added supporting facilities, the efforts still did not urge standar usage capacity BOR which is about 85% of occupancy.The main focus of this thesis is to investigate the preference inpatient service of potential customer. This study includes internal and external analysis to determine the dominant criterion in influencing customer preferences to choose inpatient service of particular hospital.The data that had been processed comes from interview and questionnaire. The result are the level of importance, customer perception and position of  RIK Parahyangan Pavilion Hasan Sadikin Hospital compared with its competitor. Based on the data and analysis, we can conclude that low awareness of Instalasi Rawat Inap Khusus Parahyangan Pavilion RSUP Dr. Hasan Sadikin Bandung, negative perception of health service and cannibalism became the dominant factor that cause low level in BOR.As solution RIK Parahyangan Pavilion Hasan Sadikin Hospital is to encourage to apply internal marketing communication and below the line marketing to build customer awareness and create positive attitude toward government-owned hospital especially Hasan Sadikin Hospital. Keyword : Awareness, Internal marketing, Below-the-line Marketing
Proposed Marketing Strategy for Qwords.com Web Hosting: Usulan Strategi Marketing Untuk Qwords.com Web Hosting
The Indonesian Journal of Business Administration Vol 1, No 8 (2012)
Publisher : The Indonesian Journal of Business Administration

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This final project explores the problems faced by Qwords.com through some analysis. External environment that affect the opportunity and threat that experienced by the company is divided into two aspects, macro and micro. External environment macro analysis that has influence indirectly to the company's activities is analyzed using a PEST modeling. The external environment micro analysis is analyzed using Porter's Five Forces Model. The Segmentation, Targeting, and Positioning of Qwords' web hosting will be analyzed, then analysis of marketing strategies (marketing mix) using 7P's model and SWOT analysis. It also examined the knowledge and consumer behavior to the web hosting product with using questionnaires. All analyzes are conducted to formulate the root cause of the problem that being faced by the company.From the results of the business issues exploration, we can get the cause of the problem are the high level of competition between web hosting providers, so there is a price war among web hosting providers and the company doesn't have the proper positioning formula for its web hosting product and segmentation for the customer that still limited to analyze by the company. Lack of marketing effort and market education about the web hosting products, so there is lack of consumer awareness of these products and there are perceptions from customer about the expensive of hosting product and lack of consistent and sustainable effort to promotional activity, so that making the company difficult to gain large market share.To overcome this, the company doing the mapping of potential markets that will be targeted, along with plan for positioning formula, in order to promotional activities that conducted by the company can run effectively and efficiently. The company also makes a partnership with college institutions and blogger communities, the purpose is to conduct education to consumer in the market towards web hosting products, and it can also be used by companies to increase sales volume. A variety of internet marketing activities can be performed as an alternative marketing strategy. It is considered because the high level of Internet usage in Indonesia at this time. Internet marketing strategy also does not require a lot of cost for implementation, so that companies can save the costs that being used for marketing activities. Keywords: Marketing Strategy, Web Hosting, Marketing Mix, Potential Market

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