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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 66 Documents
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Search results for , issue "Vol 10, No 1 (2021)" : 66 Documents clear
Relationship between Hard Skills and Soft Skills Towards Employee Performance at Crew Restauran KFC Medan
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Industry 4.0 is about competitiveness and innovation. Organizations need to adapt their capabilities to handle new challenges. Besides change management, a sequential concept, design thinking is an iterative approach linking creative and analytical methods. The goal is to foster new ideas and concepts and increase organizations'; innovative power and competitiveness, and currently, the COVID-19 attack has shocked the world. The COVID-19 pandemic has surprised many organizations. This situation will affect work that changes organizational culture, such as work from home (WFH) instructions for employees, virtual organization control, and supervision by leaders previously only performed by large organizations. One of the companies that have a significant impact due to COVID-19 is PT. Fast Food Indonesia Tbk, which is the sole owner of the KFC franchise in Indonesia, was founded by Gelael in 1978 as the first party to acquire a KFC franchise for Indonesia. The company started operation in October 1979 at Jalan Melawai, Jakarta. This foreign Quick Service Restaurant's success was then followed by restaurants in major cities in Indonesia, which is Medan. While facing COVID-19, that happens in the world, other outlets of PT. Fast Food Indonesia, especially in Medan, has a goal to be achieved. The goal is to make KFC stable as before. This goal will be achieved through employee commitment and good performance. Lack of employee performance happened from any causes. Therefore, this research intended to find out the relationship between skills and employee performance during COVID-19 in term of facing Industri 4.0 Keywords: Hard Skills, Soft Skills, Employee Performance, COVID-19, Industry 4.0, Multilinear Regression
Designing Talent Management System For Increasing Employee Motivation At PT Dirgantara Indonesia
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

To face world / global competition, the development of Human Capital must be a major concern. The Government of the Republic of Indonesia, puts HC development towards the technology & information era as the first priority in the 5 Priorities for 2019-2024. The HC development program is also a top priority for the Ministry of BUMN, especially in training the workforce and maintaining quality talents in Indonesia as well as creating an inclusive environment for talent in leadership. This is also in line with the BUMN Defense Industry cluster in the HC sector, namely forming ""Human Capital Excellence"". In addition, a talent management system is needed by PTDI to carry out and achieve the company strategy set forth in the 2020-2024 RJPP and subsequent periods. PTDI has experienced delays in the regeneration process resulting in age and competency gaps so that acceleration is needed in talent development so that the leadership relay can run well and sustainably. For this reason, strategic steps are needed in developing human capitals, especially the talent management system, which includes the talent management business process, mapping and analysis of assessment results, succession planning, and talent development programs at every level from the lowest job target position to the Director (BOD) job target. The talent development program consists of the Company's internal development program through job assignments, internal mobility, and coaching & mentoring as well as talent development through the intercompany external coach program through the Defense Industry cluster and the Indonesian Institute of Defense & Technology (IIDT)Keywords : competency gaps, accelerations, talent management systems.
IS FRANCHISE A PROSPECTIVE BUSINESS? THE CASE OF LAUNDRY BUSINESS IN PALANGKA RAYA
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The importance of small and medium-sized enterprises in the Indonesian economy is shown by their role as the largest market player and their contribution to employment, gross domestic product (GDP), exports, and fixed capital or investment. Franchise is one of the world's most common business models, including Indonesia. According to the Indonesia Franchise and License Association (WALI), the franchise market sector increased by more than 3% in 2018, with an accumulated revenue of 150 trillion rupiahs. To evaluate the viability of the franchise agreement, a financial feasibility report is performed to ascertain the profitability of the project and the danger that could emerge during the business process. The financial feasibility analysis is carried out on the capital budgeting methodology by calculating the Net Present Value (NPV), the Internal Rate of Return (IRR), the Payback Period, and Profitability Index for investment decision-making. This study has shown that the project can be financed with a total investment of IDR 101.6 million. The project potentially resulting NPV at IDR 157.1 million rupiahs and IRR at 39.35 percent. Investments can be returned in fewer than two years after service with a profitability index of 2.55. Keywords: Franchise, Laundry, Capital Budgeting Technique, Investment, MSME.
Root Cause Analysis on Production Target Achievement Failure of CV. Bungsu Pratama Mandiri
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

CV. Bungsu Pratama Mandiri is one of Micro, Small and Medium Enterprises (UMKM) from Bandung which produces various local brands such as Brodo, Donatello, Winshor, etc. The role of this company in the business of various shoe brands is as a shoe maker. Since 2016, the company started producing Brodo brand shoes with boots and machetes (parang) which are still ongoing today. Brodo is the largest buyer of CV. Bungsu Pratama Mandiri which has the highest number of orders compared to other brands that cooperate with the company to produce its shoes. The problem is the company failing to achieve the production target as requested by the buyer. So that the delivery of finished goods to the buyer's warehouse is delayed, this happens to all buyers such as Brodo, Donatello, and Winshor, where they often run out of stock of goods. Based on these conditions, this study aims to identify the source of the causes that resulted in failure to achieve production targets. And then provide recommendations to CV. Brodo Pratama Mandiri to solve the problem. Because Brodo is the largest buyer for the company, the authors make Brodo the focus of research. Based on the analysis results on the fishbone diagram and 5 why's analysis, there are 3 things that are the root causes of production target achievement failure. The three things are; no contract agreement, didn't know how to measure the workload, no activity mapping running on the production floor. The search for solutions is carried out using the combination of Value Focused Thinking (VFT) and Systematic Inventive Thinking (SIT) method to eliminate the identified root causes. VFT used to identify what variables are contained in the problem, and SIT used to to find the alternatives solution. Alternative solutions proposed to overcome the problem of failure to achieve production targets are; make work agreement, provide time study training, standardize the working hour, create a Gantt Chart to map activities on the production floor. Keywords: production target achievement failure, fishbone diagram, 5 Why’s Analysis, Value Focused Thinking (VFT), Systematic Inventive thinking (SIT)
Analysis of Relationship between Hard Skills & Soft Skills toward Employee Performance
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The contribution of micro, small and medium-sized enterprises (MSMEs) to the national economy cannot be under-estimated. The role of MSMEs in growing the Indonesian economy is significant. In the middle of its development, in early 2020, MSMEs in Indonesia were tested through the emergence of the COVID-19 outbreak. On the other hand, Indonesia is slowly moving into the age of modernization. To this day, the industrial revolution is once again turning into the fourth industrial revolution known as Industry 4.0. COVID-19 contributes to accelerating the Industrial Revolution. The organization needs to adapt its capacity to adapt to change and deal with new challenges. An organization would need an effective human resource strategy to deal with industry transformation challenges. Bandung Photo Studio is one example of MSME companies, established since 1982 which contributed on photography services industry which currently facing a global crisis that that threatens most MSMEs in the middle this pandemic. Diminished employee skills and leadership is becoming the most concerning issue facing Bandung Photo Studio and affecting their performance. Therefore, this research was intended to find out the relationship between Skills and Employee Performance during Covid-19. Keywords: Skills, Employee Performance, COVID-19
PROPOSED MARKETING STRATEGY FOR PRODUCT PHOTOGRAPHY CASE : ASA PROJECT
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

With the current pandemic that is affecting every type of business in Indonesia and the World in general, the use of internet has been increasing 47% from the usual usage before the pandemic. This makes small business and medium business losing opportunity to make profits from their goods if they are not connected to the internet. So now many businesses are gradually making a move into the social media platforms to show their product and starting their business digitally. Asa Project is a Product Photography Studio that beginning its ventures because of the pandemic and is trying to help business that are in need of a cheaper alternative for product photography because of their needs in generating quality visual that can sell their goods. Because of that Asa Project must quickly make its mark on the market to get client awareness. To find the right marketing strategies this research uses qualitative method. By using an internal and external anlysis such as PESTEL, Marketing Mix. Another way is to benchmark competitors in the same or similar industry, by doing and in depth interview, to get information’s about how they practice their marketing and what their marketing strategies are. SWOT Matrix to identify the main problem for company and applied to the TOWS matrix. Based on exploratory, Asa project provide a easy to view social media that can help awareness. with invoices as list the services provided by TOWS Matrix and comprasion competitor in the similar company. For uses the systematic step contained the results in operational timeline and marketing timeline arranged within a period of six months budget. Keywords: Asa Project, Marketing strategies, Photography Studio, Social Media
The Influence of Engagement Drivers and Personal Values toward Teachers Engagement Behavior at Sekolah Alam Bandung
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Employee engagement has become an essential topic in Human Resource management studies because it is related to employee loyalty and enthusiasm at work, which affect company performance. The primary purpose of this research is to find out how the influence of Employee Engagement Drivers and Personal Value (additional of Engagement Driver) towards Engagement Behavior, namely SAY (Speak positively about the organization to co-workers, potential employees, and customers), STAY (have an intense sense of belonging). and desire to be a part of the organization). Moreover, STRIVE (motivated and exert extra effort and engagement in work contributes to business success) at Sekolah Alam Bandung’s teachers. This research uses a descriptive quantitative method with multiple regression analysis techniques. The data that is processed beforehand is tested for validity, reliability, multicollinearity, autocorrelation, and heteroscedastic. The test results have met the requirements for further analysis. The sampling technique used a census (total sampling) by taking the entire sample with 34 teachers of Sekolah Alam Bandung (SAB).The results of the Coefficient Determination (R Square) test show that all operational variables of the Employee Engagement Driver consisting of Company Brand, Leadership, Performance, the Work, the Basic, Company Practice and Personal Value have a simultaneous effect on Say, Stay and Strive Behavior, with respective values of 91.8%, 92.2%, and 83.8%. Based on the t-test, which is to test how the Engagement Drivers influence Engagement Behavior partially. The “t” test results show that most influencing Say Behavior is Company Brand (Reputation). Meanwhile, the Engagement Drivers that most influencing Stay Behavior is Company Practice (Diversity & Inclusion and Communication). In addition, the most Engagement Drivers that influencing Strive Behavior is Leadership (Coaching).Keywords: Sekolah Alam Bandung, Employee Engagement Drivers, Employee Engagement Behavior, Personal Value.
PROPOSED MARKETING COMMUNICATION STRATEGY TO INCREASE INTENTION TO VISIT OF FOREIGN BACKPACKERS (CASE STUDY : CILETUH-PALABUHANRATU UNESCO GLOBAL GEOPARK
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Ciletuh-Palabuhanratu UNESCO Global Geopark (CPUGGp) are first West Java Geopark which located at Sukabumi regency region who possessed a UNESCO Global Geopark status in 2018. CPUGGp as a tourism destination, provides three geopark aspects for attract tourist such as : geodiversity, biodiversity, and cultural diversity. Although in 2018 CPUGGp has a highest visitors number for 1,175,258 visitors there is a declining drastically of 26% at 2019 who became 873,894 visitors compared to foreign visitor who came to Indonesia in 2019 CPUGGp still 1% of them. Theoritical approach in this research are using customer analysis, external analysis which conduct general environment (PESTEL) and industry environment (Porter 5 Forces) and also internal analysis which conduct resources based model. Methodology uses for customer analysis is using multiple regression analysis. Self development, cultural & heritable knowledge, meet and interact with local people, mixing with fellow backpackers, excitement, and relaxation are independent variables which presents foreign backpackers motivation, while intention to visit is the dependent variable. Based on multiple regression analysis of SPSS 23, the results that influenced intention to visit were found to self development, cultural & heritable knowledge, mixing with fellow backpackers, and relaxation. The results of this analysis will be develop into integrated marketing communication strategy to reach backpackers motivation that expected to improve to increase their intention to visit CPUGGp. Keywords: backpacker motivation, intention to visit, linier regression, marketing communication.
PROPOSED STRATEGY FORMULATION FOR PT. DKI
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Due to Indonesia’s inability to achieve self-sufficiency in soybeans production, we are increasingly relying on US soybeans imports to fulfil the national protein demand for human consumption. The diverse usage ranges from traditional tofu, tempeh, soy sauce, snacks and drinks production. Henceforth, the oilseed is also the primary source of affordable protein and has contributed significantly to the growth in Indonesia’s annual import volume. In turn, it has opened business opportunities for importers and distributors to enter into the soybeans market.Established as a family-owned business that trades physical soybeans in the West Java region, this paper intends to analyze and formulate a long-term strategy for PT. DKI as an example for the case study. In engaging with its business activities, the firm faces an array of internal and external challenges ranging from capacity constraints, size constraints and financial risks. The ultimate objective is to evaluate the prospects for diversifying related product portfolios and develop competing strategies while optimizing overall risk control and employing strategic partnerships ideas to streamline logistics processes in order to expand. Additional challenges the firm is facing in 2020 would be how the Coronavirus pandemic affected the livelihood of food-processing industries and end consumers, justifying a preemptive plan to adapt to the new business environment and shifting consumer demand. SWOT analysis is used as the primary methodology to assess the firm’s degree of competitiveness in the market and to develop the strategy matrix.To supplement the findings, trend analysis, ratio analysis, capacity analysis, risk analysis and marketsegmentation were utilized to identify bottleneck issues and assess the overall value of the firm. Theselected business and functional strategies integrate an improved business model; with the aim to overcome bottlenecks and optimize value transformation.Keywords: Soybeans, Commodities Import, Business Strategy
The Effect of Perceived Distance on Purchase Intention: A Case Study of E-Commerce in Indonesia
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

During this Covid-19 pandemic, there is a surge in e-commerce and the increasing number of e-commerce deliveries in 10 years to 8 weeks. Gross merchandise value (GMV) in Indonesia reached US $ 40 billion in 2020, the third highest in the world. There are many choices of e-commerce platforms available, yet not all e-commerce platforms can compete equally. Lack of consumer trust is a major obstacle for e-commerce to thrive. The challenge of e-commerce in Indonesia is a large country with many islands, so the distance between buyers and sellers can be very far. Therefore, the researcher wants to see the extent to which the perception of distance affects buyer trust and will influence customers to buy the product through e-commerce. This study uses a quantitative method by distributing questionnaires to Indonesians who have purchased goods through e-commerce with total respondents 312. The results show that buyer’s trust in e-commerce greatly influences consumers to buy through e-commerce products, spatial distance is the distance that most influences trust and shipping costs greatly influences e-commerce customer purchase intentions. The final result of this research is a marketing strategy in the form of a 4p marketing mix. The products sold must be diverse and their availability is guaranteed. The price must compete with other e-commerce and there are variations in shipping prices. The promotions are discount voucher, massive discount on certain products for limited time, and discount shipping voucher. Purchase products online but it is advisable to build a warehouse on each island. Keywords: E-Commerce, Psychological Distance, Trust, Purchase Intention, Marketing Mix

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