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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 66 Documents
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Search results for , issue "Vol 10, No 1 (2021)" : 66 Documents clear
Proposed Business Solutions for Small Business Development (Case Study : Calisa Beauty Care)
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Calisa Beauty Care (Calisa) is local small beauty care business Berau, East Kalimantan, focused on face skin care and servicing only women. Calisa business started at home in 2018 service marketed by “word of mouth” on small community. In the beginning of 2019, Calisa open its first store, in the first 4 months customer visiting rise to 2.9 times, but after May 2019, the customer visiting decreased. On February, 2020, Calisa Beauty Care faced a legal problem that has negative effect to Calisa Beauty Care brand image. To solve the problem, researcher analyzed using Porters Five Forces, competitors analysis, customers analysis, SWOT analysis, and TOWS matrix.Keywords: Calisa Beauty Care, local business, Berau, visiting decreased, IPA Matrix
The Nature of Second-hand Camera Store Business
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In 2008 there were already researchers that studying the second-hand markets, they research customer motivation in general towards second-hand shopping in UK, taking flea market and garage sale as their research subjects. This study tries to be a continuation of previous research where this study more focusing on second-hand camera store subject. The difference between previous subject is that flea market and garage sale tend to be more personal and less competitive, while second-hand camera store are more business like. This study sheds light on how socio-cultural issue could derive different motives towards second-hand camera shopping, while the nature of the business itself in today era makes this business less attractive yet the market is there by answering the question: how to do a proper second-hand camera businesses?. This study conducted a single-case study in unit business from well known brand of second-hand camera store in Indonesia to analyze the nature of second-hand camera store business. The data pertaining to second-hand camera store business in Indonesia are collected through questionnaire and supported by theory and expertise interviews. The results of this study is the addition of an element of trust as an aspect of people’s motivation towards second-hand shopping camera, and provides new insight into theoretical issue on how to analyze competitor in current condition where e-commerce already become parts of daily life, smart phone and rental camera business are becomes camera substitute that are more affordable, and Covid-19 pandemic is forcing people to stay at home. Key Words: Second-hand Camera Store, Marketing Mix Strategy, Porter’s Generic Strategy, TOWS Matrix.
PROPOSED CUSTOMER LOYALTY STRATEGY BY INCREASING CUSTOMER ENGAGEMENT AND TRUST
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Creative industry is a buffer of Indonesia's economy and a contributor to the country's GDP. In 2018 the footwear creative industry in Indonesia succeeded in producing 1.41 billion pairs of shoes or contributed 4.6 percent of total world shoe production. MKS Shoes is one of local footwear brands located in Bandung which sells shoes for women, particularly from millennials generation as its main target market. Unfortunately, the millennials generation is known having disloyal attitude and hard to trust a brand. Currently, MKS Shoes has low repeat purchase level and also fluctuates sales, which indicates customers’ low loyalty to the brand. Accordingly, the objective of this study is first, to investigate the extent to which millennials engagement could influence customer loyalty toward MKS Shoes; second, to investigate the role of millennials trust on customer loyalty toward MKS Shoes; and third, to develop loyalty strategy for millennials customers as an effort to increase MKS Shoes sales performance. This study used mix method of qualitative and quantitative research to asses external and internal environments of MKS Shoes. Qualitative method was conducted through interview with MKS Shoes management and by collecting data from journal, website and e-book. Quantitative method was conducted through survey to 228 respondents that represent customers of MKS Shoes. External analysis using PESTLE analysis, Five Porter Forces, competitor analysis and customer analysis generates opportunities and threats for MKS Shoes; while internal analysis using RBV, VRIO, STP and Marketing mix analysis reveals the strengths and weaknesses of MKS Shoes. Then, SWOT analysis and Fishbone analysis identified the root causes of low customer loyalty, which was categorized into millennials trait and behavior, rivalry and substitution, price range similar to competitors, and similarities in promotion channels. Accordingly, this study conducted Porter Business Strategic and TOWS Matrix analysis to generate 11 business solutions that could eliminate the root causes of problem. As the result, this study has developed loyalty strategy to increase customer loyalty through millennials engagement and trust toward MKS Shoes. Keywords: customer loyalty, customer engagement, customer trust, local women shoes
PROPOSED STRATEGY IN MANAGING DIRECT DIGITAL MARKETING CHANNEL FOR PT GARUDA INDONESIA (PERSERO) TBK
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The development of the digitalization today has encouraged various industries to develop electronic distribution channels in delivering products from manufactures to consumers. This is also happened at airline industry where electronic commerce (e-commerce) are very rapidly growing, almost 90% of Internet users in Indonesia make transactions on e-commerce. Evidenced by the emergence of Online Travel Agent (OTA), airline websites, mobile applications and other digital distribution channels drive this electrical commercial activity to be the right choice for consumers. Data shows that most aircraft passengers choose to make transactions through electronic sales channels. Based on the evaluation of Garuda Indonesia's flight ticket sales performance, the highest growth occurred in OTA of 56%. While sales transactions on mobile sites and applications decreased by 23%.This study aims to explore the problem of declining sales on direct/owned channel including airline websites and mobile applications, amidst the growth of e-commerce, especially OTA. By conducting external analysis including PESTEL and competitor analysis and combining the results of internal analysis that includes resources-based analysis and competitive advantage through the evaluation of Garuda Indonesia flight ticket marketing channels, the conclusion of business problems that occur.Alternative strategy in sales channel management is combined with marketing mix theory 4P's (Poduct, Pricing, Place, Promotion) to produce a comprehensive strategy proposal in managing airline-owned sales channels namely websites, mobile applications, and contact centers. The four main strategies are the integrated direct digital channel members, improving promotion on travel product and service, simplification of service menu displays on sites with a focus on signature products, and improving information technology performance. Keywords: Airline business, OTA, e-commerce, marketing mix
RISK ASSESSMENT FOR SMALL-SCALE ARCHITECTURE FIRM CASE STUDY: ARH ARCHITECT
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

ARH Architect, an architectural firm based in Bandung established at the end of 2017, is a small-scale architecture firm. Services offered by ARH Architect are design and build, both scope in architectural design and interior design. A concern for small-scale architectural firms is unmeasurable risk in a business, especially in crises. Changes in market conditions, technological interventions, and the rapid development of trends have caused small-scale firms with supply chain and value chain difficulties to have a potential risk of high rate failure. The purpose of risk management needs to be done to minimize the risks that occur and help the firm achieve business goals. The research methodology in this study uses ISO 31000:2018 conceptual framework. The issue that happens in the firm’s business as a reference in implementing risk assessment. Risk assessment is used on the risks that happen in each category of the business model. The method of risk assessment in this research uses the qualitative risk analysis method. It aims to prioritize risks by classifying based on the possible impacts and risks in the business model aspect. Qualitative risk analysis can reduce uncertainty from risks with the highest priority likelihood and consequence identified in the business model. It is a method that has benefits in terms of cost and accuracy in setting priorities and planning the risk response in the business. Implementation plan of risk response based on preventive action and contingency plan in improving the existing business model. An implementation plan is a preventive action that focuses on minimizing the risk with the highest likelihood and impact levels. It refers to the risk prioritization identified in the previous phase. It affects the resources requirements and as an attempt by the firm to improvise on the business model aspect.Keywords: Risk Management, Business Model Risk, Architecture Firm
Proposed Business Strategy for New Business in Muslim Fashion Industry (Case Study: QUIN)
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In the era of a competitive market, starting a new business might be demanding and challenging. A company can have a low position in an attractive industry and better than a company with the right place in an unattractive industry. Indonesia is the top three countries with a massive expenditure on Muslim apparel. The popularity of Muslim fashion and hijab in Indonesia has shown a significant increase (Global Business Guide Indonesia, 2016). QUIN is a newcomer in fashion industry from Bandung that engaged in the textile trade for the Muslim hijab in Indonesia. QUIN offers a product that elevates religious values combined with an element of beauty. The increasing number of hijab brands, a massive amount of fabric suppliers and vendors is one proof of Bandung as a potential city to start a fashion business. To build a new business, QUIN needs a proper business strategy due to the high competition in Muslim fashion industry in Indonesia. This paper analyzed the external environment through Customer analysis, Competitor analysis, and Porter's Five Forces analysis. Meanwhile, the internal analysis uses analysis of the Business Process and VRIO analysis. Based on internal and external analysis, Value Proposition Canvas and Business Model Canvas are used to develop the appropriate business strategy for QUIN. Keywords: Business Model Canvas, Hijab Industry, Moslem Fashion, Proposed Business Strategy
The Impact of Cash Conversion Cycle (CCC) Towards Profitability of All Firms Listed on Indonesia Stock Exchange (IDX) in The Period of 2009-2019
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia is one of the largest economies in the world, with a total population of around 269 million people, Indonesia economy accounts for the 10th largest in the world in terms of purchasing power parity. However, In the period of 2009 through 2019, the firms listed in Indonesia Stock Exchange (IDX) have experienced a fluctuating value in their profitability with the tendency to decline. Several researchers have found that profitability is influenced by working capital management. Working capital itself is a measure of a firm’s liquidity that available for businesses to operate which the components are including inventory, account receivables, and account payables. Tools to measure working capital is cash conversion cycle (CCC) which is considering the key aspect of current asset management. The objective of this research is to find evidence that cash conversion cycle (CCC) including its components Average Age Inventory (AAI), Average Collection Period (ACP), and Average Payment Period (APP) could impact the profitability of the firms listed on Indonesia Stock Exchange (IDX) in the period of 2009 through 2019. The data that is used in this research is covering 341 companies that are listed in the period of 2009 through 2019. The data analysis is conducted using fixed effect panel data regression. The findings of this research show that cash conversion cycle (CCC) and its components such as average age of inventory (AAI), average collection period (ACP), and average payment period (ACP) have an inversely significant impact towards profitability. Based on the findings it shows that the profitability of firms listed in Indonesia Stock Exchange is affected by cash conversion cycle.Keywords: Working Capital, Cash Conversion Cycle (CCC), Profitability
The Influence of Organizational DNA on Employee Task Performance (Study Case: PT. Wijaya Karya Komponen Beton)
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Every company wanted to be a resilient/agile company, or a type of company whose people and internal environment can adjust or flexible-enough to embrace change caused by uncertain external environment. The difference between those Agile and those which not is simply from their internal capability to execute the strategy as the execution and implementation of the strategy by the company determines whether or not the company's business targets are achieved.One of the causes of inhibition of strategy execution and implementation is the presence of dysfunctionality in strategy execution process. It makes Employee Task Performance or the ability of a person as an individual or in a group to do their daily work is ineffective and influence overall company performance.The potential dysfunctional in the Employee Task Performance can be influenced byOrganizational DNA or simply company’s “surroundings” environment such as how the Structure supports daily business operational, is the Information is available and accessible for those whom needed, how decision-right is effectively taken, and how policy/system/practice are act as MotivatorPT. Wijaya Karya Komponen Beton (WIKA-KOBE) is one of the companies within developing and growing Indonesia’s precast concrete industry. The potential problem with them is they are often find themselves struggling categorized as “Healthy” in Financial Aspects one of indicator performance aspects in accordance of Decree of the Minister of State-Owned Enterprises No.Kep 100/MBU/2002 or one of standard indicator used to measures company performance. While they are often categorized as “Healthy” in other two categories Administration and Operational Aspects.The research has found that WIKA-KOBE is categorized as a “Just-in-time” company according to its Organizational DNA. In conclusion, WIKA-KOBE is included in the category of company that have great potential to be able to minimize dysfunctions that prevent their employee perform their task effectively and achieving their annual revenue targets. Developing recommendations and implementation plans that focus on every building block is required. Keywords: Organizational DNA, Dysfunctional, Employee Task Performance, Strategy Execution
Proposed Marketing Strategy for Music Through Digital Streaming Music Recommendation System for Independent Musician (Case Study: Ping Pong Club)
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The new face of modern music industry has followed the global trend on digitalizing music consumption through the invention of music streaming apps, or known as the digital streaming platform. While the DSPs are using the preference base algorithm for their consumers to stream the kind of songs they like, indie musicians are mostly benefitted from the algorithm. The challenge for indie musicians is on how to market their music through managing this preference base algorithm in the DSPs. This journal is a result of experimentation held with author’s music project called Ping Pong Club. A set of experimentation is done by using some of their tracks in order to show the boosted streaming numbers between the ‘treated’ songs and the ‘untreated’ one, along with the explained details from which streaming sectors matters. An implementation plan and strategy is applied to show how managing the preference base algorithm works on increasing the digital streaming sales. Keywords: Music Industry, Digital Streaming
New Product Line Creation and Line Stop Resolution Method Using Lean Principles
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

"As Indonesia’s industrial sector continues to grow rapidly, Solutions from Power Services business ensure that your gas turbine can fulfil its full lifetime potential, anywhere in the world. Gas turbine component is one of the supporting units of the power plants, PT XYZ is company that focused on repairing B and E class (Frame 3/5/6/7/9) gas turbine. In the end of 2020 PT XYZ stated to become B&E gas turbine service center COE (Center of Excellence) because the increment of capability repair service. It has capability to repair all component of GE gas turbine B/E Class included: Power Nozzle, Liner, Transition Piece, Flow Sleeve, Shroud, Bearing, Bucket. Growing of PT XYZ is impacted to the production capacity, by using lean principle PT XYZ increasing the production capacity on creating new production line. The new production line should be fulfilling the customer demand on 2021. New production line was calculated become the solution of the low production capacity. Based on the takt time, cycle time calculation 11 operators identify as the total manpower need to support the production line. Maximum capacity for the line is 9,954 pcs/year. The maximum capacity meets with 2021 forecast demand as a target on capacity increment, the target of capacity is 7047 pcs/year.Keyword: Lean, Gas Turbine, manpower, cycle time, takt time, new production line, production capacity, new line creation."

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